Present
Aj.Chaiyawat Thongintr
By
5331205058
Panshita Sribut
5331205054
Potcharapol Srisang
5231205143
Somprasong Panya
5231205129
Watcharakit Supatong
5131205195
Suthida Sutthidara
4931205016
Komkrit Punyanai
5331205031
Dhevapong Chulawangrit
5131205187
Siwapong Supradid
Content
Page
Content
Chapter 1: Introduction
6-7
10
11
11-15
16
17-18
19
21-26
27
28
4.1Cost of Investment
29
30
4.3Investment Cost
30
4.4Facility layout
32
4.5Depreciation
4.6Conclusion
33-35
36
37
38-60
61-62
5.3 Location
63-64
65
66-68
68
7.1Financial
70
7.2Cash Flow
71
7.3Balance Sheet
71-75
76-84
86
Chapter 1: Introduction
2549
2550
1,043,161
1,135,659
289,357
300,776
1,332,518
1,436,435
2551
1,339,190
402,056
1,741,246
2552
1,430,375
249,873
1,680,248
()
2549
2550
7,012.43
7,462.35
2,361.77
2,356.60
9,374.20
9,818.95
2551
7,770.31
2,863.61
10,633.92
2552
6,603.43
2,801.21
9,404.64
2551 2552
*
www.tourism.go.th 02-2194010-17
From: (http://61.19.236.137/tourism/th/home/tourism.php)
By Nationality
January - December 2012
2012
Nationality
Number
East Asia
ASEAN
12,502,194
6,253,480
Brunei
10,240
Cambodia
424,766
Indonesia
448,748
Laos
951,090
Malaysia
2,560,963
Myanmar
129,924
Philippines
288,889
Singapore
821,056
Vietnam
617,804
China
2,789,345
Hong Kong
472,699
Japan
1,371,253
Korea
1,169,131
Taiwan
394,475
Others
51,811
Europe
5,617,817
Austria
94,197
Belgium
94,549
Denmark
167,118
Finland
148,649
France
572,996
Germany
681,566
Ireland
59,894
Italy
199,089
Netherlands
207,499
Norway
147,819
Russia
1,317,387
Spain
113,270
Sweden
350,565
Switzerland
190,784
United Kingdom
870,164
East Europe
279,690
Others
122,581
The Americas
1,080,148
Argentina
17,789
Brazil
30,008
Canada
218,019
USA
767,420
Others
46,912
South Asia
1,289,641
Bangladesh
72,897
India
1,015,865
Nepal
26,258
Pakistan
71,997
Sri Lanka
73,338
Others
29,286
Oceania
1,046,753
Australia
930,599
New Zealand
113,509
Others
2,645
Middle East
604,659
Egypt
19,911
Israel
129,184
Kuwait
64,536
Saudi Arabia
17,098
U.A.E.
113,174
Others
260,756
Africa
161,853
S.Africa
75,496
Others
86,357
Grand Total
22,303,065
Source of Data : Immigration Bureau, Police Department.
Note : Primary Data
Tourist Arrivals excluded Overseas Thai
2011
%Share
Number
56.06
28.04
0.05
1.90
2.01
4.26
11.48
0.58
1.30
3.68
2.77
12.51
2.12
6.15
5.24
1.77
0.23
25.19
0.42
0.42
0.75
0.67
2.57
3.06
0.27
0.89
0.93
0.66
5.91
0.51
1.57
0.86
3.90
1.25
0.55
4.84
0.08
0.13
0.98
3.44
0.21
5.78
0.33
4.55
0.12
0.32
0.33
0.13
4.69
4.17
0.51
0.01
2.71
0.09
0.58
0.29
0.08
0.51
1.17
0.73
0.34
0.39
100.00
10,345,866
5,594,577
7,471
265,903
370,795
891,950
2,500,280
110,671
268,375
682,364
496,768
1,721,247
411,834
1,127,893
1,006,283
447,610
36,422
5,101,406
89,242
82,610
164,096
157,046
515,572
619,133
58,945
185,869
198,891
136,931
1,054,187
95,383
373,856
170,044
844,972
240,886
113,743
952,519
12,970
24,560
194,356
681,748
38,885
1,158,092
65,150
914,971
25,382
73,727
53,636
25,226
933,534
829,855
101,092
2,587
601,146
16,703
125,093
55,788
12,521
108,608
282,433
137,907
68,496
69,411
19,230,470
%
2012/2011
%Share
53.80
29.09
0.04
1.38
1.93
4.64
13.00
0.58
1.40
3.55
2.58
8.95
2.14
5.87
5.23
2.33
0.19
26.53
0.46
0.43
0.85
0.82
2.68
3.22
0.31
0.97
1.03
0.71
5.48
0.50
1.94
0.88
4.39
1.25
0.59
4.95
0.07
0.13
1.01
3.55
0.20
6.02
0.34
4.76
0.13
0.38
0.28
0.13
4.85
4.32
0.53
0.01
3.13
0.09
0.65
0.29
0.07
0.56
1.47
0.72
0.36
0.36
100.00
20.84
11.78
37.06
59.74
21.02
6.63
2.43
17.40
7.64
20.33
24.36
62.05
14.78
21.58
16.18
-11.87
42.25
10.12
5.55
14.45
1.84
-5.35
11.14
10.08
1.61
7.11
4.33
7.95
24.97
18.75
-6.23
12.20
2.98
16.11
7.77
13.40
37.15
22.18
12.18
12.57
20.64
11.36
11.89
11.03
3.45
-2.35
36.73
16.09
12.13
12.14
12.28
2.24
0.58
19.21
3.27
15.68
36.55
4.20
-7.68
17.36
10.22
24.41
15.98
Nov.
Dec.
Jan.
Feb.
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Topic Submission.
2. Introduction Submission
- Introduction to the project feasibility
study
3. Study the business profile
- amusement and water park
4. Analyze the market feasibility
-Market analysis
5. Study technical Feasibility
- amusement and water park
-Process of management
6. Analyze the financial of our business
-Financial Statement Generating
-Financial Statement analysis
7. Study and management the risk of our
business
-Risk analysis and other Analysis
8. Project Advertising
9. Writing and analyze the report
10. Presentation
8
Chapter 2
Information industry
10
Information
Amusement parks and theme parks are terms for a group
of entertainment attractions, rides, and other events in a location for the
enjoyment of large numbers of people. An amusement park is more elaborate
than a simple city park or playground, usually providing attractions meant to
cater specifically to certain age groups, as well as some that are aimed towards
all ages. Theme parks, a specific type of amusement park, are usually much
more intricately themed to a certain subject or group of subjects than normal
amusement parks.
