JUNE 2011
INTRODUCTION
INTRODUCTION
Scope
This briefing on the global beverage packaging market examines off-trade performance and prospects for packaging across the alcoholic and soft drinks industries. BEVERAGE PACKAGING 2010 938 billion units
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies opinions, reader discretion is advised. Learn More To find out more about Euromonitor International's complete range of business intelligence on industries, countries and consumers please visit www.euromonitor.com or contact your local Euromonitor International office: London +44 (0)20 7251 8024 Chicago +1 312 922 1115 Singapore +65 6429 0590 Shanghai +86 21 6372 6288 Vilnius +370 5 243 1577 Dubai +971 4 372 4363 Cape Town +27 21 552 0037 Santiago +56 2 915 7200 Sydney +61 2 9275 8869 Tokyo +81 3 5403 4790
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INTRODUCTION
Key findings
2011, a year of growth: resilient emerging markets key to packaging gains PET bottles record most lucrative gains, extending into alcoholic drinks Outside emerging markets, fortunes for glass muted; look to premium for growth Global economic recovery makes for a positive outlook for all beverage packaging materials for 2011 and through to 2014. Emerging markets in Asia-Pacific and Latin America widely exhibit resilience and growth. China and India will lead volume gains: these two countries alone are set to account for 18% of global gains to 2014. PET remains the star beverage pack performer, with global off-trade demand up by 6% in 2010, enjoying buoyant sales in soft drinks through health-oriented uptake of juices and RTD tea. A much smaller player in the alcoholic drinks arena, the PET bottle is making inroads in the glass stronghold of wine and spirits, with launches offering value-oriented and safe on-the-go propositions. The best volume performance and prospects for glass in beverages will be derived from consumption growth in emerging markets, headed by Asia and Latin America. In saturated European and North American markets, growing consumer interest in craft, low ABV and premium beer presents openings for added-value glass.
Eastern Europe shows After a difficult 2010, Eastern Europe is showing a return to growth. Russia and a return to growth Ukraine, hardest hit by the economic crisis, show more positive macroeconomic despite constraints performance and potential in 2011. High excise duties placed on alcohol impinges on absolute packaging growth potential, but rising incomes and growing interest in premium beverages augurs well for packaging volume growth.
Carbonates may be out of favour but beer is on the ascendancy for beverage can sales
A shift to healthier soft drinks has a detrimental impact on beverage can sales in carbonates. Beer, however, has a far more positive outlook for the can, with China to lead global growth. Development of the countrys retail infrastructure ,driven by rising wealth, sees beverage cans displace glass as a modern pack solution.
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Tobacco packaging Beauty and personal care packaging Hot drinks packaging
Soft drinks packaging Tissue and hygiene packaging Dog and cat food packaging
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Key: Decline Low growth Medium growth High growth Not illustrated
The emerging regions of Asia-Pacific, Middle East and Africa, and Latin America have been the most lucrative for packagers following the economic downturn. China, India, Brazil and Indonesia were the top four performers of 2010 in unit volume packaging gains. Of the developed world economies, through its sheer size, the USs growth of just 0.7% in 2010 equates to 1.3 billion additional packs sold.
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PET bottles Glass bottles Metal beverage can Liquid cartons Flexible packaging Thin wall plastic containers Other packaging formats
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2010 Losing categories Carbonated RTD tea lager, dark beer, liquid concentrates Lager, white spirits, energy drinks RTD coffee,100% juice Wine Wine Fruit flavoured drinks
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88% of all beverages are sold in a PET bottle, glass bottle or can
Core beverage pack formats of PET bottles, glass bottles and beverage cans saw steady growth over 2005-2010. Of all packaging formats, the glass bottle is under most pressure with a weak 2010, largely due to declining demand for glass in China and Russias domestic lager market. In China, reduced prospects for glass come as the beverage can strengthens its foothold, whilst for Russia, consumers continue to suffer the effects of government regulation on alcoholic drinks, where the imposition of exorbitant taxes on beer has reduced offtrade sales of both beverage cans and glass bottles. The PET bottle is predicted to consolidate its leading position, with its share of beverage sales rising from 35% in 2010 to 37% by 2014. The brick liquid carton is also forecast good sales, with health-oriented juice and RTD tea purchases the key avenues of growth. Flexible plastic accounts for just 1% of drinks packaging sales, based largely on powder concentrates, but is recording a strong performance, attributable to rising sales in Mexico and Indonesia. Price sensitivity amongst Mexicans feeling the effects of the downturn has contributed to higher sale of concentrates in flexibles.
