At 9 000m2, Save Hyper is a serious contender in the supermarket game in Pietermaritzburg and beyond.
Store: Save Hyper Transactions per day: 4 500 Trading area: 9 000m2 Staff complement: 500 600 Tills: 52 Opening hours: 7am 7pm Monday Sunday
Converting a cash & carry warehouse feel to a retail space took detailed planning and extra care was given to create the soft look of the new store. We didnt want customers to notice the roof structure of the shed as they walked in, which we achieved by suspending lights throughout the store and creating wide aisles and high shelving, says Freislich. Andrew Bailey, director of First Storage Concepts KZN says that 80 bays of longspan shelving were incorporated into the gondola shelving layout as it offers a more suitable and subtle way of merchandising heavy bulk products, other than using the
Fresh design
Leon Freislich of Freislich Design Consultants was given carte blanche over the store concept and design. The result? One of the biggest multi-million investments by a local business in the city in 2011 and a whopping 9 000m2 of retail excitement.
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STOREWATCH
lighting effect that would differentiate themselves in this new segment and to eventually become known throughout the country, comments Klaus Ritschewald, MD of Euroconcepts. He adds that lights, sourced from Germany, were carefully selected for each department to accent the particular area and food product on offer.
Save Hyper tried to keep most departments in-house but those where superior skills are needed, like the butchery, have been outsourced.
adds Noorgat. Customers can therefore choose a number of routes, depending on their shopping mission: Explore the service departments on their right, head straight to the frozen, chilled and dairy section with walk-in coolers for bulk packs, go left for all dry groceries or travel upstairs for gadgets and general merchandise.
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Fresh and locally sourced fruit and vegetables are drawing customers to the fresh department.
River and Greytown. The store is strategically located on Victoria road, less than 2km from the N3 highway. Noorgat says there is a growing black middle class in Pietermaritzburg and these aspirational shoppers are looking for top quality products and added value exactly what Save Hyper offers its customers everyday from 7am to 7pm. The 52 checkouts, including the express tills, ease congestion and the NCR system in place makes scanning much quicker than normal. Because the faster you get a customer out, the faster you get another one in, says Noorgat.
Thembekile Phungula says the most popular confectionery items at La Baguette are cake slices and doughnuts.
The fully stocked dispensary enables customers to get prescriptions filled and make use of the infant immunisation and wellness tests offered by the clinic sister on-site. The pharmacy is conveniently located near the express checkouts, next to the lift and facing onto the health section of the supermarket area. Each department is run as a stand-alone business and this motivates staff to work hard and to keep pushing the envelope. The store has nearly 600 staff members from the surrounding areas and they will be going on regular training programmes to keep them learning and improving. Noorgat says there are also 30 staff members on a learnership programme at present.
Asian stir-fries to hot Indian curries, customers can have it all. There is also a pizza station where customers can tailor make their own pizzas. The 40-seater restaurant gives customers a comfortable space to relax with a cup of coffee or quick meal in-between or after their shopping. The whole HMR area has been designed as a theatre of food, with the wok and grillers situated on the shop floor. They will also be introducing wet demos on weekends so customers can sample everything on the menu. New to Pietermaritzburg, the stores fish shop is doing extremely well and they are getting fresh fish deliveries from Durban everyday to keep up with the demand. The head of the department is very experienced and offers advice to customers on how best to prepare their chosen seafood.
Hyper hub
Save Hyper has become a destination store for Pietermaritzburg, as well as the surrounding small towns of Howick, Mooi
The store has an extensive home meal replacement (HMR) offering under its indulge concept. Customers can sit at the 40-seater restaurant or take away from the deli or pizza station.
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The fresh department is also doing very well, says Noorgat, with a strong presence of Indian vegetables that are locally sourced. The next addition to the offering will be prepacked chopped vegetable packs. The butchery offers a range of Halaal, prepacked and counter meats, as well as a full biltong bar. Save Hyper tried to keep most departments in-house but those where superior skills are needed, like the butchery, have been outsourced. We didnt have the skills so we decided to get the best to do it for us, Noorgat explains. 60% of the stores offering comes from Saves 20 000m2 distribution centre (DC), which also services the three Save supermarkets in Northdale, Truro Plaza and Dalton. Management hopes to build their own bigger DC in the near future, as they are currently leasing the DC warehouse. Save Hyper has some house brands in the commodities section, with Real (house brand) outselling the leading maize brand. They also have their own milk label Simply Fresh which is packed by a dairy in the Midlands. The 530m2 bakery department runs along the back right corner and the freshly baked range is extensive. Noorgat says they first brought in the expertise of a French baker who was supplying products that were then baked off in-store. Now, the bakery staff have learnt from his recipes and are trying out scratch baking with delicious results! Cinnamon buns, stone ground breads, doughnuts and gateaux slices are doing extremely well with the new retail customer base.
Aspirational phrases throughout the store relate to customers positive shopping experiences at Save Hyper no doubt aided by the 52 tills and novelty of a travelator up to the mezzanine level.
New to Pietermaritzburg, the stores fish shop is doing extremely well and the head of the department offers advice to customers on how best to prepare their chosen seafood. The 530m2 bakery department runs along the back right corner and the freshly baked range is extensive.
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in October is ranging and merchandising which obviously needs to suit the new hybrid customer base. Save Hyper runs on SAP and this fully-fledged system gives reliable on-time data to head office. It lets us keep our finger on the pulse, he says. Moosas son, Mohamed, joined the family business in 2004 after completing his degree and CA articles at KPMG. It was his vision to move into retail and as finance director, he has been responsible for the roll-out of the supermarkets and hyper to date. Another challenge the store has faced and continues to face is the lack of parking space, although this did increase from 200 to 300 parking bays during the revamp. In addition, two entrances to the lot were created from Greyling Street and Victoria Road and the pavement areas on both streets were upgraded; at the groups own cost.
The 9 000m2 store is characterised by bright lighting, wide aisles and high shelving all of which contribute to a pleasant shopping experience.
Save Hyper contributes products, stock or computers to the community, depending whats needed, to a number of orphanages in Pietermaritzburg and beyond.
The general merchandise turnover has increased 60% since the move to the mezzanine level, which is accessible by a lift, staircase and specially built travelator. From small and large appliances, linen, beds and a dedicated toy shop Save Hyper has it all.
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