A water park or waterpark is an amusement park that features water play areas,
such as water slides, splash pads, spraygrounds (water playgrounds), lazy rivers,
or other recreational bathing, swimming, and barefooting environments. Water
parks in more current states of development may also be equipped with some
type of artificial surfing or bodyboarding environment such as a wave pool or
FlowRider.
History
Amusement Park History
Pleasure Gardens
Amusement parks all started with pleasure gardens. These were located in
Medieval Europe and had live entertainment, fireworks, dancing, games and
some rides. They were popular until the 1700s when political situations caused
a lot of them to close down. Bakken, a pleasure garden north of Copenhagen, is
still standing. It opened in 1583 and with the world's oldenst operating
amusement park.
Taking Hold in the U.S.
In the late 1800s amusement parks started taking hold in the United States. Most
11
amusement parks were built at the end of a trolley line. They usually had picinic
areas, dance halls, restaurants, games and a few rides. They were immediately
successful!
The Beginning of the Future
In 1893, amusement parks started to become extremely popular. The World's
Columbian Exposition in Chicago introduced the ferris wheel and the midway.
The midway had a wide variety of rides and concessions and largely influenced
amusement park design.
In 1894, Paul Boynton opened the world's first modern amusement park, Paul
Boynton's Water Chutes. It charged admission and used rides to draw people to
it. In 1895, he also opend a park at Coney Island. Coney Island was central to
the amusment park industry. Once it had three big amusement parks, plus
smaller attractions.
Over the years, trolley parks expanded, new amusement parks opened and new
rides were created. Over 1,500 amusement parks were opened by 1919 in the
United States.
Amusement Park Decline
During the Great Depression, amusement park attendance went down greatly.
In, 1935, there were only about 400 amusement parks and World War II didn't
help matters. Many parks closed during the war and others had to stop adding
new rides in order to stay open.
After World War II
After World War II, amusement parks had a sudden popularity boom. New
parks opened as more and more people came. Kiddieland was developed for
younger kids. It did not last long, however.
Disneyland and Theme Parks
In the 1950s people started to lose interest as the parks grew older. It was during
this time that Disneyland was created. It opened in 1955. Many people doubted
it would last long. However, Disneyland was an immediate success. Instead of
having a midway, it had themed places.
Many people tried, unsuccessfully, to copy Disneyland. In 1961, one company
finally succeeded: Six Flags over Texas. However, there are as more people
grew interested in theme parks, traditional amusement parks started to shut
down. Some were able to stay open by copying ideas from theme parks.
12
Today
Theme parks are still enjoying success. New technology is creating types of
rides that were once unattainable.
Source: http://library.thinkquest.org/CR0210243/amusement%20park
%20history/amusementparkhistory.htm
Amusement parks In Thailand
Fortunately, Bangkok has plenty of amusement parks for when the kids
are getting restless. At one time, all the city's amusement parks were outdoor,
but with the boom in the retailing industry many more are now built indoors, as
an adjunct to department stores and shopping centers.
Anyone who prefers their fun in the outdoors should make for either Siam
Park in Minburi or Dream World, located off the Rangsit-Onkarak highway in
Pathum Thani province. Apart from being the largest open zoo in
Thailand, Safari World on Ram Indra Road, also provides numerous amusement
activities and special shows for family vacationers. But if you don't want to
suffer the heat of the day, try one of the many amusement parks located in
department stores.
Central Bangna's Leo Land, Seacon Square's Yoyo Land, and several
branches of The Mall department store are good choices. Most have indoor
swimming pools with slides, kids' games and other entertainments.
Outside of Bangkok, the places are few and far between. In Pattaya, Ripley's
World of Entertainment located on the third floor of the Royal Garden Plaza has
a number of educational and entertainment activities for the family. Pattaya
Park is another place.
Source:
http://www.thailand.com/travel/recreation/recreation_amusement.htm
Siam Water Park
Siam Water Park (Suan Siam) features an expansive man-made swimming pool
complete with artificial surf, beach, whirlpools, fountains, waterfalls and
towering water slides. The 'sea' is set amid landscaped gardens with additional
attractions such as children's playgrounds, aviaries, an open zoo and botanical
gardens.
13
Siam Water Park is located in the eastern suburb of Minburi. Bus Nos 26 and 27
from the Victory Monument pass the complex.
Opening hours are 10.00 am to 6.00 pm daily with an admission fee of 200 baht
for adults (more than 150 cm. tall and/or older than 15 years old), 100 baht for
children (100-150 cm. tall) and free of charge for babies (less than 100 cm. tall).
Source :
(http://www.thailand.com/travel/recreation/recreation_bangkok_suansiam.htm)
SWOT Analysis
Siam Park
Strength
Weakness
Opportunity
Threat
High competitor
Increase high capital about tourism
marketing.
Quality of the tourists are decrease.
Thai politics is uncertainly.
Dream World
14
Dream World is a new amusement park located beyond Don Muang Airport at
Km 7 Rangsit-Ong Kharak Road. It's quite close to the huge Future Park
Rangsit shopping center.
Dream World is a classical European-style fantasy-land, replete with miniature
versions of legendary sites and modern amusements and game machines. A
great place for all the family.
Dream World is open daily from 10.00 am to 5.00 pm on weekdays, 10.00 am
to 7.00 pm on weekends. The admission fee plus service charges is 250 baht.
For further information, call +66 2 533-1152, 533-1447, 533-1449
Source:
(http://www.thailand.com/travel/recreation/recreation_bangkok_dreamworld.ht
m)
Dreamworld
Strength
Dreamworld is located nearby capital
city and very famous because they have
opening for nineteen years.There are
various plaything for customer.
Weakness
Dreamworld no have new play things
for customer and lack of development
so, people who have ever come to this
place wont interested to have service
again.
Opportunity
Dreamworld is a theme park that the
nearest of the capital city and easiest
for transportation.
Threat
Dreamworld will get profit it depends
on season. There are two duration are
end semester and between semester
because their target market are family
and teenager.
15
Chapter 3
Market Feasibility
study
www.learnmarketing.net
Political
Nowadays, Thailand has a political situation that affected directly with my
business cause the situation in Thailand now make everyone needs to relax and
have fun in the midst of political tension. And our business will make anyone
forget the bad political issues of today moreover get the best nice memories.