35 30 25 20 15 10 5 0 -2 0 2 4 6 8 10 12 % CAGR 2005-2010 PET bottles Metal beverage can Flexible plastic Flexible aluminium/plastic Glass bottles Brick liquid cartons Thin wall plastic containers
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% CAGR 2010-2014
Alongside the PET bottle, the brick liquid carton is forecast to be one of the star performers over 2010-14, with global sales rising by a 7% CAGR. Chinas growing economic prowess and purchasing power is central to the cartons prospects: this country alone is forecast to generate 83% of global incremental sales for brick liquid cartons over 2010-2014. RTD tea and juices are the most prominent enduses driving liquid carton growth, both in China and in the wider global marketplace. Other emerging markets in Asia and Latin America feature highly, with India showing rapid growth as the brick carton remains an important barrier pack type for juices despite the progress made by PET. Growth in the more mature Japanese market stems from the range of new flavour variants being launched and rising sales of RTD black tea.
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350 Absolute growth 2009-2010 (million units) 25 300 20 250 % growth 2009-2010
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Global off-trade consumption of PET bottles reached 332 billion units in 2010, a 6% increase on 2009. This growth reflects the pack types versatility, with gains made across soft and alcoholic beverages, from shot-style energy drinks, more conventional single-serve beverages through to multi-serve, value for money family sizes. Bottled water alone accounts for 46% of global PET unit volume sales in the off-trade, with fast-developing Asia-Pacific providing the most lucrative volume gains, as maturity in levels of bottled water consumption in developed markets, particularly in Europe, serves to slow growth for PET in bottled water. Juice drinks and RTD tea are, meanwhile, becoming increasingly important to PET sales, with growth coming both from pure per capita gains and gains made at the expense of the beverage can. The share of carbonates in global PET bottle sales is falling, with 28% of off-trade PET consumption in 2010, down from 32% in 2005. This is not linked to PET losing share as a pack type in carbonates but is instead a reflection of consumers changing beverage consumption habits, favouring bottled water, juices and RTD tea.
10%
0% 2005 Bottled water RTD tea Sports drinks Spirits 2010 Carbonates Fruit/vegetable juice Beer Other beverages
In alcoholic drinks, beer and spirits offer further promise for PET. For beer, Asia-Pacific and Eastern Europe consumer demand is key to growth, whilst for spirits, North America, through white spirits, and Asia-Pacific, through local spirits and whiskey, are the key regions.
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Healthy soft drink choices and low value spirits drive PET sales
Despite a slowing in annual growth, bottled water, the leading end-use for PET bottles, will continue to lead off-trade volume sales through to 2014. Global PET bottle sales for bottled water are forecast to reach 175.6 billion units by 2014. More dynamic growth rates are being recorded in juices and RTD tea, due to rising levels of consumption and as PET erodes the shares of beverage cans and glass. Spirits account for less than 1% of global PET bottle sales in beverages, but represent a strong growth category. The US is the leader in sales of spirits in PET, accounting for 52% of global spirits sales in PET in 2010, and offers good growth prospects. Lower breakage rates and reduced transportation costs are factors supporting US development, as is the rise in sales of economy spirits in times of austerity. PET has been used for standard 75cl sizes, as well as 1- and 1.5-litre bottles, with launches from White Rock Distilleries and MS Walker Inc in 2010. The majority of mid-priced and premium spirits remain bottled in glass.
