JuxtConsult India Online 2007 Online Job Search Report

India Online 2007
Online Job Search
India Online 2007
Online Job Search

Report
India Online 2007
© copyright JuxtConsult
Online Job Search
India Online 2007
Table of contents
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................27
Popularity of the Activity ..............................................29
Demographic Profile ....................................................31
Socio-Economic Profile .................................................38
Economic Profile.........................................................43
Net Usage Status.........................................................48
Net Usage Dynamics.....................................................54
Preferred Net Activities ................................................65
Most Used Websites .....................................................82
Most Used Offline Media Brands..................................... 105
Offline Brands Recalled .............................................. 109
Segment Wise Detailed Tables ...................................... 110
Appendix ................................................................ 166

Online Job Search
India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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Online Job Search
X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The land survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
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Online Job Search
attractiveness of the incentive prize offered for filling the survey,

etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

North Delhi 10 lakh + 401 10 lakh +
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
Patna (Bih) 10 lakh + 303
Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299 5 lakh - 10 lakh
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
West Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301 1 lakh – 5 lakh
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
East Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299 50 K – 1 lakh
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
Raniganj (WB) 1 lakh – 5 lakh 300
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
South Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406 20 K - 50 K
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
Kozhikode (Ker) 1 lakh – 5 lakh 300
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21.
The new categories added were instant messaging, real estate,
online info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes),
and among all the socio-economic classes in this year's land survey,
there is likely to be an element of 'correction' seen in this year's data
(as compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Online Job Search
Executive Summary
Job search is one of the most popular ‘mainline’ online activities.
73% online urban Indians are searching for jobs on the net, making it
the ‘second’ most popular online activity after emailing. In number
terms it means a significant base of 18.4 million online job searchers,
and a penetration of almost 25% among the urban Indians active in the
white collar job market. The category has seen a significant growth and
an addition of 20% new user joining the category in last one year.
While two-thirds of job searchers are looking for a ‘change’ in job,

one-third are looking for their ‘first’ job. 64% of online job searchers
are currently gainfully employed and are therefore essentially searching
to 'change' their jobs. Most of the balance 36% online job searchers are
currently unemployed and possibly ‘freshers’ looking for their first job
breaks. Almost 1 in 5 ‘employed’ online job searchers (18%) come from
multiple income families and are not the ‘chief’ wage earner of their
family.
Online job searchers come form ‘diverse’ functional and educational

backgrounds. 69% of online job searchers are at least graduates and
they do not come more from any specific educational or functional
backgrounds. Only 21% of them come from IT/Software area and only
29% have a ‘professional’ educational qualification.
Online job searchers are predominantly 'young’ males coming

equally from all levels of town classes. Online job searchers are
largely male (80%) and are relatively ‘younger’ in their age profile as
compared to the overall net users. While 78% of all net users are below
35 years of age, 83% of online job searchers belong to these age groups.
Also 39% online job searchers come from the top 10 metro cities.
Online job searchers show ‘average’ socio-economic profile but are

more ‘experienced’ and ‘heavier’ net users. Accounting for as large
as 73% of all internet user base, expectedly, online job searchers show
fairly ‘standard’ socio-economic profiles. However, they are relatively
more experienced net users with 68% of them having more than 2 years
of net usage experience.
They access the net relatively more only from cybercafés than the
average net users, and are relatively ‘heavier’ users of the internet
both from home as well as office. They tend to undertake almost all
online activities somewhat more than the average net user. However,
the intensity of their superior usage in not as high as it is seen among
some other online activity users like matrimony, sports, etc.
The activities online job searchers undertake relatively more than the
other net users are mostly in the domain of ‘social interactivity’,
followed by ‘personal interest’ or ‘entertainment’ online activities.
They also check out language websites noticeably more.
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India Online 2007
Online job search is a highly evolved ‘branded’ category. 90% of

online job searchers go directly to a specialized job portal. Of this, 78%
of the user preference is accounted for by the top 3 specialized job
portals (namely, Naukri, Monster and Timesjobs), making the category
one of the most ‘competitive’ and ‘brand’ driven in the Indian online
space.
Monster improves its popularity, but Naukri still continues to lead

the category. Despite a 12% drop in its user base on preferred basis
compared to last year, Naukri still continues to lead the category with
37% overall user preference. Monster has improved its user preference
share by 8% points and stands as the second most popular job site at
27%. With an improved 14% user share this year Timesjobs continues to
be the third most popular job portal.
The two generic portals, Google and Yahoo, are the distant 4th and 5th
most used websites for online job search with 5% and 3% user share
respectively.
Naukri job searchers are the ‘best-off’ socio-economically as well as

the most ‘evolved’ net users. Naukri preferring job searchers not only
stand out for their socio-economic characteristics but also show the
most ‘premium’ economic profiles as well as the most ‘evolved’ and
‘savvy’ net usage behavior. Monster and Timesjobs users take turn to
stand out as the next best on most of the parameters.
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Online Job Search
Key Findings
Job search is a ‘mainline’ online activity
With almost 3 out of 4 online urban Indians (73%) searching for jobs on
the net, the activity is the second most popular online activity (after
emailing) among active online Indians. In number terms, almost 18.4
million urban Indians search for jobs on the net. And with over 80
million white collar employees and prospective students active in the
job market 1 , almost 1 in 4 white collar job searchers is currently using
a job portal in conjunction with other modes to find a suitable job for
themselves.
Table 2: Popular online activities among all net users (Top 10)
Undertaken by All
Rank Online Activity
Internet Users
% In millions
1 Emailing 95% 24
2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
While 73% of all internet users are searching for jobs online in 2007, the
proportions doing so in 2006 was 53%. Clearly then, the category has
seen a significant growth in popularity and an addition of a huge base
of 20% new user joining the category in last one year. Compared to last
year, online job search has also climbed up 3 places in terms of overall
popularity as an online activity (from 5th position last year to the 2nd
position this year).
Monster improves its popularity, but naukri still continues to

lead the category
Compared to last year, despite losing almost 12% user base on preferred
basis, Naukri still continues to lead the online job search category with
37% overall user preference. On the other hand, Monster has improved
its user preference share by 8% points over last year and stands as a
not-so-distant second most popular job site at 27%. Timesjobs also
improved its user share noticeably by 7% points to take its user
preference share to 14% and continue to be the third most popular job
portal.
1
Source: JuxtConsult India Employee Speak 2007 study on white collar
employees and prospective employees on their current and intended
employment and job search preferences.
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India Online 2007
The two generic portals, Google and Yahoo, as the distant 4th and 5th
most popularly used websites for online job search. The two have 5%
and 3% user share respectively.
Amongst all job websites used for job search, Naukri has shown the
biggest drop in popularity of usage over last year (-12% points),
followed by Jobsahead (-4% points). Rediff (-2% points) and Indiatimes
(-1%) have also lost some user share.
Table 3: Preferred websites for job search

% Prefer to % Prefer to
Website Change
Use (2007) Use (2006)
Naukri 37% 49% -12%
Monster 27% 19% 8%
Timesjobs 14% 7% 7%
Google 5% 3% 2%
Yahoo 3% 3% 0%
Rediff 2% 4% -2%
Freshersworld 2% 1% 1%
Indiatimes 1% 2% -1%
Jobs 1% 1% 0%
Jobsahead 1% 5% -4%
Jobstreet 0.70% 1% 0.30%
On the whole, only about 1 in 10 online job searchers still visits a

‘generic’ portal to undertake this activity, the same as the last year.
The balance 9 out of 10 log on to a specialized job portal directly,
making job search one of the most ‘high involvement’ and ‘evolved’
online categories. Further, with the top 3 specialized job portals
(namely, Naukri, Monster and Timesjobs) accounting for 78% of the user
preference, the category is also one of the most ‘competitive’ and
‘branding’ driven.
While two-thirds of job searchers are looking for a ‘change’ in

job, one-third are looking for their ‘first’ job
Almost 2 out of 3 online job searchers (64%) are currently gainfully
employed and are therefore essentially searching to 'change' their jobs.
On the other hand, the balance 1 in 3 job searchers (36%) are currently
unemployed and possibly ‘freshers’ looking for their first job breaks.
Chart 1: Occupational status of online job searchers

Current Year Unemployed Employed
80% 74%
61% 64%
56% 59%
60% 52%
44% 48%
39% 42%
36%
40%
26%
20%
0%
Naukri M onster Timesjobs Google Yahoo All Job

Users
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Online Job Search
Further, though 64% of all online job searchers are employed, only 46%
of them are ‘head’ of their household (the chief wage earners of the
household). It means that almost 1 in 5 online job searcher (18%) come
from multiple income families and are at least the ‘second’ earning
member of the family.
Chart 2: Earning status in the family of the online job searchers
Current Year Head of the HH Not head of the HH
80%
60%
51% 57% 57% 55% 54%
60%
49% 43% 46%
40% 43% 45%
40%
20%
0%

Users
In terms of their functional background, only about 1 in 5 online job

searchers (21%) come from the IT/Software area. In fact, an almost
equal proportion of online job searchers (19%) are from the marketing
and sales related functional backgrounds. By and large, online job
searchers appear to come from all kinds of different functional
backgrounds.
Chart 3: Functional background of online job searchers
Current Year IT/SW M ARCOM Finance Others

70% 65%
60% 56%
52% 52%
49%
50% 46%
40%
30% 22% 24%21% 21%
20% 22%18%
20% 17% 16% 13% 19%
9% 11% 10% 12% 10%
8% 9%
10%
0%

Users
Though coming from ‘diverse’ functional backgrounds in their

occupation or educational qualification, almost 7 out of 10 online job
searchers (69%) are at least graduates. The proportion of graduates and
above educationally qualified online job searchers has improved by 5%
points as compared to the last year when only 63% of all online job
searchers were at least graduates.
However, more of these graduates (40%) are from the ‘general’ streams
of education. On the whole, just about 1 in 3 online job searcher (29%)
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India Online 2007
has a ‘professional’ educational qualification of graduate or post

graduate level.
Chart 4: Highest level of education among the of online job searchers
Current Year College but not Graduate Grad. & above - gen.
Grad. & above - proff.
50%
42% 42% 41% 40%
40% 36% 37%
34%
30% 28% 29%
25% 26% 25% 24% 24%
24% 22%
20% 17%
14%
10%
0%

Users
Online job searchers are predominantly 'young’ males coming

equally from all levels of town classes
Largely male (80%), online job searchers are noticeably ‘younger’ in
their age profile as compared to the overall net users. While 78% of all
net users are below 35 years of age, 83% of online job searchers belong
to these age groups.
Chart 5: Age profile of online job searchers
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
48%
41% 39% 40%
39% 38%
40% 33% 35%
29% 32% 33%
27%
17%
20% 14%
10% 9% 8%
4%
0%

Users
Further, only 4 out of 10 online job searchers (39%) come from the top
10 metro cities. Of the balance 61%, an almost equal proportion of
them come from the ‘larger’ non-metro towns (30%) and the remaining
‘smaller’ non-metro towns (31%).
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Chart 6: Online job searchers by city-market size classification
Current Year M etro Urban uptowns Emerging Towns Others
50%
41% 44%
37% 40% 39%
40% 35%
32% 33% 31%
29% 31% 30%
30% 25%
16% 15% 16%
20% 15% 15% 15% 12% 13% 14%
11% 12%
10%
0%

Users
Lastly, online job searchers come marginally more from South India.
While 40% of all internet users come from the southern region, a
marginally higher 42% of online job searchers come from this region.
Chart 7: Regional distribution of online job searchers
Current Year North East South West

49%
50%
43% 45% 42%
41%
40%
40%
30% 25% 25% 26% 25% 25%

24% 20% 22% 21% 25% 21%
20% 17%
13% 12% 11%
11% 8% 9%
10%
0%

Users
Online job searchers show ‘average’ socio-economic profile

Accounting for as large as 73% of all internet user base, expectedly,
online job searchers show fairly ‘standard’ socio-economic profiles:
X While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, at
58% only a marginally higher proportion of online job searchers also
come from these two SEC classes.
X While only 23% of all net users come from households with monthly
family income of more than Rs.30,000, an equal 23% of online job
searchers also come from these households.
X While 28% of all net users own a car in their household, a

marginally lower 27% of online job searchers do so.
X While 34% of all net users have a credit card, just a marginally
lower 33% of online job searchers also own a credit card.
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India Online 2007
X Online job searchers also show fairly similar levels of ownership of

most household and financial assets as the overall net users. The
only asset where they show a higher ownership of 3% or more than
the overall net users is debit cards.
Online job searchers users are relatively more ‘experienced’

and ‘heavier’ net users
While 63% of all net users have more than 2 years of net usage
experience, a noticeably higher 68% of online job searchers have more
than 2 years of net usage experience.
Chart 8: Years of net usage experience among online job searchers
Current Year Up to 1 year 1-2 years M ore than 2 years

76%
80%
66% 65% 68%
56%
60% 53%
40%
25%
26% 22%
17% 19% 19% 15%
20% 12% 18% 16% 17%
12%
0%

Users
However, online job searchers access the net relatively more only from
cybercafés. While 47% of all internet users access the internet from
cybercafé, a higher 51% of online job searchers do so. At 79% and 60%
they access the net from home and place of work almost equally as the
other net users.
Chart 9: Place of accessing the internet by online job searchers
Current Year Home Place of work Cyber cafe

100%
82% 77% 79% 79%
77% 75%
80%
60% 63%
55% 57% 58% 60% 51%
60% 51% 51% 52% 56%
44%
40%
20%
0%

Users
17
Online Job Search
Some other net usage behavior patterns of online job searchers are:
X Online job searchers access the net almost equally frequently from
homes as from office. If 88% of them log on daily from office then
only a marginally lower 86% of them also log on daily from home as
well.
However, even at these high levels only 2% more online job

searchers log on to the net daily from home and office as compared
to the overall net users.
X Online job searchers are relatively ‘heavier’ users of the internet

both from home as well as office.
While only 22% of all net users are online for more than 2 hours a
day from home, a noticeably higher 26% of online job searchers are
online from home for that duration. Similarly, while 29% of all net
users are ‘heavy’ users of the net from office, a relatively higher
32% of online job searchers are heavy net users from office.
X Online job searchers are also relatively ‘heavier’ users of the net
both during the weekdays as well as the weekends as compared to
the overall net users.
While 39% of all net users qualify as heavy net users during the
weekdays, a noticeably higher 44% of online job searchers are
heavy users during the weekdays. At the same time, while 41% of
all net users qualify as heavy net users during the weekends, 45% of
online job searchers are heavy net users during the weekends.
Online job searchers undertake all online activities relatively

more
Being the relatively more ‘experienced’ and ‘heavier’ net users, online
job searchers tend to undertake almost all online activities somewhat
more than the average net user.
However, the intensity of their superior usage in not as high as it is

seen among some other online activity users like matrimony, sports,
etc. Only up to 13% more online job searchers undertake the activity
that is undertaken relatively the most by them in comparison to the
overall net users. For some of the other online activity users, such
incrementally higher usage ranges up to 20% to 25% more.
The activities online job searchers undertake relatively more than the
other net users are mostly in the domain of ‘social interactivity’,
followed by ‘personal interest’ or ‘entertainment’ online activities.
Online job searchers also seek/search financial and real estate
information on the net a relatively more.
18
India Online 2007
Table 4: Online activities undertaken ‘relatively’ more by online job

searchers
% of Online Job % of All % of Online Job
Online Activities Searchers Internet Users Searchers
Undertaking Undertaking Undertaking More
Sample Base 10,387 14,253
Matrimonial search 61% 48% 13%
Check sports 68% 57% 11%
Check real estate info 47% 37% 11%
Mobile contents (ring tones,
60% 50% 10%
games, etc.)
Astrology 55% 46% 10%
Check financial info 55% 45% 10%
Social networking / communities 53% 44% 9%
Dating/friendship 60% 51% 9%
Educational / learning material 57% 48% 9%
Music 68% 60% 8%
However, in absolute terms, the ‘usually’ more popular online activities

of all – emailing, checking news online, instant messaging/chatting, e-
greetings and online games tops the list with them as well.
Table 5: Top 10 most popular online activities among online job

searchers
% Online Job % All Internet
Online
Searchers Users
Activities
Undertaking Undertaking
Sample Base 10,387 14,253
Emailing 96% 95%
Check news 70% 62%
Instant
70% 62%
messaging
Check sports 68% 57%
Music 68% 60%
Online games 63% 54%
Chatting 62% 59%
E-greetings 61% 57%
Matrimonial
61% 48%
search
Dating/friendship 60% 51%
Online job searchers undertake the more ‘evolved’ (or involving) online
activities like blogging and social networking only marginally more than
the overall net users. Against 30% of all internet users involved in the
‘blogosphere’ only a marginally higher 33% of online job searchers are
also involved in it.
On the other hand, against 41% of all net users being member of an
online community, again only a marginally higher 43% of online job
searchers are members of an online community.
However at 17%, online job searchers do check out language websites

noticeably more than the regular net users (13%).
19
Online Job Search
Online job searchers are only marginally better online

consumers
Online job searchers behave as fairly ‘average’ net users when it comes
to ‘responding’ to various online marketing stimuli like banner ads,
sponsored search ads and e-mailers. Only about 1% more online job
searchers (compared to the regular net users) have clicked on online
ads and mailers, or participated in online contests.
Chart 10: Response to online marketing stimuli
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60%
50% 49% 49%
47% 46% 48%
44% 43% 42% 44%
38% 39% 38% 37% 39% 37%
40%
29%
24%
20%
0%

Users
Also only a marginally more of online job searchers have bought online
at 46%, compared to 43% for all net users. However, there has been a
considerable increase (of 16% points) in the proportion of online buyers
among online job searchers over the last one year.
20
India Online 2007
Chart 11: Online buying among online job searchers
Current Year Buyers Non-Buyers

80%
64% 61%
59% 58%
60% 54%
53%
47% 46%
41% 42% 36% 39%
40%
20%
0%
Naukri M onster Timesjobs Google Yahoo All Job Users
Change from PY
30%
22% 19%
20% 14% 16%
12% 11%
10%
0%
-10%
-12%
-20% -11%
-14% -16%
-19%
-30% -22%
Naukri job searchers are the ‘best-off’ socio-economically as

well as the most ‘evolved’ net users
Naukri preferring job searchers not only stand out for their socio-
economic characteristics but also show the most ‘premium’ economic
profiles as well as the most ‘evolved’ and ‘savvy’ net usage behavior.
Monster and Timesjobs users take turn to stand out as the next best on
most of the parameters. The job searchers using the generic portals
Google and Yahoo not only come out as the most inexperienced net
users but also lag behind noticeably in some of the socio-economic
parameters.
21
Online Job Search
Table 6: Comparative evaluation of the Top 5 job search websites on

selected attributes
Naukri Monster Timesjobs Google Yahoo
Sample Base 1,573 403 265

3,942 2,605
User Profile Attributes
Employed users 74% 56% 61% 48% 59%
User is chief wage earner of the
51% 40% 43% 43% 45%
HH
Professionally qualified graduate
34% 26% 24% 24% 14%
users
Users from IT functional
22% 22% 17% 24% 12%
background
Users from SEC ‘A’ and ‘B’ 67% 53% 55% 47% 46%
Rs.30,000+ family income 28% 21% 19% 16% 14%
Car ownership in the HH 30% 26% 23% 25% 25%
Credit card ownership in the HH 41% 32% 32% 30% 26%
Computer/laptop owned in the HH 70% 70% 64% 64% 62%
Net Usage Behavior Attributes
2 years+ of net usage experience 76% 66% 65% 56% 53%
Users accessing the net from
60% 63% 57% 58% 56%
home
Broadband connection at home 70% 68% 68% 65% 60%
Heavy users (2 hrs+/day)from
23% 29% 29% 22% 24%
home
Users buying online 53% 41% 42% 36% 39%
Users undertaking net banking 40% 30% 32% 25% 24%
Users booking air tickets online 30% 20% 22% 24% 18%
Complain about unsolicited
49% 44% 43% 41% 24%
ads/pop-ups
22
India Online 2007
Some other comparative highlights of users of the top 5 online

job search websites are:
X Yahoo’s online job searchers show the highest relative proportion of
women at 23%. All the other 4 job site users show the ‘average’
19%-20% women representation.
X Monster shows the highest proportions of job searchers coming from

the 19-25 years age group at 41%. Naukri gets the relatively more
‘mature’ online job searchers in the 25-35 years age groups at 48%.
X Timesjobs users come relatively more from the metros at 44%. In

contrast, Google using online job searchers come relatively the
least from metros at 30%.
X Google shows a considerable South skew with 49% of the online job
searchers preferring it coming from this region. Naukri, closely
followed by Monster show fairly ‘balanced’ distribution is their
online job searchers across the 4 regions.
X Naukri users show the highest relative preference for reading in

English at 46%. Yahoo ones show the least preference for reading in
English at 32%. Yahoo ones show the highest relative preference for
reading in Tamil at 14%.
X Naukri users show the best SEC profiles with 34% of its users coming
from Sec ‘A’. On the other hand, Yahoo ones show the lowest socio-
economic profile 54% of the job searchers preferring it coming from
SEC ‘C’, ‘D’ and ‘E’.
X Naukri shows the highest proportion of ‘professional’ graduates

among its user base at 34%. Naukri, along with Timesjobs, shows
the highest proportion of ‘general’ graduates at 42%.
X Naukri using ones are the most employed at 74%. Timesjobs ones
follow next at 61%. Google ones are the least employed at 48%.
X Google gets the highest relative proportion of ‘techies’ in its user

base at 24%, with Naukri and Monster following closely at 22% each.
Yahoo gets them the lowest at 12%.
X Naukri shows the highest proportion of its users being the ‘head’ of
their household (chief wage earner) at 51%. Monster ones are the
least at 40%.
X Naukri shows the highest proportion of its users coming from

Rs.30,000 plus family income households (28%). Yahoo shows the
highest proportion of those coming from below Rs.10,000 family
income households (45%).
X Naukri users have the highest ownership of cars at 30% each. Google
ones show the highest ownership of 2-wheelers at 46% each.
23
Online Job Search
X Naukri job searchers show the highest relative ownerships of credit

cards at 39%. Monster ones show the lowest at 27%.
X Naukri job searchers, followed by Monster ones, show higher
relative ownership of most household and financial assets.
X Naukri job searchers are the more experienced net users with 76%
of them having more than 2 years of net usage experience. Monster
and Timesjobs ones follow at a distance with 66% and 65%
respectively. Yahoo ones are the least experienced net users with
only 53% of them having more than 2 years of net usage experience.
X Monster ones access the net relatively the most from homes at 63%
and cybercafé at 55%. Naukri ones do it relatively the most from
place of work at 82%.
X Online job searchers of all job sites except Yahoo access the net
almost equally frequently from home (between 84%-87% doing so
daily).
X Naukri, Google and Monster ones access the net marginally more
frequently from office with 90%, 88% and 87% of their respective
users accessing the net daily from office.
X Monster and Timesjobs preferring job searchers are relatively