Economy
In term of economic in the Thailand is slow down It is an effect chain of
political situation but Chiang Rai still be nice destination attraction for travel.
Social & Technology
Now social and technology come together such as Facebook or Website; it is a
large online social network that many people use to help their business When
we talk about technology in this period, it is important factors that appear in all
of the process of business since before we desire to do the business until
17
18
When does customer purchase: Customer can buy ever season because we
have theme park for prepare in every season, so people will come and fun in
every time.
Company analysis
Nowadays, social has many conflicts and serious so if they come to
company they can get happiness and family can use the time for relax with
family and enjoy it. They will forget problem and have energy to work. And
teenager may be meet new friend or get some feel in this place. We have many
choices for people need. We prepare staff for take care in every point if
customers need to help.
19
Variety of equipment
Activities of family
Low Price
Low Quality
High Quality
Marvel Park
Dream World
High Price
3.3.1 Product
Our product is service. We provide happiness and family time. They will
get impression and high safety from Marvel park.
3.3.2 Place
Marvel Park, There are near the main road and easy to transportation.
This way is passing to Mae Sai and Chiang san. So, there are gate to AEC.
3.3.3 Price
Setting a price per head covers the cost and not charges dramatization.
The price is suit for product and service. We will set higher price because our
business want to make the customer know that our product and service have
high safety. The prices have 4 types; our adults price is 399 for entrancing and
playing, 149 for the entrancing only (do not play), kids price is 259 for
entrancing and playing, and 99 for the entrancing only (do not play)
3.3.4 Promotion
Our business is new so we have to promote by advertise such as Internet,
TV, newspaper, or radio. There will make people to know and interesting with
Marvel Park.
We have promotion about family and couple. If they come with family 3 people
1,100 bath, 4 people 1,500 bath and 5 people 1,500 bath and couple 899 bath
can play everything.
22
Sale (thousand
Baht)
description
1
Adult
100
Units
80
Total
180
2
120
90
210
3
120
100
200
4
150
100
200
5
150
100
200
6
7
8
9
10
11
12 total
150 160 170 180 180 200 220 1900
120 150 150 170 170 180 180 1590
220 250 250 270 270 380 400 3030
description
1
Adult
220
Units
200
Total
420
2
240
200
440
3
180
180
360
4
150
170
320
5
150
140
290
6
7
8
9
10
11
12 total
120 120 140 170 180 220 240 2130
100 100 120 150 160 200 220 1940
220 220 260 320 340 420 460 4070
description
1
Adult
250
Units
210
Total
460
2
250
210
460
3
200
200
400
4
160
170
330
5
160
150
310
6
7
8
9
10
11
12 total
150 150 150 180 180 220 250 2300
140 140 140 170 170 200 230 2130
290 290 290 350 350 420 480 4430
23
In sales forecast, it increase in the sale volume on winter season because in this
season is the travel season more people want to come to Northern for touch
good atmosphere. By we use sales increase winter season 0.045, raining season
0.01 and summer 0.03. From the situation,
(http://www.bangkokbiznews.com/2010/11/05/news_31874971.php?
news_id=31874971)
24
25
26
3.5 Conclusion
From the cost information; we want to a biggest amusement and Water
Park in Thailand, so we have to put lot amount of money for invest in this
project. We need to buy an expensive thing like big equipment, large land, Plant
and Machinery, building, Office Equipment, and especially plaything that
divided into 2 types Adventure zone; such as Roller Coaster, Haunted House,
Super Splash, etc. and Classic zone; such as Carousel, Ferris wheel, etc. These
make our investment use more money for operate. Competition analysis (3C
Analysis), we focus on northern of Thailand people, Laos, Myanmar when AEC
is opening. We know about customers behaviors that they pay attention about
relax, date, funny, etc. and also we see the security and safety as important
thing.
STP analysis helps our easy to divide my customers. Segment analysis,
we divide our target group into 3 groups which are Family, Foreign and Thai
27
Chapter 4
Cost of Investment
28
Investment
Year1
Year2
Year3
Year4
Year5
Building
190,000,000
190,000,000
190,000,000
190,000,000
190,000,00
0
Computer
136,800
136,800
136,800
136,800
136,800
Air
conditions
66,000
66,000
66,000
66,000
66,000
Cash entry
equipment
11,200
11,200
11,200
11,200
11,200
Projector
8,000
8,000
8,000
8,000
8,000
Water cooler
2,910
2,910
2,910
2,910
2,910
29
and hot
Printers
27,300
27,300
27,300
27,300
27,300
Telephones
1,596
1,596
1,596
1,596
1,596
Faxes
15,000
15,000
15,000
15,000
15,000
Televisions
7,800
7,800
7,800
7,800
7,800
Refrigerators 4,854
4,854
4,854
4,854
4,854
Vacuum
bottles
Microwaves
618
618
618
618
618
1,194
1,194
1,194
1,194
1,194
Total
190,283,272
190,283,272
190,283,272
190,283,272
190,283,27
2
30
Total Prices
Building
950,000,000
Fee
Transfer 2%
19,000,000
Taxation 0.5 %
4,750,000
31,350,000
Mortgage of land 1%
9,500,000
1,014,600,000
Total
9
10
11
12
13
14
15
16
17
18
19
20
Machine
Water cooler and hot
Cash entry equipment
Printers
Telephones
Faxes
Televisions
Projector
Refrigerators
Vacuum bottles
Microwaves
Cutting paper machine
Air-conditions
Amount
150
Price
500,000.00
-
10.00
10.00
2.00
2.00
10.00
2.00
9,700.00
12,000.00
12,000.00
20,000.00
16,500.00
12,700.00