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% CAGR 2010-2014
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Even maturing categories provide growth 0 2 4 6 8 10 12 14 16 18
% CAGR 2005-2010
Bottled water Fruit/vegetable juice Spirits Carbonates Sports drinks RTD tea Beer
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PET hit by weak growth from core bottled water nations in Europe
Of the leading per capita consumers of bottled water, Mexico is ranked first, with 2010 per capita consumption of 143 litres and with a rise in per capita consumption of 11 litres in that year. In packaging terms, Mexicos strong rise in demand for bottled water translated into an 11% rise in PET bottle sales in 2010. Poor tap water quality, most markedly in remote rural areas, rising health consciousness amongst consumers amidst rising levels of obesity, a shift away from carbonates, and economic recovery have all combined to effect a strong rise in bottled water consumption across income groups.
Top 10 Per Capita Countries for Still Bottled Water 2010 and Performance
Country 2010, % growth litres per 2009-2010 capita Absolute growth (litres) 2009-2010
PET is the preferred pack type for still bottled water in Mexico, accounting for 76% of all unit sales, with on-the-go sizes like the 500ml pack showing rapid growth. Many of the developed nations of Western Europe are characterised by saturated demand for bottled water, with little opportunity for a rise in per capita consumption across Spain, France or Italy. Improvements made to Spains public water supply and the countrys economic crisis have particularly hit spending on non-essentials like bottled water in PET bottles. In France, a muted 1% rise in 2010 sales for PET bottles for bottled water was a result of the continuing consumer trend favouring tap and filtered water, but this 1% growth was still an improvement on the previous years decline, helped by promotional offers, increased advertising spend by national brands and the success of on-the-go 500ml formats.
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143.4 115.2 101.0 99.1 74.1 71.5 67.8 64.5 61.1 58.1
8.5 -0.3 0.6 0.0 -0.4 8.7 1.9 5.0 1.6 5.3
11.3 -0.3 0.6 0.0 -0.3 5.8 1.3 3.1 1.0 2.9
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Top 10 Per Capita Growth Countries for Still Bottled Water 2010 and Prospects to 2014 2010, % growth Absolute growth Country litres per capita 2010/2014 (litres) 2010/2014 Mexico 143.4 8.5 31.7 Turkey 71.5 8.7 20.6 Saudi Arabia 50.7 7.8 14.1 Poland 34.1 10.8 14.0 South Korea 38.3 9.2 11.5 Morocco 14.6 12.6 9.1 Hungary 33.9 4.3 7.6 Indonesia 58.1 5.3 7.5 Brazil 23.5 8.6 6.8 Portugal 64.5 5.0 6.1
Regional Growth for PET in Still Bottled Water
6 8 10 12 14 16 2010-2014 Absolute volume growth (billion units) Latin America Middle East and Africa
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China
Ice Dew Still Bottled Water PET bottle
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Asia-Pacific and Eastern Europe present the most dynamic outlook, with China, Russia and India offering the best opportunities. These three countries are expected to account for 89% of global PET bottle gains in juices over 2010-2014.
6 Middle East and Africa (MEA) represents just 1% of global PET bottle sales in juices, but offers 4 strong potential, with South Africa to lead the way. 2 South Africas emergence from recession, 0 combined with rising consumer demand for healthy -2 food and drinks, will see single-serve juices perform well, especially the 250ml portion size. Continued momentum along health and wellness % CAGR 2005-2010 % CAGR 2010-2014 lines will underpin growth. The developed regions of W Europe, North America and Australasia have more subdued prospects, with the best opportunities to be found in Western Europe, through 100% juice and nectars, with Spain and France particularly strong. In Spain, brand owners are increasingly using PET as a means to compete with the encroaching strength of private label, the share of which has risen from 41% of off-trade juice volume sales in 2005 to 48% in 2010. The PET bottle packaging of Coca-Colas health-positioned Limon & Nada and Naranja & Nada, with an adult profile, serves to differentiate them from the more common liquid carton.
