I. Executive Summary A.

The Introduction In this day money is really hard to find, because basic needs such as foods are becoming more expensive, with this situation. Many people tend to buy food which are called Combo Meals However this kind of meals which are indeed practical are only often served in food courts of various malls and food stands in groceries. The market is growing everyday and getting bigger, we have noticed the opportunity to grab. Using the concept of Combo Meals But this time with an aim to introduce this to the students by making it more closer to them than ever by creating a cafeteria/establishment inside the school called The Combo Avenue. B.The Company The Combo Avenue is a cafeteria/canteen which aims to provide/cater the food needs and wants of students, faculty members and ordinary people who want to avail delicious affordable balanced meals, snacks and beverages. C.The Products The Combo Avenue products are savory and delicious combo meals ranging from a wide variety of meals which aims to give a balanced meals to its customers. Combo Meal # 1 Rice Fried Chicken Beverage of Choice Soup of the Day (Free) Combo Meal # 2 Rice Pork Chop Lumpia Shanghai Beverage of Choice Soup of the Day (Free) Combo Meal # 3 Rice Sweet and Sour Fish Embutido Vegetable of Choice Beverage of Choice Dessert of Choice Soup of the Day (Free) 1 D. The Management The company is made up of young entrepreneurs who are graduates of various business related courses who are well versed in the industry

Bachelor of Science in Business Administration Bachelor of Science in Accountancy Bachelor of Science in Hospitality Management

E. The Target Market People from different walks of life searching for an establishment tha will provide them with a balance yet an affordable meal. These are the CTU`s students, faculty members and employees.

F. The Financials The cost of finance the project is not more than half a million but the projected income based on keen financial simulations is very promising as illustrated below:

2 II. Business Overview A. The Vision The company envisions to produce good and balanced food products that will help empower the university`s position when it comes to food sanitation and standards set forth by the city health officials. Without compromising the product`s affordability taste and quality. B. The Company Background Who We Are? The Combo Avenue Co. shall primarily provide the food and beverage needs and wants of its target market, As well as becoming one of the most promising organizations in the university. A Filipino venture composed of young individuals who are graduates from business related courses and well versed in the food industry, In the process the company shall ensure it`s patrons that it will only provide food that are delicious, balanced and affordable meals. What We Offer? The Combo Avenue Co. offers a wide array of delicious affordable and balanced combo meals and snacks. Who We Serve? This is basically food for the university`s students, faculty members and employees.

3 III. Business Justification A The Industry Analysis a. The Competitors Competitors A. Food Stands and Individual Food Retailers

Strengths Low prices Pinoy foods Food for the mass

Weaknesses Unsanitary Limited Resources Poor Customer Service Limited Service Capabilities Poor Customer Service Limited Menu Options Same type of food is served

B. Cafeteria and Canteens

Fair Prices Pinoy Foods

b. The External Threats and Opportunities Opportunities

Threats

Huge and Diverse Market Plenty of Suppliers Improving Demographics Price practicality of Filipinos Fluctuating Economy

School/University Regulated Entrants of new players Prone to robbers and pickpockets

In order for the company to overcome these theats these actions must be undertaken: Build strong ties and relationship with school/university officials Train staff/workers to be more vigilant of their work stations, Putting up of signs such as Beware of Pickpockets and Do not leave your things unattended will be placed. B. The Business Location Cebu Technological University (Main Campus) Office and Production M.J Cuenco R.Palma Street Cebu City

4 C. Strategies for Expansion

Price Competitiveness The company as much as possible will try it`s best to maintain the price of the food it offers as low as possible without compromising the quality of the food by getting a reliable and credible supplier in order to achieve the goal of serving a larger percentage of the target market.

Product Development The company`s policy is to maintain top of the line food products suitable for Filipino`s by making our dishes more attractive through the use of various techniques in the food service such as garnishing and vegetable carving And as much as possible adapting a gourmet style in the way of preparing the food. Aside from this we shall ensure that we are complete with the necesssary facilities to keep our products in good shape.

Excellent Customer Service We value so much our customers and to make ourselves different from the rest. We shall train our staff especially those in the dining area to always smile and never say no or to deny the customer`s request as well by, this we hope to make our customer`s mean that they are special to us. Accesibility We aim to be the first establishment inside the university to offer to faculty members and employees a delivery system or servie for them to feel that our establishment is accessible in a sense that we make them feel that they are special to us

Financial Position The company will commit itself in finding a credible and reliable supplier that will provide low cost items needed for production without compromising the quality of our products and services.

5 D. Expansion Approach Market Penetration Development We would like to penetrate the diverse market of the university by ensuring that we establish good relations to the university to keep the establishment afloat. In return the establishment shall provide the university with the necessary food products and services and shall establish a good name in the industry.

Catering System We believe the logic of the system by providing the major catering needs of the university. Growth is forecasted and at the same time providing convenience to the university.