‘heavier’ users of the internet from home, with 29% users for each
of them using the internet for more than 2 hours a day from home.
X Being the users of a ‘generic’ portal, Yahoo online job searchers

undertake most of the ‘social interactivity’ and ‘entertainment’
online activities noticeably more than the others. In line with their
‘younger’ age profile, the Monster job searchers also undertake
some of the social interactivity and entertainment activities more
than the others – chatting, sharing pictures,
screensavers/wallpapers, cinema/movies and searching hobby
related info.
X Naukri ones undertake most professional info search and e-

commerce related online activities relatively more – search work
related info, business/financial news, professional networking,
search/buy products online, net banking, online bill payments and
online stock trading.
X Timesjobs ones search for workshops and seminars online relatively

the most, check health & lifestyle info, cinema content and
screensavers/wallpapers highly.
X Yahoo ones participate in ‘blogs’ relatively the most at 39%. Naukri

and Google ones are the least involved in this online activity at 32%
each.
X At 47% proportionately higher Google using online job searchers are

members of online communities. Naukri and Timesjobs ones are the
least at 41% each.
24
India Online 2007
X Naukri job searchers complain relatively the most about unsolicited

ads/pop-ups, spam, junk mails and virus/spyware. Yahoo ones
complain the least.
X Naukri ones have participated in online contests relatively the most

at 47%. Otherwise, job searchers of all the websites (except Yahoo)
show fairly similar tendencies to click on e-marketing elements line
banners, sponsored links and mailers.
X Naukri ones have bought online also relatively the most at 53%.
Google ones have bought online relatively the least at 36%.
X Except for Yahoo job searchers who recall their own websites as the
most top of mind online brand of all, job searchers of the other 4
websites recall Google more top of mind than any other online
brand.
X It is the same pattern of website preferences when it comes to the

actual usage of websites at the overall level.
X Yahoo stands out as the most preferred emailing websites among

the online job searchers of all the 5 websites (including Google).
X Yahoo and Google preferring job searchers show strong brand

loyalty for their own respective websites and prefer to use them
the most for a number of online activities that are usually available
on these generic portals.
X Naukri, Monster and Yahoo job searchers clearly watch Star Plus the
most among the TV channels. Timesjobs ones watch Discovery
almost as much as Star Plus, while Google ones watch MTV and
National Geographic almost as much as Star Plus.
X The Times of India dominates the newspaper reading preferences of

job searchers of all the 5 websites. However, while Google ones
read The Hindu also quite highly, Yahoo ones show relatively higher
usage of Hindi newspapers as well.
X India Today remains the most read magazine and Radio Mirchi the
most listened to radio channel among the job searchers of the 5
websites.
X Nokia stands out as the most top of mind recalled brand amongst all
by the job searchers of all the 5 websites.
25
Online Job Search
Detailed Findings
26
India Online 2007
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
27
Online Job Search
Current
year
Table: Preferred websites - emailing figures
Change
from Website Naukri Monster Timesjobs Google Yahoo All Job Users
previous Yahoo 49% 55% 49% 58% 83% 52%
year
% Change 10% 18% 11% 8% 31% 14%
figures
Gmail 21% 21% 22% 21% 7% 21%
% Change 6% 8% 10% 10% -0.1% 8%
Rediff 20% 17% 19% 15% 5% 19%
% Change 1% -3.5% -4.2% -3.8% -19.8% -1.0%
Hotmail 6% 4% 6% 5% 2% 5%
Fields marked % Change -5.5% -10.8% -5.6% 1% -6.4% -7.3%

with * means Indiatimes 0.8% 0.7% 1% 0.8% 0.5% 1%
that the field % Change -9.4% -8.9% -10.0% -12.2% -4.2% -9.7%
is added this Sify 1% 0.8% 1% 1% 0.4% 1%
year hence
% Change -3.5% -1.8% -1.0% -1.1% -2.3% -2.7%
not
comparable Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 2% 0.7%
to last year % Change
VSNL 0.4% 0.4% 0.3% 0.0% 2% 0.5%
% Change -0.5% -0.9% -0.6% -1.5% 1% -0.5%
A blank in this row
means that this AOL* 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
attribute was not % Change
included in last Lycos* 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
year’s survey &
% Change
therefore no
“change over
previous year” can Base: 9,404(CY), 6,100(PY)
be presented
Current Previous
year base year base
28
India Online 2007
Popularity of the
Activity
Table 7: Popularity of various internet activities
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
29
Online Job Search
Table 8: Job search
Website All Job Users

Naukri 37%
Monster 27%
Timesjobs 14%
Google 5%
Yahoo 3%
Rediff 2%
Freshersworld 2%
Indiatimes 1%
Jobs 1%
Jobsahead 1%
Base: 10,387
30
India Online 2007
Demographic Profile
Chart 12: Gender breakup
Current Year M ale Female
100%
80% 81% 81% 80% 77% 80%
80%
60%
40%
20% 19% 19% 20% 23% 20%
20%
0%

users
Base: 10,387
Chart 1: Gender breakup
Change from PY
10% 7%
6% 6% 6%
5% 3%
0.4%
0%
-0.4%
-5% -3%
-6% -6% -6%
-10% -7%
Base: 10,387(CY), 12,278(PY)
31
Online Job Search
Chart 13: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
48%
41% 39% 40%
39% 38%
40% 33% 35%
29% 32% 33%
27%
17%
20% 14%
10% 9% 8%
4%
0%

Users
Base: 10,387
Chart 2: Age group distribution
Change from PY
20%
14%
6% 7% 10%
10%
3% 1% 2%
-1% -0.4%
0% -0.1%
-1% -3% -1%
-10% -6% -5% -4%
-8%
-20% -16%
Base: 10,387(CY), 12,278(PY)
32
India Online 2007
Chart 14: City class - by population size
Current Year Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
60%
49% 50%
45% 46% 47%
40% 38%
36%
30% 28%
27%
26% 23%
16% 14% 13% 14% 17% 15%
20% 11% 11% 13% 14% 11%
9%
0%

Users
Base: 10,387
33
Online Job Search
Chart 15: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
50%
44%
41%
37% 40% 39%
40% 35%
32% 33% 31%
29% 31% 30%
30% 25%
16% 15% 16%
20% 15% 15% 15% 12% 14%
11% 13%
12%
10%
0%

Users
Base: 10,387
Chart 3: City class - by market size
Change from PY
28%
30%
20% 15% 15% 15%
14% 14%
9%
10% 4%
0.0%
0%
-2% -1% -1% -1% -3% -1%
-10% -4%
-8% -6%
-11% -11%
-20% -15%-14%
-18% -18%
-30%
Base: 10,387(CY), 12,278(PY)
34
India Online 2007
Table 9: Top 10 cities
Cities Naukri Monster Timesjobs Google Yahoo All Job Users

Delhi 15% 11% 11% 10% 9% 12%
% Change -0.6% -3.4% -4.0% -4.1% -5.6% -3.0%
Mumbai 10% 10% 9% 8% 9% 10%
% Change -5.0% -4.7% -6.6% -9.4% -8.0% -5.4%
Bangalore 7% 8% 7% 7% 7% 7%
% Change -2.8% -2.6% -0.4% -2.8% -4.6% -2.6%
Hyderabad 6% 7% 7% 4% 4% 6%
% Change -1.0% -0.1% 0.9% -2.1% -3.6% -0.7%
Chennai 6% 4% 5% 4% 4% 5%
% Change 0.2% -1.5% -1.5% -4.8% -2.9% -0.9%
Kolkata 4% 3% 4% 3% 2% 3%
% Change -1.6% -1.9% -0.8% -3.5% -2.2% -2.0%
Pune 3% 3% 4% 2% 2% 3%
% Change -1.0% -1.7% -0.6% -2.6% -2.4% -1.2%
Ahmadabad 2% 1% 2% 2% 3% 2%
% Change -0.1% -0.7% -1.0% -1.5% 2% -0.7%
Lucknow 1% 1% 0.9% 0.5% 0.8% 1%
% Change 0.1% -0.4% -0.2% -0.6% 0.2% -0.1%
Coimbatore 0.9% 0.8% 1% 0.2% 2% 1%
% Change -0.1% -0.9% -0.9% -0.3% 0.7% -0.3%
Base: 10,387(CY), 12,278(PY)
35
Online Job Search
Chart 16: Region-wise break-ups
Current Year North East South West

49%
50%
43% 45% 42%
41%
40%
40%
30% 25% 25% 26% 25% 25%

24% 20% 22% 21% 25% 21%
20% 17%
13% 12% 11%
11% 8% 9%
10%
0%

Users
Base: 10,387
Chart 4: Region-wise break-ups
Change from PY
20%
12% 11% 11%
6% 6% 6% 8%
10% 5% 5% 5%
5% 3% 3%
0.4% -0.1% 0.3% 1%
0%
-4%
-10% -8%
-11% -13%
-20% -18% -14%
-20%
-30%
Base: 10,387(CY), 12,278(PY)
36
India Online 2007
Table 10: Preferred language of reading
Language Naukri Monster Timesjobs Google Yahoo All Job Users

English 46% 40% 39% 39% 32% 42%
% Change -16.0% -22.2% -22.9% -26.3% -16.4% -19.2%
Hindi 16% 18% 17% 16% 18% 17%
% Change -0.7% 2% 2% 8% 0.0% 0.1%
Tamil 6% 6% 9% 6% 14% 7%
% Change 3% 3% 7% -1.6% 13% 4%
Telugu 6% 7% 9% 9% 4% 7%
% Change 3% 5% 6% 7% 2% 4%
Marathi 5% 5% 5% 3% 4% 5%
% Change 2% 1% 2% 0.2% -0.6% 1%
Malayalam 4% 5% 3% 9% 4% 4%
% Change 0.7% 0.9% -3.9% 0.7% 2% 0.7%
Kannada 2% 5% 4% 3% 5% 4%
% Change 0.6% 4% 3% -0.1% -7.4% 2%
Bengali 4% 3% 4% 2% 3% 3%
% Change 2% 2% 3% 0.7% 2% 2%
Gujarati 3% 3% 5% 3% 5% 3%
% Change 2% 1% 3% 2% 5% 2%
Oriya 2% 2% 2% 1% 1% 2%
% Change 1% 2% -1.4% 1% 0.4% 1%
Base: 10,387(CY), 12,278(PY)
37
Online Job Search
Socio-Economic
Profile
Chart 17: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40% 34%
33% 33%
31% 31% 32%
30% 30%
30% 26% 27% 27%
24% 24% 23%
21% 23%
21%
20% 17% 16%
13% 14% 12%
11% 11%
10% 9% 9%
6% 6% 6%
4%
0%

Users
Base: 10,387
Chart 5: Socio economic classification
Change from PY
18%
20% 16%
8% 10%
10% 8% 6%
5% 6%
3% 4% 4%
2% 2% 1% 1%
0%
-3% -1% -3% -3%
-4% -5% -4%
-10% -7% -8% -5%
-8% -8% -8%
-12%
-20% -18%
Base: 10,387(CY), 12,278(PY)
38
India Online 2007
Chart 18: Highest educational qualification
Current Year College but not Graduate Grad. & above - gen.
Grad. & above - proff.
50%
42% 42% 41% 40%
40% 36% 37%
34%
30% 28% 29%
25% 26% 25% 24% 24%
24% 22%
20% 17%
14%
10%
0%

Users
Base: 10,387
Chart 6: Highest educational qualification
Change from PY
20%
16%
11%
10% 7% 5% 10%
4% 7%
3%
2% 3% 2%
-0.2%
0%
-2% -2% -2%
-6% -6%
-10% -6%
Base: 10,387(CY), 12,278(PY)
39
Online Job Search
Chart 19: Occupational break up
Current Year Unemployed Employed
80% 74%
61% 64%
56% 59%
60% 52%
44% 48%
39% 42%
36%
40%
26%
20%
0%

Users
Base: 10,387
Chart 7: Occupational break up
Change from PY
15%
10%
10%
4%
5% 3% 3% 3%
1%
0%
-1%
-5% -4% -3% -3%
-5%
-10%
-10%
-15%
Base: 10,387(CY), 12,278(PY)
40
India Online 2007
Chart 20: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

70% 65%
60% 56%
52% 52%
49% 46%
50%
40%
30% 22% 24%21% 21%
20% 22%18%
20% 17% 16% 13% 19%
9% 11% 10% 12% 10%
10% 8% 9%
0%

Users
Base: 6,528
41
Online Job Search
Chart 21: Head of the household
Current Year Head of the HH Not head of the HH
80%
60%
51% 57% 57% 55% 54%
60%
49% 46%
40% 43% 43% 45%
40%
20%
0%

Users
Base: 10,387
Chart 8: Head of the household
Change from PY
30% 28% 23% 22%
18% 17% 16%
20%
10%
0%
-10%
-20% -17%
-18% -16%
-30% -28% -23% -22%
Base: 10,387(CY), 12,278(PY)
42
India Online 2007
Economic Profile
Chart 22: Monthly family income
Current Year Upto Rs. 10K 10-30K 30-50K Above 50K
50% 43%
42% 43% 45%
42%42% 42% 39%
36% 38% 38%
40%
30%
30%
20% 15% 13% 13%

14% 11% 11%
10%
10% 8% 8% 6%8%
5%
0%

Users
Base: 8,961
Chart 9: Monthly family income
Change from PY
20%
7% 9% 7% 6%
10% 6% 6% 5% 5% 4%
5% 1% 1% 4% 3%
0.3% 1% 2%
0%
-6% -3%
-10% -8%
-10% -12%
-14%
-20% -17%
Base: 8,961(CY), 12,278(PY)
43
Online Job Search
Chart 23: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

50% 43% 46%
44% 45% 44% 45%
40%
30%
27%
30% 26% 25% 25%
23%
20%
10% 10%
9% 7% 8%
10% 6%
0%

Users
Base: 10,387
Chart 10: Most expensive vehicle owned by the household
Change from PY
20%
15%
10% 9%
7%
5% 5% 5%
3% 3% 5% 3%
5% 2% 2%
2% 2% 3% 2%
0%
-1% -2%
-5%
-4%
Base: 10,387(CY), 12,278(PY)
44
India Online 2007
Chart 24: Ownership of credit cards (individually)
Current Year Don't own Own
73% 72%
80% 70% 71% 68%
61%
60%
39%
40% 27% 30% 28% 29% 33%
20%
0%

Users
Base: 10,387
Chart 11: Ownership of credit cards (individually)
Change from PY
15% 11%
10% 8%
6%
5% 2% 4%
2%
0%
-5% -2% -2%
-4% -6%
-10% -8%
-11%
-15%
Base: 10,387(CY), 12,278(PY)
45
Online Job Search
Table 11: Household asset ownership
Asset Naukri Monster Timesjobs Google Yahoo All Job Users

Color TV 93% 94% 92% 92% 90% 93%
% Change 4% 2% -0.1% 3% 8% 3%
Mobile Phone 93% 91% 88% 84% 89% 91%
% Change 7% 4% -2.1% -2.6% 12% 5%
Bank Account* 85% 81% 81% 80% 81% 82%
% Change
Fridge 78% 77% 73% 69% 69% 76%
% Change 5% 4% 4% -0.8% 4% 3%
Cable TV/DTH 74% 72% 71% 70% 73% 72%
% Change -4.6% -9.1% -12.0% -9.0% 6% -6.4%
Computer/Laptop 70% 70% 64% 64% 62% 68%
% Change 16% 18% 17% 12% 19% 16%
Camera* 66% 65% 61% 59% 68% 64%
% Change
Landline Phone 62% 63% 60% 60% 64% 61%
% Change -2.3% -2.9% -4.9% -15.6% -4.5% -4.4%
Life Insurance 65% 58% 55% 50% 59% 60%
% Change 7% -4.5% -8.8% -3.8% -1.4% 0.3%
Home 57% 60% 56% 57% 54% 58%
% Change -12.2% -10.1% -9.0% -9.3% -2.8% -11.3%
Washing Machine 59% 56% 52% 52% 58% 56%
% Change 2% -0.6% -2.9% -2.1% 8% 0.0%
Music System/DVD/MP3* 58% 57% 52% 48% 60% 55%
% Change
Debit Card 62% 51% 54% 46% 43% 55%
% Change 12% 11% 11% 5% 2% 9%
Credit Card 41% 32% 32% 30% 26% 36%
% Change 14% 3% 8% 6% -6.0% 8%
Fixed Deposits* 35% 34% 30% 27% 35% 33%
% Change
Med. Insurance/CGHS 36% 31% 29% 29% 29% 32%
% Change 7% 0.1% 2% 6% 6% 2%
Air Conditioner 24% 23% 20% 20% 21% 23%
% Change 5% 0.7% -3.7% -2.6% 5% 3%
Microwave 26% 24% 19% 21% 22% 23%
% Change 5% 4% 1% 4% 3% 4%
Mutual Funds 25% 20% 21% 11% 14% 21%
% Change 1% -5.2% -4.2% -8.8% -9.6% -2.7%
Demat Account* 24% 16% 18% 11% 13% 19%
% Change
Video Camera* 19% 18% 19% 18% 27% 19%
% Change
Share of Companies* 21% 17% 17% 13% 15% 18%
% Change
IPod* 11% 13% 10% 9% 11% 11%
% Change
Chit Fund Deposits 7% 7% 7% 7% 7% 7%
% Change -21.7% -20.0% -20.2% -18.3% -14.6% -21.2%
Base: 10,387(CY), 12,278(PY)
46
India Online 2007
Chart 25: Current loan liabilities
Current Year Home Loan Car Loan Two-wheeler Loan
60%
46%
43% 41% 43% 42% 44%
40%
15% 14% 16%

20% 12% 11% 10%
13% 13% 10%11% 11%14%
0%

Users
Base: 10,387
47
Online Job Search
Net Usage Status

Chart 26: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
80% 76%
66% 65% 68%
60% 56%
53%
40%
25%
26% 22%
17% 19% 19% 15%
20% 12% 18% 16% 17%
12%
0%

Users
Base: 10,387
Chart 12: Years of experience in using internet
Change from PY
20%
10%
10% 7% 8% 7%
4% 3% 3%
0%
-1% -2% -1% -1% -1%
-4% -4% -3%
-10% -6% -6%
-16%
-20%
Base: 10,387(CY), 12,278(PY)
48
India Online 2007
Chart 27: Place of accessing internet
Current Year Home Place of work Cyber cafe

100%
82% 79% 79%
77% 77% 75%
80%
60% 63%
55% 57% 58% 60% 51%
60% 51% 51% 52% 56%
44%
40%
20%
0%

Users
Base: 10,387
Chart 13: Place of accessing internet
Change from PY
20% 18% 17% 18% 17% 17%
15% 15%
14% 14% 14%
15% 13% 11%
10%
10%
7% 6%
5% 2%
0%
-5%
-3%
-10% -7%
Base: 10,387(CY), 12,278(PY)
49
Online Job Search
Chart 28: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80% 70% 68% 68% 69%
65%
60%
60%
40%
15% 17% 18% 17%

20% 17% 16%
10% 9% 10% 13% 9% 10%
0%

Users
Base: 6,151
Chart 14: Type of internet connection at home
Change from PY
30%
20%
20% 17%
12% 15%
12% 10%
10% 5%
0.5% 0.4%
0%
-2% -1%
-10% -3%
-9% -9%
-12% -11%
-20% -14% -16%
Base: 6,151(CY), 8,143(PY)
50
India Online 2007
Chart 29: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80%
63% 64% 63%
61% 62%
60% 56%
40%
20% 15% 14% 11% 10% 13%

6% 5% 7% 7% 9% 11% 6%
0%

Users
Base: 8,342
Chart 15: Type of internet connection at office
Change from PY
10%
7%
5% 6%
5% 4%
0%
-1% -2%
-3% -2% -3%
-5% -2%
-5% -4% -5%
-6% -5% -6%
-6%
-10% -8%
Base: 8,342(CY), 8,825(PY)
51
Online Job Search
Chart 30: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40% 37%
33% 34% 36% 35%
31%
30%
20% 18%
18% 17% 18%
20%
14%
9% 10% 11% 10% 10%
10% 6%
0%

Users
Base: 6,151
Chart 16: Service provider subscribed to at home
Change from PY
9% 9%
10% 7% 7%
5% 2% 3%
1%
0%
-1% -1%
-3% -2% -2% -2%
-5% -4%
-5% -5%
-6% -6%
-10%
Base: 6,151(CY), 8,314(PY)
52
India Online 2007
Chart 31: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
30%
28% 27%
30% 26% 27% 26%
19% 17%
20% 17% 16% 16% 12% 11%
12% 11% 12%
10% 9%
10%
0%

Users
Base: 8,342
Chart 17: Service provider subscribed to at office
Change from PY
20%
10%
10% 6% 7%
4% 4%
1% 1%
0%
-2% -1%
-10% -7% -5% -5% -5% -7%
-9% -8% -9%
-14%
-20%
Base: 8,342(CY), 8,827(PY)
53
Online Job Search
Net Usage Dynamics

Chart 32: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
86% 85% 85% 87% 86%
78%
80%
60%
40%
22%
20% 13% 13% 14% 12% 13%
1% 2% 2% 1% 0% 1%
0%

Users
Base: 5,935
Chart 18: Frequency of accessing internet from home
Change from PY
20% 16%
9% 11% 9%
10% 7%
1% 1%
0%
-2% -1% -2% -1% -2%
-10% -6% -7% -7%
-7% -10% -10%
-20%
Base: 5,935(CY), 8,368(PY)
54
India Online 2007
Chart 33: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 90% 88%
87% 85% 88%
81%
80%
60%
40%
10% 13% 14% 10%

20% 9% 9%
2% 3% 2% 3% 5% 2%
0%

Users
Base: 7,526
Chart 19: Frequency of accessing internet from office
Change from PY
15% 11%
10%
4%
5% 3% 1%
2%-0.2% 1%0.4% 1% 2%
-0.2%
0%
-1% -1% -0.4% -1%
-5% -3%
-5%
-10%
-15% -13%
Base: 7,526(CY), 8,601(PY)
55
Online Job Search
Chart 34: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

58% 56% 55%
60% 51% 49%
45%
40%
27% 28%
20%
20% 18% 18%
15% 10%
9% 11% 9%
8% 8%
0%

Users
Base: 5,806
Chart 20: Time of the day accessing internet from home
Change from PY
20%
13%
10% 6% 6%
5%
2% 3% 3% 3%
0.0% -0.4% 2%
0%
-1% -2%
-10% -9% -8%
-10%
-14% -14%
-20%
Base: 5,806(CY), 8,180(PY)
56
India Online 2007
Chart 35: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