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PET, Chinas preferred pack for juice drinks, holds buoyant outlook
In China, juice drinks represent the primary juice application for PET, accounting for 92% of all Chinese fruit/vegetable juice sales, and offer the greatest potential for PET, with a forecast CAGR of 6% over 2010-2014. The global consumer wellness trend is a driver of Chinas performance, aided by rising consumer incomes, enabling more regular purchases of branded, packaged juices. Further, the governments strategy to develop agriculture, with the promotion of fruit planting alongside the Chinese Beverage Associations Loving health, drinking juice campaign undertaken with leading juice manufacturers like China Huiyuan Juice Group and Uni-President Enterprises, serves to encourage juice intake. Despite the wide appreciation of liquid cartons in the country, PET continues to gain share in juice drinks, through new launches. The entry of wide-neck bottles is apparent in single-serve drinks and adds to the positive outlook for PET. Nongfu Springs first juice drink, Shui Rong C100, was launched in a wide-neck PET bottle.
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In North America and Western Europe, the US, Germany and Italy are most prominent in PET bottle sales, and will continue to see significant unit volume gains. In the US, sales of functional bottled water have declined due to concerns over the high calorie content, which will dent the prospects for PET in water in the US. Still bottled water, despite showing a slowdown in per capita consumption levels, is forecast to see the greatest unit volume sales development, with PET sales in still bottled water predicted to expand by 1.5 billion units between 2010 and 2014, buoyed by a growing preference for smaller pack sizes. The shift from carbonates to healthier alternatives in the US bodes well for PET in RTD tea, with consumers favouring the natural health benefits, such as antioxidant properties, alongside a low calorie content. Half-lemonade and half-iced tea blends performed well in 2010 with Ferolito, Vultaggio & Sons enjoying success with its Arizona Arnold Palmer line. The company edged out Lipton as leader in US value sales of RTD tea in 2010. The importance of RTD tea in the US is evident in Coca-Colas acquisition of Honest Tea (2008) and Nestl Waters investment in tea company Sweet Leaf (2009), with a number of new product launches in PET.
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INTRODUCTION
Global off-trade sale of glass bottles in alcoholic and soft drinks reached 249.5 billion units in 2010, an increase of 1% on 2009. Alcoholic drinks form the mainstay of glass bottle demand, where the dominance of glass stems from the long-established use of this format across a number of products. Consumer demand for glass is most developed in alcoholic drinks, through beer, spirits and wine, with global sales of 191.9 billion units in 2010.
Beer is the lead application for glass bottles, accounting for 54% of all 2010 glass bottle sales in soft and alcoholic drinks. However, glass is declining in this category with 2010 off-trade sales down by 1.3 billion units on 2009, with Russias drop-off in demand most damaging.
Despite Russia showing evidence of economic recovery in 2010, with a fall in unemployment and a rise in disposable incomes, the growth potential of glass in beer continues to be hampered by high taxes on beer, as the government seeks to address the nations problem of alcoholism. Russias Ministry of Health has focused particularly on beer. Declines in 2010 were also seen in Latin America, North America and Western Europe. Beer consumption in Western Europe is already high, making growth more difficult to attain.
10%
0% 2010 Beer Carbonates Bottled water Energy drinks RTD tea Spirits Wine Juices RTDs/premixes Other beverages
Spirits and wine have the potential for more upbeat performances for glass, with gains in Asia-Pacific instrumental.