Total
471,400.00
4,850.00
28,000.00
10,500.00
570.00
15,000.00
13,000.00
40,000.00
8,090.00
1,030.00
1,990.00
1,850.00
22,000.00
Total
14,550.00
56,000.00
136,500.00
7,980.00
75,000.00
39,000.00
40,000.00
24,270.00
3,090.00
5,970.00
3,700.00
330,000.00
736,060.00
3.00
2.00
13.00
14.00
5.00
3.00
1.00
3.00
3.00
3.00
2.00
15.00
Unit
Field
Total
75,000,000.00
950,000,000.00
685,000,000.00
97,000.00
120,000.00
24,000.00
40,000.00
165,000.00
25,400.00
31
28
29
30
31
32
33
34
Furniture
Clothes lines
Counter
Counter for buy ticket
File cabinets
Sofas
Meeting Table Set [Big]
Meeting Tables Set
[Small]
Chairs
Office desks
Workstations
Bookshelf
Lockers
President desk
Disk Racks
35
36
37
38
39
40
41
42
43
44
45
Equipment
Whisk
Brooms
Mops
Toilet equipment
Cobweb broom
Shovel dust
Broom hard
Bins
Squeegee
Litter Bins
Computers
21
22
23
24
25
26
27
2.00
1.00
3.00
9.00
2.00
1.00
4.00
1,000.00
7,500.00
4,700.00
6,820.00
19,990.00
35,000.00
7,500.00
2,000.00
7,500.00
14,100.00
61,380.00
39,980.00
35,000.00
30,000.00
11.00
11.00
6.00
2.00
4.00
1.00
3.00
1,200.00
1,900.00
39,000.00
850.00
9,000
8,600.00
500.00
Total
13,200.00
20,900.00
234,000.00
1,700.00
36,000.00
8,600.00
1,500.00
505,860.00
60.00
36.00
5.00
8.00
35.00
440.00
30.00
35.00
24.00
22.00
240.00
10.00
38.00
5.00
8.00
35.00
4,400.00
5.00
220.00
18,000.00
Total
480.00
1,260.00
2,200.00
1,860.00
150.00
280.00
840.00
22,000.00
1,200.00
2,200.00
684,000.00
716,470.00
32
33
4.5 Depreciation
Investm
ent
Jan
Building
3,958,
333
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
3,958,3
33
47,500,
000
404
404
404
404
404
404
404
404
404
404
404
404
4,850
500
500
500
500
500
500
500
500
500
500
500
500
6,000
100
100
100
100
100
100
100
100
100
100
100
100
1,200
167
167
167
167
167
167
167
167
167
167
167
167
2,000
688
688
688
688
688
688
688
688
688
688
688
688
8,250
106
106
106
106
106
106
106
106
106
106
106
106
1,270
61
61
61
61
61
61
61
61
61
61
61
61
732
233
233
233
233
233
233
233
233
233
233
233
233
2,800
569
569
569
569
569
569
569
569
569
569
569
569
6,825
Lawnmow
ers
Receivers
Vacuum
cleaners
Floor
machines
Winn
cooling
Water
coolers
Water
cooler and
hot
Cash entry
equipment
Printers
Telephone
s
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
total
33
33
33
33
33
33
33
33
33
33
33
33
396
Faxes
313
313
313
313
313
313
313
313
313
313
313
313
3,756
Television
s
163
163
163
163
163
163
163
163
163
163
163
163
1,956
Projector
167
167
167
167
167
167
167
167
167
167
167
167
Refrigerat
ors
101
101
101
101
101
101
101
101
101
101
101
101
2,004
1,2
12
13
13
13
13
13
13
13
13
13
13
13
13
156
25
25
25
25
25
25
25
25
25
25
25
25
300
15
1,3
75
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
15
1,37
5
180
16,
500
96
31
31
31
31
31
31
31
31
31
31
31
31
372
59
2
56
1
67
59
59
59
59
59
59
59
59
59
59
59
256
256
256
256
256
256
256
256
256
256
256
167
167
167
167
167
167
167
167
167
167
167
708
3,0
72
2,0
04
Vacuum
bottles
Microwav
es
Cutting
paper
machine
Airconditions
Clothes
lines
Counter
Counter
for buy
ticket
File
cabinets
Sofas
34
Meeting
Table Set
[Big]
Meeting
Tables Set
[Small]
Chairs
Office
desks
Workstati
ons
Bookshelf
Lockers
President
desk
Disk
Racks
Whisk
Brooms
Mops
Toilet
equipment
Cobweb
broom
Shovel
dust
Broom
hard
Bins
Squeegee
Litter Bins
Computer
s
total
1
46
146
146
146
146
146
146
146
146
146
146
146
1
25
125
125
125
125
125
125
125
125
125
125
125
55
55
55
55
55
55
55
55
55
55
55
55
87
9
75
87
87
87
87
87
87
87
87
87
87
87
975
975
975
975
975
975
975
975
975
975
975
1,7
52
1,5
00
6
60
1,0
44
11,
700
7
1
50
150
150
150
150
150
150
150
150
150
150
150
36
36
36
36
36
36
36
36
36
36
36
36
84
1,8
00
4
32
72
24
60
1
08
96
12
12
92
92
92
92
92
92
92
92
92
92
92
92
48
1,1
04
9
2,8
50
3,968,
460
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
9
2,85
0
3,968,4
60
35
60
1
08
34,
200
47,621,
515
Investment
Building
Lawnmowers
Receivers
Vacuum
cleaners
Floor machines
Winn cooling
Water coolers
Amount
950,000,000
97,000
120,000
24,000
40,000
165,000
25,400
Water cooler
and hot
14,550
Cash entry
equipment
56,000
Printers
Telephones
Faxes
Televisions
Projector
Refrigerators
Vacuum bottles
Microwaves
136,500
7,980
75,000
39,000
40,000
24,270
3,090
5,970
Cutting paper
machine
3,700
Air-conditions
Clothes lines
Counter
330,000
2,000
7,500
14,100
File cabinets
Sofas
61,380
39,980
Meeting Table
Set [Big]
35,000
Meeting Tables
Set [Small]
30,000
Chairs
Office desks
Workstations
Bookshelf
Lockers
President desk
Disk Racks
13,200
20,900
234,000
1,700
36,000
8,600
1,500
Life use
For mount
20
240
For years
20
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
60
36
36
36
36
36
36
36
36
36
36
36
3
36
Whisk
Brooms
Mops
Toilet
equipment
Cobweb broom
Shovel dust
Broom hard
Bins
Squeegee
Litter Bins
Computers
Total
480
1,260
2,200
1,860
150
280
840
22,000
1,200
2,200
684,000
36
36
36
36
36
36
36
36
36
36
36
952,429,790
Amount
Depreciation
Annual DEP.
Monthly DEP.
950,000,000
20 years
47,500,000
3,958,333.33
471,400.00
5 years
94,280.00
7,856.67
736,060.00
505,860.00
716,470.00
Machine
Furniture
Equipment
Total
952,429,790.00
5 years
20 years
3 years
147,212.00
25,293
238,823.32
12,267.67
2,107.75
19,901.94
48,005,608.3
4,000,467.36
4.6 Conclusion
From the all allow our information; we have to invest contact with 3 company
to build and installation our amusement park, water park and office by White
water company, Zamperla company and then sor Chiang rai construction. We
have to use 952,429,790.00 bath for run-business is going happen at Mae jan
,Chiang Rai.
