Oracle BI Strategy

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Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Drive Better Business Outcomes with Real-time Insight and Action Anywhere, Anytime
Jos Pohner, Business Development Manager Greg Rakers, Senior Sales Consultant Wouter van der Brugghen, Pre-Sales Director
Program Agenda
Oracles Analytics Vision Delivering In-Memory Analytics Beyond Structured Data Summary and Questions
Program Agenda
Program Agenda
Oracles Analytics Vision
Strategy
BI Foundation (BIF)
BI Enterprise Edition (OBIEE) BI Applications (OBIA)
Program Agenda
Strategy
BI Foundation (BIF)
The Race to Gain Insight

2014?
Gartner BI Summit, 2011
2009 2008 2007
50%
28%
26%
*Source: Gartner
25%
Dark Reality Complex Analytic Infrastructure is the Norm
Challenges Acknowledged by Companies

Addressed by Ex-celerated Insight
Too many decisions are based on inaccurate / incomplete data Difficult identifying operational inefficiencies
Demand for timely and accurate facts

Growing volumes of organizational data is under used
Source: .Magnifying the Analytic Impact, Aberdeen Group, 2011
Analytics Strategy
Right information to the right person at the right time in the right format
Right Information
At-a-glance Rich content
Right Person
Role specific Secure Everyone
Right Time
Fast Push or Pull Online or Offline
Right Format
Mobile On-Premise Embedded OLAP, MOLAP, Discovery
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Program Agenda
Strategy
BI Foundation (BIF)
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Solution Overview: Oracle BI Foundation
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Oracle Business Intelligence Foundation

Integrated Suite of Tools Improves Decisions
Benefits
Rich Visualization Interactive
Richest end-user experience Translate insight to action
Unique features
Most complete
Oracle Business Intelligence Enterprise

Secure Search Embedded in Apps
Edition
Oracle Business Intelligence Publisher Oracle Essbase & Essbase analytics link Oracle Scorecard & Strategy management
Most integrated
Scorecards Tablet Office Integration Mobile
Unrivaled performance & scalability
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Oracle Business Intelligence Foundation

Best in class Query Analysis Interface
Powerful dashboards

Visually appealing Intuitive 100% thin client
Across all styles of analysis
ROLAP, MOLAP, Scorecards, Reporting, Collaboration, Actions Simplified model for users Federated data access On-the-fly calculations, even with complex share and time series Custom members & groups Share, collaborate, & publish Consistency & alignment
Across all data sources

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Immersive Mobile Experience

Fastest Time to Mobile Value. No Additional Development
New user experience Quick access to frequently used
information
New gestures - including using the
one-finger swipe, two-finger pinch, tap-and-hold, and tap-and-drag

Offline access to content with fine-
grained security to grant or revoke privilege

15 Copyright 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Business Intelligence Publisher

Single Platform for Authoring, Managing & Delivering Interactive Reports
Benefits
Make your data stand out with pixel-prefect
reports and dashboards Create layouts via the Web or in familiar desktop tools Go beyond tradition reporting and create all types of highly formatted documents
Unique features
Multiple report document types Interactive reporting for web High volume scheduling and bursting to print
and email Reports can be viewed using iPad Pre-integrated with 20+ Oracle Applications Broad data source coverage
Oracle Scorecard & Strategy Management

An Interactive and Collaborative Environment
Benefits

Merge EPM and operational results
Build KPI definitions based on existing BI structure

Present strategy in terms that can be understood and acted upon Make high-level, strategic information accessible and actionable across the extended enterprise
Unique Features

Graphic visualizations - strategy maps & trees, cause and effect maps, contribution wheel (patented) Collaboration initiatives, threaded discussions, related documents, action links, KPI agents Performance tracking - against target / trending, threshold assessment.
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Oracle Essbase
Forward Looking Analytics
OBIEE Microsoft Office
Benefits
Enables speed of thought modeling of alternative scenarios
Oracle Essbase Server

Enterprise scale Optimized multidimensional storage Over 300 analytic functions Financial, time and calendar intelligence Read/write/write back Trickle feed
Simplifies the forecasting and variance analysis processes

Secure, shared, single version of the truth Centralized functions, calculations, aggregations
Unique Features

Use the same familiar tools - Excel, Word, PowerPoint A centralized enterprise-scale solution Financial & time intelligence
In-Memory performance
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Intelligent Decision Cycles In the Organization

Pervasive Insight-Driven Management Processes
STRATEGIC
Shared KPIs Shared Metrics & Targets
Consistent Metadata
Tie Strategy to Operations PLANNING
OPERATIONAL
Drive intelligence decision cycles across all levels of management from strategy to operational execution
Complete.
Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded
OLTP & ODS Systems
Data Warehouse Data Mart
Exalytics Exadata
OLAP Sources
Packaged Applications (Oracle, SAP, Others)
Unstructured & Semi-Structured
Excel XML/Office
Business Process
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Open
Common Business Intelligence Foundation
OLTP & ODS Systems
Data Warehouse Data Mart
Exalytics Exadata
OLAP Sources
Packaged Applications (Oracle, SAP, Others)
Excel XML/Office
Business Process
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Integrated
Common Enterprise Information Model

Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing Common Request Generation and Optimized Data Access Services Common Clustering, Workload Management, & Deployment Common Systems & Operational Lifecycle Management Data Warehouse Data Mart Exalytics Exadata Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process
OLTP & ODS Systems
OLAP Sources
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Build Once, Deploy Anywhere

Scenario Predictive Analysis Analysis Scorecards Tablet / Mobile
Interactive Dashboards
Strategy Maps
Ad-hoc Analysis
Secure Search
Geographic Visualization
Office Integration Business Processes
Production Reporting
Embedded in Applications
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Program Agenda
Strategy
BI Foundation (BIF)
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Program Agenda
Strategy
BI Foundation (BIF)
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BI is more than just dashboards and reports

DASHBOARDS& REPORTS
Prebuilt best practice
library One size does NOT fit all
SUBJECT AREAS
Many metrics and dimensional attributes not
surfaced by prebuilt dashboards and reports Possibilities are endless Incremental work to build tons more content from this foundation
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What is an Oracle BI Application?

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Integrates Data for Analysis and Reporting Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP and other sources into an integrated data warehouse optimized for analysis Provides User-Friendly Analytic Model of Enterprise Information and Metrics Embedded best practice calculations, metrics, and KPIs Easy for business people to access, analyze, and use the information Delivers Personalized Performance Dashboards for Everyone Thousands of pre-built dashboards, reports, and alerts by business function and role
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BI Applications Rapid Performance Insight

CRM ANALYTICS
SALES
Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness
ERP ANALYTICS
FINANCIALS
General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management
MARKETING
Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI
SERVICE & CONTACT CENTER

Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends
HUMAN RESOURCES
Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile
SUPPLY CHAIN & ORDER MGMT

Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis
PRICE
Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance
LOYALTY
Member Demographics Membership Trends Promotion Cost Promotion Effectiveness Points Analysis
MANUFACTURING
Plan to Produce Work Orders Inventory and WIP Quality Resource Usage Bill of Material Costing
PROJECTS
Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability
PROCUREMENT & SPEND

Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Perf. Purch. Cycle Time Employee Expense
ENTERPRISE ASSET MANAGEMENT

Maintenance History Maintenance Costing Asset Genealogy Breakdown & Preventive Quality Inventory
ORACLE BUSINESS INTELLIGENCE FOUNDATION

SOURCE ADAPTERS:
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
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Analytic Workflows Financial Analytics

Business Objectives/ Issues
Maximize cash flow Is DSO on target? Is overdue balances trending up?
Gain Insights
How long is the underlying overdue balance pending? Who are the customers?
Drill to overdue invoice detail
Drill to Detail
Take Action
Target collection efforts to reduce overdue balances
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Speeds Time To Value and Lowers TCO

Build from Scratch with Traditional BI Tools Training / Roll-out Define Metrics & Dashboards DW Design
Training / Rollout Define Metrics & Dashboards DW Design Back-end ETL and Mapping
Oracle BI Applications Results

Faster time to value Lower TCO Assured business value
Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Back-end ETL and Mapping
Months or Years
Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
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BI Applications OLTP Coverage

Applications CRM Financials Human Resources

Supply Chain & Order Mgmt

Manufacturing
Enterprise Asset Mgmt

NEW NEW
Procurement & Spend

Projects
EBS R12.x EBS 11.5.10 PSFT 9.1 PSFT 9.0 PSFT 8.9 JDE E1 8.11SP1 JDE E1 8.12 JDE E1 9.0 JDE E1 9.1 JDE W A9.2
NEW Service only Service only
NEW
NEW NEW
NEW
SAP R3 4.6c
SAP ECC 6.0 IBM Maximo 6.2 Fusion Apps Siebel 8.2.x Siebel 8.1.x Siebel 8.0 Siebel 7.8
NEW
NEW
NEW NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
Matrix shows operational applications supported by Oracle BI Applications Not Applicable ETL. To see which specific operational application modules are supported, and by which specific BI Apps, see product documentation
Start Simple and Evolve Your BI Strategy

Single BI Foundation For All Analytic Functionality
Predictive Analytics Interactive Dashboards
Scenario Analysis
Strategic Scorecards
Process Integration
Operational Reporting
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Program Agenda
Strategy BI Foundation (BIF) BI Enterprise Edition (OBIEE) BI Applications (OBIA)
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Program Agenda
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Oracle Exalytics
First In-Memory Engineered System for Analytics
Spans Relational, Multi-
Dimensional, and Unstructured Analysis, Combined with Financial & Operational Planning
In-Memory Optimized Hardware In-Memory Oracle BI, TimesTen,
Essbase, and Endeca

Several In-Memory Software Innovations
Tightly integrated with Exadata and
Big Data Appliance

