1.0 Introduction 1.1 Origin of the Report ... 1.

1.2 Objectives The main objective of this report is to gain a practical knowledge of management of an organization.

1.3 Scope of the Report The report will be concentrating on a distinct organization on the basis of the concept we have got from our study of Principles of Management. We also take help from other sources. It will not contain in-depth study from any other source accept some books and interview of some manager of Square Pharmaceuticals Ltd.

1.4 Methodology

The entire report was dependent solely on secondary data, taken from the annual report of Square Pharmaceuticals Ltd. and books. Some primary data were obtained by interview.

1.5 Limitations The limitations to produce this report are as follows:

The accuracy of the report depends upon the accuracy of the information furnished by our text book and from annual report of Square Pharmaceuticals Ltd. as well. Inadequate knowledge in studying reports. Lack of in-depth understanding of certain terms and concepts prevented us from going into details. Lacks of research. Time limitation is also been there.

2.0 Profile of Square Square is one of the leading private limited company of our country. It is also doing some sort of business out side the country as well. SQUARE

1958- Established of Square

Square Pharmaceuticals Ltd. 1964- Incorporate as a private Co. 1984- Technical Collaboration with LaRoche & Co. Ltd. 1991- Converted into Public Limited Co. 1998- Award of ISO- 9001 Certificate Square Square Square Consumer Square Textile Ltd.Square Spinning Square Toiletries Agro Ltd. Health Products Limited Ltd. Products Ltd. Ltd. Ltd. Square Informatix Ltd.

Product of Pharmaceuticals

Formulation Products

Veterinary Products

Therapeutic Category Active Pharmaceuticals Ingredients

Public Share: 40.32 % on Market Share: 15.27 % of Bangladesh in Total 2.5 million shares Pharmaceuticals Formulation Plant-I Formulation Plant-II Bulk Chemical Plant-III

Market Leader in Bangladesh among National & Multinational Co. since 1985

3.0 Organogram of Square

Chairman Managing Director

Board of Directors

Production Director

HR Director

Finance Director

New Product Director

Marketing Director

Personal Manager

Training Manager

Research Manager

Development Manager

Internal Accountant

Computer Manager

Working Manager

Transport Manager

Sales Manager

Advertising Manager

Marketing Research Manager

Mid Level & Senior Managers

4.0 Organizational Goals

Goals
Mission: Is to provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders and other stakeholders.

Strategic Goal
[Duration: 10 yrs or More Set by Production, Finance & Marketing Director]

[Set by Senior Production, Finance & Marketing Manager]

Tactical Goal

Operational Goal
[Duration: 1year Set by Asst. Production, Finance & Marketing Manager]

Quality Product Innovative Health Care Maintain Ethical Standard Provide Benefit to The Shareholders

Use of good chemical Effective labor force Availability of the medicine

Make the customer aware about the new medicine Develop good distribution channel

[Production Manager]

[Marketing Manager]

Good use of retained earnings Use of debt in diversified business efficiently Use good source for debt [Finance Manager]

Proper utilization of raw materials Produce finished goods in time

Design new target market Effective promotional activities

[Production Manager]

[Marketing Manager]

Financed the production in proper way Good use of account receivables [Finance Manager]

5.0 Organizational Plans

Plans
Mission: Is to provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders and other stakeholders.

Strategic Plan
Adopt with new technology Importation of new medical machineries Set-up new plant

Tactical Plan

Operational Plan

Forward Integration Good Wages pay to the labor Good distribution channel

Direct Marketing Focused on Customer Loyalty

[Marketing Manager]

Increased share holders wealth Good use of financial instrument [Finance Manager]

[Production Manager] Set up new plant Formulation plant-I Formulation plant-II Formulation plant-III

6.0 Barriers towards Goals We all know it that Square is one of the leading private limited company in our country. They are not only doing their business in our country. They also do export their medicines in some African countries. Though they are very much stable in their position, but, they have to face some barriers to set goals. Major barriers are: Political Barriers This is major and most complicated hazards for all types of business in our country are the uncertainty of the politics. Our culture of politics is totally polluted by different occurrence. Professionalism towards money makes our politics dark. So, it is one of the major barriers for the business organization. Because, if any organization goes for plan even for few years, they dont feel secure. Thats why no foreign investors show any interest to invest in our local market. Global Environment After a certain time there wont be any boundary for the business organization to do their business. Because, globalization is going to be happened very fast. For this, the business organizations have to face more competition and thats why the environment is changing very fast. Its difficult for any company which usually does business in their local market to cope up with this huge change.

Lack in Resources Deployment We all know it that the resource is limited, but, the want is unlimited. But, we have to have the proper idea about the availability of resource. Those resources have to

be deployed properly. But, most of the time the resources are not proportionate with the plan done by the organization. Ultimately, they found themselves in vain. New Competitors With the time new competitors are coming up with their business. Its one of the barriers. Because, when an organization does plan then they usually do it for 2-3 years. So, when they see that new competitors are coming in this business then they need to change their strategy which may have an effect on their planning.

7.0 Way to Overcome Barriers Motivated Work Force Most of the time the people who are working in the organization even doesnt know their goals and what their organization actually wants from them. So, organization should make its employees to work for them and let them know the mission of their organization. Good Relation with the Employees We know that top level management of the organization usually set the organizations goals and mission. But, after setting the goals usually they mat have not any negotiation with the other employees. But, they should always do this for the betterment of the organization and through this good relation they can motivate their employees. Foresight Power To achieve a certain goal, an organization may have different strategy. They need to depend on the time and environment. They basically do plan for 2-3 years and can be more then that. So, if the organization doesnt have any forecasting power then its not possible for them to set any appropriate goal. Time to Time Monitoring After setting the goals the organization should monitor the overall performance and they also should revise the total strategy.