80%
66%
64%
60% 51% 55% 53% 54%
40%
20% 13% 12% 11% 11%

10% 7%
4%
3% 4% 4% 4% 4%
0%

Users
Base: 7,541
Chart 21: Time of the day accessing internet from office
Change from PY
20% 17%
10%
1% 1% 1% 2% 0.1%
0%
-0.1% -1%
-1% -1% -2% -2% -1%
-6% -4%
-10% -6% -6%
-11%
-20%
Base: 7,541(CY), 8,620(PY)
57
Online Job Search
Chart 36: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80% 70%
67% 65%
64% 63%
58%
60%
40% 34%
25% 21% 22%

22%
20% 18%13% 16%
11% 12% 13%
9%
0%
Base: 6,408
Chart 22: Duration of PC usage from home
Change from PY
10%
7%
6% 5%
5%
5% 3%
1% 2% 2% 2%
1% 1%
0%
-1%
-5% -3% -3%
-4%
-7%
-10% -9% -9%
Base: 6,408(CY), 9,224(PY)
58
India Online 2007
Chart 37: Duration of internet usage from home

50%
42% 42%
41% 39%
40% 35% 37% 36% 37%
34% 35% 34% 35%
29% 29%
30% 26%
24%
23% 22%
20%
10%
0%
Base: 5,882
Chart 23: Duration of internet usage from home
Change from PY
20%
12% 14%
10% 8%
5% 6%
2% 4%
-0.4% -0.2%
0%
-2% -2%
-4% -3%
-10% -6% -6% -6%
-9%
-13%
-20%
Base: 5,882(CY), 8,159(PY)
59
Online Job Search
Chart 38: Duration of PC usage from office

60% 57%
53% 53%
50%
43% 42%
41%
40% 37%
30%
27% 27%
22%
21% 21% 20% 20% 21%
20% 18%
0%
Base: 7,765
Chart 24: Duration of PC usage from office
Change from PY
10%
5%
4% 5% 5%
5% 2% 3%
2% 1%
0.0%
0%
-0.4% -1%
-1% -2% -2%
-5% -4% -4%
-5%
-10%
-10%
-15%
Base: 7,765(CY), 9,013(PY)
60
India Online 2007
Chart 39: Duration of internet usage from office

60%
53%
43% 43% 43%
41%
37%
40% 32%
34% 31% 34% 32%
30% 29%
26% 25% 26% 26%
19%
20%
0%
Base: 7,362
Chart 25: Duration of internet usage from office
Change from PY
9%
10% 7% 7%
6%
5% 3% 4%
3%
1% 0.3%
0%
-1% -0.3%
-5% -4%
-4% -4%
-5% -6% -6%
-10%
-11%
-15%
Base: 7,362(CY), 8,423(PY)
61
Online Job Search
Chart 40: Time spent by internet users on watching TV

50% 45%
44% 44% 44% 41% 42%
43% 44% 41% 43% 43%
40%
40%
30%
20% 16% 15% 14% 15%

13% 14%
10%
0%

Users
Base: 9,187
Chart 26: Time spent by internet users on watching TV
Change from PY
10%
7%
6%
5% 3% 4% 4%
3% 2%
1%
0%
-1% -1%
-5% -3% -3% -2% -3% -3% -2% -2%
-10%
-10%
-15%
Base: 9,187(CY), 11,294(PY)
62
India Online 2007
Chart 41: Time spent by internet users on reading newspaper
60%
48% 51%
45% 44% 48% 46%
42% 44%
41% 39% 37% 41%
40%
20% 13% 13% 14% 12%

12% 10%
0%

Users
Base: 9,394
Chart 27: Time spent by internet users on reading newspaper
Change from PY
40%
27% 25% 26% 26%
21% 24%
20% 14%
10% 12% 12% 9% 11%
0%
-20%
-40% -37% -37% -33% -35% -37% -37%
Base: 9,394(CY), 11,568(PY)
63
Online Job Search
Chart 42: Time spent by internet users on listening to radio

80% 75% 72%
69% 69% 71%
63%
60%
40% 28%
20% 21% 21% 19%
18%
20%
11% 10% 9% 9% 9%
8%
0%

Users
Base: 6,367
Chart 28: Time spent by internet users on listening to radio
Change from PY
15%
10%
10% 8%
4% 5%
5% 1% 3% 2%
1%
0%
-0.1%
-1% -1% -2% -1%
-5% -4% -2%
-4%
-10%
-11% -10%
-15%
Base: 6,367(CY), 7,564(PY)
64
India Online 2007
Preferred Net
Activities
Table 12: Popularity of various internet activities
Activity Naukri Monster Timesjobs Google Yahoo All Job Users

Job Search 100% 100% 100% 100% 100% 100%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Emailing 97% 96% 96% 91% 91% 96%
% Change 2% 1% 0.2% -1.4% -6.5% 0.9%
Check news 68% 68% 67% 79% 84% 70%
% Change 18% 13% 11% 21% 21% 16%
nstant messaging 66% 71% 68% 78% 82% 70%
% Change 27% 34% 38% 37% 39% 31%
Check Sports 66% 68% 68% 79% 81% 68%
% Change 30% 39% 34% 39% 42% 33%
Music 65% 69% 68% 76% 81% 68%
% Change 16% 19% 19% 29% 31% 19%
Online games 60% 63% 61% 76% 79% 63%
% Change 24% 30% 25% 41% 37% 27%
Chatting 60% 66% 64% 59% 59% 62%
% Change 8% 15% 12% 10% 6% 11%
E-greetings 62% 63% 61% 58% 55% 61%
% Change 3% 5% 8% 0.7% -7.0% 3%
Matrimonial search 59% 62% 59% 70% 73% 61%
% Change 44% 48% 45% 50% 54% 46%
Dating/Friendship 58% 61% 59% 69% 74% 60%
% Change 32% 32% 36% 33% 49% 34%
Mobile contents (ring tones / 56% 62% 60% 73% 77% 60%
games, etc.)*
% Change
Educational / Learning material 53% 56% 55% 75% 75% 57%
% Change -1.3% 5% 2% 30% 20% 4%
Astrology 52% 54% 53% 72% 74% 55%
% Change 18% 23% 23% 31% 20% 21%
Check financial info 54% 52% 53% 69% 69% 55%
% Change 37% 38% 36% 55% 52% 39%
Search work related info 58% 52% 51% 45% 42% 54%
% Change 7% 4% 0.5% -5.7% -5.3% 3%
Social networking / 50% 53% 50% 69% 69% 53%
Communities*
% Change
Screensavers/wallpapers 43% 53% 51% 44% 53% 48%
% Change -6.6% 2% 11% -9.4% 15% -0.9%
Check real estate info 45% 45% 44% 66% 67% 47%
65
Online Job Search

% Change 34% 36% 32% 53% 51% 36%
Buy online 53% 41% 42% 38% 45% 46%
% Change 24% 15% 8% 10% 17% 17%
Search for product information 47% 45% 45% 38% 33% 45%
% Change 9% 9% 7% -9.2% 2% 7%
Share pictures 40% 46% 41% 34% 41% 42%
% Change 6% 10% 10% -8.3% 11% 8%
Net banking 40% 29% 32% 25% 24% 33%
% Change 15% 9% 8% 8% 3% 9%
Check hobby related info 34% 34% 33% 26% 30% 33%
% Change 22% 23% 22% 18% 21% 21%
Check business/Financial news* 34% 30% 33% 26% 23% 32%
% Change
Check health & lifestyle info 31% 32% 35% 29% 35% 32%
% Change -0.5% 2% 0.3% -9.8% -3.8% -0.7%
Movies* 28% 35% 31% 34% 31% 32%
% Change
Check cinema content 28% 31% 31% 28% 31% 30%
% Change 3% 10% 6% 7% -5.4% 4%
Check / read blogs* 28% 29% 31% 29% 34% 29%
% Change
Business/professional networking 30% 27% 27% 21% 26% 28%
% Change 16% 14% 11% -3.6% 16% 14%
Check personal travel related info 30% 24% 25% 22% 25% 27%
% Change 12% 8% 7% -1.6% 13% 9%
Look for Seminar/workshops 26% 25% 28% 19% 27% 26%
% Change 6% 8% -0.1% 1% 10% 6%
Buy other than travel products* 30% 23% 23% 19% 19% 26%
% Change
Online bill payment 29% 21% 22% 21% 24% 25%
% Change 15% 9% 7% 10% 4% 11%
Check business travel related info* 21% 18% 19% 13% 20% 19%
% Change
Adult content 17% 19% 20% 21% 26% 19%
% Change 6% 9% 10% 13% 15% 9%
Net telephony 13% 15% 16% 12% 16% 14%
% Change 3% 3% 6% 4% 6% 4%
Online stock trading 17% 12% 13% 9% 10% 14%
% Change 5% -1.1% -2.0% -0.8% -3.4% 1%
Comment on blog post* 13% 14% 14% 13% 17% 13%
% Change
Local language website usage 13% 12% 14% 18% 17% 13%
% Change - -36.4% -31.9% -29.8% -35.8% -37.4%
Have a blog site of own 7% 7% 6% 8% 11% 7%
% Change 7% 7% 6% 8% 11% 7%
Base: 10,387(CY), 12,278(PY)
66
India Online 2007
Chart 43: Professional activities
Current Year Job Search Emailing - work related Instant messaging

100% 100% 100% 100% 100% 100%
100% 89% 82% 86%
85% 86% 79%
78% 82%
80% 71% 68% 70%
66%
60%
`
40%
20%
0%

Users
Base: 10,387
Chart 29: Professional activities
Change from PY
60% 49%
47% 48% 48% 46%
39%
38%
40% 34% 35% 37% 31%
27%
20%
4% -1%
0%
-2% -3%
-7%
-20% -10%
Base: 10,387(CY), 12,278(PY)
67
Online Job Search
Chart 44: Personal activities
Current Year Emailing - personal Check news Check Sports
100% 93% 90% 84% 90%

89% 84% 79% 86% 81%
79% 70%
80% 68% 66% 68% 67% 68% 68%
68%
60%
40%
20%
0%

Users
Base: 10,387
Chart 30: Personal activities
Change from PY
60%
39% 39% 42%

40% 34% 33%
30%
21% 21%
18% 16%
20% 13%
3% 11%
3% 1%
-1%
0%
-3% -10%
-20%
Base: 10,387(CY), 12,278(PY)
68
India Online 2007
Chart 45: Downloading activities
Current Year M usic Online games M obile contents

100%
76% 79%
76% 81% 77%
80% 65% 69% 73%
63% 68% 68% 63%
60% 61% 60%
62% 60%
60% 56%
40%
20%
0%

Users
Base: 10,387
Chart 31: Downloading activities
Change from PY
60%
41%
32%
39% 37% 36%
40% 27% 30% 31% 31%
29% 31% 27%
24% 25%
16% 19% 19% 19%
20%
0%
Base: 10,387(CY), 12,274(PY)
69
Online Job Search
Chart 46: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
80%
70% 69% 68%
64% 66%
63% 61% 62%
58% 55% 55%
60% 54% 54% 53%
46% 46% 48%
44%
40%
20%
0%
Base: 10,263
Chart 32: E-commerce related activities
Change from PY
60% 55% 54%
53% 51%
38% 35% 39% 37% 36% 39% 37%
40% 33%
20%
6% 9%
3% 1% 4%
0%
-6%
-20%
Base: 10,263(CY), 12,269(PY)
70
India Online 2007
Chart 47: Online shopping
Current Year Buyers Non-Buyers

80%
64% 61%
59% 58%
60% 54%
53%
47% 46%
41% 42% 36% 39%
40%
20%
0%
Base: 10,387
Chart 33: Online shopping
Change from PY
30%
22%
19%
20% 16%
12% 14%
11%
10%
0%
-10%
-12%
-20% -11%
-14% -16%
-19%
-30% -22%
Base: 10,387(CY), 12,278(PY)
71
Online Job Search
Chart 48: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60%
50% 49% 49%
47% 46% 48%
44% 43% 42% 44%
38% 39% 38% 37% 39% 37%
40%
29%
24%
20%
0%

Users
Base: 8,130
Chart 34: Response to online marketing stimulus
Change from PY
30%
20% 18%
14%
13% 11% 7% 10%
8%
10% 1%
-10% -1% -1%

-3%
-10% -9% -12% -12%
-15%
-30% -27%
Base: 8,130(CY), 11,195(PY)
72
India Online 2007
Chart 49: Blogging activities
Current Year Check / read blogs Comment on blog post

Have a blog site of own None of the above
80%
68% 67% 68% 67%
65%
62%
60%
40% 34%
28% 29% 31% 29%
29%
17%
13% 14% 14% 13%
20% 13%
7% 8% 11%
7% 6% 7%
0%

Users
Base: 10,387
73
Online Job Search
Chart 50: Member of an online community
Current Year Not-members M embers
80%
60% 59% 57%

60% 55% 57%
53%
45% 47%
41% 41% 43% 43%
40%
20%
0%

Users
Base: 10,387
74
India Online 2007
Table 13: Membership by type of online community
Membership Naukri Monster Timesjobs Google Yahoo All Job Users

Not a member of any 60% 55% 59% 53% 57% 57%
online community
Alumni & Schools 8% 6% 7% 7% 3% 7%

Computers & Internet 5% 7% 6% 7% 5% 6%
Romance & Relationships 4% 6% 5% 6% 3% 5%
Business / Professional 4% 3% 3% 1% 7% 3%
community
Music 3% 2% 3% 2% 3% 3%
Games 2% 3% 3% 2% 3% 3%
Schools & Education 2% 4% 2% 3% 3% 3%
Individuals 2% 2% 2% 2% 0.9% 2%
Arts & Entertainment 2% 2% 2% 3% 2% 2%
Base: 10,387
75
Online Job Search
Table 14: Most used local language websites (other than English)

Tamil 20% 17% 27% 12% 22% 19%
Hindi 18% 21% 19% 13% 42% 19%
Malayalam 13% 13% 10% 32% 3% 15%
Telugu 14% 10% 16% 27% 10% 13%
Marathi 13% 11% 8% 7% 7% 11%
Kannada 5% 14% 5% 4% 3% 7%
Bengali 8% 6% 4% 0.8% 3% 6%
Gujarati 3% 4% 4% 1% 2% 3%
Oriya 2% 1% 0.9% 0.6% 0.0% 1%
Konkani 2% 0.0% 2% 0.0% 0.0% 1%
Base: 1,119
76
India Online 2007
Table 15: Online activities desired in other languages
Email 60% 67% 68% 62% 70% 64%

Chatting 45% 51% 52% 50% 58% 48%
Entertainment 44% 48% 49% 46% 48% 47%
Search information 31% 37% 36% 41% 35% 34%
Online news 32% 33% 34% 37% 36% 33%
Online learning / education 30% 35% 31% 35% 32% 33%
Astrology 25% 25% 26% 26% 25% 25%
Online shopping 20% 21% 20% 20% 17% 20%
Travel related information 19% 16% 17% 17% 21% 18%
Matrimony 15% 16% 17% 17% 17% 16%
Blog 12% 13% 13% 10% 11% 13%
Not Interested 21% 20% 18% 15% 11% 19%
Base: 10,387
77
Online Job Search
Chart 51: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
80%
65%
61% 62% 62% 62%
56%
60% 55% 49% 53% 52% 50%
49%47% 48% 50%
46%
35%
40% 34%
20%
0%

Users
Base: 10,387
78
India Online 2007
Table 16: Preferred websites - emailing
Website Naukri Monster Timesjobs Google Yahoo All Job Users

Yahoo 49% 55% 49% 58% 83% 52%
% Change 10% 18% 11% 8% 31% 14%
Gmail 21% 21% 22% 21% 7% 21%
% Change 6% 8% 10% 10% -0.1% 8%
Rediff 20% 17% 19% 15% 5% 19%
% Change 1% -3.5% -4.2% -3.8% -19.8% -1.0%
Hotmail 6% 4% 6% 5% 2% 5%
% Change -5.5% -10.8% -5.6% 1% -6.4% -7.3%
Indiatimes 0.8% 0.7% 1% 0.8% 0.5% 1%
% Change -9.4% -8.9% -10.0% -12.2% -4.2% -9.7%
Sify 1% 0.8% 1% 1% 0.4% 1%
% Change -3.5% -1.8% -1.0% -1.1% -2.3% -2.7%
Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 2% 0.7%
% Change
VSNL 0.4% 0.4% 0.3% 0.0% 2% 0.5%
% Change -0.5% -0.9% -0.6% -1.5% 1% -0.5%
AOL* 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
% Change
Lycos* 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
% Change
Base: 10,387(CY), 12,278(PY)
79
Online Job Search
Chart 52: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
100% 92% 88% 94%

89% 87% 90%
80%
64% 63% 62% 66% 62%
62% 61% 57% 60%
57%
60%
40%
40% 33%
20%
0%

Users
Base: 10,387
Chart 35: Multiple user shares of email websites
Change from PY
40% 35%
30%
30% 26% 26% 27%
20%
6% 8% 8%
10% 5% 5% 6% 5% 4% 5%
0%
-1% -2%
-10% -4%
-10%
-20%
Base: 10,387(CY), 12,278(PY)
80
India Online 2007
Chart 53: Number of email accounts and average per capita email ids
Current Year 1 email id 2 email ids 3 email ids

29% 28% 29% 28%
30% 28% 28% 27%
26% 26% 27% 27% 25%
27%
20% 16%
12% 14% 13%

11%
10%
0%

Users
Base: 10,387
Chart 36: Number of email accounts and average per capita email ids
Change from PY
20%
12%
10%
10% 8%
3% 2% 4% 6%
2% 2%
0%
-2% -2%
-10% -6% -6%
-10% -8%
-11%
-13%
-20% -17%
Base: 10,387(CY), 12,278(PY)
81
Online Job Search
Most Used Websites

Table 17: Top of mind unaided recall - all websites

Google 30% 32% 31% 52% 12% 31%
% Change 6% 12% 9% 35% -10.7% 8%
Yahoo 28% 29% 28% 26% 65% 29%
% Change -5.7% -6.8% -5.7% -32.4% 22% -5.8%
Rediff 13% 9% 10% 5% 7% 11%
% Change 0.3% -1.8% -2.1% -2.8% -13.2% -1.0%
Orkut 4% 6% 5% 5% 1% 4%
% Change 2% 5% 5% 5% 1% 4%
Gmail* 3% 3% 4% 1% 1% 3%
% Change
Hotmail 2% 1% 2% 0.1% 1% 2%
% Change -3.3% -3.9% -1.4% -0.4% 0.1% -3.9%
Indiatimes 1% 0.6% 1% 0.3% 1% 1%
% Change -5.0% -4.2% -6.7% -3.7% -1.6% -4.8%
Contest2win* 0.7% 0.3% 0.5% 0.0% 0.0% 0.6%
% Change
MSN 0.5% 0.7% 0.4% 0.4% 0.8% 0.5%
% Change -1.8% -4.5% -3.2% -2.7% 0.4% -2.7%
Naukri 1% 0.1% 0.1% 0.0% 0.0% 0.5%
% Change 0.1% -0.9% -0.4% -0.1% -0.1% -0.4%
Base: 10,185(CY), 12,235(PY)
82
India Online 2007
Table 18: Most used website - all websites

Google 31% 30% 30% 53% 12% 30%
Yahoo 26% 27% 28% 22% 71% 27%
Rediff 13% 11% 11% 5% 3% 12%
Orkut 6% 9% 6% 6% 4% 7%
Gmail 5% 5% 4% 3% 1% 4%
Hotmail 1% 1% 2% 0.7% 1% 1%
Indiatimes 0.7% 0.9% 1% 0.4% 0.5% 0.9%
Naukri 2% 0.2% 0.2% 0.0% 0.0% 0.7%
Wikipedia 0.3% 0.9% 0.5% 4% 0.0% 0.7%
Sify 0.3% 0.4% 0.8% 0.4% 0.0% 0.5%
Base: 10,306
83
Online Job Search
Table 19: Info search (English)

Google 78% 77% 73% 86% 27% 73%
Yahoo 7% 10% 10% 5% 69% 10%
English 4% 3% 3% 0.2% 0.0% 4%
Rediff 2% 2% 3% 0.9% 2% 3%
Wikipedia 1% 1% 1% 0.9% 0.1% 1%
MSN 0.8% 0.3% 0.6% 4% 1% 1%
Dictionary 1% 0.9% 1% 0.9% 0.0% 1%
Sify 0.5% 0.2% 0.8% 0.0% 0.0% 0.5%
Indiatimes 0.3% 0.3% 0.8% 0.5% 0.1% 0.5%
Altavista 0.2% 0.6% 0.4% 0.0% 0.0% 0.4%
Base: 6,489
84
India Online 2007
Table 20: Info search (local language)

Google 71% 80% 75% 82% 96% 74%
Manoramaonline 2% 1% 3% 3% 0.0% 2%
Guruji 2% 1% 0.8% 6% 0.0% 2%
Webduniya 2% 0.5% 2% 0.0% 0.0% 1%
Khoj 2% 0.8% 2% 0.0% 3% 1%
Eenadu 2% 1% 1% 1% 0.0% 1%
Kerala 0.1% 0.4% 0.3% 0.0% 0.0% 0.9%
Webulagam 1% 0.6% 0.2% 0.1% 0.0% 0.8%
MSN 0.2% 0.0% 0.5% 0.1% 0.0% 0.8%
Chennaionline 1% 0.2% 0.1% 0.2% 0.0% 0.6%
Base: 3,484
85
Online Job Search
Table 21: Booking travel tickets

Yatra* 17% 18% 22% 14% 4% 16%
% Change
Makemytrip 20% 18% 14% 2% 2% 16%
% Change 9% 4% 6% -0.5% 1% 6%
IRCTC 18% 13% 15% 4% 7% 14%
% Change -20.4% -21.4% -18.7% -41.4% -2.3% -20.6%
Google 7% 7% 11% 62% 9% 12%
% Change 3% 3% 10% 39% 6% 7%
Yahoo 5% 8% 5% 8% 64% 9%
% Change 0.3% 3% -4.2% 3% -11.5% 0.7%
Rediff 4% 5% 4% 0.5% 5% 5%
% Change -1.2% -1.3% -7.3% -4.8% 0.1% -2.7%
Indiatimes 3% 3% 2% 0.7% 5% 3%
% Change -3.0% -1.2% -5.5% 0.4% 2% -3.0%
Travel 2% 3% 3% 0.7% 1% 3%
% Change 0.9% 2% -0.2% -0.3% 0.5% 1%
Travelguru 4% 2% 3% 0.1% 0.1% 2%
% Change 3% 2% 1% -1.0% 0.1% 2%
Cleartrip* 2% 1% 3% 0.0% 0.0% 2%
% Change
Base: 6,130(CY), 6,681(PY)
86
India Online 2007
Table 22: Online shopping (other than travel tickets)

Ebay 35% 37% 37% 16% 15% 33%
% Change -4.9% -4.0% 2% -15.3% -12.6% -5.6%
Rediff 28% 23% 23% 8% 13% 24%
% Change 4% -3.0% -8.8% -15.6% -37.3% -2.9%
Google 4% 8% 6% 51% 5% 9%
% Change 0.7% 5% 5% 45% 4% 6%
Yahoo 5% 7% 4% 5% 61% 8%
% Change 0.1% 0.2% -10.2% -6.0% 50% 0.7%
Indiatimes 8% 5% 6% 5% 0.6% 6%
% Change -4.5% -7.6% -1.4% -14.4% -5.0% -5.2%
Futurebazaar* 6% 6% 8% 2% 0.5% 6%
% Change
Shopping 2% 4% 3% 1% 0.0% 2%
% Change -0.4% 3% 2% -1.9% 0.0% 0.8%
Sify 2% 0.8% 2% 3% 4% 2%
% Change 0.3% -1.4% 1% 3% 4% 0.2%
Indiaplaza 2% 1% 1% 0.0% 0.0% 1%
% Change -0.8% 0.3% -0.7% -0.3% -0.2% -0.4%
Onlineshopping 0.8% 1% 0.7% 0.1% 0.0% 1%
% Change 0.5% 1% 0.6% 0.1% -0.1% 0.7%
Base: 6,290(CY), 6,502(PY)
87
Online Job Search
Table 23: Online news

Yahoo 9% 15% 11% 15% 67% 14%
% Change -0.1% 6% -4.6% 7% 46% 4%
NDTV 17% 11% 14% 2% 2% 12%
% Change 5% -5.9% 6% -9.7% -6.0% -0.6%
Rediff 10% 6% 10% 8% 2% 9%
% Change -0.1% -3.8% -1.4% 0.3% -26.9% -1.6%
Google 6% 7% 5% 45% 6% 9%
% Change -0.4% 2% 2% 38% 3% 3%
Indiatimes 8% 7% 5% 3% 4% 7%
% Change -8.0% -7.2% -11.7% -11.1% -2.8% -8.0%
Aajtak 5% 7% 6% 2% 2% 5%
% Change -0.2% 4% 3% -2.5% 0.8% 1%
BBC 4% 7% 5% 2% 0.3% 5%
% Change 2% 3% 3% -1.4% -2.6% 2%
Timesofindia 4% 3% 7% 0.7% 0.6% 4%
% Change -0.7% -3.3% 0.1% -5.7% -1.0% -1.9%
MSN 2% 5% 2% 3% 2% 3%
% Change -3.1% -0.5% -1.0% -5.5% -1.5% -2.4%
CNN 4% 3% 3% 3% 0.0% 3%
% Change 3% 2% 2% 2% -1.3% 2%
Base: 7,087(CY), 8,720(PY)
88
India Online 2007
Table 24: Financial news & info (rates, quotes, etc.)

