SETH ROSSON

+1.512.296.0722 seth.rosson@gmail.com

Focus ... Social sciences, consumer insights and trends, design research, digital design, creative strategy and
direction, cultural consultancy and communication, visual insight, sound design, copy.

Strengths ... Observant, thoughtful, articulate, perceptive, open, resourceful, loyal, self-motivated, savvy, passionate,
industrious, detailed, entrepreneurial, forward thinking.

Tools ... Adobe Creative Suite, Apple Logic Pro, Propellerhead Reason, Pro Tools, Ableton Live, Microsoft Office,
Basic HTML, Social Media Management. *Extras ... music production, painting, avid traveller, cultural observer, bicycle design, writing, photography, philosophy.

EXPERIENCE 04/11-09/11 Creative Strategy and Insight, Crush and Lovely New York, NY
This role involved extensive research into digital narratives shared through creative storytelling and visual scripting. - Led a qualitative research project focused on the quantitative analysis of contrasting digital and analog constructs. - Prioritized findings to directors, offering clear analysis and insight into the research process and results. - Met project deadlines with firm deliverables that lead to further development and implementation.

01/09-08/10 Digital Strategy Consultant, The Design Shaman Austin, TX

The consultancy required brand positioning, creative visualizing, and art direction for brand and product launches. - Collaborated with team members, from conceptual development and strategy, into design and implementation. - Shaped brand development and visual stories to create compelling and engaging and relevant ideas. - Advised UX direction and creative strategies in collaboration with technical directors and project designers.

09/06-05/11 Teacher, Austin School District Austin, TX

This was a revolving role replacing permanent teachers in a variety of subjects and environments. - Led conversations in middle and secondary schools encompassing history, social sciences, art, and humanities. - Managed and maintained consistently changing classroom environments of up to 40 persons at one time. - Empathetically and pragmatically directed various audiences on a flexible schedule focused on rotating topics.

EDUCATION 09/11-09/12 University of London, Goldsmiths, MA Sociology London, UK

At the University of London I had the unique opportunity to study a course entitled Critical and Creative Analysis which allowed me to explore multiple intersections within Digital Sociology, Humanities, and Philosophy.

Courses : Media Philosophy, Software Studies, Global Networks and Society, What is Culture?, Mapping Capitalism. 09/06-05/10 The New School, BA Liberal Arts New York, NY
At the New School I specialized in Social Sciences and Liberal Arts where I gained a diverse and deepened understanding of creative analysis, social theories, artistic perspective, and cultural organization.

Courses : Modern Social Movements, Cross-Cultural Psychology, Confronting Objectivity, Modern Social Theory. 08/00-05/04 Texas Tech University, Marketing Lubbock, TX
At Texas Tech I studied Marketing and Research where I gained insight into organizational structure and business strategies and principles. This encouraged me to want to understand people, which led me to additional studies.

Courses : Organizational Management, Statistics, Marketing, Business Law, Marketing Behaviors.