CONTENTS

ACKNOWLEDGEMENT >>i DECLARATION >>ii CERTIFICATE >>iii Chapter 1 >>1 Aim >>2 Objectives >>2 Hypothesis >>3 Chapter 2 >>4 Introduction >>5 Scope of the Study >>6 Significance of the Study>>6 Literature Review>>7 Scheme of Dissertation >>8 Chapter 3 >>10 Research Methodology >>11 Introduction >>11 Research Design >>11 Sample Profile >>11 Tools and Methods Data Collection >>11 Limitations >>12 Chapter 4 >>13 Industry Profile >>14 Indian Television Industry >>14 Indian DTH Industry >>16 Companies Profile >>17 Chapter 5 >> 30 Data Analysis >>30 Consumer >>31 Retailers >>35 Chapter 6 >>40 Interpretation and Findings >>41

Chapter 7 >>43 conclusion >>43 Bibliography Questionnaire

A Project Report On Market Application and Practices Detailed study done on

DTH Industry- Trade & Consumer Preferences

Submitted In Partial Fulfillment of Requirement for the Award Of Degree of Masters of Management Studies (MMS II) Under Mumbai University,

Submitted By Shaikh Azharoddin Shakeel. Roll No. 28 MMS (SEMESTER I) Academic Year 2010-2011 Under the Nobel Guidance Of PROF. DHIRAJ KUTE.

Changu Kana Thakur Institute Of Management Studies & Research Plot No. 1 & 4, Sector-11 Khanda Colony, New Panvel (W)-410206

CERTIFICATE This is to certify that the project title DTH IndustryTrade & Consumer Preferences is successfully done by Mr.Shaikh Azharoodin Shakeel, Roll no. 28, during the partial fulfillme nt of the course Master of Management Studies [MMS] under the University of Mumbai through Changu Kana Thakur Institute of Manage ment Studies & Research Navi Mumbai.

Project Guide Prof. Dhiraj Kute.

Director Dr. S. T. Gadade.

DECLARATION I Shaikh Azharoddin Shakeel, student of Changu Kana Thakur Institute of Management Studies & Research, SEMESTER -II have completed the project on DTH Industry- Trade & Consumer Preferences in the academic year 2010-2011. The information submitted in this project is true and original to the best of my knowledge.

Mr. Shaikh Azharoddin Shakeel MMS (I Year)

ACKNOWLEDGEMENT It is indeed a great pleasure and movement of satisfaction for me to express my gratitude to guide Prof.Dhiraj Kute for his invaluable guidance throughout this project work. She has been a constant source of inspiration for me and his personal interest that has helped me to complete this work expeditiously. I am also highly indebted to Director Sir and the coordinator Sir for their encouragement and timely help at various stage of project work. Last but no mean least, this project would hardly have seen the light of the day without the help of my friends; I would like to take this opportunity to thank all of them who helped me directly and indirectly.

Mr. Shaikh Azharoddin Shakeel MMS (I Year)