IV. Marketing Plan A. The Competitive Analysis a.The Internal Strengths and Weaknesses Strengths

Weaknesses

Low prices and budget friendly and delicious, balanced meals Approachable management team Accesible/Stationary Efficient and effective workforce system Strict discipline implementation b. The Competitive Strategies

Wide variety of competition Limited capability to serve Not airconditoned Less manpower

Lower Cost The company commits itself to be the lowest cost provider of savory, tasty and balanced meals and snacks in the school`s food service industry.

Product and Service Differentiation The company internalizes the crucial and primary factors of every business for it to succeed through the quality of products and the quality of customer service it offers

Market Focus The company`s main reason for existence is focused on the school its people because without them the company would not be able to operate.

6 B. The Targeted Market Segments Students are the potencial customer`s the company is seeking. Majority of these students will spend their money in food for it is a basic need. Aside from this the product`s are affordable and budget friendly

Faculty Members Teachers might have a hard time in looking for a budget friendly cafeteria nearby the school. It would be best for them to spend their breakfast, lunch or even dinner in an affordable place where it is hassle free and time saving.

Employees Most employees spend their time during break periods inside the school those who want to buy food outside need to go out of the school`s premises and has to walk a far distance giving them a place where they can unwind and relax for a little while is also one of our main reason to provide them a place to relax for a bit while gaining profit. The Products and Prices

Combo Meals Combo Meal # 1

Prices

Rice Fried Chicken Beverage of Choice Soup of the Day (Free) Rice Pork Chop Lumpia Shanghai Beverage of Choice Soup of the Day (Free) Rice Sweet and Sour Fish Embutido Vegetable of Choice Beverage of Choice Dessert of Choice Soup of the Day (Free)

30.00Php

Combo Meal # 2

50.00Php

Combo Meal # 3

70.00Php

7 Other Products Rice Vegetable Foods ( Chopsuey, Ampaliya etc.) Fried Chicken Pork Chop Embutido Stew (Pork or Beef) Sweet and Sour Fish Omelet Meatballs Afritada ( Chicken or Pork) Crab Meat Lumpia Shanghai SUBJECT TO CHANGE EVERY WEEK Snack Items Junkfoods Piattos V-Cut Chippy and etc. Spaghetti Prices 10Php 8Php 6Php 10Php Prices 7 Php 10Php 15Php 15Php 10Php 20Php 20Php 10Php 10Php 20Php 10Php 5Php

Snack Items Noodles (Bihon, Canton or Bam-i) Hotdog on a stick SUBJECT TO CHANGE EVERY WEEK

Prices 10Php 8Php

8 Beverages Fruit Shakes Mango Melon Banana etc. Softdrinks Coke (Sakto) Sprite Mountain Dew 7up Softdrinks (Litro Sizes) Sprite Coke 7up Bottle Beverages Bottled Water C2 Fit and Right Green Leaf Nestea Prices 10Php

7Php 8-10Php 7Php 7Php

27Php

10-20Php 20Php 25Php 20Php 20Php

Desserts Leche Flan Fruit Salads (Buko and etc.) Sweetened Banana SUBJECT TO CHANGE EVERY WEEK The Place Location Cebu Technological University (Main Campus)

Prices 20Php 20Php 10Php

Business Hours 7:00 am to 8:00pm

9 The Promotional Activites Phases Pre-Opening

Activities

Target Market

Giving of Flyers Campus roaming Students,Faculty Members and Free taste of selected Employees products Grand Blessing Promotional Discounts Students,Faculty Members and Dance or Talent Show Employees off Continue low cost Students,Faculty Members and availabity of products Employees

Opening

Normal Days of Operation

10 Table of Contents I. Executive Summary..........................................................................................................1 A.The Introduction.....................................................................................................1 B. The Company..........................................................................................................1 C. The Products...........................................................................................................1 D. The Management....................................................................................................2 E. The Target Market................................................................................................2 F. The Financials........................................................................................................2

II. Business Overview.............................................................................................................3 A. The Vision................................................................................................................3 B. The Company Background...................................................................................3 Who We Are?...........................................................................................3 What We Offer?.......................................................................................3 Who We Serve..........................................................................................3 III.Business Justification.........................................................................................................4 A. The Industry Analysis.............................................................................................4 The Competitors......................................................................................4 The External Threats and Opportunities..............................................4 B. The Business Location...........................................................................................4 C.Strategies for Expansion........................................................................................5 D. Expansion Approach.............................................................................................6 IV. Marketing Plan.................................................................................................................6 A. The Competitive Analysis....................................................................................6 The Internal Strengths and Weaknesses..............................................6 The Competitive Strategies....................................................................6 B. Targeted Market Segments...................................................................................7 Products and Prices................................................................................7-9 The Place..................................................................................................9 Promotional Activities............................................................................10