8.0 SWOT Analysis

SWOT

[I] Strength [II] Weakness

Internal

External
[I] Opportunities [II] Threats

[I] Strength
Market leader in pharmaceuticals Adoption of latest technology very quickly Greater market share then other Efficient production plant Customer loyalty Excellent marketing & distribution network except a little problem Highly educated employees ISO-9001 certified

[II] Weakness
High price Employee Turnover Problem in the distribution in the rural places

[I] Opportunities
To expand their business in third world countries Excellent growth opportunities Strengthen operations in domestic market more Increase market share internationally & nationally Improve productivity and profitability so as to offer more value to the shareholders. Manufacture International standard pharmaceuticals and promote them in domestic & export markets.

[II] Threats
New competitors Globalizations effect Political Hazards

8.1 SWOT Analysis- Strength

Strength

Common Strength
They have a brand name like other drugs companies like Beximco, Glaxo, ACME etc Using same raw material the competitors are using Most of the drugs do the same activities like the others companions drugs

Distinctive Competencies
High quality product Use of latest technology which is too costly Efficient production plant

Imitative Strength
The technology they are using is not imitable. Because, itll cost a bulk of money which a normal company cant financed. They can imitate any companys product. Because, they have got that technological advancement which makes them stronger then other companies.

Sustained Competitive Advantage

The cost-effective method they are using is not imitable by anyone-they claim

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8.2 SWOT Analysis- Weakness Some time they offer some products which are costly. Like Amcofin-5 (Tk. 3) produced by Incepta- A very new pharmaceuticals company Amcofin-5 (Tk. 3.50) produced by ACME Amcofin-5 (Tk. 4) produced by Square So, here we can see that they are not using the cost effective way to manufactures drugs. By a very limited survey, we got to know that they a problem with the employee which is employee turnover. They are facing this problem for quite a long time. So, now its turned into a weakness for them. They have got any big success in this field. They have a little problem with their distribution in the urban area. In the urban area they need a bit more time to supply their drugs.

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8.3 SWOT Analysis- Opportunities . Square pharmaceuticals can easily expand their market in some other third world country. Though they are exporting their product in international market, but, thats not in a high percentage of market. In the domestic region, they can make their current position more strong by offering more value to their customer. We have a vast population and we are always suffering from different types of diseases every time and all over the country. So, its a great opportunity to increase the market share through sales. They can produce international standard drugs through their new plant they established few months ago.

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9.0 Recommendation We all know Square is one of the leading pharmaceuticals industries in our country. But, after all of this qualities or leadership of this company, there are some problems of square besides the qualities. But, there have some ways to elimination. Square is the market leader is in the pharmaceuticals industries. They are such a company which always does try to cope up with the dynamic and complex global environment. Such as, with the advancement of the technology, they have already established the south Asias biggest plant in the field of pharmaceuticals at near the Dhaka city which is recognizing themselves as a SMART business company. They have the greater market share in pharmaceuticals industries now. They have achieved it by delivering the quality drugs and good retailer service especially in the urban area. They usually use the push strategy to makes their products available for their consumer. Their customer is very much loyal about their products. This is on of the important reason behind their success. They have gained it through their quality. They are managing their business by such employees who are highly qualified and have got a vast experienced. Their work force is so much delegated about their works except few problems. Their product is already certified by the International Standard Organization (ISO) which recognizes them as a quality manufacturer. Its natural that wherever there is a little possibility to be a gainer, there must have some weakness. Though square is a doing their business in international level but, they have also some problem. Like, there are some products of square which is relatively charging high price then others. Such as: Amcofin-5 (Tk. 3) produced by Incepta- A very new pharmaceuticals company Amcofin-5 (Tk. 3.50) produced by ACME Amcofin-5 (Tk. 4) produced by Square So, here we can see that they are defeating by the price. There are some other cares like this which seems a weak point for them. They have another problem has viewed by a small survey that they have a problem with their distribution in the rural area. There the drugs pharmacy doesnt get their drugs in time and they need to wait for a long time for their drugs supply by which they can lose their consumer loyalty. Employee turnover is another problem of square. Not a great deal of turnover, but, it a problem for them.

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At the current time they are exporting their drugs in some African countries. So, they have a great chance to enlarge their business boundary. They can export their drugs in some other countries by establishing new technology. They are already the market leader in the pharmaceuticals industries. So, if they do try to strengthen their operation more in the domestic market, then they can have the position in the market which can never be unbreakable. If they able to do this then they can maximize the share holders profits and through this they can increase their market share. Now, in the pharmaceuticals industries, there a lots more competitors then before. Such as: ACI Aventis ACME Beximco Pharmaceuticals Glaxo Pacific Pharma Embee Jayson Opsonin Incepta etc. So, we can see that day by day the competitors are increasing and among the new competitors, there are some who are doing a very good business. Like: Amcofin-5 (Tk. 3) produced by Incepta- A very new pharmaceuticals company Amcofin-5 (Tk. 3.50) produced by ACME Amcofin-5 (Tk. 4) produced by Square So, here we can see that they are defeating by the new competitors. Because, the competitors are producing more efficiently then square. So, its a great threaten for them. There are some other joint ventures pharmaceuticals companies in Bangladesh like ROCHE, United & Unihealth etc. So, square should take the necessaries steps to protect their market share. Otherwise, the

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market challengers like ACME, Beximco, and Jayson etc. can attack square. Market followers are having some good quality product. So, its a real threat for the market leader.

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10.0 Conclusion Its an important aspect for every company to set their goals and according to that they can get the motivation to reach the goals. But, the goals and plans should be realistic and to achieve that goal everybody should work together and Square is such a company which is completely enthusiastic to achieve it.

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Bibliography

Books Annual Report Survey

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