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th Embargo:notforquotationbefore11.

00hours,ThursdayJanuary17 2013

Newapproachestoprimarycarekeytoenhanceddiseaseprevention, moreconvenientaccesstoaffordablecareandtheoptimaluseofmedicines

Policiesonhealthrecordavailabilityandtreatmentprovisionshouldreflectpatientsinterestsand permitbettercoordinatedcare,ratherthaninhibitprofessionalandservicedevelopment SueSharpe,theChiefExecutiveofthePSNC1,todaypresentedablueprintforcommunity pharmaciestoserveasathirdtierintheNHS,alongsideGPpracticesandhospitals.Innovationslike HealthyLivingPharmaciescanprovidebetterandmoreaffordablecareinareasrangingfromthe preventionandearlydetectionofobesityandsmokingrelatedproblemssuchascancers,strokes andheartdiseasethroughtoensuringgoodtreatmentforpeoplewithraisedbloodpressure,type2 diabetesandsomeemergencyneeds. ShecalledonMinistersandnewhealthservicebodiessuchastheNHSCommissioningBoardto championwaysofenablingcommunitypharmaciststocontributemoretotheeconomicprovisionof wellintegrated,easytoaccesshealthservicesforpeopleatallstagesoflife.Theprimarycare progresstheNHSneedstosurvivethroughthenextdecadeofausteritycanonlyhappenthrough strongpartnershipsbetweencommunitypharmacistsandprofessionalslikeGPs,communitynurses andsocialcareproviders.Buildingonthegoodrelationshipsthatalreadyexistbetweendoctorsand pharmacistsisvital,althoughwhenpatientandpublicinterestscanbebetterservedbyextending serviceuserschoicesorcloserworkingacrosstraditionalboundariesweshouldnotbeafraidof radicalchange.Bettermedicinestakingalonewillgenerate100sofmillionsofbenefitandsaving.
OtherkeymessagesfromcontributorstoaUCLSchoolofPharmacymeetingheldattheRoyalSocietytodayto discussSueSharpesanalysisandpromotetheachievementofbetterpharmaceuticalcarefollowingthe implementationofthisyearsNHSreformsinApril2013include: Moreeffectivemedicinestakingsupportforvulnerablepeoplelivingintheirownhomeswillsavelivesand preserveindependence.LeadingindependentpharmacistandNHSFutureForummemberAshSonisaid therearerisksofbackwardneglectinthecommunity,andfailurestohelppeopletaketheirmedicinestobest effect.Thiscausesneedlessillnessandwaste.ThenewClinicalCommissioningGroupsshouldworktoextend theprimarycareroleofcommunitypharmacists,andmoreeffectivelycombinesocialcareprovisionwithhelp inmedicinestaking. Theimportanceofprofessionalisminthetwentyfirstcentury.HelenGordon,theChiefExecutiveoftheRoyal PharmaceuticalSociety,arguedthatrecenteventsatMidStaffordshireNHSTrustandelsewhereintheNHS haveshownthatprofessionalismputtingthepatientattheheartofdecisionsisntanicetodo,itisapre requisiteforsafeandeffectivehealthcare.Pharmacistscontributethroughapplyingnotonlytheirknowledge ofmedicines,butalsocompassionateinsightintohowandwhyindividualsbehaveastheydo.Theyarestriving toachieveexcellencethroughprofessionalisminthefaceofunprecedenteddemandandatatimeoffinancial constrainwithintheNHS.Thelessonfromotherhighriskindustriesisthatthesystemandcultureinwhich

ThePharmaceuticalServicesNegotiatingCommittee.SueSharpewillgivethe2013UCLSchoolofPharmacyannual lectureentitledFromMakingMedicinestoOptimisingHealthPharmacistsinthe21stCenturyattheRoyalSocietyon th theeveningofJanuary17 ,2013.