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while RTD tea and spirits prove more lucrative for glass
Beers position as leading beverage end-use for glass is Global Glass Performance in weakening as a number of countries exhibit mature and saturated Core Drinks Categories consumption levels. In Western Europe, Germany and the UK saw 7 the greatest declines in glass bottle sales in beer, with off-trade 6 consumption down by 1% annually over 2005-2010 in both countries. At 108 litres per capita in 2010, German beer 5 consumption is second only to the Czech Republic. However, Asia-Pacific 4 spirits offer demand is static, and for glass has been further impacted by takegrowth for glass up of the beverage can, which has shown renewed vigour as retail 3 chains like Penny Markt and Netto reintroduced the can in 2010. 2 Spirits, another core end-use for glass, shows strong prospects, 1 with the highest growth in India and China, while the US and Russia have a much poorer outlook. Russia is expected to suffer 0 the greatest glass losses in spirits, in the wake of the countrys economic recession, alongside the high excise duties being -1 Limited soft placed on spirits, with vodka sales most impacted. US declines, drink prospects -2 though not on a par with Russias, come as PET has made -4 -2 0 2 4 6 8 inroads in economy spirits lines. The current rise in sales of % CAGR 2005-2010 heavily promoted premium and super-premium spirits does, Beer Spirits Carbonates Wine however, hold opportunities for value-added glass. Bottled water Fruit/vegetable juice Energy drinks RTDs/premixes RTD tea represents the single most dynamic area for glass in soft RTD tea drinks, but potential is very specific to Indonesia, where RTD tea Note: Bubble size shows 2010 retail pack in glass bottles is enjoying rising sales as a wellness beverage. unit volumes
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The glass bottles weakest performance in 2010 was % CAGR unit volume growth in Eastern Europe, with declines in Russia most % CAGR 2009-2010 % CAGR 2005-2010 damaging, as the government imposed tax rises and tightened advertising legislation to address the countrys problem of alcoholism. 2010 saw a tripling in the taxes placed on beer, leading to sharp declines for the core formats of glass, PET and beverage cans. Australasia, meanwhile, remains loyal to beer, above other developed world regions, with off-trade beer sales in glass up by 5% in 2010, showing healthy growth comparable to the fast developing markets of China, Brazil and India.
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Glass in low/non-alcohol beer: 2% CAGR 2010-14 Premium Live beer (Heineken); Baltika draught Flavours to attract female drinkers and brewers also expand into malt-based RTDs: ESSA flavoured beer (SABMiller) Eve, low-alcohol malt-based RTD with an ABV of 3.1% (123 calories) in a 33cl bottle. In light of the high excise duties placed on beer, a number of brewers are diversifying into non-alcoholic drinks: carbonates/kvas. Glass in domestic lager: -7% CAGR 2010-14 Accounting for 89% of all beer sold in glass in Russia, domestic lager has borne the brunt of the declines of glass in beer. Over 2010-2014, declining off-trade demand for glass in domestic lager is expected to mean 2 billion fewer glass bottles are used. Brewers favouring cost-effective PET will impact the potential for beverage cans and glass in this core category.
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WINNERS
Standard to premium shift is good news for glass Premium lager has been the fastest growing beer category, recording 16% litreage volume growth in 2010, and is a positive area for growth in glass. Carlton Natural Blonde, from Fosters, is a lowcarbohydrate, midstrength premium beer that appeals to the growing health concerns over beer consumption. More launches of premium lowcarbohydrate lagers are expected.
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Canada
Molson Canadian 67 Sublime Molson Coors Launched in Canada containing, 67 calories per 34.1cl glass bottle, the new variant comes with a twist of lemon and lime
US
MGD 64 Lemonade MillerCoors MGD 64 Lemonade is a brand extension of MGD 64, one of the pioneers of light beer variants that has swept the US. The product contains just 64 calories and 2.4 g of carbohydrates per 12oz glass bottle serving.
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North America
Western Europe -2 0 2 4 % CAGR 6 8 10
% CAGR 2005-2010
% CAGR 2010-2014
Key Point: Wine is a dynamic global growth category for glass as consumption of still light grape wine expands in Asia-Pacific. In some countries, like Argentina, where per capita consumption of wine is actually falling, the prospects for glass remain strong as consumers shift towards higher quality, glass-bottled wine.
