1. What is the ideal refrigerator capacity for your familys needs?

-----Number of members in the family & the capacity which according to you is ideal. 2. Which are the companies selling Refrigerators in India? And who according to you is the No.1 Brand & why? 3. When/What price did you purchase your current refrigerator? When do you plan to replace it? What process would you follow while purchasing a refrigerator?How would you research about the brands/features? Would you like to buy directly from the company or the internet at substantial savings? 4. Describe your experience about the last visit to a dealer? 5. Have you had any problem with the refrigerator (Current/Past)? If yes what? Describe your experience with the companys service? 6. Listed below are some product features rate them as: Very Important (VI), Important (I), Not Important (NI) Also provide your suggestions for the same. Feature Importance Level Additional Info. Suggestions 1.Shelves Shelf Type, Number 2.Chiller Section Capacity (More/Less) 3.Vegetable TrayCapacity, Partition, Number 4.Utility BoxMedicines, Chocolate 5.Fruit Tray Separate or with vegetable tray 6.Bottle Racks Number, bottle holder 7.Wheels 8.Freezer Light 9.Door FinishPowder Coated, Metallic, Duet 10.Door handle Type, Style 11.Door AlarmAlarm Rings when door is accidentally left open 12.Electronic DisplayDisplays temp., Control temp. 13.Power Saving ModeUseful during vacations orwhen ref. not used much 14.External StorageKeep Onions, Potatoes 7. Would it be convenient if the Vegetable Tray is provided at a height to avoid frequent bending? 8. Which of the following features are you aware of if yes then which company offers them? Silver Nano Green Catechin Icebeam 3600 Cooling Cool Pack Vacation mode ZOP Pentacool Door Cooling

9. To what extent is your purchase decision influenced by the advertisements of the company? 10. Would you wait for companies promotional schemes? 11. How do you compare Indian Consumer durable companies and their Multinational counterparts? 12. What is your wish list for a PERFECT refrigerator? Thank You 13. Questionnaire Guide 14. Q1. Capacity family size mapping 15. Q2. Which brands he can recall (Top Of Mind Recall) How does he rank them Why the respective rankings 16. Q3. Current Refrigerator Brand Why he purchased the said brand Which competing brands he short listed & why selected the current brand To know what his budget was To know when he is going to replace it Reasons for replacing Which is the brand he would prefer NOW His brand experience 17. Q4. The Buying process How many showrooms visited Members in the Buying process Who influences the process and to what extent How is the product related information collected (Consulting friends, colleagues, relatives, visiting showrooms/company websites) Would he bypass the dealer and purchase directly from the company to save money 18. Q5. The showroom environment On what basis did the short listed The salesman behavior - promoting a particular brand, was he helpful, promotional schemes, product displays. Dealer services Price negotiations 19. Q6. Problems he had with the product Was he satisfied with the resolution provided by the company What was the resolution time Brand experience 20. Q7.Product features 21. Q8. To know if he want the freezer at the bottom of the refrigerator Is the current ergonomics of the refrigerator proper 22. Q9. Awareness about various technologies claimed by companies If he knows what they mean What is the extent of influence 23. Q10. Does the brand image really matter Importance and effect of Celebrity endorsements Would he buy a good product from a not so good brand How important is brand association & peer outlook 24. Q11. Free gifts, Lucky draws, exchange offers, cash back How important are these offers What is the extent of influence on customers purchase decision 25. Q12. To find out what perception he has of the Indian companies Do Indian companies offer quality products<br />