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Brand GuidLines

Introduction
Welcome to the Ministry Of Education brand & identity guidelines manual. We created this manual so that all MOE employees and partners would have a clear set of guidelines for producing, programming, designing or writing anything related to the Ministry. This manual covers basic guidelines and provides a range of examples from which we can glean the direction needed to accurately represent MOE in any situation. Adhering to a set of identity guidelines doesnt mean we have to sacrice creativity or originality. We should all use these rules and not to play with the identity in any design point. Your commitment to the Ministry Of Education brand consistency is greatly appreciated. . . . . .

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Contents
1- How to use this manual - Logo story and rotional THE MINISTRY IDENTITY 2- logo analysis 3- logo exclusion space 4- Logo Colors 5- Logo black & White 6- Logo backgrounds 7- Logo misuse 8- Fonts THE APPLICATIONS 9- Stationery 10- Books & Scientic methods 11- Communication template 12- Gift items 13- Signs
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Logo story and rotional

MOE Brand Essence

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Logo Story& Rotional

( . .

) .( )

. .( . . ) .

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Logo Story& Rotional

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Logo Analysis

Logo Analysis

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Logo Philosophy & Rotional

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Logo Exlusion Space


18 %

100%

9%

10 %

100%

To maintain the logos integrity and to make sure that the logo stands out, an empty surrounding
19 %

space should always appear around the logo. A space equivilant to or larger than the exclusion space shown in this guide should be available whenever the logo is used on any application.

3.5cm

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logo Colors

Logo Color

Panton = 3145 U

R = 3 G = 110 B = 119

C M Y B C M Y B C M Y B C M Y B C M Y B C M Y B

= = = = = = = = = = = = = = = = = = = = = = = =

89 42 46 14 75 26 20 0 25 0 0 0 12 0 0 0 14 6 5 0 41 29 28 0

Panton = 632 U

R = 52 G = 151 B = 181

Panton = 2905 U

R = 184 G = 228 B = 250

Panton = 2905 U 30%

R = 219 G = 241 B = 252

Panton = 7544 U 20%

R = 216 G = 224 B = 230

Panton = 7544 U

R = 156 G = 164 B = 169

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Logo black & white

Logo In Black & White

For a black and white application all the elements of the logo should be in black and grey. If placed on black background, the logo should be colored with solid white.

C M Y B

= = = =

0 0 0 90

C M Y B

= = = =

0 0 0 70

C M Y B

= = = =

0 0 0 50

C M Y B

= = = =

0 0 0 40

C M Y B

= = = =

0 0 0 30

C M Y B

= = = =

0 0 0 10

Grayscale

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Logo misuse

Logo Misuse

1- Never Change the color 2- Never Use any Colored Background 3- Never Distort it 4- Never Apply Shadow 5- Never Play With the logotype

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Fonts

Fonts

m
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GE SS Two Light Light Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Light

Stationery

Letterhead

moe.gov.sa
Riyadh-ministry of education 1148

. .

Kingdom of Saudi Arabia

. .

T 014046666 - 014042888

. .

F 014012365 - 014037229

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Flags Flags

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Gift Items

Gift items Gift items


USB Pen

Key chain

USB Pencil Coffee mugs

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Gift items Gift items

bags

T-shirt

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Books & Scientic methods

Books & Scientic methods

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Books & Scientic methods

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Books & Scientic methods

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Communication template

Print Media
Poster
Size : 50 x 70 cm

Press ad
Size : Quarter page

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Signs

Signs

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Signs

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Signs

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Signs

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Signs

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