37
Chapter 5
Production and
Operations Analysis
38
Source: (http://zamperla.com/en/zamperla-company)
(http://www.whitewaterwest.com)
39
The Pony Express comes with two trains, each accommodating up to 16 rides in an
innovative pedestal seating design that maximizes safety, comfort and ride freedom. Seated
two abreast on their own horses, 16 riders are treated to an exhilarating launch from 0-60
km/h in 2.5 second. The horses then race to the finish line along a 450 meter (1476 ft) track
reaching heights of 14.7mt (48 ft.) through a breathtaking series of exciting 65 degree banked
turns.
41
42
43
The Disko coaster dynamic action offers passenger the incredible weightless
sensation and delivers unbelievable G-forces as in the traditional Disks. The 24 or 40 seats
vehicle runs on an approx. 92 m. long track reaching a maximum speed of 70Km/h and
drawing different trajectories at any time. From the top height of 15mt. the vehicle starts its
wild run along the track concave section at a variable speed of 30 to 70 Km/h. In less than a
second the vehicle reaches the top of the central hump at approx. 40 Km/h and give passenger
a strong negative acceleration for an incredible weightless sensation.
44
45
Windshear rides on a slightly smaller scale, Backflash makes for an ideal investment
for parks and carnivals of all sizes. Backflash features a unique seating arrangement; with
riders secured in a single row, facing the midway, with their legs dangling freely! Up to 22,
36, 40 intrepid riders are raised over 12, 13 or 17.5 mt. in the air before being treated to a non
46
stop assault of diving loops, swooping flips, and hair raising drops while secured by
individual shoulder restraints and seat belts.
an elevated seat with bicycle pedals. Once the ride cycle begins, riders are in full control as
they swoop and fly their way through the sky. This unique interactive ride is sure to put
smiles on kids of all ages and keep the re-ridership number sky-high. As addition option, the
Magic Bike ride can be equipped with a silenced compressor unit for indoor applications, and
is available in both park and trailer mode.
48
barrels. High capacity and great excitement make this ride a must-have attraction for all
parks.
49
a central steering wheel. The central decoration in constituted by a large teapot. Many themes
are already available and many other are ready to perfect fit your park layout.
50
swings
the
group. The
swinger is
in
both
trailer
ideal for
younger
family
available
park and
models.
51
This whip style ride is extremely exciting and appeals to the whole family. The
beautifully decorated two-seater race cars run over a flashy oval track with and exciting whip
action for extreme fun; lights and sign flash over the ride to complete its great visual effect.
The Speedway is available in both 6 and 8 car versions in both park and trailer models.
52
53
54
55
The park model version of our Convoy kiddie rides has two version of guide line
track: 40 m or 120 m, power pick-up and 5 or 6 themed vehicles. Total capacity is 20 (rear
seats can hold 1 adult and 1 child) or 24 (rear seats can hold 1 adult and 1 child). Each car
running individually is provided with one motor, power pick up to allow the contact with the
centre guide line track, safety belt, lights, trumpets and twin wheels.
56
One of the great, classic, interactive family rides of all time is now available on a
smaller scale with children in mind. The Mini Bumper Car is an ideal ride for any family
section- sure to be the favorite of children everywhere. The cars can be equipped with either a
trolley, or floor pick up system. By offering a sized down version of the larger bumper car
ride, no child will feel left out of the fun.
57
Towering over 98 feet high, the award-winning AbyssTM takes up to 6 riders through
a thrilling series of twists and turns, and then plummets them into the core of the AbyssTM!
With increased wall height and a lengthened funnel, WhiteWaters designers have created the
largest drops and sustained oscillations, while eliminating the need for water brakes that kill
the thrill.
Riders share 4 to 5 near-vertical oscillations before exiting the flume in the final
plunge. With a capacity up to 1080 guests per hour, the AbyssTM maximizes throughput,
minimizes queues and delivers an experience that keeps guests coming back for more.
58
Product Features
Strong visual and spectator appeal keeps guests coming back again and again
59
Product Features
60
More than 7 stories high and half the length of a football field!
Over 320 interactive features, including 2 tipping buckets that dump 50,000
gallons of water every couple of minutes
61
Double the fun, capacity, horsepower and revenue generating as the Single!
62
Playthings
Unit
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Moto Coaster
Pony express
Air Race 8.4
Giant Discovery
Disk'O Coaster
Super Spin
Backflash - SUSP. Windshear
Magic Bikes
Demolotion Derby
Tea Cup
Family Swinger
Speed Way
Jump Around
Happy Swing
Flying Tigers
Convoy
Mini Bumper
WaterSlides Abyss
Surf Waves
Aqulplay Giant Rainfortress
FlowRider Double
Total
Chartered
930,000,000
For the using of electricity for industrial business that is similar to an industrial enterprise
as well as related areas which demand an average of 15 minutes maximum from 30 kW but
less than 1,000kW. Average power consumption 3 months is up to 250,000 units per month.
Details
1
2
3
Voltage of 69 kV up
Voltage 22-33 kV
Voltage of less than 22
kV
Energy Charge
(Baht/unit)
1.6660
1.7034
1.7314
63
Source: (http://www.eppo.go.th/power/pw-Rate-PEA.html)
USER TYPES
Level of
water used
Cum./mont
h
Connection
Baht/cum.
Satang/lite
r
Baht/cum.
Satang/liter
State Enterprise,
Industrial and large
Business
Baht/cum.
Satang/liter
0 10
10.20
1.020
11.45
1.145
12.50
1.250
11 20
10.95
1.095
14.20
1.420
15.50
1.550
21 30
13.20
1.320
15.45
1.545
18.50
1.850
31 50
15.20
1.520
16.45
1.645
21.50
2.150
51 80
16.45
1.645
16.85
1.685
23.50
2.350
81 100
16.95
1.695
16.95
1.695
23.75
2.375
101 300
17.05
1.705
24.00
2.400
301 1,000
17.15
1.715
24.25
2.425
1,001 2,000
17.25
1.725
24.00
2.400
2001 3,000
17.35
1.735
23.75
2.375
>3,000
17.45
1.745
23.50
2.350
Source: (http://www.pwa.co.th/service/tariff_rate.html)
64
5.3 Location
65
Our theme park is located on Mae Jan District, Chiang Rai. The area has about 150 acres near
Asia1 road. Asia 1 road can go to Mynmar and Loas so it will support the AEC in 2018.
