tavellata@gmail.com
taryn tavella
Ever since I was little, my feet have been in the clouds and my head in space. Constantly dreaming and letting my mind wander. But, I needed something to keep my whimsical muses in order. Which is why I started my blog, a random collection of images and inspiration. This is my resource for the ideation of projects as well as a way to practice the skill of art direction.
tavellata@gmail.com
Feet in
2013
clouds Head in
the collection
of art anD Design work of
insPiration anD
critique of asthetics anD Design.
taryn tavella
space
taryn tavella
(Portfolio)
artWorK
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artWorK
My artwork progressed from fine art to a more graphic aesthetic. Studying the power of black and white. Positive and negative. Type. Texture. The harmony of opposites.
tavellata@gmail.com
tavellata@gmail.com
artWorK
typographic study
texture collage
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study
New York City has always been a major part of my life. The museums help to create the culture of the city that I thrive for. A rebranding of the Museum Mile is necessary in order to create its advertising campaign. This project includes a complete style guide.
tavellata@gmail.com
tavellata@gmail.com
Branding
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Branding
Typography is proof that opposites can come together to create something beautiful. This type specifications book explores the fonts Script MT and Baskerville. It is in the style of a formal book of etiquette. Script MT is a bold font that conveys spontaneity and liveliness. Complementing this font is Baskerville, a serif font that is sharp and formal.
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type study
tavellata@gmail.com
type study
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type study
Information graphics and video was a good medium to combine my research, typographic, and design skills. The following are stills from an awareness video addressing the harms of magazine waste on the environment.
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aWareness video
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video
aWareness video
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video
aWareness video
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video
Plastic bags have become the main element in shopping in our society. The following is a call to action video campaign giving a solution to the excess of plastic bags; a stylish, foldable, portable, and durable re-usable bag.
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tavellata@gmail.com
inFograpHics
aWareness video
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video
aWareness video
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video
aWareness video
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video
Most remarkable is the juxtaposition of the natural and the artificial. I conducted a research project on holistic healing that soon developed into a study on the placebo and the power of ones mind.
tavellata@gmail.com
tavellata@gmail.com
tavellata@gmail.com
tavellata@gmail.com
You can find beauty in everything and everyone. The nonprofit organization Urban ArtBeat needed a strategy. In a group of five we created a growth plan. I was in charge of the marketing segment.
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tavellata@gmail.com
strategy
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strategy
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strategy
Curiosity leads us down new paths, mapping them out can create innovative concepts. In business models and planning my group members and I created a business plan for a brand-consulting agency.
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Business Plan
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strategy
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strategy
Patterns in society and culture connect to trends for the future. Touch was a trend that we analyzed which developed into the idea of involving all the senses in elements of design and technology.
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analyzing trends:toucH
tavellata@gmail.com
analyzing trends
analyzing trends:toucH
tavellata@gmail.com
analyzing trends
analyzing trends:toucH
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analyzing trends
Exploring can happen in the city, in companies, and with in yourself. Internships have been the ultimate form of exploration.
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yr&g intensHip
internship yr&g - research and graphic design for huntspoint greenroof project
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internsHip
yr&g intensHip
tavellata@gmail.com
internsHip
tavellata@gmail.com
internsHip
mBF internsHip
internship mbf trend consulting- trend board and social media grapihics
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internsHip
mBF internsHip
tavellata@gmail.com
internsHip
alWayS
Keep
so
(the enD)
spacing out
strategic Design anD ManageMent
can helP Make iDeas a reality sustainaBility, quantitative thinking, analysis Design anD Data innovation,
taryn tavella
(the enD)