How was Proyecto Ecovia, Vías Verdes A.C .

TODAY, PROYECTO ECOVIA:

born? What are its objectives ?
 Is working to modify a revenue act and state waste legislation
towards establishing the first green tax of its kind at a national
level for handling Christmas trees as waste.
Proyecto Ecovía (Ecovia Project)  Coordinates the electronic waste (e-waste) management and
education committee of the State of Jalisco.
This citizen’s movement was formally established in 2007 in response
to a perceived need for:  Creates and distributes educational-informational materials about
1. Active participation in collecting, reuse, and recycling post- waste in the State of Jalisco. Topics include: drug expiration dates,
consumer urban solid waste; and
expanded polystyrene, batteries, school books and materials,
2. Educating citizens about topics related to waste, its management,
and environmental consequences. electronic waste, etc.
 Coordinates the integrated Dangerous Household Waste
Mission Management Committee in the State of Jalisco. Participants
include 20 municipalities, the Secretary of Environment and
Vias Verdes A.C. is an independent, apolitical, nonprofit organization
that informs and educates citizens, students, businesses and public Sustainable Development of Jalisco, SEMARNAT, the
servants about reducing, reusing, recycling and managing waste in Environmental Waste Management Network of Mexico,
order to achieve personal and therefore social transformation towards
universities, research centers and subject area experts.
sustainability and the common good.

Vision Help us do more.

To distinguish itself as a nonprofit organization providing the best Donate your time, creativity, knowledge, items or
knowledge and tools available to educate and transform people, economic resources.
businesses, and institutions, addressing sustainable waste management
by offering and implementing real solutions involving social
WITH YOU, WE CAN DO MORE Proyecto Ecovía
participation in actions connected with the life cycle and management
Vías Verdes A.C.
of waste.
Av. Chapultepec #376-A
Worrying about environmental problems won’t help. Guadalajara, Jalisco, México
Doing something to change them will. Phone: (52) 33 36154486
informes@proyectoecovia.com
Contact Us www.facebook.com/Proyectoecovia
www.twitter.com/ProyectoEcovia
ACTIVITIES
 Organized an exhibition called “What About Styrofoam?” in June
Proyecto Ecovia:
 Runs two collection centers for reuse, recycling, and ongoing
education in the Metropolitan Area of Guadalajara, and supports
the operation of several citizen collection centers at educational
 Developed a Christmas tree collection and education program in
institutions and workplaces.
 Develops an informal, ongoing educational program for high
school and university students to inform and train them in waste
product management through reuse and recycling, then replicates
those projects in the community and at business establishments.
 Organizes specialized conferences and workshops.
 Developed an electronic waste collection and education program
 Offers talks and field trips for educational institutions and private
companies.
 Organizes public awareness events about waste (“What About
Styrofoam?” – Palacio Municipal of Guadalajara, June 2010).
 Works with public servants on matters related to waste and
collection centers.
 Works with authorities to draft waste management plans and
legislation.
ACCOMPLISHMENTS
 Presented at Mr. Dick Hausmann’s conference titled “Integrated
 Recognized in 2009 by the National Chamber of Commerce,
solid waste management—the German experience—challenges,
triumphs, and mistakes.” (August 2009)
 Collected and sent 550 tons of waste to be recycled (to date)
through our collection centers.
 Received the 2010 Jalisco Environmental Commitment Award for
 Organized a visit to Río Ayuquila to evaluate its inter-municipal
board’s work in waste management. In attendance were state
workers, companies that specialize in waste management,
academics, consultants, and students.
2010 at the Palacio Municipal of Guadalajara, featuring a panel of
specialists to address the management of this issue at a public
level.
collaboration with the municipality of Guadalajara, by which trees
are converted to compost used in city parks. The number of trees
collected grew 10 times within the 3 consecutive years of the
program.
in collaboration with municipal governments for three consecutive
years, spanning 30 municipalities of the state of Jalisco during the
last period and setting the national record for collection of e-waste
with 104,440 tons in one month. As a result, we saved 6,964,637
liters of water, 1,260,029 kilograms of fossil fuels, and 71,546
kilograms of chemicals; freed up 468 cubic meters of landfill
space; and prevented 1,045 tons of CO2 from being released into
the atmosphere. Proyecto Ecovia promoted e-waste awareness to
public servants, companies, volunteers, and citizens to achieve
these results.
Services, and Tourism in Guadalajara and by the association of
Waste Collectors.
Citizen Organization of Waste Separation, given by the
Government of Jalisco.
WE HAVE PARTICIPATED IN PROJECTS AND
CONFERENCES WITH THE FOLLOWING COMPANIES,
INSTITUTIONS AND GOVERNMENTS, AMONG OTHERS
 Scouts of Mexico
 Escuela Preparatoria de Jalisco, Universidad de Guadalajara
 The American School Foundation of Guadalajara
 Colegio Alemán de Guadalajara
 Colegio Franco Mexicano
 Universidad de Especialidades
 Universidad Enrique Diaz de León
 Center for Earth Systems Engineering and Management
School of Sustainable Engineering and the Built Environment
Ira A. Fulton Schools of Engineering
Arizona State University
 The Commission for Environmental Cooperation North
American Free Trade Agreement
 COPARMEX
 Centro de Investigaciones y Estudios Superiores en
Antropología Social (CIESAS) (Center for Research and
Higher Education in Social Anthropology)
 KODAK of Mexico
 IBM
 Recicla Electrónicos México S.A. de C.V.
 Cámara de Comercio de Guadalajara (Guadalajara Chamber
of Commerce), Collectors Association of Jalisco
 Municipal governments of Guadalajara, Zapopan, Tlajomulco,
Tonalá, el Salto, Zapotlanejo, Tlaquepaque, Sierra de Quila,
SIMAR SURESTE, SIMAR SUR SURESTE
 Inter-municipal Board of Río Ayuquila
 Secretary of Environment and Sustainable Development of the
State of Jalisco
 Environmental Waste Management Network of Mexico,
Jalisco branch
 Red Estatal en Jalisco de Promotores Ambientales en la
Prevención y Gestión Integral de Residuos (GIRESOL)
(Jalisco State Network of Environmental Promoters of
Prevention and Integrated Waste Management)
 American Consulate of Guadalajara
 SEMARNAT, Jalisco division