66
Chapter 6
Organization
And Administration
ADMINISTRATION ANALYSIS
Position
Amount
Salary/Month
Total
Secretary
15,000
30,000
General Manager
30,000
90,000
HRM
25,000
140,000
67
Legal&Central service
20,000
180,000
Advertising manager
18,000
252,000
Marketing
18,000
270,000
Accounting Manager
20,000
310,000
Financial Manager
25,000
360,000
Sales
15,000
390,000
10
Public Relation
15,000
420,000
11
Planing stratagic
15,000
450,000
12
Guard
20
15,000
750,000
13
Actor/Actress
50
12,000
1,350,000
14
Food&Beverage
18,000
1,386,000
15
Game
18,000
1,422,000
68
No
.
Descripti
on
Jan
Feb
Salary
1,422
,000
Water
exp.
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
1,422 1,42
,000 2,00
0
1,42
2,00
0
1,42
2,00
0
1,42
2,00
0
1,422
,000
17,064
,000
1,500
,000
1,500 1,50
,000 0,00
0
1,50
0,00
0
1,40
0,00
0
1,40
0,00
0
1,400
,000
17,500
,000
Electricci
ty exp.
3,500
,000
3,000 3,20
,000 0,00
0
3,33
0,00
0
3,60
0,00
0
3,50
0,00
0
3,500
,000
30,170
,000
Internet
and
5,500
5,500 5,50
0
5,50
0
5,50
0
5,50
0
5,500
66,000
Telephon
e exp.
5
Fire
insurance
50,00
0*
50,000
Training
exp.
98,00
0*
98,000
10
Social
security
insurance
expense
80,00
0*
80,000
Total
6
,427,
500
703,
370
699,
482
702,
355
702,5
68
* 1,000/person(98employee)=98,000
69
8,428,
798
70
Chapter 7
Financial
71
7.1 Financial
7.1.1 Income statement
Dividens
12,756,521.09
Retained earning
29,765,215.87
Y1
Revenue
196,86,521.09
26,616,521.09
33,546,521.09
40,476,521.09
459,35,215.87
Y2
62,105,215.87
Y3
78,275,215.87
Y4
94,445,215.87
Y5
120,000,000.00
150,000,000.00
180,000,000.00
210,000,000.00
240,000,000.00
Salary
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
Depreciation
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
Expenses
Org.Cost
Mkt.Expenses
Broadcast
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
Radio
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
Booth
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
Siambroad
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
Publice Re.
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
Other
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
Total expenses
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
EBIT
55,223,035.00
85,223,035.00
115,223,035.00
145,223,035.00
175,223,035.00
12,701,298.05
19,601,298.05
26,501,298.05
33,401,298.05
40,301,298.05
Net profit
42,521,736.95
65,621,736.95
88,721,736.95
111,821,736.95
134,921,736.95
0.532484462
0.562173904
Net profit/Sales
0.354347808
0.437478246
0.492898539
*Tax able 23% because we got revenue more than 4,000,000 bath need to pay
tax 23% (http://www.proaccforaccounting.com/index.php?
lay=show&ac=article&Id=539368489&Ntype=8)
72
Y2
Y3
Y4
Y5
120,000,000.00
150,000,000.00
180,000,000.00
200,000,000.00
220,000,000.00
-17,064,000.00
-17,064,000.00
-17,064,000.00
-17,064,000.00
-17,064,000.00
-47,621,515.00
-47,621,515.00
-47,621,515.00
-47,621,515.00
-47,621,515.00
-277,250.00
-277,250.00
-277,250.00
-277,250.00
-277,250.00
55,037,235.00
85,037,235.00
115,037,235.00
135,037,235.00
155,037,235.00
Operating Activities
Net income
Salary
Depreciation
Advertise
Net cash provided by ops.
-101172
-101172
-101172
-101172
-101172
Finacecing Activities
Net change in cash
109,973,298.00
169,973,298.00
169,973,298.00
229,973,298.00
229,973,298.00
269,973,298.00
269,973,298.00
309,973,298.00
7,525,000
7,525,000
Expenses
Total expense
-5,398,080.42
-5,398,080.42
1,063,043.4
2
2,480,434.6
6
9,379,602.3
4
7,525,000.0
0
Dividends
Retain
earning
Owners'Equity
ToTal L&E
11,479,602.34
9,625,000.0
0
Apr
May
9,775,000
9,775,000
9,925,000
9,925,000
-5,398,080.42
-5,398,080.42
1,063,043.4
2
2,480,434.6
6
-5,398,080.42
-5,398,080.42
1,063,043.4
2
2,480,434.6
6
11,629,602.34
9,775,000.0
0
11,779,602.34
9,925,000.0
0
73
Jul
Aug
Sep
Oct
Nov
Dec
Asset
10,075,000
10,225,000
10,375,000
10,525,000
10,675,000
10,825,000
10,975,000
10,075,000
10,225,000
10,375,000
10,525,000
10,675,000
10,825,000
10,975,000
Liability&Equity
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
11,929,602.34
12,079,602.34
12,229,602.34
12,379,602.34
12,529,602.34
12,679,602.34
12,829,602.34
10,075,000.00
10,225,000.00
10,375,000.00
10,525,000.00
10,675,000.00
10,825,000.00
10,975,000.00
Acc.receivable
Total Asset
Expenses
Total expense
Dividends
Retain
earning
Owners'Equity
ToTal L&E
Jul
Aug
Sep
Oct
Nov
Dec
Asset
12,575,000
12,725,000
12,875,000
13,025,000
13,175,000
13,325,000
13,475,000
12,575,000
12,725,000
12,875,000
13,025,000
13,175,000
13,325,000
13,475,000
Liability&Equity
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
14,429,602.34
14,579,602.34
14,729,602.34
14,879,602.34
15,029,602.34
15,179,602.34
15,329,602.34
12,575,000.00
12,725,000.00
12,875,000.00
13,025,000.00
13,175,000.00
13,325,000.00
13,475,000.00
74
Acc.receivable
Total Asset
12,525,000
12,525,000
Expenses
Total expense
Dividends
Retain
earning
Owners'Equity
ToTal L&E
-5,398,080.42
-5,398,080.42
1,063,043.42
2,480,434.66
14,379,602.34
12,525,000.00
2,480,434.66
16,329,602.34
14,475,000.00
Jan
2,480,434.66
16,479,602.34
14,625,000.00
Apr
May
14,775,000
14,775,000
14,925,000
14,925,000
-5,398,080.42
-5,398,080.42
1,063,043.42
-5,398,080.42
-5,398,080.42
1,063,043.42
2,480,434.66
16,629,602.34
14,775,000.00
2,480,434.66
16,779,602.34
14,925,000.00
Jul
Aug
Sep
Oct
Nov
Dec
Asset
15,075,000
15,225,000
15,375,000
15,525,000
15,675,000
15,825,000
15,975,000
15,075,000
15,225,000
15,375,000
15,525,000
15,675,000
15,825,000
15,975,000
Liability&Equity
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
16,929,602.34
15,075,000.00
17,079,602.34
15,225,000.00
17,229,602.34
15,375,000.00
17,379,602.34
15,525,000.00
17,529,602.34
15,675,000.00
17,679,602.34
15,825,000.00
17,829,602.34
15,975,000.00
Acc.receivable
Total Asset
Expenses
Total expense
Dividends
Retain
earning
Owners'Equity
ToTal L&E
75
Jul
Aug
Sep
Oct
Nov
Dec
Asset
17,575,000
17,725,000
17,875,000
18,025,000
18,175,000
18,325,000
18,475,000
17,575,000
17,725,000
17,875,000
18,025,000
