Alison E.

Mancuso
819 N 16th St., Apartment 323 Milwaukee, WI 53233 alison.mancuso@marquette.edu - @alison_mancuso - alisonmancuso.weebly.com
Education Marquette University, Milwaukee, WI Bachelor of Arts Degree, Public Relations Marketing Minor Sept. 2009 May 2013

Public Relations & Digital Marketing Experience Marquette University Public Relations Student Society of America (PRSS (PRSSA) Sept. 2009 - Present Vice President of Agency Services Serve as the liaison between Johnston Communications, Marquettes student run public relations firm, and PRSSA Inform PRSSAs Executive Board of Johnston Communications events, new clients and various agency proceedings Marquette University Office of Undergraduate Admissions March 2010 - Present Campus Tour Guide Introduce university facilities and student life to prospective students and their families Conduct campus tours while adding the unique student perspective Assist Admissions Office social media director with community management on Marquettes Facebook page Marquette University PRSSA Johnston Communications Firm Director Assist university organizations and student businesses establish brand recognition via publicity tactics, promotional tools, event planning and social media outreach Facilitated business development and obtained four new clients in one semester (see firm website for a complete list) Personally rebranded the firm from GoldinPR to Johnston Communications Account Executive (2011-2012); Firm website www.johnstoncommunications.weebly.com Marquette University Senior Challenge Special Events Committee Member Assist in planning and organizing senior week events Gather donations from the senior class to create scholarships for incoming freshman Present the senior class gift to the university Oct. 2012 - Present

Marquette University Office of Marketing and Communication May - Aug. 2012 Communications Intern Assisted with media monitoring utilizing Meltwater Disseminated news releases and followed up with media outlets Wrote 11 press releases concerning university events and news, four were picked up by local newspapers Bader Rutter & Associates Jan. May 2012 Public Relations Intern Compiled metrics reports for the company blog using Google Analytics; metrics included referral sites, keyword searches, most viewed categories, top posts, unique visitors, lifetime visitors Conducted research on top agriculture national conferences to compile a list of client speaking opportunities Wrote articles published on the respective company website featuring two clients, Raymond and The Property and the Environmental Research Center Pfizer Inc. May-Aug. 2011 Pfizer Global Supply (PGS) Communications Intern Wrote colleague profile articles for the Global Logistics & Supply Organizations global publication Compiled and edited PGS internal online magazine, The Network (worldwide circulation exceeds 15,000) Data Management - synchronized communications support data via SharePoint