peopleoperatemustallowprofessionalismtoflourish.Organisationalprofessionalism,makingsurethat boardsandmanagersprioritisethequalityandsafetyofcareaboveeverythingelse,isalsoessential. Publichealthprogrammestocurbproblemslikeexcessivedrinking,obesityandtheconsequencesof physicalinactivityandpoordietneedtobecomplementedbysupportforindividuals.ProfessorRichard ParishoftheRoyalSocietyforPublicHealth,whochairstheDHsPharmacyandPublicHealthForum,noted thatcommunitypharmacyhasledthewayinsmokingcessation,andencouragingtheuseofmedicinesthat helppeoplewhowanttochangetheirbehaviourtostopusingtobacco.Membersofbodiessuchasthenew HealthandWellbeingBoardsshouldsupportpharmacyservicedevelopmentsacrossthespectrumofpublic healthactivities.Ialsobelievethatcommunitypharmacistsshouldbeabletoreferpeopledirectlytodiagnostic services,asandwhentheyhavereasontobelievethiscouldbringbenefit. Widerandmorecosteffectiveuseofmedicinesthatcanpreventdiseasewouldsavethousandsoflivesand disablingeventseveryyear.Providingmoreconvenient,lesscostly,populationaccesstomedicinesthatcan preventstrokes,heartattacksandconditionssuchascoloncancerwillbecomeanincreasinglyimportantNHS andglobalgoal,notedpolypillpioneerandRoyalSocietyFellowProfessorSirNicholasWald.Community pharmacistshaveakeyroletoplayinachievingthis,andpromotingfuturehealthgainsinwaysthatavoid harmfulmedicalisation,andareconsistentwithfreeandinformedindividualchoice. Betterwaysofpredictingnonadherenceinmedicinestakingandenablingpatientstousemedicinesas effectivelyaspossiblewillalsosavelives.UCLSchoolofPharmacyresearcherandspecialistHIVphysicianDr DavidPaosaidtodaysmedicinescanallowpeoplewithHIVtolivelongandfulfilledlives,andstopdisease transmission.Buttheydonotworkiftheyarenottakenproperly,andweneedtobeabletopredictthis problem.Thesameistrueinotherareas,likecancertreatment.Pharmacyisatthecuttingedgeofhelpingto optimisethenationshealththroughbettermedicinetakingitisakeyareaforresearchandbetterpractice.

DrDevynSmithofPfizerpresentednewinformationaboutthedevelopmentoftreatmentsbythe researchbasedpharmaceuticalindustryandUniversitiessuchasUCL.Hedescribedcurrentprogress inmolecularandregenerativemedicineintheUKandelsewherethatpromisesbettertreatments forconditionsrangingfromlungcancers(over10percentofwhichhappeninnonsmokers)to ulcerativecolitisandmaculardegeneration,aleadingcauseofblindness.ProfessorDavidTaylorof theUCLSchoolofPharmacysaidausterityornot,continuingtoinvestinnewandmoreeffective treatmentsisavitalpublicinterest.Sotooisimprovingaccesstomedicinesandtheprofessionalcare neededtousethemtooptimaleffect,nationallyandglobally.Pharmacyandpharmaceuticalshave importantrolestoplayinthetwentyfirstcentury,asintegratedpartsofcaresystemsaimedat meetinghumanneedandhelpingindividualsachievetheirgoals.
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Note:Forfurtherinformation,thecontactdetailsforindividualsquotedinthisreleaseandadditionalpressresourcescall DavidTayloron07970139892.JournalistswishingtoattendthemediaseminartobeheldattheRoyalSocietyfrom10.30 amonthemorningofJanuary17tharerequestedtoinformSarahThumBonnanoatSarah.ThumBonnano.09@ucl.ac.uk

Therespondentstothe2013UCLSchoolofPharmacylecturewillbe MikeFarrarCBE,theChiefExecutiveof theNHSConfederation,andProfessorDuncanCraig,thenewDirectoroftheUCLSchoolofPharmacy.Mike Farrarsaidtoday:primarycareredesignandinnovationslikeHealthyLivingPharmaciesarewheretheactionis today.Imaywanttoseemorechangethanthosewithmoredirectinterestsintheexistingsystemare comfortablewith.Butwithoutbetterprimaryandcommunitycare,andanintermediatetierofselfcare supportinvolvingpharmaciststakingonmoreofthetraditionalGProle,IdonotbelievetheNHSwillbeableto delivertheefficiencygainsneededinwaysthepublicisgoingtofindacceptable. DuncanCraigsaidalongwithprovidingarigorousscientificbackgroundonthedevelopmentanduseof medicines,thepharmacydegreeinvolvesteachingthecompetenciesneededtoensurethesafeandeffective useofestablishedandnewmedicines.Wealsoseektoinstiltheprofessionalvalues,resilienceandinsightour studentswillneedtopromotewellbeinginarapidlychangingworld.AttheUCLSchoolofPharmacyweare committedtoachievingthesegoals,andtoenhancingcooperationwithmedicine,nursingandotherhealth careprofessionstoservepatientsandimprovethepublicshealthascosteffectivelyaspossible.

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