COMPUTE Insights Extreme

4 Intel E7-4870 40 cores total
NETWORKING
40 Gbps InfiniBand (2 ports) 10 Gbps Ethernet (2 ports) 1 Gbps Ethernet (4 ports)
MEMORY
1 TB RAM 1033 MHz
STORAGE
3.6 TB HDD
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Tapping into Diverse Analytical Styles

Analytical Tools
Reporting & Analysis Modeling & Planning Unstructured Analytics Predictive Analytics
Full Range of Analytics
ROLAP
MOLAP
Unstructured
Analytical Engines
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Oracle Exalytics
In-Memory Reporting & Analysis
Exalytics In-Memory Machine
Summary Advisor
Dense Visualizations
Adaptive In-Memory cache stores & computes analytic data all in-memory
>10X Responsiveness and Throughput 3-5X Columnar Storage and Compression
Cache algorithms ensure frequently used data is always in-memory

Guaranteed Sub-Second Interactivity Summary Advisor automates aggregate creation and management
Adaptive In-Memory Cache (TimesTen)

Oracle Business Intelligence
DW / Data Mart
Immersive desktop and mobile user experience
OLTP
Custom
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Planning & Profitability Management

Leveraging Oracle Exalytics
Highly accelerated planning cycles

Re compute cubes in Minutes vs. Days More users, more granular scenarios, more powerful what-if modeling
Planning and performance management at

Oracle Essbase
the speed of business
80X Faster Reads, 20X Faster Writes, and 5X more Concurrency Deeper structures, more dimensions, and complex allocations Lower TCO through application consolidation
In-Memory Cache
Lock Manager Smart Storage Manager
Fully certified to work with Oracle Hyperion
Planning
Program Agenda
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The Challenges of Unstructured Data

A
MOSTLY TEXT, AND DIVERSE SCHEMAS DATA IS GROWING IN VOLUME AND DIVERSITY DATA CAN BE DIRTY OR OF UNCERTAIN VALUE
XML
20% STRUCTURED
Business Intelligence and Data Warehouses Text in Enterprise Applications
80% UNSTRUCTURED
Enterprise Content Systems, File Systems, Email Websites Social Media Big Data
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Organizations Need Help to

Bring together diverse and unstructured data sources
Easily explore those sources to draw new insight and meaningful conclusions
Quickly analyze to make more informed decisions In an intuitive, easy to use manner without burdening IT.
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Oracle Endeca Information Discovery

Rapid, intuitive exploration and analysis of data from any combination of structured and unstructured sources
Unstructured Analytics
Unique Features
Contextual Search, Navigation, Analytics Dynamic Data and Metadata Content Acquisition and Text Enrichment In-Memory Performance
Benefits
Unprecedented Information Visibility
Leverage Existing BI Investments Self-Service Data Discovery Reduced IT Costs, Better Business Decisions
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What is Data Discovery?

Simplified
Quickly explore all relevant data

Relationships
undefined or unknown No pre-defined model required Rapid, iterative change
Advanced search Faceted navigation Analytics
Structured Semi-structured Unstructured Even messy data is ok Beyond the data

warehouse
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No Pre-Defined Model
Customer
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Calendar
Product
Interactive Exploration and Discovery

User experience optimized to foster discovery
Advanced Search Search look-ahead Spell-correction Data-driven filtering
Faceted Navigation Select attributes, like a web site
Visual Analysis Charting & crosstabs Geographic visualization Tag clouds
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Q&A
54
Program Agenda
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Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

The Race to Gain Insight

2009 2008 2007

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Dark Reality Complex Analytic Infrastructure is the Norm

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Challenges Acknowledged by Companies

Demand for timely and accurate facts

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

<Insert Picture Here>

Solution Overview: Oracle BI Foundation

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Business Intelligence Foundation

Richest end-user experience Translate insight to action

Oracle Business Intelligence Enterprise

Unrivaled performance & scalability

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Business Intelligence Foundation

Visually appealing Intuitive 100% thin client

Across all styles of analysis

Across all data sources

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Immersive Mobile Experience

one-finger swipe, two-finger pinch, tap-and-hold, and tap-and-drag

grained security to grant or revoke privilege

Oracle Business Intelligence Publisher

Oracle Scorecard & Strategy Management

Merge EPM and operational results

Build KPI definitions based on existing BI structure

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Enables speed of thought modeling of alternative scenarios

Oracle Essbase Server

Simplifies the forecasting and variance analysis processes

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Intelligent Decision Cycles In the Organization

Shared KPIs Shared Metrics & Targets

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications (Oracle, SAP, Others)

Unstructured & Semi-Structured

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Common Business Intelligence Foundation

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications (Oracle, SAP, Others)

Unstructured & Semi-Structured

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Common Enterprise Information Model

OLTP & ODS Systems

Unstructured & Semi-Structured

Copyright 2012, Oracle and/or its affiliates. All rights reserved.

Build Once, Deploy Anywhere

Office Integration Business Processes

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.