Google 8% 12% 10% 66% 8% 14%
% Change -0.2% 2% 6% 56% 6% 6%
Yahoo 7% 16% 8% 6% 69% 13%
% Change -3.3% 8% -5.2% -7.8% 54% 2%
Moneycontrol/CNBC 14% 14% 15% 6% 2% 12%
% Change 4% -2.1% -5.7% -11.7% -3.7% -0.7%
Rediff 6% 5% 6% 3% 7% 7%
% Change 0.7% -2.4% -2.4% -5.0% -37.0% -0.8%
ICICI Direct/ICICI Bank 8% 5% 8% 0.6% 0.2% 6%
% Change -3.1% -2.4% 0.3% -5.8% -8.9% -3.6%
Sharekhan 5% 4% 4% 5% 0.0% 4%
% Change -0.3% -4.2% 0.0% 4% -1.6% -1.4%
Indiatimes 5% 3% 3% 3% 4% 4%
% Change -2.6% -2.1% 1% -0.5% -2.6% -2.0%
NDTV/NDTVprofit 6% 3% 4% 1% 0.5% 4%
% Change 6% 2% 4% 1% 0.5% 3%
Economictimes 5% 2% 5% 0.0% 0.1% 3%
% Change 2% 0.0% 4% -1.0% 0.0% 1%
Stockmarket* 2% 4% 3% 1% 0.0% 3%
% Change
Base: 5,486(CY), 5,179(PY)
89
Online Job Search
Table 25: Online share trading

ICICI Direct 39% 38% 29% 16% 29% 36%
Sherkhan 26% 25% 19% 2% 39% 24%
Indiabulls 7% 5% 9% 0.0% 0.0% 7%
5Paisa 2% 7% 4% 7% 0.0% 3%
NSE 4% 1% 5% 0.0% 0.0% 3%
Kotaksecurities 0.9% 4% 5% 9% 2% 3%
Religare 2% 2% 7% 0.0% 0.0% 3%
BSE 3% 3% 1% 0.0% 0.0% 3%
hdfcsec 2% 1% 1% 0.0% 0.0% 2%
Geojit 2% 2% 0.4% 0.0% 8% 2%
Base: 1,174
90
India Online 2007
Table 26: Real estate info

Google 11% 14% 16% 73% 14% 18%
Yahoo 10% 15% 13% 12% 67% 14%
Magicbricks 15% 14% 20% 9% 3% 13%
Realestates 11% 12% 9% 1% 1% 11%
99acres 14% 10% 12% 1% 0.6% 10%
Rediff 6% 6% 6% 0.7% 5% 7%
Indiaproperty 6% 8% 3% 0.2% 0.0% 5%
Property 3% 5% 5% 0.2% 0.3% 3%
Indiatimes 2% 2% 2% 1% 3% 2%
Sify 1% 0.5% 2% 0.0% 3% 1%
Base: 4,834
91
Online Job Search
Table 27: Matrimonial search

Bharatmatrimony 31% 33% 31% 16% 5% 29%
% Change 31% 33% 29% 13% 5% 28%
Shaadi 34% 31% 27% 11% 10% 28%
% Change -0.4% -7.5% -5.6% -36.4% -2.4% -5.6%
Google 3% 3% 3% 49% 3% 6%
% Change 2% 3% 3% 49% 3% 6%
Jeevansaathi 7% 5% 8% 2% 0.0% 5%
% Change 6% 3% 8% 2% 0.0% 5%
Yahoo 3% 5% 2% 4% 65% 5%
% Change 2% 4% -4.1% -0.4% 4% 2%
Matrimony* 3% 4% 6% 5% 6% 5%
% Change
Rediff 3% 1% 2% 2% 4% 3%
% Change 0.5% -0.6% -2.0% -1.6% -1.0% -0.4%
Tamilmatrimony* 3% 3% 7% 2% 2% 3%
% Change
Simplymarry* 2% 5% 3% 2% 0.8% 3%
% Change
Matrimonial 1% 2% 2% 1% 0.0% 2%
% Change -1.7% -4.4% -1.4% -8.3% -1.7% -2.4%
Base: 6,264(CY), 6,923(PY)
92
India Online 2007
Table 28: Dating/friendship search

Orkut 34% 34% 39% 17% 5% 32%
% Change 29% 29% 37% 17% 5% 29%
Yahoo 21% 25% 21% 21% 74% 24%
% Change -8.4% -17.1% -14.2% -4.6% -10.4% -10.7%
Google 6% 7% 7% 49% 5% 9%
% Change 1% 4% 6% 12% 3% 4%
Rediff 8% 4% 7% 2% 7% 7%
% Change -1.1% -1.8% -7.4% -7.7% 3% -3.5%
Fropper 4% 4% 2% 0.0% 0.1% 3%
% Change -4.2% -0.9% -1.5% -3.3% -0.7% -3.1%
Date 3% 3% 3% 0.1% 0.7% 3%
% Change -0.6% -4.1% 1% -2.7% -0.4% -0.9%
Indiatimes 2% 2% 2% 0.4% 1% 2%
% Change -5.7% -3.5% -8.1% -4.1% -1.6% -5.7%
Adultfriendfinder 3% 1% 0.3% 0.1% 0.1% 2%
% Change 0.4% -1.3% -2.0% -0.5% 0.1% -0.7%
Friends 1% 3% 1% 0.2% 0.0% 2%
% Change 0.1% 2% 0.3% 0.1% -0.3% 0.5%
Friendfinder 1% 2% 1% 0.1% 0.3% 2%
% Change -2.0% -1.1% -7.6% -4.0% 0.3% -2.0%
Base: 6,110(CY), 6,007(PY)
93
Online Job Search
Table 29: Social networking/communities

Orkut 65% 59% 59% 90% 18% 61%
Yahoo 13% 18% 12% 7% 80% 17%
MSN 1% 0.7% 0.9% 0.5% 1% 2%
Friends 0.2% 3% 3% 0.1% 0.0% 1%
Communities 2% 0.4% 2% 0.0% 0.0% 1%
Hi5 1% 0.7% 2% 0.4% 0.0% 0.9%
Myspace 1% 0.7% 0.3% 0.0% 0.0% 0.6%
Tagged 0.6% 0.0% 1% 0.0% 0.0% 0.4%
Fropper 0.7% 0.1% 0.1% 0.0% 0.0% 0.4%
Bharatstudent 0.5% 0.2% 1% 0.0% 0.0% 0.4%
Base: 4,521
94
India Online 2007
Table 30: Online gaming

Yahoo 20% 16% 14% 8% 74% 19%
% Change -12.8% -9.4% -27.8% -26.2% 33% -14.4%
Zapak* 17% 19% 18% 15% 8% 16%
% Change
Google 7% 8% 6% 52% 6% 10%
% Change -1.2% 4% 3% 36% 1% 3%
Games 8% 6% 9% 3% 2% 7%
% Change 0.0% -0.4% -1.4% -1.3% -2.2% 0.0%
Miniclip 5% 4% 5% 3% 0.0% 4%
% Change 0.0% -1.4% 0.1% 0.8% -2.3% -0.5%
Rediff 2% 2% 3% 3% 3% 3%
% Change -1.9% -2.7% -2.7% -0.2% -17.6% -1.8%
Contest2Win 3% 5% 2% 0.9% 0.0% 3%
% Change 3% 4% -0.6% -2.4% -0.5% 2%
Indiagames* 2% 3% 2% 0.2% 0.0% 3%
% Change
Onlinegames 2% 1% 4% 0.1% 0.0% 2%
% Change 1% -0.2% 4% 0.0% -1.1% 1%
MSN 2% 0.6% 0.9% 2% 0.8% 2%
% Change -0.7% -5.5% -1.0% 1% 0.5% -1.3%
Base: 6,235(CY), 5,393(PY)
95
Online Job Search
Table 31: Download mobile content

Yahoo 10% 14% 14% 6% 67% 14%
% Change -12.5% -11.4% -13.4% -35.7% 33% -10.1%
Rediff 15% 10% 15% 4% 6% 13%
% Change -4.2% -13.0% -18.2% -14.0% -14.6% -8.8%
Google 7% 6% 6% 63% 6% 10%
% Change -0.4% -0.5% 0.4% 55% -14.8% 3%
Nokia 9% 11% 7% 3% 5% 9%
% Change 6% 8% 6% -1.6% 5% 6%
Indiatimes 8% 7% 7% 4% 2% 7%
% Change -7.9% -10.0% -3.3% -11.6% -5.7% -7.7%
Mobile9 4% 5% 5% 1% 0.0% 4%
% Change 4% 4% 4% 1% 0.0% 4%
Hutch 5% 3% 3% 3% 0.0% 3%
% Change 4% 1% 2% 2% -1.2% 2%
Ringtones 4% 3% 2% 0.2% 0.2% 3%
% Change 0.2% 2% 1% -3.7% 0.0% 0.2%
Airtel 3% 3% 3% 2% 0.4% 3%
% Change 0.0% 2% 0.8% 0.6% -0.6% 0.0%
Funmaza 2% 3% 4% 0.2% 0.0% 2%
% Change -1.0% 0.9% 4% -0.1% -4.0% 0.1%
Base: 6,125(CY), 4,960(PY)
96
India Online 2007
Table 32: Preferred instant messaging applications

Yahoo 65% 65% 61% 40% 87% 62%
Google Talk 13% 12% 15% 44% 8% 14%
Rediffbol 11% 9% 12% 5% 2% 11%
MSN 5% 5% 4% 4% 1% 5%
Orkut 2% 2% 1% 1% 0.8% 2%
Meebo 1% 2% 1% 5% 0.0% 1%
Skype 0.8% 0.6% 0.4% 0.0% 0.0% 0.6%
Indiatimes 0.4% 0.4% 1% 0.1% 0.0% 0.5%
AIM 0.1% 0.4% 0.3% 0.2% 0.0% 0.3%
Others 2% 4% 4% 1% 2% 3%
Base: 7,072
97
Online Job Search
Table 33: Download music

Raaga 27% 22% 21% 18% 5% 22%
% Change 9% 8% 6% 7% -23.2% 5%
Yahoo 8% 12% 8% 9% 61% 11%
% Change -3.9% -1.2% -7.2% -15.3% 32% -3.1%
Google 4% 6% 6% 50% 8% 8%
% Change -1.4% 0.5% 0.9% 39% 6% 2%
Cooltoad 6% 4% 5% 2% 2% 5%
% Change 0.1% -8.0% -1.1% -0.4% -2.4% -2.0%
Music 3% 4% 4% 2% 1% 4%
% Change 0.8% 2% 2% -2.0% 1% 2%
Musicindiaonline 5% 5% 3% 0.3% 1% 4%
% Change -0.6% 2% -2.7% -2.2% 0.7% -0.7%
Rediff 3% 2% 3% 0.4% 3% 3%
% Change -1.7% -3.4% -4.2% -3.1% -14.6% -2.4%
Mp3 3% 3% 2% 0.6% 0.1% 2%
% Change -0.2% -0.7% -2.4% -4.0% -0.6% -0.9%
Tamilsongs 2% 3% 2% 0.0% 2% 2%
% Change 1% 3% 1% 0.0% 2% 2%
Smashits 2% 1% 2% 0.0% 0.9% 2%
% Change 0.3% -0.2% 0.8% -5.6% 0.3% 0.1%
Base: 6,830(CY), 6,195(PY)
98
India Online 2007
Table 34: Sports content

Espnstarsports* 33% 33% 29% 9% 7% 29%
% Change
Yahoo 9% 10% 11% 10% 76% 12%
% Change -3.7% 0.6% -5.8% -4.9% 49% -1.0%
Cricinfo 15% 13% 11% 7% 2% 12%
% Change 6% 6% 0.3% -1.2% -0.9% 3%
Google 3% 6% 7% 58% 2% 9%
% Change -1.3% 4% 6% 52% 0.8% 5%
Rediff 9% 6% 7% 3% 3% 8%
% Change -1.2% -4.1% -8.0% -3.5% -30.2% -2.9%
Sports 4% 6% 5% 0.8% 1% 5%
% Change 1% 3% 4% -0.1% -0.1% 2%
Indiatimes 3% 3% 3% 0.6% 1% 3%
% Change -4.0% -5.4% -5.2% -4.3% 0.8% -3.8%
NDTV 4% 2% 2% 0.0% 0.7% 2%
% Change 1% -2.0% -5.6% -1.3% -0.4% -1.2%
Tensports 2% 2% 3% 0.2% 3% 2%
% Change -2.3% -2.2% -1.8% -4.9% 1% -1.9%
Sify 2% 2% 2% 0.3% 0.0% 2%
% Change -2.2% -1.6% -2.0% -1.9% -0.1% -1.7%
Base: 6,682(CY), 6,431(PY)
99
Online Job Search
Table 35: Cinema content

Yahoo 7% 11% 10% 12% 71% 11%
% Change -5.4% 0.8% -8.7% -2.4% 58% -2.1%
Google 7% 5% 9% 59% 6% 10%
% Change 2% 0.0% 5% 48% 5% 5%
Bollywood 7% 6% 5% 0.8% 1% 5%
% Change 3% -4.4% 2% -2.8% -10.4% -0.1%
PVR Cinemas 6% 5% 6% 2% 0.8% 5%
% Change 2% -0.4% 2% -3.2% -0.8% 0.4%
Rediff 4% 3% 4% 3% 2% 5%
% Change -2.2% -5.8% -10.3% -5.4% -16.5% -3.2%
Indiafm 5% 5% 6% 1% 2% 4%
% Change -0.5% -4.0% -0.7% -7.8% -0.9% -1.6%
Cinema 5% 3% 4% 0.8% 2% 4%
% Change 0.0% 0.9% 3% -2.0% 1% 0.3%
Movies 4% 4% 3% 0.9% 0.2% 3%
% Change 2% 3% 2% 0.3% 0.2% 2%
Indiatimes 3% 2% 3% 2% 4% 3%
% Change -5.2% -4.6% -3.3% -2.1% 2% -4.0%
Santabanta 3% 4% 3% 2% 0.0% 3%
% Change -0.1% 0.7% 1% 1% -0.7% -0.1%
Base: 6,121(CY), 4,857(PY)
100
India Online 2007
Table 36: Most used local language websites (other than English)

Google 7% 11% 12% 40% 13% 12%
Yahoo 4% 12% 6% 2% 50% 9%
Malayalamanorama 6% 12% 6% 2% 4% 8%
Eeandu 10% 7% 8% 0.0% 4% 7%
Marathiworld 4% 4% 5% 2% 1% 4%
Webduniya 5% 2% 11% 2% 0.3% 4%
Tamilcinema 4% 1% 6% 13% 6% 4%
Webulagam 3% 2% 3% 4% 1% 4%
Thinamalar 6% 3% 4% 0.1% 7% 4%
Jagran 3% 4% 4% 0.0% 0.0% 3%
Base: 1,119
101
Online Job Search
Table 37: Preferred blog sites

Google 20% 14% 26% 56% 17% 22%
Yahoo 17% 17% 20% 8% 42% 19%
Blogger 13% 13% 10% 8% 9% 11%
Rediff 13% 9% 6% 12% 2% 11%
Ibibo 7% 11% 16% 4% 17% 10%
Blogspot 14% 8% 12% 2% 0.0% 10%
Tagged 0.5% 9% 0.1% 0.0% 0.0% 3%
Hi5 4% 3% 0.2% 0.0% 0.6% 2%
Indiatimes 2% 2% 0.9% 2% 3% 2%
Debonairblog 1% 2% 2% 1% 0.0% 2%
Base: 1,591
102
India Online 2007
Table 38: Preferred astrology website

Yahoo 17% 23% 21% 14% 77% 21%
Astrology 22% 20% 18% 4% 2% 19%
Google 8% 10% 8% 61% 7% 12%
Rediff 11% 7% 11% 3% 6% 10%
Indiatimes astrospeak 10% 7% 9% 2% 1% 8%
Sarafreder 1% 7% 4% 0.4% 0.0% 3%
MSN 3% 3% 1% 0.9% 1% 3%
Sify 3% 2% 3% 1% 0.1% 3%
Horoscope 3% 2% 1% 6% 0.0% 2%
Astrolife 2% 1% 4% 0.1% 0.0% 2%
Base: 5,697
103
Online Job Search
Table 39: Preferred online learning / education website

Google 31% 31% 31% 74% 23% 33%
Yahoo 6% 11% 10% 6% 67% 11%
Wikipedia 6% 6% 6% 0.7% 0.8% 5%
Rediff 5% 3% 3% 0.5% 2% 4%
Education 5% 2% 5% 1% 0.1% 4%
W3schools 2% 1% 1% 5% 0.3% 2%
Onlinelearning 1% 1% 2% 0.2% 0.0% 2%
IGNOU 2% 2% 1% 0.0% 0.0% 2%
Indiatimes 1% 1% 1% 1% 0.9% 1%
Ebizel 0.7% 2% 1% 0.1% 0.0% 1%
Base: 5,721
104
India Online 2007
Most Used Offline

Media Brands
Table 40: Favorite TV channels
TV Channel Naukri Monster Timesjobs Google Yahoo All Job Users

Star Plus 11% 14% 10% 9% 17% 12%
% Change 0.7% 2% 2% 2% 9% 2%
Discovery 7% 7% 9% 4% 5% 7%
% Change -1.0% 3% -1.0% -2.1% 1% 0.2%
Sun TV 5% 4% 7% 4% 8% 5%
% Change 0.5% 0.0% 3% 1% 6% 0.8%
Aajtak 6% 4% 7% 2% 3% 5%
% Change 0.9% -1.2% -0.5% -0.1% -1.0% 0.2%
NDTV 5% 4% 4% 5% 2% 5%
% Change 1% 0.6% 0.8% 3% -1.1% 0.1%
HBO 4% 5% 3% 4% 3% 4%
% Change 0.1% -0.2% -4.3% 2% 2% 0.1%
Sony 4% 5% 2% 4% 6% 4%
% Change -0.3% -1.1% -0.5% -1.7% 4% -0.6%
Star Movies 3% 4% 3% 5% 2% 3%
% Change 0.7% 2% -0.2% 2% 0.2% 1%
Zee TV 3% 3% 3% 3% 6% 3%
% Change -0.9% 0.3% 0.2% 2% 4% -0.1%
M TV 3% 3% 3% 8% 5% 3%
% Change 1% 0.4% -0.9% 3% -7.8% 0.3%
Base: 9,316(CY), 10,912(PY)
105
Online Job Search
Table 41: Favorite newspapers
Newspaper Naukri Monster Timesjobs Google Yahoo All Job Users

The Times of India 37% 33% 39% 31% 28% 35%
% Change 1% 0.7% 2% 4% -4.1% 0.6%
The Hindu 18% 19% 20% 26% 15% 19%
% Change 3% 7% 7% 12% -5.9% 5%
The Hindustan Times 6% 6% 5% 6% 10% 6%
% Change -1.2% -7.8% 2% 2% 3% -2.5%
Deccan Chronicle 2% 5% 5% 6% 5% 4%
% Change 2% 4% 3% 3% 2% 3%
Eenadu 4% 1% 3% 2% 0.1% 3%
% Change 2% -0.6% 0.0% 0.4% -0.6% 0.5%
Indian Express 3% 3% 2% 0.3% 3% 3%
% Change -0.2% 0.3% -1.9% -1.6% -6.2% -0.7%
Dainik Bhaskar 3% 2% 2% 2% 4% 2%
% Change 1% -1.6% -4.5% 1% 3% -0.5%
The Telegraph 2% 2% 3% 2% 1% 2%
% Change 0.3% -0.2% 2% -0.5% 0.4% 0.2%
Malyalam Manorama 1% 3% 0.8% 4% 0.6% 2%
% Change -0.9% 2% -1.1% 2% 0.4% 0.2%
The Economic Times 3% 2% 1% 2% 0.4% 2%
% Change 0.9% 0.2% 0.3% 2% -1.3% 0.4%
Base: 9,362(CY), 10,353(PY)
106
India Online 2007
Table 42: Favorite magazines
Magazine Naukri Monster Timesjobs Google Yahoo All Job Users

