File4 STUDENT SAMPLE Greenheart CS Executive Summary analysed: This report employs a sociological perspective to analyse the decision-making

framework of the food company Greenheart, and its subsequent entity, Greenheart Plus. At Greenheart, decisions were made essentially by one individual, whose rationality was, naturally, bounded. His decision to create an environmental investment fund and to initiate other environmentally responsible production methods ultimately threatened the economic viability of the company. From a sociological perspective, the CEOs authoritative decision-making meant that the employees were not committed to the decisions, and therefore the decisions were not implemented successfully. The subsidiaries of the company did not share the environment objectives, and this also resulted in ineffective implementation of the objectives. A lack of conformity among employees meant a lack of co-operation in achieving the objectives. This changed with the takeover in 2001 and the creation of a new company, Greenheart Plus, which focused on increasing sales rather than pursuing environment policies. The decision-making process changed to become one of consensus. From a sociological perspective, this is more positive as it results in a greater commitment by employees to the decision, and more effective implementation. The problem of contradictory objectives was resolved as environmental production methods were introduced slowly and systematically. However, there is a possible paradox in homogeneity in that the lack of constructive conflict, which is necessary for innovation and creativity, could become a weakness. It is therefore recommended that to address the problems of individual decision-making, as in Greenheart, and to enhance the consensus decision-making process of Greenheart Plus, a descriptive action-research model of decision-making be adopted. It is further recommended that Greenheart Plus recognize the phenomenon of paradox, and create an environment that nurtures a heterogenous consensus approach to decision-making See the next page for the Introduction from the same report Purpose of report

Key points of section 2

Key points of Section 3

Section 3b

Recommendations

STUDENT SAMPLE Greenheart CS Introduction analysed: 1. INTRODUCTION The purpose of this report is to analyse the decision-making frameworks of the multinational food company Greenheart, which was subject to a takeover in 2001 and subsequently became known as Greenheart Plus. Greenheart rated the pursuit of environmental sustainability as the most important corporate objective, which threatened the economic stability of the company. After the takeover, Greenheart Plus paid less attention to environmental sustainability and more to economic sustainability. The decision-making framework also changed with the advent of the new company. This report utilizes a sociological perspective to identify two

significant issues of the company, and makes two recommendations to ensure effective decision-making of the company in future.

Purpose Context Focus A combination of outline and purpose

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