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INTRODUCTION
Global off-trade demand for metal beverage cans in alcoholic and soft drinks reached 240.6 billion units in 2010, an increase of 2% on 2009. As far as positioning compared to other pack types is concerned, the beverage can has lost share to the leaps in progress made by the most purchased beverage pack type, the PET bottle, particularly within carbonates. Beer and carbonates remain the core end-uses for the can, with 78% of global off-trade beverage can demand in 2010.
200
Billion units
150
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A consumer shift away from carbonates to alternative beverages in a number of markets, for health reasons, has had a detrimental impact on beverage can sales, whilst the wider application of PET bottles in on-the-go sizes further hampered the performance of cans in 2010. A far more positive outlook for the beverage can is found in beer, with China, Brazil and India offering the best expansion opportunities enabling beer to surpass carbonates in can sales by 2011. Regional expansion of functional drinks, driven by energy drinks brand Red Bull, contributed further to can growth in 2010.
2005 2010 Beer RTD coffee RTD tea Bottled water
50
Wine has a niche presence in beverage can sales, specifically in the classic single-serve measures of 187ml, 200ml and 250ml. The beverage can is, however, seeing some gains as part of the pack diversification witnessed in wine, alongside a number of bag-in-box, PET bottle, shaped carton and pouch entries in 2010.
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However, global forecast growth favours the can, with a 7% 2010-2014 CAGR, led by China. Off-trade Beer Pack Mix by Region 2010
100% 90%
Asia-Pacific, Latin America, Europe China, Brazil, India, Mexico and Japan are forecast to lead beverage can gains to 2014. Progress in Eastern Europe is expected to be led by domestic lager in Russia and Poland. In Poland, embossing has been used for premium launches, such as the Lech brand from Kompania Piwowarska SA. In Western Europe, Germany offers strong potential as an increasing number of brands reintroduce the beverage can. Australasia, North America In Australia, the glass bottle retains its dominance, with a number of the premium product launches in 2010 favouring the glass bottle over the beverage can. In North America, beer consumption has slowed in correlation with the health of the national economy. Despite off-trade sales proving more resilient, US beverage can sales in beer fell 2% in 2010. A current move to craft/craft-like beers will constrain growth.
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80%
70% 60% 50% 40% 30% 20% 10% 0%
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Brazils drink and drive legislation a boon for beverage can sales
Beverage can penetration in beer is lowest in Latin America, at 26% of all beers sold through the offtrade channel in 2010, but is showing rapid growth, led by Brazil where the can is seeing growing consumer acceptance. Rising disposable incomes and increasing consumer confidence are contributing to growth. In per capita terms, Brazilian off-trade beer consumption rose by 10% in 2010, making it the most dynamic growth country in Latin America for beer, and the third highest growth country in global terms, after India and Vietnam. The growing preference for socialising at home is the impetus behind off-trade sales growth, further supported by more stringent drink and drive legislation (Lei Seca). This higher growth in offtrade sales is providing a positive boost for the can, which has a far stronger presence in the off-trade. Investment activity by brewers, such as Heinekens acquisition of FEMSA Cerveza in early 2010, with plans for increased production, indicates potential for packagers, with premium and dark beers to show the highest levels of growth.
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Energy drinks and juices also offer good growth opportunities for the beverage can in India.
MEA regional prospects are led by Egypt, where the youth demographic is a key driver of can sales. The introduction of the slimline 250ml beverage can is proving successful on two levels: as a lower priced pack option and as a reduced portion size meeting health concerns over calorie intake, with launches from Al Ahram Beverages Co and Schweppes.
