CASE HAND-IN Content Expectations and Marking Guide

4 exceeded expectations
IDENTIFICATION OF ISSUES(S) - first paragraph of memo - what is the situation clearly and correctly identified all issues in case demonstrated real insight into and understanding of situation clearly identified decisions to be made

3 met expectations
correctly identified most issues in case demonstrated adequate insight into and understanding of situation identified decisions to be made correctly and adequately used theory to analyze situation demonstrated adequate understanding of implications on parties involved criteria adequately indicate what decisions must accomplish issues and implications adequately dealt with in criteria

2 below expectations
did not correctly identify primary problem/issue attempted to identify issues but logic unclear and little insight or understanding shown decisions that need to be made are unclear attempted to use theory but not always appropriately weak understanding of implications and/or missing some key implications

1 0 failed to meet
weak understanding of or insight into situation missed several issues in the case unclear as to what decision maker needs to do little if any analysis, just rehash of facts in case did not attempt to use theory, or used inappropriately little if any understanding of implications of situation limited or no understanding of what decision criteria are implications not considered in criteria

GRADE

ANALYSIS - shows through in justification of recommendation, as well as in issues and implementation

correctly used theory and common business sense in a clear and insightful way to analyze situation analysis showed solid understanding of implications on all parties involved

DECISION CRITERIA - outlined after recommendation and used to justify recommendation

criteria clearly and with insight indicate what decisions need to accomplish to be successful all issues and implications clearly dealt with

some key criteria missing and/or weak understanding of decision criteria not all issues or implications dealt with in criteria

ALTERNATIVES - stated after decision criteria to show what options considered, and then compared to recommendation on basis of decision criteria in order to justify recommendation

broad range of unique and realistic alternatives alternatives are well thought-out approaches to solving all issues solid analysis of each according to decision criteria solidly justified decision on each

DECISION(S) / RECOMMENDATIONS

- immediately after issues what to do about them IMPLEMENTATION & CONTINGENCY PLAN - last part of write-up after recommendation justified how to make it successful

reasonable range of limited range of realistic alternatives alternatives, or reasonable range of alternatives are alternatives but some bundled approaches to are unrealistic solving all issues alternatives are not adequate analysis of approaches that deal each according to with all issues decision criteria alternatives analyzed adequately justified but not according to decision on each decision criteria weak justification of decisions made best decisions in made reasonable decisions dont flow light of analysis decisions in light of logically from analysis analysis made very persuasive arguments for decns made reasonably arguments for very effectively and persuasive arguments decisions unclear realistically addressed adequately addressed not all issues dealt all issues with completely all issues thorough and detailed adequate detail on missing some key what, when, where, by points for success what needs to be done whom, why and how to make decisions implementation does thorough successful not deal with all consideration of implications identified adequate implications, criteria, in analysis and/or consideration of and potential decision criteria implications, criteria problems and potential inappropriate or included realistic problems unrealistic contingency plan contingency plan included adequate contingency plan

only considered alternatives in case, missing obvious ones, and/or alternatives are unrealistic alternatives need to be combined to form solution weak analysis inadequate or no justification of decisions, or no decisions made made inappropriate decisions in light of analysis decisions and/or arguments unrealistic some issues ignored

inadequate implementation implications not addressed more what than how no contingency plan or little or no understanding of what a contingency plan is

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/5