India Today 24% 21% 27% 24% 24% 24%
% Change -4.0% -7.6% 2% -10.8% -5.0% -5.2%
Reader's Digest 6% 6% 4% 5% 12% 6%
% Change 0.0% -4.1% -1.7% 3% 7% -0.7%
The Week 5% 5% 5% 5% 6% 5%
% Change 1% 2% 0.5% 2% 0.3% 2%
Sports Star 4% 4% 5% 2% 1% 4%
% Change 2% 3% 3% 0.9% -9.4% 2%
Femina 4% 4% 6% 3% 6% 4%
% Change -1.9% -1.0% -0.3% 1% -1.9% -1.1%
Outlook 5% 3% 5% 5% 2% 4%
% Change 0.2% -3.8% -2.9% -2.4% -1.2% -1.6%
Digit 2% 5% 2% 2% 0.4% 3%
% Change -1.0% 3% -0.7% -0.5% -1.1% 0.2%
Business World 4% 2% 3% 2% 0.5% 3%
% Change 2% 0.1% 2% 0.6% -0.7% 1%
Film Fare 2% 3% 3% 2% 4% 3%
% Change 0.4% 1% 1% 0.3% 3% 0.9%
Women's Era 3% 2% 0.4% 1% 2% 2%
% Change 1% 0.8% -0.2% 1% -2.0% 0.5%
Base: 7,940(CY), 9,263(PY)
107
Online Job Search
Table 43: Favorite radio channels
Radio Channel Naukri Monster Timesjobs Google Yahoo All Job Users
Radio Mirchi 40% 36% 47% 41% 21% 39%
% Change 14% 9% 21% 19% -6.2% 12%
Red FM 12% 13% 11% 16% 18% 12%
% Change 3% 6% 0.5% 5% 13% 4%
AIR 11% 11% 8% 8% 9% 11%
% Change -1.2% -3.1% -7.2% -2.3% -10.7% -2.6%
Radio City 11% 11% 9% 9% 8% 10%
% Change -1.0% 0.5% -11.0% -3.7% -8.2% -1.9%
Suryan FM 6% 6% 6% 7% 17% 6%
% Change 3% 3% 4% 4% 14% 3%
Big FM* 6% 5% 7% 2% 3% 5%
% Change
AIR FM GOLD 4% 5% 4% 5% 14% 5%
% Change -25.7% -27.9% -16.3% -18.0% -7.6% -24.0%
AIR FM RAINBOW 3% 5% 3% 4% 1% 4%
% Change 1% 5% 1% -10.8% -1.7% 2%
Fever FM* 3% 2% 3% 2% 2% 3%
% Change
World Space 1% 2% 2% 2% 2% 2%
% Change 0.1% 2% 2% 1% 1% 0.7%
Base: 6,318(CY), 8,730(PY)
108
India Online 2007
Offline Brands
Recalled
Table 44: TOM recall for brands
TOM Brand Naukri Monster Timesjobs Google Yahoo All Job Users
Nokia 8% 9% 8% 9% 13% 8%
% Change 1% 5% 2% -5.1% -0.5% 2%
Sony 8% 8% 7% 7% 8% 8%
% Change 3% 4% -0.7% -2.7% 5% 2%
Tata 5% 5% 5% 4% 4% 5%
% Change -2.9% -0.9% -0.6% -3.7% -3.6% -2.4%
LG 4% 5% 5% 3% 3% 4%
% Change -0.3% 2% 2% 1% 0.8% 0.6%
Reliance 3% 3% 3% 4% 3% 3%
% Change -0.4% 0.3% -0.5% 2% 0.7% 0.0%
Colgate 3% 3% 3% 2% 1% 3%
% Change 0.9% 0.6% -0.6% 2% -0.5% 0.7%
HLL 3% 2% 3% 0.7% 5% 3%
% Change 2% 1% -0.4% -0.3% 3% 1%
Nike 3% 3% 3% 3% 5% 3%
% Change -0.3% -0.4% -1.8% 0.0% 3% -0.4%
Samsung 2% 2% 3% 2% 2% 2%
% Change 0.3% -0.5% 0.1% -0.1% 2% 0.2%
Pepsi 2% 2% 1% 2% 2% 2%
% Change -0.5% -0.7% -1.6% -1.4% 0.6% -0.6%
Base: 10,112(CY), 12,222(PY)
109
Segment Wise Detailed
Tables
110
Table 1: Gender breakup
Gender Naukri Monster Timesjobs Google Yahoo All Job users

Sample Base 3,942 2,605 1,573 403 265 10,387
Male 80% 81% 81% 80% 77% 80%
Female 20% 19% 19% 20% 23% 20%
Table 2: Age group distribution
Age Group Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
13-18 yrs 4% 10% 9% 17% 14% 8%
19-24 yrs 29% 41% 39% 39% 27% 35%
25-35 yrs 48% 33% 38% 32% 33% 40%
36-45 yrs 12% 11% 9% 7% 8% 11%
46-55 yrs 5% 5% 4% 4% 13% 5%
Above 55 yrs 1% 1% 0.8% 0.8% 4% 1%
111
Table 3: City class - by population size
City Class Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Upto 1 Lakh 9% 11% 11% 13% 17% 11%
1-5 Lakhs 16% 14% 13% 14% 14% 15%
5-10 Lakhs 27% 30% 26% 36% 23% 28%
Above 10 Lakhs 49% 45% 50% 38% 46% 47%
Table 4: City class - by market size
City Class Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Metro 41% 37% 44% 30% 40% 39%
Urban uptowns 15% 15% 11% 12% 13% 14%
Emerging Towns 16% 15% 15% 25% 12% 16%
Others 29% 32% 31% 33% 35% 31%
112
Table 5: City wise distribution

Sample Base 3,942 2,605 1,573 403 265 10,387
Delhi 15% 11% 11% 10% 9% 12%
Mumbai 10% 10% 9% 8% 9% 10%
Bangalore 7% 8% 7% 7% 7% 7%
Hyderabad 6% 7% 7% 4% 4% 6%
Chennai 6% 4% 5% 4% 4% 5%
Kolkata 4% 3% 4% 3% 2% 3%
Pune 3% 3% 4% 2% 2% 3%
Ahmadabad 2% 1% 2% 2% 3% 2%
Lucknow 1% 1% 0.9% 0.5% 0.8% 1%
Coimbatore 0.9% 0.8% 1% 0.2% 2% 1%
Visakhapatanam 0.9% 0.8% 0.7% 2% 0.4% 0.9%
Chandigarh 1% 0.5% 0.5% 1% 0.8% 0.8%
Indore 0.8% 1% 0.7% 0.2% 0.4% 0.8%
Nagpur 0.7% 0.7% 0.8% 1% 0.4% 0.8%
Bhopal 0.8% 0.8% 0.4% 0.7% 0.8% 0.7%
Jaipur 0.9% 0.6% 0.5% 1% 0.4% 0.7%
Vadodara 0.8% 0.3% 1% 1% 1% 0.7%
Faridabad 0.8% 0.4% 0.4% 0.0% 0.8% 0.6%
Kochi 0.6% 0.9% 0.3% 0.5% 0.0% 0.6%
Ludhiana 0.6% 0.7% 0.3% 0.7% 0.8% 0.6%
Patna 0.4% 0.6% 0.8% 0.5% 0.0% 0.6%
Surat 0.8% 0.6% 0.4% 0.0% 1% 0.6%
Thiruvanathapuram 0.6% 0.7% 0.5% 2% 0.4% 0.6%
Bhubaneswar 0.7% 0.5% 0.4% 0.5% 0.0% 0.5%
Vijayavada 0.5% 0.4% 0.6% 1% 0.0% 0.5%
Mysore 0.2% 0.6% 0.4% 0.5% 0.0% 0.4%
Agra 0.4% 0.3% 0.1% 0.5% 0.8% 0.3%
Allahabad 0.2% 0.4% 0.1% 0.2% 0.8% 0.3%
Amritsar 0.3% 0.3% 0.3% 0.7% 0.4% 0.3%
Aurangabad 0.3% 0.2% 0.4% 0.0% 0.0% 0.3%
Cuttack 0.2% 0.4% 0.4% 0.0% 0.4% 0.3%
Dehradun 0.3% 0.2% 0.3% 1% 0.0% 0.3%
Goa 0.2% 0.4% 0.2% 0.0% 0.0% 0.3%
Guwahati 0.3% 0.3% 0.0% 0.2% 0.4% 0.3%
kanpur 0.3% 0.5% 0.3% 0.5% 0.4% 0.3%
Madurai 0.3% 0.5% 0.2% 0.2% 0.4% 0.3%
Meerut 0.3% 0.4% 0.3% 0.5% 0.4% 0.3%
Nashik 0.4% 0.3% 0.3% 0.2% 0.0% 0.3%
Rajkot 0.2% 0.4% 0.3% 0.5% 0.4% 0.3%
Ranchi 0.2% 0.3% 0.1% 0.2% 0.8% 0.3%
Tiruchirapalli 0.3% 0.3% 0.5% 0.2% 0.4% 0.3%
Jabalpur 0.2% 0.3% 0.1% 0.0% 0.4% 0.2%
Mangalore 0.3% 0.2% 0.3% 0.0% 0.0% 0.2%
Raipur 0.2% 0.2% 0.2% 0.0% 0.0% 0.2%
Assansol 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Dhanbad 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Jodhpur 0.2% 0.1% 0.1% 0.2% 0.4% 0.1%
Solapur 0.1% 0.2% 0.1% 0.2% 0.0% 0.1%
113
Varanasi 0.1% 0.1% 0.1% 0.0% 0.4% 0.1%
Others from North India 8% 8% 7% 10% 11% 8%
Others from South India 11% 14% 16% 19% 22% 14%
Others from East India 4% 6% 5% 6% 7% 5%
Others from West India 6% 7% 7% 8% 5% 6%
Table 6: Region-wise break-ups
Region Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
North 24% 20% 17% 22% 25% 21%
East 11% 13% 12% 8% 9% 11%
South 40% 43% 45% 49% 41% 42%
West 25% 25% 26% 21% 25% 25%
114
Table 7: Preferred language of reading

Sample Base 3,942 2,605 1,573 403 265 10,387
English 46% 40% 39% 39% 32% 42%
Hindi 16% 18% 17% 16% 18% 17%
Tamil 6% 6% 9% 6% 14% 7%
Telugu 6% 7% 9% 9% 4% 7%
Marathi 5% 5% 5% 3% 4% 5%
Malayalam 4% 5% 3% 9% 4% 4%
Kannada 2% 5% 4% 3% 5% 4%
Bengali 4% 3% 4% 2% 3% 3%
Gujarati 3% 3% 5% 3% 5% 3%
Oriya 2% 2% 2% 1% 1% 2%
Punjabi 2% 1% 0.9% 3% 3% 2%
Urdu 0.8% 1% 1% 1% 2% 1%
Awadhi 0.9% 0.6% 0.3% 0.8% 0.8% 0.7%
Assamese 0.3% 0.7% 0.2% 0.4% 0.0% 0.4%
Konkani 0.3% 0.5% 0.6% 0.1% 0.3% 0.4%
Marwari 0.2% 0.6% 0.3% 0.5% 0.3% 0.4%
Bhojpuri 0.1% 0.2% 0.2% 0.3% 0.0% 0.2%
Sindhi 0.2% 0.2% 0.2% 0.0% 2% 0.2%
Tulu 0.3% 0.1% 0.5% 0.0% 0.0% 0.2%
Haryanvi 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Kashmiri 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Maithili 0.1% 0.1% 0.1% 0.0% 1% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Dogri 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.1% 0.0% 0.0% 0.3% 0.0% 0.0%
Magahi 0.0% 0.0% 0.0% 0.2% 0.0% 0.0%
Nepali 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 0.5% 0.3% 0.1% 3% 0.6% 0.4%
Table 8: Socio economic classification
SEC Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
SEC A 34% 23% 24% 21% 16% 27%
SEC B 33% 30% 31% 27% 31% 32%
SEC C 21% 24% 26% 33% 30% 23%
SEC D 9% 17% 13% 11% 14% 12%
SEC E 4% 6% 6% 9% 11% 6%
115
Table 9: Highest educational qualification
Education Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
Up to SSC/HSC 7% 13% 9% 15% 18% 10%
College but not Graduate 17% 25% 25% 24% 28% 22%
Grad. & above - gen. 42% 36% 42% 37% 41% 40%
Grad. & above - prof. 34% 26% 24% 24% 14% 29%
Table 10: Occupational break up
Occupation Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
Unemployed 26% 44% 39% 52% 42% 36%
Employed 74% 56% 61% 48% 59% 64%
Table 11: Function / field of occupation
Functions Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 2,916 1,427 945 179 135 6,528
Marketing/Sales 17% 14% 14% 20% 12% 15%
Advertising/PR/Media 3% 4% 3% 1% 1% 3%
Finance 9% 8% 11% 10% 10% 9%
HR 3% 3% 2% 3% 0.0% 3%
IT/Software 22% 22% 17% 24% 12% 21%
Manufacturing 10% 12% 12% 12% 20% 11%
Administration 10% 9% 14% 6% 15% 11%
Academics 4% 5% 3% 3% 4% 4%
Consultancy 5% 4% 6% 4% 7% 5%
Others 18% 18% 19% 18% 18% 18%
116
Table 12: Head of the household
Head Of The HH Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Head of the HH 51% 40% 43% 43% 45% 46%
Not head of the HH 49% 60% 57% 57% 55% 54%
Table 13: Monthly family income
Income Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,526 2,206 1,327 334 220 8,961
Up to 5K 9% 14% 14% 18% 16% 13%
5-10K 21% 28% 29% 24% 28% 25%
10-20K 26% 24% 26% 23% 31% 26%
20-30K 15% 13% 13% 19% 11% 14%
30-50K 14% 8% 8% 5% 6% 10%
50-75K 5% 5% 3% 2% 2% 4%
75-100K 4% 4% 3% 6% 3% 4%
Above 100K 6% 5% 5% 4% 3% 5%
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Bi-Cycle 6% 8% 8% 6% 8% 7%
Motor-Cycle/Scooter 44% 45% 43% 46% 44% 45%
Small Car (Up to Rs.4 lakhs) 21% 16% 16% 15% 17% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 8% 9% 6% 9% 4% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 1% 1% 2% 1% 3% 1%
Others 0.8% 0.5% 2% 0.9% 2% 1%
Don't own a vehicle 19% 20% 24% 22% 22% 20%
117
Table 15: Ownership of credit cards (individually)
Credit Card Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Single Card 19% 15% 17% 15% 19% 18%
Multiple Cards 19% 12% 13% 13% 10% 15%
No Credit Card 61% 73% 70% 72% 71% 68%
118
Table 16: Household asset ownership
Asset Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
Color TV 93% 94% 92% 92% 90% 93%
Mobile Phone 93% 91% 88% 84% 89% 91%
Bank Account 85% 81% 81% 80% 81% 82%
Fridge 78% 77% 73% 69% 69% 76%
Cable TV/DTH 74% 72% 71% 70% 73% 72%
Computer/Laptop 70% 70% 64% 64% 62% 68%
Camera 66% 65% 61% 59% 68% 64%
Landline Phone 62% 63% 60% 60% 64% 61%
Life Insurance 65% 58% 55% 50% 59% 60%
Home 57% 60% 56% 57% 54% 58%
Washing Machine 59% 56% 52% 52% 58% 56%
Music System/DVD/MP3 58% 57% 52% 48% 60% 55%
Debit Card 62% 51% 54% 46% 43% 55%
Credit Card 41% 32% 32% 30% 26% 36%
Fixed Deposits 35% 34% 30% 27% 35% 33%
Med. Insurance/CGHS 36% 31% 29% 29% 29% 32%
Air Conditioner 24% 23% 20% 20% 21% 23%
Microwave 26% 24% 19% 21% 22% 23%
Mutual Funds 25% 20% 21% 11% 14% 21%
Demat Account 24% 16% 18% 11% 13% 19%
Video Camera 19% 18% 19% 18% 27% 19%
Share of Companies 21% 17% 17% 13% 15% 18%
IPod 11% 13% 10% 9% 11% 11%
Chit Fund Deposits 7% 7% 7% 7% 7% 7%
Table 17: Current loan liabilities
Loan Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
Home Loan 43% 46% 41% 43% 42% 44%
Car Loan 12% 11% 10% 13% 10% 11%
Two-wheeler Loan 15% 14% 13% 16% 11% 14%
Education Loan 8% 10% 10% 10% 14% 10%
Business Loan 3% 4% 3% 5% 5% 3%
Personal Loan 23% 20% 23% 21% 17% 22%
Consumer Durables 3% 2% 3% 5% 0.7% 3%
Other 0.0% 0.3% 0.3% 0.0% 0.0% 0.1%
None of Above 8% 8% 11% 10% 13% 9%
119
Table 18: Years of experience in using internet
Experience Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,942 2,605 1,573 403 265 10,387
Less Than 6 Months 6% 8% 9% 17% 13% 8%
6 Months-1 year 6% 10% 10% 9% 8% 9%
1-2 years 12% 17% 16% 19% 25% 15%
2-5 years 26% 27% 27% 22% 26% 27%
5-6 years 15% 11% 13% 13% 8% 13%
6 years and above 35% 27% 25% 21% 19% 29%
Table 19: Place of accessing internet
Place Of Access Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Home 60% 63% 57% 58% 56% 60%
Place of work 82% 77% 77% 75% 79% 79%
Cyber cafe 51% 55% 51% 52% 44% 51%
In transit 7% 7% 6% 5% 4% 7%
Table 20: Type of internet connection at home
Connection Type Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 2,354 1,629 867 251 140 6,151
Regular Dial Up 15% 17% 18% 13% 17% 16%
Broadband Dial Up 27% 26% 25% 27% 26% 27%
24 Hrs Broadband 34% 33% 32% 29% 25% 33%
Mobile Connection 6% 6% 6% 7% 6% 6%
Wi Fi Connection 2% 0.8% 0.8% 4% 1% 1%
Cable 9% 10% 11% 9% 10% 9%
Lease/Dedicated line 0.5% 0.3% 1% 0.0% 2% 0.5%
Others 1% 1% 2% 6% 0.1% 2%
Don't Know 6% 6% 5% 5% 14% 6%
120
Table 21: Type of internet connection at office
Connection Type Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,308 2,022 1,240 288 204 8,342
Regular Dial Up 6% 5% 7% 7% 10% 6%
Broadband Dial Up 23% 23% 26% 24% 20% 24%
24 Hrs Broadband 35% 33% 29% 34% 30% 33%
Mobile Connection 1% 2% 1% 2% 1% 2%
Wi Fi Connection 2% 3% 2% 3% 2% 3%
Cable 6% 5% 7% 7% 6% 6%
Lease/Dedicated line 10% 7% 6% 2% 6% 8%
Others 2% 2% 2% 2% 0.7% 2%
Don't Know 15% 19% 20% 20% 24% 18%
Table 22: Service provider subscribed to at home
Service Provider Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 2,354 1,629 867 251 140 6,151
BSNL/Sancharnet 33% 34% 37% 36% 31% 35%
Airtel/Bharti 20% 18% 17% 18% 14% 18%
VSNL / Tata 9% 10% 11% 6% 10% 10%
Local Cable Operator 9% 9% 9% 6% 11% 9%
Sify 7% 6% 5% 7% 6% 6%
Reliance 6% 4% 5% 4% 10% 5%
MTNL 5% 5% 5% 7% 3% 5%
Spectranet 0.2% 0.2% 0.0% 0.0% 1% 0.2%
Others 6% 8% 8% 13% 5% 7%
Don't Know 4% 6% 4% 4% 8% 5%
Table 23: Service provider subscribed to at office
Service Provider Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,308 2,022 1,240 288 204 8,342
BSNL/Sancharnet 26% 27% 28% 26% 30% 27%
Airtel/Bharti 19% 17% 16% 9% 12% 17%
VSNL / Tata 12% 10% 11% 16% 12% 11%
Reliance 7% 6% 5% 3% 8% 6%
Sify 5% 4% 5% 7% 5% 4%
Local Cable Operator 4% 4% 5% 6% 3% 4%
MTNL 4% 4% 4% 5% 4% 4%
Spectranet 0.4% 0.3% 0.4% 0.6% 0.0% 0.3%
Others 8% 8% 7% 7% 8% 8%
Don't Know 17% 20% 19% 22% 18% 19%
121
Table 24: Frequency of accessing internet from home
Frequency Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 2,277 1,575 840 238 131 5,935
Over 5 times a Day 27% 26% 26% 24% 27% 26%
2-5 times a Day 26% 28% 27% 36% 20% 28%
Once Daily 33% 31% 31% 27% 32% 31%
Once In 2-3 Days 9% 9% 10% 8% 13% 9%
Once a Week 4% 4% 4% 3% 8% 4%
1-3 times a Month 0.7% 0.3% 0.8% 1% 0.0% 0.7%
Once in More than a Month 0.3% 2% 0.9% 0.2% 0.0% 0.7%
Table 25: Frequency of accessing internet from office
Frequency Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,050 1,795 1,115 252 177 7,526
Over 5 times a Day 48% 37% 42% 38% 29% 42%
2-5 times a Day 22% 24% 22% 31% 21% 23%
Once Daily 20% 26% 21% 20% 31% 23%
Once In 2-3 Days 5% 6% 9% 6% 7% 6%
Once a Week 4% 4% 4% 3% 7% 4%
1-3 times a Month 0.7% 1% 2% 2% 2% 1%
Once in More than a Month 0.7% 2% 0.7% 1% 3% 1%
Table 26: Time of the day accessing internet from home
Time Slot Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 2,233 1,535 823 234 129 5,806
Before 9.00 AM 5% 4% 4% 7% 6% 5%
9.00 AM-12.00 Noon 6% 6% 7% 12% 9% 7%
12.00 Noon - 3.00 PM 5% 5% 7% 7% 10% 6%
3.00 PM-6.00 PM 4% 7% 6% 8% 10% 5%
6.00 PM - 9.00 PM 18% 19% 15% 24% 28% 18%
9.00 PM - 12.00 Midnight 40% 37% 36% 21% 21% 37%
After 12.00 Midnight 3% 3% 5% 4% 4% 4%
Throughout the Day 18% 19% 21% 18% 13% 19%
122
Table 27: Time of the day accessing internet from office
Time Slot Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,055 1,795 1,120 253 183 7,541
Before 9.00 AM 2% 2% 2% 3% 0.9% 2%
9.00 AM-12.00 Noon 21% 20% 18% 27% 24% 21%
12.00 Noon - 3.00 PM 19% 22% 22% 21% 24% 20%
3.00 PM-6.00 PM 11% 13% 14% 16% 19% 13%
6.00 PM - 9.00 PM 7% 8% 8% 5% 8% 7%
9.00 PM - 12.00 Midnight 3% 5% 5% 2% 3% 4%
After 12.00 Midnight 1% 2% 2% 1% 3% 1%
Throughout the Day 36% 28% 31% 25% 20% 32%
Table 28: Duration of internet usage from home
Time Spent Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 2,255 1,562 832 238 130 5,882
Less than 30 Minutes 13% 11% 12% 13% 14% 12%
30 to 60 Minutes 29% 26% 23% 28% 28% 27%
1-2 Hours 35% 34% 36% 37% 34% 35%
2-5 Hours 18% 22% 21% 19% 18% 20%
5-8 Hours 3% 4% 5% 3% 3% 3%
More than 8 Hours 2% 3% 3% 0.4% 4% 3%
Table 29: Duration of internet usage from office
Sample Base 2,987 1,745 1,083 245 176 7,362
30 to 60 Minutes 22% 26% 26% 24% 29% 24%
1-2 Hours 26% 25% 26% 34% 29% 26%
2-5 Hours 17% 17% 15% 17% 12% 17%
5-8 Hours 9% 9% 8% 6% 2% 8%
More than 8 Hours 7% 7% 7% 7% 5% 7%
123
Table 30: Duration of internet usage during weekdays
Sample Base 3,541 2,378 1,409 361 228 9,329
30 to 60 Minutes 19% 15% 18% 19% 17% 18%
1-2 Hours 32% 33% 31% 32% 34% 32%
2-5 Hours 26% 29% 25% 25% 29% 27%
5-8 Hours 8% 8% 8% 11% 4% 8%
More than 8 Hours 9% 10% 10% 6% 10% 9%
Table 31: Duration of internet usage during weekends
Sample Base 3,209 2,029 1,235 308 204 8,250
30 to 60 Minutes 16% 12% 16% 17% 15% 15%
1-2 Hours 32% 30% 30% 26% 33% 30%
2-5 Hours 24% 28% 24% 24% 18% 25%
5-8 Hours 9% 12% 11% 10% 16% 10%
More than 8 Hours 9% 10% 12% 11% 8% 10%
Table 32: Duration of PC usage from home
Sample Base 2,487 1,684 893 251 140 6,408
30 to 60 Minutes 22% 19% 17% 17% 25% 20%
1-2 Hours 39% 36% 37% 33% 33% 37%
2-5 Hours 18% 25% 22% 34% 21% 22%
5-8 Hours 7% 5% 9% 5% 7% 7%
More than 8 Hours 5% 6% 7% 4% 6% 6%
124
Table 33: Duration of PC usage from office
Sample Base 3,160 1,830 1,148 268 189 7,765
30 to 60 Minutes 7% 8% 6% 8% 12% 7%
1-2 Hours 12% 17% 16% 21% 28% 15%
2-5 Hours 21% 21% 20% 20% 18% 21%
5-8 Hours 31% 26% 29% 23% 27% 29%
More than 8 Hours 26% 23% 23% 20% 14% 24%
Table 34: Time spent by internet users on watching TV
Sample Base 3,508 2,320 1,389 362 225 9,187
30 to 60 Minutes 29% 27% 29% 23% 27% 28%
1-2 Hours 44% 41% 43% 45% 41% 43%
2-5 Hours 11% 14% 13% 13% 12% 12%
5-8 Hours 1% 0.9% 1% 1% 1% 1%
More than 8 Hours 0.5% 0.2% 0.6% 0.3% 2% 0.5%
Table 35: Time spent by internet users on reading newspaper
Sample Base 3,573 2,357 1,427 367 230 9,394
30 to 60 Minutes 41% 42% 44% 39% 37% 41%
1-2 Hours 11% 12% 12% 8% 13% 11%
2-5 Hours 0.7% 1% 0.4% 1% 0.5% 0.8%
5-8 Hours 0.1% 0.2% 0.1% 0.3% 0.4% 0.1%
More than 8 Hours 0.1% 0.1% 0.1% 0.4% 0.8% 0.1%
125
Table 36: Time spent by internet users on listening to radio
Sample Base 2,430 1,575 1,025 242 155 6,367
30 to 60 Minutes 28% 26% 24% 26% 30% 27%
1-2 Hours 18% 20% 21% 21% 28% 19%
2-5 Hours 5% 6% 7% 7% 6% 6%
5-8 Hours 1% 2% 2% 0.7% 2% 2%
More than 8 Hours 1% 3% 2% 1% 2% 2%
Table 37: Professional activities