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INTRODUCTION
Global off-trade consumption of liquid cartons in alcoholic and soft drinks reached 55.1 billion units in 2010, an increase of 7% on 2009. Demand is concentrated in juices and RTD tea, which accounted for 88% of global liquid carton sales in beverages in 2010. Both leading categories saw growth over 2005-2010. Liquid carton sales in juice were up by a 4% CAGR, while RTD tea saw an impressive12% CAGR, driven by Asian still RTD tea. Juices share of global liquid carton sales is falling, but they offer significant potential for development through rising per capita consumption in the Asia-Pacific, Latin America and MEA regions, with China, Vietnam and Indonesia particularly notable growth markets. Chinas substantial growth in the worlds FMCG markets means that this country alone is expected to account for 47% of global liquid carton unit volume gains in juices over 2010-2014. RTD teas stellar performance in liquid cartons has been driven by its strong health credentials, as consumers the world over increasingly adjust their calorie intake and beverage consumption as a means to lead healthier lifestyles. Global liquid carton sales in RTD tea are led by Asia-Pacific, with strong growth forecast. Asia-Pacific, through RTD tea, and Latin America, through juices, are forecast to see the greatest gains for liquid cartons through to 2014.
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0 2005 Fruit/vegetable juice Wine RTD coffee Other beverages 2010 RTD tea Functional drinks Beer
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0 -4 -2 0 2 4 6 8 10 12 % CAGR 2005-2010 Fruit/vegetable juice Wine RTD coffee RTD tea Functional drinks Beer
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It is, however, the shaped liquid carton that is making the biggest headlines, having recorded a 15% CAGR between 2005 and 2010, with China, Argentina and US accounting for 72% of 2009-10 sales growth. The presence of the gable top liquid carton in drinks is dominated by juices in North America. The gable top is faring less well than either the brick or shaped carton, suffering falling demand in the US and Japan. US beverage demand for gable tops fell by 6% in 2010, with significant losses in 100% juice, as US consumers reduced their juice intake in favour of other beverages offering lower sugar content and functional benefits, an area where RTD tea is performing well. Furthermore, both PET and HDPE bottles are showing gains at the expense of carton, especially in single-serve sizes. In Japan, gable top declines are spread across poorly performing juice, RTD tea/coffee and wine categories.
0
Brick Gable top Shaped % 2009-2010 growth
Top Growth Markets for Shaped Cartons 2010-14 (Leading Growth Category) China (Still RTD tea) Russia (100% juice) US (Wine) Indonesia (Still RTD tea) Italy (100% juice)
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establishing a recycling network. This helps to meet the global demand for more sustainable practices seen across developing and developed world economies alike. Gable top and other shaped cartons are further showing strong gains. China: Top Growth Categories for the Brick Carton Unit growth 2009-10 Category (million units) Asian still RTD tea Juice drinks 712.2 649.1
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56.1 52.3
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Asia-Pacific Latin America Western Europe Eastern Europe Middle East and Africa Australasia North America
% CAGR 2005-2010
% CAGR 2010-2014
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Country
US Italy
Ukraine
Carte de Vinos Koblevo VAT 1-litre shaped carton 2009
Sweden
Fair & Square Gierts Vinimport AB 1-litre shaped carton 2010 Germany UK Ukraine
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INTRODUCTION
PROSPECTS
Key: Decline Low growth Medium growth High growth Not illustrated
Emerging Asia-Pacific, Middle East and Africa and Latin America offer the most buoyant rates of growth. Eastern Europe sees a return to growth, in particular for Russia and Ukraine, the two countries most severely impacted by the economic crisis. China will lead global beverage packaging growth to 2014. Japans ageing population and stagnant consumption will contribute to its seeing the greatest losses, with prospects further damaged by the earthquake in 2011.
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PROSPECTS
FLEXIBLE ALUMINIUM/PLASTIC:
China, Brazil, Philippines, India THIN WALL PLASTIC CONTAINERS: Indonesia, Japan, Italy
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REPORT DEFINITIONS
Definitions
This Global Beverage Packaging briefing examines the packaging performance of the following beverage categories: Alcoholic Drinks Beer Wine Spirits RTDs/premixes Cider And the following beverage pack types: PET Bottles Glass Bottles
Soft Drinks
Carbonates Bottled Water Fruit/vegetable Juice Concentrates Functional Drinks Asian Speciality Drinks RTD Coffee
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