18,175,000
18,325,000
18,475,000
Liability&Equity
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
19,429,602.34
19,579,602.34
19,729,602.34
19,879,602.34
20,029,602.34
20,179,602.34
20,329,602.34
17,575,000.00
17,725,000.00
17,875,000.00
18,025,000.00
18,175,000.00
18,325,000.00
18,475,000.00
Acc.receivable
Total Asset
Expenses
Total expense
Dividends
Retain
earning
Owners'Equity
ToTal L&E
Jul
Aug
Sep
Oct
Nov
Dec
Asset
20,075,000
20,225,000
20,375,000
20,525,000
20,675,000
20,825,000
20,975,000
20,075,000
20,225,000
20,375,000
20,525,000
20,675,000
20,825,000
20,975,000
Liability&Equity
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
-5,398,080.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
1,063,043.42
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
2,480,434.66
21,929,602.34
22,079,602.34
22,229,602.34
22,379,602.34
22,529,602.34
22,679,602.34
22,829,602.34
20,075,000.00
20,225,000.00
20,375,000.00
20,525,000.00
20,675,000.00
20,825,000.00
20,975,000.00
76
77
Chapter 8
Risk Management
78
Sloppily thought out risk management plans are almost as bad as none because
they can be time consuming with no long term benefit. One business backed up
its data from its computer on a date storage device and stored the device in a
nearby vault. The vault was closed and sealed when they left for the night.
When the toilet water main broke during working hours and water rushed into
the whole floor of the building, the vault filled with filthy water just like every
79
place else. The computer operator only had enough warning to flip off the
electricity. The computer was a loss and it took months to recover the data lost.
The company had a contingency plan for a corrupted database, they just were
not ready for a flood disaster. While there is always something that
unanticipated that can happen, planning for the worst case will help you through
many a bad moment. You prepare for marketplace risk through your business
plan. In the same way you need to prepare for the risks of illness, disability,
damages, losses, injuries, and even disasters. A good risk management system
not only has adequate insurance coverage to compensate you for losses which
might occur, but it also includes a plan to prevent losses, if possible, and to
manage unexpected events as they occur.
( http://www.smallbusinessnotes.com/business-finances/risk-managementstrategies.html )
In business, you can never allow yourself to get comfortable with the status quo,
because it is always changing. Surprises may be fatal to your business. Risk is
inevitable, avoiding risk impossible. Risk management is the key, always tilting
the venture in favor of reward and away from risk.
8.2 Identifying and Managing Risks
While all opportunities are associated with risk, the biggest risk is to miss
them. Risk results usually not from unpredictability but from ignorance. The
more you know about what you are doing, the less risk you run. If you can
define risks, you can limit them. Look back on any opportunities you missed
and use your past mistakes to learn how to recognize opportunities.
External
Political Factors
Political and legal factor can build both of opportunities and threats to
manage the business. The politics has any effect on the operations because of
when we think to launch, we need to learn about political and legal
that have certainty or not and make sure those company are established
according the legal. But the political in Thailand not have
certainty because of gathering in each day that send the affect to entrepreneurs.
The legal is also need to learn all of legal that relate directly about amusement
park business. Internal political problems also unclear and to be an important
factor that can make economy of Thailand have the risk of slowing down before
80
Technological Factors
With the amount of high competitive in this industry that is one of all
factors to occur new technology to support those competitive. Moreover most of
this business is related with technology more than other business.
Social Factors
The social problem can effect to the Fun Park. The dangerous of
bad person may effect to the area of our location. The customer may fear and do
not want to go. For example, Homeless children: a significant caution for Thai
social problem
( http://enews.mcot.net/view.php?id=13702 )
81
Environment Factors
The environment is destroying day by day. If we build this amusement
and water Park it may increase the using of natural resource and people may not
support our business. The global worming makes the weather hot. The example
statements are Global warming is when the earth heats up (the temperature
rises). It happens when greenhouse gases (carbon dioxide, water vapor, nitrous
oxide, and methane)trap heat and light from the sun in the earths atmosphere,
which increases the temperature
( http://library.thinkquest.org/CR0215471/global_warming.htm )
Internal risk
Operational risk
Nowadays many of technologies are fast developed and it
caneffect to our company because we set our vision to be the leader inamuseme
nt park of Chiang Rai so we have to update our equipment follow the
development in order to satisfy our customer. However; we have to spend a lot
of money to buy it and it will effect to the company profit.
Human resource risk
The staff is very important to the company because they are the person
who serve service to the customer and make the customer satisfy with our
service. So if they dont have enough knowledge to serve the high quality of
service to the customer it will make them complain our company. Because of
these we will train to all of our employees to have more skill to serve the
good service, safety and make the customer more convenience.
Marketing Risks
The risk is normally occur in every business, our fun park also face with
the risk by cannot escape. The normal question of risk in the marketing of our
company is "If the product can be made, can it be sold effectively?