Sample Base 3,942 2,605 1,573 403 265 10,387
Job Search 100% 100% 100% 100% 100% 100%
Emailing - work related 89% 85% 86% 79% 82% 86%
Instant messaging 66% 71% 68% 78% 82% 70%
Search work related info 58% 52% 51% 45% 42% 54%
Check business travel info. 33% 28% 30% 36% 39% 32%
Check business/Financial news 34% 30% 33% 26% 23% 32%
Business/prof. networking 30% 27% 27% 21% 26% 28%
Look for Seminar/workshops 26% 25% 28% 19% 27% 26%
None of the Above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
126
Table 38: Personal activities

Sample Base 3,942 2,605 1,573 403 265 10,387
Emailing - personal 93% 90% 89% 84% 86% 90%
Check news 68% 68% 67% 79% 84% 70%
Check Sports 66% 68% 68% 79% 81% 68%
Chatting 60% 66% 64% 59% 59% 62%
Matrimonial search 59% 62% 59% 70% 73% 61%
Dating/Friendship 58% 61% 59% 69% 74% 60%
Astrology 52% 54% 53% 72% 74% 55%
Social networking/communities 50% 53% 50% 69% 69% 53%
Search for product information 47% 45% 45% 38% 33% 45%
Check personal travel info. 50% 41% 42% 37% 49% 45%
Share pictures 40% 46% 41% 34% 41% 42%
Check hobby related info 34% 34% 33% 26% 30% 33%
Check health & lifestyle info 31% 32% 35% 29% 35% 32%
Check cinema content 28% 31% 31% 28% 31% 30%
None of the above 0.3% 0.3% 0.3% 2% 0.8% 0.4%
Table 39: Downloading activities

Sample Base 3,942 2,605 1,573 403 265 10,387
Music 65% 69% 68% 76% 81% 68%
Online games 60% 63% 61% 76% 79% 63%
Mobile contents 56% 62% 60% 73% 77% 60%
Educational / Learning material 53% 56% 55% 75% 75% 57%
Screensavers/wallpapers 43% 53% 51% 44% 53% 48%
Movies 28% 35% 31% 34% 31% 32%
Adult content 17% 19% 20% 21% 26% 19%
None of the above 11% 8% 9% 5% 6% 9%
127
Table 40: E-commerce related activities

Sample Base 3,910 2,559 1,551 400 262 10,263
E-greetings 63% 64% 61% 58% 55% 62%
Check financial info 54% 54% 53% 70% 69% 55%
Check real estate info 46% 46% 44% 66% 68% 48%
Net banking 40% 30% 32% 25% 24% 34%
Book train tickets 34% 30% 30% 21% 38% 31%
Buy non-travel products 30% 24% 23% 19% 19% 26%
Online bill payment 29% 22% 23% 21% 24% 25%
Book air tickets 30% 20% 22% 24% 18% 24%
Net telephony 13% 15% 16% 12% 17% 14%
Online stock trading 18% 12% 13% 9% 10% 14%
Book hotels 8% 9% 10% 11% 11% 9%
None of these 9% 9% 10% 8% 9% 9%
Table 41: Online shopping
Online Shopping Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Searched only 39% 49% 48% 55% 52% 45%
Both searched and bought 53% 41% 42% 36% 39% 46%
Neither searched nor bought 8% 10% 9% 9% 9% 9%
Table 42: Response to online marketing stimulus
Response Naukri Monster Timesjobs Google Yahoo All Job Users

Sample Base 3,161 2,037 1,226 303 180 8,130
Clicked a banner ad 50% 49% 46% 49% 39% 48%
Participated in an online contest 47% 44% 43% 42% 24% 44%
Clicked a sponsored search ad 38% 39% 38% 37% 29% 37%
Bid/Bought in an Online auction 24% 24% 24% 22% 21% 24%
Bought in a special promotion / deal 22% 23% 22% 17% 20% 22%
Clicked a product/service e-mailer 16% 15% 15% 12% 10% 15%
None of the above 23% 27% 27% 24% 32% 26%
128
Table 43: Blogging activities

Sample Base 3,942 2,605 1,573 403 265 10,387
Check / read blogs at least once a week 24% 25% 26% 25% 31% 25%
Check / read blogs less than once a week 5% 4% 4% 4% 2% 4%
Comment on blog post at least once a week 10% 11% 11% 11% 13% 11%
Comment on blog post less than once a week 3% 3% 3% 3% 4% 3%
Have a blog site of my own 7% 7% 6% 8% 11% 7%
None of the above 68% 67% 65% 68% 62% 67%
Table 44: Member of an online community

Sample Base 3,942 2,605 1,573 403 265 10,387
Not-members 60% 55% 59% 53% 57% 57%
Members 41% 45% 41% 47% 43% 43%
129
Table 45: Membership by type of online community

Sample Base 3,942 2,605 1,573 403 265 10,387
Not a member of any online community 60% 55% 59% 53% 57% 57%
Alumni & Schools 8% 6% 7% 7% 3% 7%
Computers & Internet 5% 7% 6% 7% 5% 6%
Romance & Relationships 4% 6% 5% 6% 3% 5%
Business / Professional community 4% 3% 3% 1% 7% 3%
Music 3% 2% 3% 2% 3% 3%
Games 2% 3% 3% 2% 3% 3%
Schools & Education 2% 4% 2% 3% 3% 3%
Individuals 2% 2% 2% 2% 0.9% 2%
Arts & Entertainment 2% 2% 2% 3% 2% 2%
Cultures & Community 2% 1% 2% 3% 3% 2%
Company 2% 2% 2% 1% 1% 2%
Religion & Beliefs 1% 0.8% 0.3% 0.3% 2% 0.9%
Travel 1% 0.6% 0.5% 0.6% 2% 0.9%
Health, Wellness & Fitness 0.6% 0.8% 0.6% 2% 0.1% 0.7%
Science & History 0.7% 0.9% 0.4% 1% 0.6% 0.7%
Automotive 0.6% 0.9% 0.1% 0.2% 0.4% 0.6%
Family & Home 0.5% 0.7% 0.8% 0.5% 2% 0.6%
Fashion & Beauty 0.6% 0.5% 0.4% 0.3% 2% 0.5%
Countries & Regional 0.4% 0.5% 0.3% 0.7% 0.0% 0.4%
Hobbies & Crafts 0.5% 0.4% 0.3% 0.4% 0.3% 0.4%
Recreation & Sports 0.1% 0.3% 0.2% 2% 0.7% 0.3%
Cities & Neighborhoods 0.2% 0.1% 0.2% 0.0% 0.6% 0.2%
Gay, Lesbian & Bi 0.2% 0.2% 0.1% 0.0% 0.1% 0.2%
Government & Politics 0.1% 0.1% 0.3% 0.5% 0.0% 0.2%
Pets & Animals 0.1% 0.3% 0.4% 0.5% 0.0% 0.2%
Food, Drink & Wine 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Table 46: Usage of other language websites

Sample Base 3,942 2,605 1,573 403 265 10,387
Use other language websites 13% 12% 14% 18% 17% 13%
Use only English websites 87% 88% 86% 82% 83% 87%
130
Table 47: Online activities desired in other languages

Sample Base 3,942 2,605 1,573 403 265 10,387
Email 60% 67% 68% 62% 70% 64%
Chatting 45% 51% 52% 50% 58% 48%
Entertainment 44% 48% 49% 46% 48% 47%
Search information 31% 37% 36% 41% 35% 34%
Online news 32% 33% 34% 37% 36% 33%
Online learning / education 30% 35% 31% 35% 32% 33%
Astrology 25% 25% 26% 26% 25% 25%
Online shopping 20% 21% 20% 20% 17% 20%
Travel related information 19% 16% 17% 17% 21% 18%
Matrimony 15% 16% 17% 17% 17% 16%
Blog 12% 13% 13% 10% 11% 13%
Not Interested 21% 20% 18% 15% 11% 19%
Table 48: Problems faced while surfing the internet
Problems Faced Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
Slow website opening 61% 65% 62% 62% 53% 62%
Virus / spyware 55% 49% 49% 50% 35% 52%
Spam / junk mails 56% 47% 48% 46% 34% 50%
Unsolicited ads/pop-ups 49% 44% 43% 41% 24% 45%
Difficult to connect 33% 39% 36% 37% 32% 35%
Lack of response to queries 28% 30% 27% 27% 23% 28%
Cumbersome navigation 13% 13% 15% 13% 7% 13%
Lack of local language content 8% 9% 10% 9% 12% 9%
Never faced any problem 7% 8% 9% 8% 10% 8%
Others 1% 2% 2% 2% 4% 2%
131
Table 49: Top of mind unaided recall - all websites

Sample Base 3,860 2,553 1,548 395 261 10,185
Google 30% 32% 31% 52% 12% 31%
Yahoo 28% 29% 28% 26% 65% 29%
Rediff 13% 9% 10% 5% 7% 11%
Orkut 4% 6% 5% 5% 1% 4%
Gmail 3% 3% 4% 1% 1% 3%
Hotmail 2% 1% 2% 0.1% 1% 2%
Indiatimes 1% 0.6% 1% 0.3% 1% 1%
Contest2win 0.7% 0.3% 0.5% 0.0% 0.0% 0.6%
MSN 0.5% 0.7% 0.4% 0.4% 0.8% 0.5%
Naukri 1% 0.1% 0.1% 0.0% 0.0% 0.5%
Sify 0.5% 0.3% 0.4% 0.4% 0.7% 0.5%
Ebay 0.7% 0.1% 0.3% 0.0% 0.0% 0.4%
Moneycontrol 0.4% 0.2% 0.1% 0.0% 0.0% 0.4%
Wikipedia 0.2% 0.8% 0.0% 0.1% 0.0% 0.4%
Microsoft 0.3% 0.6% 0.3% 0.4% 0.0% 0.4%
Funmaza 0.0% 2% 0.0% 0.0% 0.0% 0.4%
India 0.5% 0.3% 0.3% 0.0% 1% 0.4%
Freshersworld 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%
Nokia 0.2% 0.5% 0.1% 0.0% 0.7% 0.3%
You tube 0.3% 0.1% 1% 0.0% 0.1% 0.3%
Cricinfo 0.0% 0.3% 0.2% 0.0% 0.0% 0.2%
Espnstar 0.1% 0.4% 0.3% 0.2% 0.0% 0.2%
Howstuffworks 0.3% 0.2% 0.2% 0.0% 0.0% 0.2%
ICICIDirect 0.2% 0.1% 0.3% 0.0% 0.0% 0.2%
Monster 0.0% 0.8% 0.0% 0.0% 0.0% 0.2%
NDTV 0.3% 0.1% 0.2% 0.0% 0.0% 0.2%
Raaga 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
Santabanta 0.2% 0.2% 0.3% 0.4% 0.0% 0.2%
Sharekhan 0.6% 0.0% 0.0% 0.0% 0.0% 0.2%
Timesjob 0.1% 0.0% 1% 0.1% 0.0% 0.2%
WWE 0.1% 0.6% 0.0% 0.0% 0.0% 0.2%
Ebizel 0.3% 0.3% 0.1% 0.0% 0.0% 0.2%
India games 0.0% 0.5% 0.3% 0.0% 0.0% 0.2%
Bharatmatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Economictimes 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Hi5 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
Hpindia 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
ICICIbank 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Indiafm 0.1% 0.0% 0.3% 0.0% 0.0% 0.1%
IRCTC 0.0% 0.0% 0.8% 0.0% 0.0% 0.1%
Manoramaonline 0.1% 0.0% 0.0% 1% 0.0% 0.1%
NSEindia 0.0% 0.1% 0.1% 0.0% 0.5% 0.1%
Reliance 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Sony 0.1% 0.2% 0.2% 0.0% 0.0% 0.1%
Timesofindia 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Makemytrip 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Zapak 0.0% 0.1% 0.2% 0.0% 0.4% 0.1%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
132
BBC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
BSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Download 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%
Others 10% 9% 10% 7% 8% 10%
133
Table 50: Most used website - all websites

Sample Base 3,908 2,585 1,561 402 264 10,306
Google 31% 30% 30% 53% 12% 30%
Yahoo 26% 27% 28% 22% 71% 27%
Rediff 13% 11% 11% 5% 3% 12%
Orkut 6% 9% 6% 6% 4% 7%
Gmail 5% 5% 4% 3% 1% 4%
Hotmail 1% 1% 2% 0.7% 1% 1%
Indiatimes 0.7% 0.9% 1% 0.4% 0.5% 0.9%
Naukri 2% 0.2% 0.2% 0.0% 0.0% 0.7%
Wikipedia 0.3% 0.9% 0.5% 4% 0.0% 0.7%
Sify 0.3% 0.4% 0.8% 0.4% 0.0% 0.5%
Moneycontrol 0.6% 0.3% 0.3% 0.1% 0.0% 0.4%
MSN 0.4% 0.2% 0.5% 0.1% 0.1% 0.4%
Ebay 0.4% 0.2% 0.5% 0.0% 0.0% 0.3%
Icicidirect 0.4% 0.2% 0.1% 0.0% 0.1% 0.3%
Contest2win 0.4% 0.4% 0.5% 0.0% 0.0% 0.3%
Download 0.2% 0.0% 0.7% 0.0% 0.0% 0.2%
Icicibank 0.2% 0.4% 0.1% 0.0% 0.0% 0.2%
Monster 0.0% 0.8% 0.1% 0.0% 0.0% 0.2%
Nseindia 0.6% 0.0% 0.1% 0.0% 0.5% 0.2%
Santabanta 0.2% 0.2% 0.1% 0.0% 0.0% 0.2%
Timesjob 0.0% 0.1% 0.7% 0.0% 0.0% 0.2%
WWE 0.0% 0.6% 0.1% 0.0% 0.0% 0.2%
Youtube 0.1% 0.1% 0.5% 0.0% 0.1% 0.2%
Espnstar 0.1% 0.1% 0.2% 0.2% 0.0% 0.1%
Raaga 0.1% 0.1% 0.2% 0.1% 0.0% 0.1%
Sharekhan 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Bseindia 0.1% 0.2% 0.3% 0.0% 0.0% 0.1%
Others 12% 11% 12% 6% 7% 12%
Table 51: Preferred website for emailing

Sample Base 3,942 2,605 1,573 403 265 10,387
Yahoo 49% 55% 49% 58% 83% 52%
Gmail 21% 21% 22% 21% 7% 21%
Rediff 20% 17% 19% 15% 5% 19%
Hotmail 6% 4% 6% 5% 2% 5%
Indiatimes 0.8% 0.7% 1% 0.8% 0.5% 1%
Sify 1% 0.8% 1% 1% 0.4% 1%
Sancharnet/BSNL 1% 0.8% 0.5% 0.0% 2% 0.7%
VSNL 0.4% 0.4% 0.3% 0.0% 2% 0.5%
AOL 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
Lycos 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
134
Table 52: Multiple user shares of email websites

Sample Base 3,942 2,605 1,573 403 265 10,387
Yahoo 89% 92% 88% 87% 94% 90%
Gmail 64% 63% 61% 66% 33% 62%
Rediff 62% 57% 62% 57% 40% 60%
Hotmail 40% 35% 37% 30% 27% 37%
Indiatimes 20% 18% 19% 12% 10% 19%
Sify 13% 16% 12% 11% 10% 14%
Sancharnet/BSNL 7% 6% 7% 8% 9% 8%
VSNL 4% 4% 5% 7% 7% 4%
AOL 3% 3% 3% 2% 3% 3%
Lycos 2% 3% 3% 1% 0.5% 2%
Others 4% 5% 5% 4% 3% 4%
Table 53: No. of email accounts

No. of email a/c Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 3,942 2,605 1,573 403 265 10,387
1 email id 11% 12% 14% 16% 25% 13%
2 email ids 26% 26% 27% 28% 28% 27%
3 email ids 29% 28% 27% 29% 27% 28%
4 email ids 19% 17% 18% 14% 9% 17%
5 or more email ids 15% 16% 15% 12% 12% 15%
Average email ids 3.1 3.1 3 2.9 2.7 3
135
Table 54: Preferred website for mobile content

Sample Base 2,189 1,549 903 291 203 6,125
Yahoo 10% 14% 14% 6% 67% 14%
Rediff 15% 10% 15% 4% 6% 13%
Google 7% 6% 6% 63% 6% 10%
Nokia 9% 11% 7% 3% 5% 9%
Indiatimes 8% 7% 7% 4% 2% 7%
Mobile9 4% 5% 5% 1% 0.0% 4%
Hutch 5% 3% 3% 3% 0.0% 3%
Ringtones 4% 3% 2% 0.2% 0.2% 3%
Airtel 3% 3% 3% 2% 0.4% 3%
Funmaza 2% 3% 4% 0.2% 0.0% 2%
Mobango 2% 3% 2% 1% 0.0% 2%
Sify 2% 1% 1% 3% 3% 2%
Zedge 2% 2% 2% 0.0% 2% 2%
Sonyericsson 0.9% 2% 0.4% 1% 0.3% 1%
Games 0.7% 0.6% 2% 2% 0.1% 0.9%
Santabanta 0.5% 1% 2% 0.0% 0.0% 0.8%
Cooltoad 1% 0.5% 1% 0.2% 0.0% 0.7%
Masti4India 0.9% 0.2% 2% 0.1% 0.0% 0.7%
Mobileringtones 1% 0.6% 0.7% 0.0% 0.0% 0.7%
R World 1% 0.3% 1% 0.0% 0.0% 0.7%
Download 0.9% 0.8% 0.4% 0.0% 0.0% 0.6%
Freeringtones 0.6% 0.9% 0.2% 0.4% 0.0% 0.6%
Tagtag 0.7% 1% 0.3% 0.2% 0.0% 0.6%
Motozone 0.7% 0.3% 2% 0.3% 0.0% 0.6%
Mauj 0.5% 0.2% 0.5% 0.0% 1% 0.5%
MSN 0.3% 0.1% 0.3% 0.3% 0.8% 0.4%
Papuyaar 0.2% 0.7% 0.2% 0.0% 0.0% 0.4%
Samsungmobile 0.1% 1% 0.3% 0.7% 0.0% 0.4%
Zapak 0.5% 0.6% 0.3% 0.0% 0.0% 0.4%
Getjar 0.2% 0.8% 0.4% 0.0% 0.0% 0.4%
Cellebrum 0.2% 0.4% 0.1% 0.0% 0.5% 0.3%
Hungama 0.2% 0.3% 0.3% 0.0% 0.0% 0.3%
Raaga 0.2% 0.1% 0.6% 0.1% 0.0% 0.2%
Idea 0.3% 0.2% 0.5% 0.0% 0.0% 0.2%
BSNL 0.1% 0.1% 0.3% 1% 0.0% 0.2%
Apniisp 0.1% 0.2% 0.2% 0.0% 0.0% 0.2%
Indiafm 0.2% 0.2% 0.1% 0.1% 0.1% 0.1%
Dotsis 0.1% 0.2% 0.1% 0.0% 0.0% 0.1%
Others 14% 16% 14% 5% 6% 14%
136
Table 55: Preferred website for sports

Sample Base 2,458 1,672 959 316 214 6,682
Espnstarsports 33% 33% 29% 9% 7% 29%
Yahoo 9% 10% 11% 10% 76% 12%
Cricinfo 15% 13% 11% 7% 2% 12%
Google 3% 6% 7% 58% 2% 9%
Rediff 9% 6% 7% 3% 3% 8%
Sports 4% 6% 5% 0.8% 1% 5%
Indiatimes 3% 3% 3% 0.6% 1% 3%
NDTV 4% 2% 2% 0.0% 0.7% 2%
Tensports 2% 2% 3% 0.2% 3% 2%
Sify 2% 2% 2% 0.3% 0.0% 2%
Cricketnext 2% 2% 2% 0.7% 0.4% 2%
WWE 2% 2% 2% 2% 0.9% 2%
MSN 1% 2% 0.8% 0.0% 0.4% 1%
BBC Sports 0.8% 0.9% 0.5% 0.3% 0.0% 0.7%
Timesofindia 0.7% 0.6% 2% 0.0% 0.0% 0.7%
DD Sports 0.3% 0.3% 2% 0.0% 0.0% 0.5%
Khel 0.6% 0.5% 0.6% 0.2% 0.0% 0.5%
Iccworldcup 0.6% 0.5% 0.9% 0.0% 0.2% 0.5%
CNN 0.5% 0.3% 1% 0.0% 0.0% 0.5%
Cricbuzz 0.5% 0.2% 0.3% 0.0% 0.0% 0.3%
Zeesports 0.4% 0.2% 0.1% 0.0% 0.0% 0.2%
Others 8% 8% 7% 8% 3% 8%
137
Table 56: Preferred website for travel products

Sample Base 2,386 1,456 851 273 193 6,130
Yatra 17% 18% 22% 14% 4% 16%
Makemytrip 20% 18% 14% 2% 2% 16%
IRCTC 18% 13% 15% 4% 7% 14%
Google 7% 7% 11% 62% 9% 12%
Yahoo 5% 8% 5% 8% 64% 9%
Rediff 4% 5% 4% 0.5% 5% 5%
Indiatimes 3% 3% 2% 0.7% 5% 3%
Travel 2% 3% 3% 0.7% 1% 3%
Travelguru 4% 2% 3% 0.1% 0.1% 2%
Cleartrip 2% 1% 3% 0.0% 0.0% 2%
Airdeccan 3% 1% 0.8% 0.0% 0.2% 2%
Airindia 1% 0.9% 0.1% 1% 0.0% 0.9%
Sify 0.7% 0.1% 1% 0.0% 1% 0.8%
Travel India 0.6% 1% 0.7% 0.0% 0.0% 0.8%
Jetairways 0.5% 0.7% 1% 1% 0.1% 0.7%
MSN 0.3% 0.1% 0.4% 0.0% 0.0% 0.7%
Tours 0.9% 0.6% 0.6% 0.0% 0.0% 0.7%
Rajtravels 0.3% 1% 1% 0.0% 0.0% 0.7%
Goair 0.9% 0.2% 0.1% 0.0% 0.0% 0.4%
Indiatravels 0.3% 0.7% 0.6% 0.0% 0.0% 0.4%
Spicejet 0.4% 0.8% 0.3% 0.2% 0.8% 0.4%
Indianairlines 0.5% 0.3% 0.1% 0.6% 0.0% 0.3%
Incredibleindia 0.3% 0.6% 0.4% 0.0% 0.0% 0.3%
Hotels 0.2% 0.6% 0.5% 0.0% 0.0% 0.3%
Flykingfisher 0.1% 0.6% 0.1% 0.0% 0.0% 0.2%
Travelocity 0.1% 0.0% 0.4% 0.0% 0.0% 0.2%
KSRTC 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%
Sitatours 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
Thomascook 0.1% 0.3% 0.1% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Others 8% 12% 9% 4% 2% 9%
138
Table 57: Preferred website for matrimony

Sample Base 2,304 1,583 922 279 200 6,264
Bharatmatrimony 31% 33% 31% 16% 5% 29%
Shaadi 34% 31% 27% 11% 10% 28%
Google 3% 3% 3% 49% 3% 6%
Jeevansaathi 7% 5% 8% 2% 0.0% 5%
Yahoo 3% 5% 2% 4% 65% 5%
Matrimony 3% 4% 6% 5% 6% 5%
Rediff 3% 1% 2% 2% 4% 3%
Tamilmatrimony 3% 3% 7% 2% 2% 3%
Simplymarry 2% 5% 3% 2% 0.8% 3%
Matrimonial 1% 2% 2% 1% 0.0% 2%
Telugumatrimony 1% 0.6% 2% 0.7% 0.0% 1%
Keralamatrimony 1% 0.7% 2% 0.0% 0.4% 0.9%
Indiamatrimony 2% 1% 0.1% 0.0% 0.2% 0.9%
Indiatimes 0.4% 0.6% 0.4% 0.4% 0.9% 0.8%
MSN 0.2% 0.3% 0.0% 0.0% 0.0% 0.6%
Sify 0.3% 0.1% 1% 0.7% 1% 0.4%
Indianmatrimony 0.3% 0.4% 0.1% 0.2% 0.0% 0.3%
Punjabmatrimony 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
Oriyamatrimony 0.6% 0.1% 0.0% 0.0% 0.0% 0.2%
Bengalimatrimony 0.2% 0.3% 0.3% 0.0% 0.0% 0.2%
Matchmaker 0.1% 0.2% 0.1% 0.0% 0.0% 0.1%
Marathimatrimony 0.2% 0.2% 0.3% 0.0% 0.0% 0.1%
Hindimatrimony 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 4% 3% 3% 4% 2% 4%
139
Table 58: Preferred website for financial news/info

Sample Base 2,084 1,308 751 265 184 5,486
Google 8% 12% 10% 66% 8% 14%
Yahoo 7% 16% 8% 6% 69% 13%
Moneycontrol/CNBC 14% 14% 15% 6% 2% 12%
Rediff 6% 5% 6% 3% 7% 7%
ICICI Direct/ICICI Bank 8% 5% 8% 0.6% 0.2% 6%
Sharekhan 5% 4% 4% 5% 0.0% 4%
Indiatimes 5% 3% 3% 3% 4% 4%
NDTV/NDTVprofit 6% 3% 4% 1% 0.5% 4%
Economictimes 5% 2% 5% 0.0% 0.1% 3%
Stockmarket 2% 4% 3% 1% 0.0% 3%
NSE 2% 0.9% 2% 0.0% 0.0% 2%
Sify 2% 0.6% 2% 3% 0.7% 2%
Financialnews 1% 1% 0.8% 0.0% 2% 1%
Business 1% 2% 1% 0.2% 0.0% 1%
CNN 2% 1% 1% 0.0% 0.1% 1%
MSN 1% 1% 0.8% 2% 0.2% 1%
Timesofindia 1% 1% 2% 0.1% 0.0% 1%
Indiabulls 1% 1% 2% 0.0% 0.0% 1%
Financialexpress 1% 0.4% 2% 0.0% 1% 0.9%
BBC 0.7% 2% 0.1% 0.6% 0.0% 0.9%
Zeebusiness 0.9% 0.5% 1% 0.2% 0.4% 0.7%
Indiainfoline 0.7% 0.3% 2% 0.0% 0.0% 0.6%
Efinancialnews 0.4% 1% 0.9% 0.2% 0.0% 0.6%
HDFC 0.3% 0.8% 0.1% 0.5% 3% 0.5%
Ibnlive 0.8% 0.3% 0.5% 0.0% 0.0% 0.5%
Equitymaster 0.5% 0.6% 0.5% 0.0% 0.0% 0.4%
Kotaksecurities 0.6% 0.4% 0.1% 0.0% 0.0% 0.4%
Manoramaonline 0.1% 0.4% 0.0% 0.0% 0.0% 0.4%
Valueresearch 0.3% 0.5% 0.1% 0.0% 0.0% 0.3%
Reliancemoney 0.3% 0.6% 0.4% 0.0% 0.0% 0.3%
5Paisa 0.3% 0.1% 0.1% 0.0% 0.0% 0.2%
Capitalmarket 0.2% 0.1% 0.4% 0.0% 0.0% 0.2%
Karvey 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%
Others 15% 15% 14% 2% 2% 13%
140
Table 59: Preferred website for cinema

Sample Base 2,193 1,536 888 284 198 6,121
Yahoo 7% 11% 10% 12% 71% 11%
Google 7% 5% 9% 59% 6% 10%
Bollywood 7% 6% 5% 0.8% 1% 5%
PVR Cinemas 6% 5% 6% 2% 0.8% 5%
Rediff 4% 3% 4% 3% 2% 5%
Indiafm 5% 5% 6% 1% 2% 4%
Cinema 5% 3% 4% 0.8% 2% 4%
Movies 4% 4% 3% 0.9% 0.2% 3%
Indiatimes 3% 2% 3% 2% 4% 3%
Santabanta 3% 4% 3% 2% 0.0% 3%
Tamilcinemas 2% 4% 4% 0.1% 0.9% 3%
Sify 3% 3% 2% 0.5% 0.8% 3%
Idlebrain 2% 2% 3% 0.5% 0.6% 2%
Indiaglitz 2% 1% 2% 2% 0.1% 2%
Funcinemas 2% 0.6% 2% 0.1% 0.0% 2%
Raaga 1% 2% 1% 0.0% 0.0% 1%
Zeecinemas 1% 2% 2% 1% 0.0% 1%
Imdb 1% 1% 0.3% 5% 3% 1%
Indiancinema 1% 2% 0.8% 0.2% 1% 1%
Youtube 2% 1% 1% 0.0% 0.2% 1%
Inox 1% 1% 1% 0.4% 0.0% 1%
Adlabs 1% 2% 0.4% 0.0% 0.0% 0.9%
MSN 0.3% 0.8% 0.9% 0.0% 0.1% 0.9%
Thecinema 1% 0.3% 2% 0.1% 0.0% 0.9%
Satyamcinema 0.8% 1% 1% 0.0% 2% 0.9%
Cinemax 1% 0.8% 0.3% 0.0% 0.0% 0.8%
Indya 0.8% 0.7% 0.6% 0.0% 0.0% 0.7%
Teluguone 0.7% 0.8% 1% 0.0% 0.0% 0.7%
Andhravilas 1% 0.2% 0.5% 0.1% 0.0% 0.7%
Filmfare 0.7% 0.6% 1% 0.1% 0.2% 0.6%
Galatta 0.6% 1% 0.2% 0.0% 0.2% 0.6%
Cinesouth 0.4% 1% 0.1% 0.0% 0.0% 0.6%
Hollywood 0.4% 0.7% 0.7% 0.0% 0.0% 0.5%
Timesofindia 0.3% 0.4% 1% 0.0% 0.0% 0.5%
Starmovies 0.1% 0.7% 1% 0.0% 0.0% 0.5%
NDTV 0.3% 0.5% 0.8% 0.0% 0.0% 0.4%
Smashits 0.6% 0.3% 0.2% 0.0% 0.0% 0.4%
Malayalamcinema 0.2% 0.7% 1% 0.0% 0.0% 0.4%
Yashrajfilms 0.2% 0.8% 0.1% 0.0% 0.0% 0.3%
Chitraloka 0.7% 0.1% 0.4% 0.0% 0.0% 0.3%
Sonypictures 0.3% 0.5% 0.0% 0.0% 0.0% 0.2%
Prasad2 0.1% 0.7% 0.0% 0.1% 0.0% 0.2%
Musicindiaonline 0.4% 0.1% 0.0% 0.0% 0.0% 0.2%
Glamsham 0.2% 0.4% 0.2% 0.0% 0.0% 0.2%
Funmala 0.3% 0.2% 0.3% 0.0% 0.0% 0.2%
Others 17% 17% 15% 8% 3% 16%
141
Table 60: Preferred website for online share/stock trading

Sample Base 581 255 162 18 10 1,174
ICICI Direct 39% 38% 29% 16% 29% 36%
Sherkhan 26% 25% 19% 2% 39% 24%
Indiabulls 7% 5% 9% 0.0% 0.0% 7%
5Paisa 2% 7% 4% 7% 0.0% 3%
NSE 4% 1% 5% 0.0% 0.0% 3%
Kotaksecurities 0.9% 4% 5% 9% 2% 3%
Religare 2% 2% 7% 0.0% 0.0% 3%
BSE 3% 3% 1% 0.0% 0.0% 3%
hdfcsec 2% 1% 1% 0.0% 0.0% 2%
Geojit 2% 2% 0.4% 0.0% 8% 2%
Reliancemoney 2% 1% 1% 0.0% 0.0% 2%
Karvy 0.4% 0.1% 2% 0.0% 0.0% 0.5%
Angeltrade 0.3% 0.1% 0.4% 0.0% 0.0% 0.4%
Others 9% 12% 17% 67% 23% 13%
142
Table 61: Preferred website for games

Sample Base 2,212 1,602 904 302 207 6,235
Yahoo 20% 16% 14% 8% 74% 19%
Zapak 17% 19% 18% 15% 8% 16%
Google 7% 8% 6% 52% 6% 10%
Games 8% 6% 9% 3% 2% 7%
Miniclip 5% 4% 5% 3% 0.0% 4%
Rediff 2% 2% 3% 3% 3% 3%
Contest2Win 3% 5% 2% 0.9% 0.0% 3%
Indiagames 2% 3% 2% 0.2% 0.0% 3%
Onlinegames 2% 1% 4% 0.1% 0.0% 2%
MSN 2% 0.6% 0.9% 2% 0.8% 2%
Indiatimes 2% 0.9% 2% 0.1% 0.9% 2%
Easports 1% 2% 1% 0.5% 0.0% 1%
Download 1% 2% 0.8% 0.0% 0.0% 1%
Cricinfo 2% 0.8% 1% 0.1% 0.6% 1%
Sify 1% 0.2% 0.7% 0.1% 3% 0.8%
Freeonlinegames 1% 0.6% 0.6% 0.2% 0.0% 0.7%
Cartoonnetwork 0.3% 0.8% 0.3% 1% 0.1% 0.6%
Freegames 1% 0.5% 0.3% 0.2% 0.0% 0.6%
Games2win 0.7% 0.8% 0.3% 0.0% 0.0% 0.6%
Bigfishgames 0.6% 0.3% 2% 0.3% 0.0% 0.6%
Funmaza 0.4% 0.9% 0.2% 0.0% 0.0% 0.5%
Funtoosh 0.0% 0.2% 2% 0.4% 0.0% 0.5%
Hungama 0.6% 0.4% 0.8% 0.5% 0.0% 0.5%
Gamehouse 0.2% 0.5% 0.0% 0.0% 0.0% 0.4%
Realarcade 0.1% 1% 0.1% 0.0% 0.0% 0.4%
Sports 0.6% 0.3% 0.2% 0.0% 0.0% 0.4%
Stickcricket 0.6% 0.4% 0.3% 0.1% 0.0% 0.4%
Gamesonline 0.5% 0.4% 0.7% 0.2% 0.0% 0.4%
Gamespot 0.1% 0.5% 0.8% 0.0% 0.0% 0.3%
Gamezone 0.2% 0.4% 0.4% 0.0% 0.0% 0.3%
Santabanta 0.4% 0.0% 0.2% 1% 0.0% 0.3%
Playgames 0.3% 0.3% 0.6% 0.2% 0.0% 0.3%
Gamesworld 0.2% 0.3% 0.0% 0.6% 0.0% 0.3%
Toondisneyindia 0.2% 0.2% 0.1% 0.4% 0.0% 0.2%
Arcade 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Others 18% 20% 21% 7% 2% 17%
143
Table 62: Preferred website for online shopping

Sample Base 2,382 1,552 901 281 193 6,290
Ebay 35% 37% 37% 16% 15% 33%
Rediff 28% 23% 23% 8% 13% 24%
Google 4% 8% 6% 51% 5% 9%
Yahoo 5% 7% 4% 5% 61% 8%
Indiatimes 8% 5% 6% 5% 0.6% 6%
Futurebazaar 6% 6% 8% 2% 0.5% 6%
Shopping 2% 4% 3% 1% 0.0% 2%
Sify 2% 0.8% 2% 3% 4% 2%
Indiaplaza 2% 1% 1% 0.0% 0.0% 1%
Onlineshopping 0.8% 1% 0.7% 0.1% 0.0% 1%
Amazon 0.5% 1% 0.7% 5% 0.0% 0.9%
MSN 0.3% 0.1% 0.6% 2% 0.1% 0.8%
Timesofindia 0.2% 0.0% 1% 0.0% 0.0% 0.3%
Others 6% 6% 9% 3% 1% 7%
Table 63: Preferred website for online news

Sample Base 2,688 1,742 1,002 307 225 7,087
Yahoo 9% 15% 11% 15% 67% 14%
NDTV 17% 11% 14% 2% 2% 12%
Rediff 10% 6% 10% 8% 2% 9%
Google 6% 7% 5% 45% 6% 9%
Indiatimes 8% 7% 5% 3% 4% 7%
Aajtak 5% 7% 6% 2% 2% 5%
BBC 4% 7% 5% 2% 0.3% 5%
Timesofindia 4% 3% 7% 0.7% 0.6% 4%
MSN 2% 5% 2% 3% 2% 3%
CNN 4% 3% 3% 3% 0.0% 3%
Manoramaonline 1% 5% 2% 0.6% 0.4% 3%
Ibnlive 3% 2% 3% 0.2% 0.9% 2%
Thehindu 3% 1% 3% 0.3% 2% 2%
Eenadu 3% 1% 2% 0.5% 0.9% 2%
Sify 2% 3% 1% 0.6% 0.2% 2%
Zeenews 2% 1% 2% 1% 5% 2%
Jagran 1% 1% 2% 0.0% 0.0% 1%
CNBC 1% 1% 0.4% 2% 0.0% 1%
Dinamalar 0.7% 2% 0.3% 0.0% 1% 0.8%
Starnews 0.8% 0.6% 1% 1% 0.0% 0.8%
DD News 0.8% 0.9% 0.7% 0.1% 0.0% 0.7%
Hindustantimes 0.5% 0.6% 1% 0.0% 0.7% 0.6%
Times 0.8% 0.3% 1% 0.0% 0.0% 0.6%
TV9 0.8% 0.8% 0.3% 0.9% 0.1% 0.6%
Economictimes 0.7% 0.3% 0.0% 0.3% 0.0% 0.4%
Moneycontrol 0.2% 0.5% 1% 0.4% 0.0% 0.4%
Esakal 0.3% 0.3% 0.3% 0.3% 0.0% 0.3%
Hinduonnet 0.2% 0.1% 0.4% 0.0% 0.0% 0.2%
Midday 0.4% 0.2% 0.0% 0.0% 0.0% 0.2%
Webduniya 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%
Others 9% 6% 9% 8% 3% 8%
144
Table 64: Preferred website for friendship/dating

Sample Base 2,175 1,587 887 278 196 6,110
Orkut 34% 34% 39% 17% 5% 32%
Yahoo 21% 25% 21% 21% 74% 24%
Google 6% 7% 7% 49% 5% 9%
Rediff 8% 4% 7% 2% 7% 7%
Fropper 4% 4% 2% 0.0% 0.1% 3%
Date 3% 3% 3% 0.1% 0.7% 3%
Indiatimes 2% 2% 2% 0.4% 1% 2%
Adultfriendfinder 3% 1% 0.3% 0.1% 0.1% 2%
Friends 1% 3% 1% 0.2% 0.0% 2%
Friendfinder 1% 2% 1% 0.1% 0.3% 2%
Hi5 2% 2% 2% 0.0% 0.0% 2%
Friendship 1% 0.5% 2% 0.6% 0.0% 1%
MSN 0.9% 0.6% 1% 0.9% 1% 1%
Tagged 2% 0.5% 0.9% 0.1% 0.0% 1%
Sify 0.8% 0.3% 0.5% 0.0% 0.0% 0.6%
Batchmates 0.5% 0.4% 0.5% 0.0% 0.0% 0.4%
Desimartini 0.2% 0.5% 0.2% 0.1% 0.0% 0.3%
Match 0.2% 0.0% 0.7% 0.0% 0.0% 0.2%
Friendster 0.3% 0.4% 0.0% 0.0% 0.0% 0.2%
Others 10% 11% 9% 8% 5% 10%
145
Table 65: Preferred website for music