( http://www.1000ventures.com/business_guide/startup_5risks_tc.html)
82
Increase sale 5%
pro forma profit and loss
Y1
Revenue
Expenses
Org.Cost
Salary
Depreciation
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Dividens
Retained earning
Y2
Y3
Y4
Y5
126,000,000.00
157,500,000.00
189,000,000.00
220,500,000.00
252,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
61,223,035.00
92,723,035.00
124,223,035.00
155,723,035.00
187,223,035.00
14,081,298.05
21,326,298.05
28,571,298.05
35,816,298.05
43,061,298.05
47,141,736.95
71,396,736.95
95,651,736.95
119,906,736.95
144,161,736.95
0.374140769
0.453312616
0.506093846
0.543794725
0.572070385
14142521.09
21419021.09
28695521.09
35972021.09
43248521.09
32999215.87
49977715.87
66956215.87
83934715.87
100913215.9
Y4
Y5
Revenue
Expenses
Org.Cost
Salary
Depreciation
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Y2
Y3
132,000,000.00
165,000,000.00
198,000,000.00
231,000,000.00
264,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
67,223,035.00
100,223,035.00
133,223,035.00
166,223,035.00
199,223,035.00
15,461,298.05
23,051,298.05
30,641,298.05
38,231,298.05
45,821,298.05
51,761,736.95
77,171,736.95
102,581,736.95
127,991,736.95
153,401,736.95
0.392134371
0.467707497
0.518089581
0.554076783
0.581067185
83
Dividens
Retained earning
15528521.09
23151521.09
30774521.09
38397521.09
46020521.09
36233215.87
54020215.87
71807215.87
89594215.87
107381215.9
Y4
Y5
Revenue
Expenses
Org.Cost
Salary
Depreciation
Y3
138,000,000.00
172,500,000.00
207,000,000.00
241,500,000.00
276,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Dividens
Retained earning
Y2
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
73,223,035.00
107,723,035.00
142,223,035.00
176,723,035.00
211,223,035.00
16,841,298.05
24,776,298.05
32,711,298.05
40,646,298.05
48,581,298.05
56,381,736.95
82,946,736.95
109,511,736.95
136,076,736.95
162,641,736.95
0.408563311
0.480850649
0.529042207
0.563464749
0.589281656
16914521.09
24884021.09
32853521.09
40823021.09
48792521.09
39467215.87
58062715.87
76658215.87
95253715.87
113849215.9
Decrease sale 5%
pro forma profit and loss
Y1
Revenue
Expenses
Org.Cost
Salary
Depreciation
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
Y2
Y3
Y4
Y5
114,000,000.00
142,500,000.00
171,000,000.00
199,500,000.00
228,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
84
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Dividens
Retained earning
49,223,035.00
77,723,035.00
106,223,035.00
134,723,035.00
163,223,035.00
11,321,298.05
17,876,298.05
24,431,298.05
30,986,298.05
37,541,298.05
37,901,736.95
59,846,736.95
81,791,736.95
103,736,736.95
125,681,736.95
0.332471377
0.419977101
0.478314251
0.519983644
0.551235688
11370521.09
17954021.09
24537521.09
31121021.09
37704521.09
26531215.87
41892715.87
57254215.87
72615715.87
87977215.87
Revenue
Expenses
Org.Cost
Salary
Depreciation
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Dividens
Retained earning
Y2
Y3
Y4
Y5
108,000,000.00
132,000,000.00
162,000,000.00
189,000,000.00
216,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
43,223,035.00
67,223,035.00
97,223,035.00
124,223,035.00
151,223,035.00
9,941,298.05
15,461,298.05
22,361,298.05
28,571,298.05
34,781,298.05
33,281,736.95
51,761,736.95
74,861,736.95
95,651,736.95
116,441,736.95
0.308164231
0.392134371
0.462109487
0.506093846
0.539082116
9984521.085
15528521.09
22458521.09
28695521.09
34932521.09
23297215.87
36233215.87
52403215.87
66956215.87
81509215.87
Y2
Y3
Y4
Y5
85
Revenue
Expenses
Org.Cost
Salary
Depreciation
Mkt.Expenses
Broadcast
Radio
Booth
Siambroad
Publice Re.
Other
Total expenses
EBIT
Taxable income 23%
Net profit
Net profit/Sales
Dividens
Retained earning
102,000,000.00
127,500,000.00
153,000,000.00
178,500,000.00
204,000,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
17,064,000.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
47,621,515.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
15,000.00
15,000.00
15,000.00
15,000.00
15,000.00
5,000.00
5,000.00
5,000.00
5,000.00
5,000.00
6,450.00
6,450.00
6,450.00
6,450.00
6,450.00
24,000.00
24,000.00
24,000.00
24,000.00
24,000.00
36,000.00
36,000.00
36,000.00
36,000.00
36,000.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
64,776,965.00
37,223,035.00
62,723,035.00
88,223,035.00
113,723,035.00
139,223,035.00
8,561,298.05
14,426,298.05
20,291,298.05
26,156,298.05
32,021,298.05
28,661,736.95
48,296,736.95
67,931,736.95
87,566,736.95
107,201,736.95
0.280997421
0.378797937
0.443998281
0.490569955
0.525498711
8598521.085
14489021.09
20379521.09
26270021.09
32160521.09
20063215.87
33807715.87
47552215.87
61296715.87
75041215.87
86
Chapter 9
Conclusion
Conclusion
87
The reason in our background and significance is from real situation that
happening in Chieng Rai. We assure that our company will be worthwhile of
profit and will reach a goal because we have used reliable statistic information.
Our objective are study and learn about the management of the amusement and
water park.Our benefits are understand about process of managing business in
theme park and water park then amusement park is an entertainment attraction
for enjoyment large group of people. Theme parks is a specific type of
amusement park are usually much more intricately themed to a certain subject
or group of subjects than normal amusement parks.Water park is an amusement
park that features water play areas, such as water slides, splash pads,
spraygrounds (water playgrounds), lazy rivers, or other recreational.
In Thailand, there are few amusement and water park and located only in
Bangkok.In Northern of Thailand not have amusement and water park yet.
From the all allow our information; we have to invest contact with 3 company
to build and installation our amusement park, water park and office by White
water company, Zamperla company and then sor Chiang rai construction. We
have to use 952,429,790.00 bath for run-business is going happen at Mae jan
,Chiang Rai.We pay salary for workers and thinking by Thai workers on
standard wages and administrative cost and cost of utilities , telephone bill our
company pay by standard units in each month.
The business strategies developed to achieve those goals, the resources
deployed against these goals, and the quality of implementation. There sources
needed to carry out business strategies are both tangible and intangible, They
include communication channels, operating systems, delivery networks,
anmanagerial capabilities. The organizations internal characteristics must be
evaluated against the impact of economic, technological, competitive,
regulatory, and other environmental changes.
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