Sample Base 2,467 1,742 999 306 215 6,830
Raaga 27% 22% 21% 18% 5% 22%
Yahoo 8% 12% 8% 9% 61% 11%
Google 4% 6% 6% 50% 8% 8%
Cooltoad 6% 4% 5% 2% 2% 5%
Music 3% 4% 4% 2% 1% 4%
Musicindiaonline 5% 5% 3% 0.3% 1% 4%
Rediff 3% 2% 3% 0.4% 3% 3%
Mp3 3% 3% 2% 0.6% 0.1% 2%
Tamilsongs 2% 3% 2% 0.0% 2% 2%
Smashits 2% 1% 2% 0.0% 0.9% 2%
Mtv 2% 1% 2% 0.0% 0.0% 1%
Youtube 1% 2% 2% 1% 0.0% 1%
Papuyaar 2% 1% 1% 0.3% 0.0% 1%
Indiatimes 1% 0.5% 1% 0.5% 1% 1%
Songs 1% 2% 2% 0.9% 0.0% 1%
Dishant 0.9% 1% 2% 2% 0.0% 1%
Emusic 0.5% 2% 0.1% 2% 0.0% 1%
Apniisp 1% 1% 1% 1% 0.7% 1%
Sify 1% 0.4% 2% 0.0% 0.6% 1%
Bollywoodmusic 0.9% 0.7% 2% 1% 0.0% 0.9%
Indiafm 1% 0.8% 0.6% 0.0% 3% 0.9%
Livewire 1% 1% 0.6% 0.7% 0.0% 0.9%
Pz10 1% 1% 0.9% 0.4% 0.7% 0.9%
Musiconline 0.8% 0.8% 0.7% 0.3% 0.0% 0.8%
Okesite 0.8% 0.7% 1% 2% 0.0% 0.8%
123music 0.6% 1% 0.8% 0.0% 0.0% 0.8%
Bollyfm 0.8% 1% 0.5% 0.0% 0.4% 0.7%
Bollyexpress 0.9% 0.8% 0.8% 0.2% 0.0% 0.7%
Andhravilas 0.8% 0.3% 1% 0.6% 0.1% 0.7%
Indianmusic 0.6% 0.9% 0.6% 0.0% 0.1% 0.6%
MSN 0.5% 0.6% 0.5% 0.0% 2% 0.6%
Funmaza 0.5% 0.7% 1% 0.0% 0.0% 0.6%
Realplayer 0.5% 0.2% 0.5% 1% 0.0% 0.5%
Downloads 0.8% 0.3% 0.6% 0.0% 0.0% 0.5%
Mag4U 0.7% 0.4% 0.0% 0.0% 0.0% 0.4%
Timesmusic 0.1% 0.3% 2% 0.0% 0.0% 0.4%
Telgusongs 0.3% 0.3% 0.3% 0.2% 0.0% 0.4%
Musicmazaa 0.5% 0.2% 0.9% 0.1% 0.9% 0.4%
Itunes 0.4% 0.5% 0.1% 0.7% 2% 0.4%
Tamilmp3world 0.3% 0.3% 0.4% 0.2% 0.0% 0.3%
Radiomirchi 0.2% 0.2% 0.8% 0.0% 0.0% 0.3%
Musicworld 0.3% 0.3% 0.3% 0.0% 0.0% 0.3%
Desimusic 0.2% 0.3% 0.9% 0.0% 0.0% 0.3%
Sonymusic 0.2% 0.1% 0.1% 0.1% 0.4% 0.1%
Desiweb 0.1% 0.2% 0.2% 0.0% 0.0% 0.1%
Others 12% 13% 14% 3% 5% 13%
146
Table 66: Preferred info search engine - local language

Sample Base 1,350 906 498 226 50 3,484
Google 71% 80% 75% 82% 96% 74%
Manoramaonline 2% 1% 3% 3% 0.0% 2%
Guruji 2% 1% 0.8% 6% 0.0% 2%
Webduniya 2% 0.5% 2% 0.0% 0.0% 1%
Khoj 2% 0.8% 2% 0.0% 3% 1%
Eenadu 2% 1% 1% 1% 0.0% 1%
Kerala 0.1% 0.4% 0.3% 0.0% 0.0% 0.9%
Webulagam 1% 0.6% 0.2% 0.1% 0.0% 0.8%
MSN 0.2% 0.0% 0.5% 0.1% 0.0% 0.8%
Chennaionline 1% 0.2% 0.1% 0.2% 0.0% 0.6%
Jagran 0.8% 0.0% 1% 0.2% 0.0% 0.5%
Others 17% 14% 14% 7% 0.8% 15%
Table 67: Preferred website for real estate

Sample Base 1,787 1,144 660 252 176 4,834
Google 11% 14% 16% 73% 14% 18%
Yahoo 10% 15% 13% 12% 67% 14%
Magicbricks 15% 14% 20% 9% 3% 13%
Realestates 11% 12% 9% 1% 1% 11%
99acres 14% 10% 12% 1% 0.6% 10%
Rediff 6% 6% 6% 0.7% 5% 7%
Indiaproperty 6% 8% 3% 0.2% 0.0% 5%
Property 3% 5% 5% 0.2% 0.3% 3%
Indiatimes 2% 2% 2% 1% 3% 2%
Sify 1% 0.5% 2% 0.0% 3% 1%
Sulekha 2% 0.8% 0.6% 0.0% 0.1% 0.8%
MSN 0.5% 0.1% 0.1% 1% 0.2% 0.5%
Manoramaonline 0.2% 0.4% 0.1% 0.0% 0.0% 0.5%
Realtor 0.5% 0.2% 0.1% 0.0% 0.0% 0.4%
Indiabulls 0.2% 0.3% 1% 0.0% 0.0% 0.4%
Chennaionline 0.3% 0.2% 0.0% 0.1% 0.3% 0.4%
NDTV 0.4% 0.8% 0.0% 0.0% 0.0% 0.3%
Keralarealestate 0.0% 0.6% 0.3% 0.0% 0.0% 0.3%
Others 18% 12% 10% 0.9% 0.9% 12%
147
Table 68: Preferred info search engine - English

Sample Base 2,462 1,641 913 284 189 6,489
Google 78% 77% 73% 86% 27% 73%
Yahoo 7% 10% 10% 5% 69% 10%
English 4% 3% 3% 0.2% 0.0% 4%
Rediff 2% 2% 3% 0.9% 2% 3%
Wikipedia 1% 1% 1% 0.9% 0.1% 1%
MSN 0.8% 0.3% 0.6% 4% 1% 1%
Dictionary 1% 0.9% 1% 0.9% 0.0% 1%
Sify 0.5% 0.2% 0.8% 0.0% 0.0% 0.5%
Indiatimes 0.3% 0.3% 0.8% 0.5% 0.1% 0.5%
Altavista 0.2% 0.6% 0.4% 0.0% 0.0% 0.4%
Timesofindia 0.3% 0.1% 1% 0.0% 0.0% 0.3%
BBC 0.4% 0.2% 0.5% 0.0% 0.0% 0.3%
Others 4% 6% 4% 1% 0.3% 5%
Table 69: Preferred website for instant messaging

Sample Base 2,566 1,835 1,005 316 222 7,072
Yahoo 65% 65% 61% 40% 87% 62%
Google Talk 13% 12% 15% 44% 8% 14%
Rediffbol 11% 9% 12% 5% 2% 11%
MSN 5% 5% 4% 4% 1% 5%
Orkut 2% 2% 1% 1% 0.8% 2%
Meebo 1% 2% 1% 5% 0.0% 1%
Skype 0.8% 0.6% 0.4% 0.0% 0.0% 0.6%
Indiatimes 0.4% 0.4% 1% 0.1% 0.0% 0.5%
AIM 0.1% 0.4% 0.3% 0.2% 0.0% 0.3%
Others 2% 4% 4% 1% 2% 3%
148
Table 70: Preferred website for social networking/communities

Sample Base 1,675 1,224 615 255 165 4,521
Orkut 65% 59% 59% 90% 18% 61%
Yahoo 13% 18% 12% 7% 80% 17%
MSN 1% 0.7% 0.9% 0.5% 1% 2%
Friends 0.2% 3% 3% 0.1% 0.0% 1%
Communities 2% 0.4% 2% 0.0% 0.0% 1%
Hi5 1% 0.7% 2% 0.4% 0.0% 0.9%
Myspace 1% 0.7% 0.3% 0.0% 0.0% 0.6%
Tagged 0.6% 0.0% 1% 0.0% 0.0% 0.4%
Fropper 0.7% 0.1% 0.1% 0.0% 0.0% 0.4%
Bharatstudent 0.5% 0.2% 1% 0.0% 0.0% 0.4%
Ryze 0.3% 0.5% 0.2% 0.0% 0.0% 0.3%
Linkedin 0.4% 0.1% 0.6% 0.0% 0.0% 0.3%
Others 14% 18% 18% 3% 0.4% 15%
149
Table 71: Preferred website for astrology

Sample Base 2,058 1,410 801 279 202 5,697
Yahoo 17% 23% 21% 14% 77% 21%
Astrology 22% 20% 18% 4% 2% 19%
Google 8% 10% 8% 61% 7% 12%
Rediff 11% 7% 11% 3% 6% 10%
Indiatimes astrospeak 10% 7% 9% 2% 1% 8%
Sarafreder 1% 7% 4% 0.4% 0.0% 3%
MSN 3% 3% 1% 0.9% 1% 3%
Sify 3% 2% 3% 1% 0.1% 3%
Horoscope 3% 2% 1% 6% 0.0% 2%
Astrolife 2% 1% 4% 0.1% 0.0% 2%
Indianastrology 1% 1% 0.1% 0.0% 1% 0.9%
Astroyogi 1% 0.5% 1% 0.0% 0.0% 0.8%
Astrogyan 1% 0.7% 1% 0.0% 0.0% 0.8%
Webduniya 0.4% 0.4% 0.8% 0.2% 0.6% 0.6%
Timesofindia 0.4% 0.4% 2% 0.0% 0.0% 0.6%
Santabanta 0.7% 0.9% 0.1% 0.0% 0.0% 0.6%
Ivillage 0.9% 0.7% 0.2% 0.0% 0.0% 0.6%
Bejandaruwalla 0.5% 0.5% 1% 0.0% 0.0% 0.6%
Webulagam 0.2% 0.4% 0.1% 2% 0.0% 0.5%
Paramdhaam 1% 0.1% 0.4% 0.0% 0.0% 0.5%
Indya 0.7% 0.8% 0.0% 0.0% 0.0% 0.5%
Astrologyzone 0.4% 0.1% 2% 0.0% 0.0% 0.5%
Astroindia 0.1% 0.7% 0.6% 0.1% 0.7% 0.5%
Manoramaonline 0.1% 0.3% 0.0% 0.0% 0.0% 0.4%
Astrocenter 0.7% 0.4% 0.2% 0.0% 0.0% 0.4%
Tarot 0.4% 0.4% 0.0% 0.1% 0.0% 0.3%
Ganeshaspeaks 0.2% 0.2% 0.3% 0.0% 0.0% 0.3%
Cyberastro 0.7% 0.1% 0.4% 0.0% 0.0% 0.3%
Kundli 0.3% 0.4% 0.0% 0.2% 0.0% 0.2%
Jagran 0.3% 0.2% 0.1% 0.0% 0.0% 0.2%
Astroworld 0.2% 0.4% 0.3% 0.0% 0.0% 0.2%
Others 9% 9% 11% 5% 3% 9%
150
Table 72: Preferred website for online learning/education

Sample Base 2,023 1,413 801 301 203 5,721
Google 31% 31% 31% 74% 23% 33%
Yahoo 6% 11% 10% 6% 67% 11%
Wikipedia 6% 6% 6% 0.7% 0.8% 5%
Rediff 5% 3% 3% 0.5% 2% 4%
Education 5% 2% 5% 1% 0.1% 4%
W3schools 2% 1% 1% 5% 0.3% 2%
Onlinelearning 1% 1% 2% 0.2% 0.0% 2%
IGNOU 2% 2% 1% 0.0% 0.0% 2%
Indiatimes 1% 1% 1% 1% 0.9% 1%
Ebizel 0.7% 2% 1% 0.1% 0.0% 1%
MSN 1% 0.4% 0.8% 0.1% 0.2% 1%
ICFAI 2% 1% 0.9% 0.6% 0.0% 1%
CBSE 0.2% 3% 0.9% 0.4% 0.0% 1%
Onlineeducation 2% 0.7% 0.5% 0.1% 0.0% 0.9%
Microsoft 1% 2% 0.6% 0.0% 0.0% 0.9%
Annauniversity 2% 0.5% 1% 0.0% 0.0% 0.9%
Howstuffworks 0.6% 0.8% 1% 0.0% 0.0% 0.7%
Learning 0.7% 0.6% 0.1% 0.0% 0.0% 0.5%
ICAI 0.4% 0.9% 0.6% 0.0% 0.1% 0.5%
Gurukul 1% 0.2% 0.0% 0.0% 0.0% 0.5%
Freshersworld 0.8% 0.3% 0.4% 0.0% 0.0% 0.5%
Dewsoftoverseas 0.5% 0.5% 0.9% 0.1% 0.0% 0.5%
BBC 0.9% 0.2% 0.4% 0.0% 0.3% 0.5%
Symbiosis 0.6% 0.4% 0.3% 0.0% 0.0% 0.4%
Pubmed 0.8% 0.5% 0.0% 0.0% 0.0% 0.4%
Britishcouncil 0.4% 0.9% 0.0% 0.0% 0.0% 0.4%
Worldwidelearn 0.3% 0.2% 0.6% 0.0% 0.0% 0.3%
English 0.3% 0.1% 0.4% 0.0% 0.0% 0.3%
Answers 0.0% 0.8% 0.1% 0.0% 0.0% 0.3%
NCERT 0.1% 0.2% 0.3% 0.2% 0.0% 0.2%
Mit.edu 0.2% 0.2% 0.2% 0.0% 0.0% 0.2%
Goiit 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%
Others 24% 26% 29% 10% 6% 23%
151
Table 73: Preferred blog sites

Sample Base 567 368 255 76 51 1,591
Google 20% 14% 26% 56% 17% 22%
Yahoo 17% 17% 20% 8% 42% 19%
Blogger 13% 13% 10% 8% 9% 11%
Rediff 13% 9% 6% 12% 2% 11%
Ibibo 7% 11% 16% 4% 17% 10%
Blogspot 14% 8% 12% 2% 0.0% 10%
Tagged 0.5% 9% 0.1% 0.0% 0.0% 3%
Hi5 4% 3% 0.2% 0.0% 0.6% 2%
Indiatimes 2% 2% 0.9% 2% 3% 2%
Debonairblog 1% 2% 2% 1% 0.0% 2%
Mylot 0.9% 2% 0.4% 1% 5% 1%
MSN 2% 0.6% 0.6% 0.1% 4% 1%
Mouthshut 1% 0.5% 2% 0.0% 0.0% 0.9%
Youtube 0.1% 1% 0.9% 4% 0.0% 0.8%
Sulekha 2% 0.3% 0.1% 0.0% 0.0% 0.7%
Myspace 0.2% 1% 0.0% 0.0% 0.0% 0.4%
Fropper 0.5% 0.4% 0.1% 0.0% 0.4% 0.3%
Monster 0.0% 0.9% 0.0% 0.0% 0.0% 0.3%
TimesofIndia 0.6% 0.4% 0.1% 0.0% 0.0% 0.3%
Others 2% 4% 3% 2% 0.4% 2%
152
Table 74: Other language preferred for local language content

Sample Base 443 263 157 37 49 1,119
Tamil 20% 17% 27% 12% 22% 19%
Hindi 18% 21% 19% 13% 42% 19%
Malayalam 13% 13% 10% 32% 3% 15%
Telugu 14% 10% 16% 27% 10% 13%
Marathi 13% 11% 8% 7% 7% 11%
Kannada 5% 14% 5% 4% 3% 7%
Bengali 8% 6% 4% 0.8% 3% 6%
Gujarati 3% 4% 4% 1% 2% 3%
Oriya 2% 1% 0.9% 0.6% 0.0% 1%
Konkani 2% 0.0% 2% 0.0% 0.0% 1%
Urdu 0.2% 1% 1% 1% 0.0% 0.7%
Punjabi 0.0% 0.0% 1% 0.0% 2% 0.5%
Bhojpuri 0.2% 0.0% 0.9% 0.0% 0.0% 0.2%
Bodo 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Assamese 0.1% 0.0% 0.5% 0.0% 0.0% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kanauji 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Maithili 0.0% 0.0% 0.0% 0.9% 1% 0.1%
Manipuri 0.0% 0.1% 0.0% 0.0% 2% 0.1%
Sanskrit 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Tulu 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 1% 1% 3% 2%
153
Table 75: Preferred website for checking local language content

Sample Base 443 263 157 37 49 1,119
Google 7% 11% 12% 40% 13% 12%
Yahoo 4% 12% 6% 2% 50% 9%
Malayalamanorama 6% 12% 6% 2% 4% 8%
Eeandu 10% 7% 8% 0.0% 4% 7%
Marathiworld 4% 4% 5% 2% 1% 4%
Webduniya 5% 2% 11% 2% 0.3% 4%
Tamilcinema 4% 1% 6% 13% 6% 4%
Webulagam 3% 2% 3% 4% 1% 4%
Thinamalar 6% 3% 4% 0.1% 7% 4%
Jagran 3% 4% 4% 0.0% 0.0% 3%
Rediff 0.8% 4% 1% 0.0% 1% 2%
Esakal 2% 3% 3% 3% 0.0% 2%
Dainikjagran 2% 2% 1% 4% 0.0% 2%
Anandabazaar 3% 1% 0.7% 0.2% 0.0% 1%
Kannadaaudio 3% 0.1% 0.2% 0.3% 0.0% 1%
Keralakaumudi 0.1% 0.1% 3% 10% 0.0% 1%
Gujratsamachar 2% 0.3% 3% 0.0% 0.0% 1%
Kumudam 1% 4% 0.0% 0.0% 0.0% 1%
Banglalive 2% 1% 0.2% 0.0% 2% 1%
Matrubhumi 3% 0.0% 0.0% 0.0% 0.0% 1%
bbchindi 1% 1% 0.2% 0.0% 0.0% 0.8%
Amarujala 1% 0.2% 2% 0.0% 0.0% 0.7%
Deepika 1% 1% 0.0% 0.0% 0.0% 0.7%
Dinakaran 1% 1% 0.2% 0.0% 0.6% 0.7%
Sakal 0.4% 0.8% 0.3% 0.0% 0.0% 0.7%
Thatskannada 1% 0.8% 0.0% 0.0% 0.0% 0.7%
Epatra 0.1% 2% 0.0% 0.0% 2% 0.6%
Bhaskar 1% 0.4% 0.0% 0.0% 0.0% 0.5%
Dailythanthi 0.1% 0.1% 0.8% 0.0% 0.0% 0.3%
Vaartha 0.5% 0.3% 0.4% 0.0% 0.0% 0.3%
Maharashtratimes 0.5% 0.0% 0.0% 0.0% 0.0% 0.2%
Others 23% 19% 20% 19% 8% 19%
154
Table 76: Most preferred TV channel

Sample Base 3,536 2,348 1,412 363 233 9,316
Star Plus 11% 14% 10% 9% 17% 12%
Discovery 7% 7% 9% 4% 5% 7%
Sun TV 5% 4% 7% 4% 8% 5%
Aajtak 6% 4% 7% 2% 3% 5%
NDTV 5% 4% 4% 5% 2% 5%
HBO 4% 5% 3% 4% 3% 4%
Sony 4% 5% 2% 4% 6% 4%
Star Movies 3% 4% 3% 5% 2% 3%
Zee TV 3% 3% 3% 3% 6% 3%
M TV 3% 3% 3% 8% 5% 3%
Ten Sports 3% 4% 3% 3% 4% 3%
Star One 3% 3% 3% 3% 4% 3%
ESPN 2% 2% 4% 1% 1% 3%
CNBC 3% 2% 3% 0.5% 0.5% 2%
DD 1 2% 2% 2% 2% 0.4% 2%
National Geographic 2% 2% 2% 8% 0.8% 2%
CNN IBN 2% 2% 2% 1% 0.2% 2%
Asianet 1% 1% 2% 5% 3% 2%
TV 9 1% 2% 2% 0.5% 2% 1%
E TV 1% 0.8% 1% 5% 2% 1%
Star World 2% 1% 0.7% 0.4% 0.7% 1%
Cartoon Network 1% 1% 0.7% 0.8% 0.8% 1%
AXN 0.9% 0.9% 1% 0.4% 2% 1%
Gemini 0.7% 0.9% 1% 2% 1% 1%
Sab TV 1% 1% 1% 0.8% 0.2% 1%
Sun Music 1% 1% 0.8% 0.7% 0.2% 1%
Pogo 0.9% 1% 0.6% 0.8% 3% 0.9%
Star News 1% 1% 0.5% 0.6% 0.2% 0.9%
Travel & Living 0.8% 0.7% 0.7% 2% 1% 0.9%
Vijaya TV 0.5% 0.9% 1% 0.0% 0.0% 0.8%
Animal Planet 0.6% 1% 0.3% 0.2% 0.2% 0.7%
BBC 0.6% 0.9% 0.3% 0.5% 1% 0.7%
Star Sports 1% 0.6% 0.7% 0.2% 0.1% 0.7%
Zoom 0.9% 0.5% 0.6% 0.6% 2% 0.7%
F TV 0.5% 0.5% 0.5% 0.4% 2% 0.6%
Set Max 0.3% 0.8% 0.5% 2% 0.1% 0.6%
Surya TV 0.9% 1% 0.0% 0.0% 0.0% 0.6%
Zee Cinema 0.6% 0.4% 0.6% 0.5% 0.2% 0.6%
Disney Channel 0.4% 0.5% 1% 0.4% 0.1% 0.5%
History Channel 0.4% 0.5% 0.5% 0.0% 3% 0.5%
NDTV Profit 0.6% 0.4% 1% 0.0% 0.0% 0.5%
Any Music Channel 0.4% 0.4% 0.5% 1% 0.1% 0.4%
Any Sports Channel 0.4% 0.5% 0.0% 0.0% 1% 0.4%
Etv Kannada 0.8% 0.2% 0.3% 0.1% 0.0% 0.4%
India TV 0.5% 0.4% 0.4% 0.0% 0.0% 0.4%
Maa TV 0.2% 0.1% 0.4% 0.1% 0.7% 0.4%
Sahara One 0.3% 0.5% 0.7% 0.1% 0.0% 0.4%
SS Music 0.1% 0.1% 2% 0.9% 0.2% 0.4%
V Channel 0.5% 0.1% 0.5% 0.8% 0.0% 0.4%
NDTV24*7 0.5% 0.2% 0.4% 0.0% 0.0% 0.4%
155
Times Now 0.2% 0.6% 1% 0.0% 0.0% 0.4%
Aawaz 0.4% 0.0% 0.4% 0.4% 0.7% 0.3%
Any News Channel 0.3% 0.3% 0.1% 0.2% 0.0% 0.3%
Dd News 0.3% 0.1% 0.1% 0.0% 2% 0.3%
Star Gold 0.4% 0.3% 0.4% 0.1% 0.1% 0.3%
Udaya TV 0.3% 0.3% 0.3% 0.1% 0.1% 0.3%
Vh1 0.3% 0.6% 0.1% 0.3% 0.0% 0.3%
Zee Marathi 0.3% 0.2% 0.4% 0.0% 1% 0.3%
Zee Music 0.1% 0.6% 0.5% 0.2% 0.0% 0.3%
Zee News 0.5% 0.1% 0.2% 0.3% 1% 0.3%
ETC 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Headlines Today 0.1% 0.3% 0.2% 0.0% 0.0% 0.2%
Kairali TV 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%
MH1 0.1% 0.3% 0.1% 0.0% 0.8% 0.2%
Jetix 0.4% 0.1% 0.0% 0.0% 0.8% 0.2%
Ibnlive 0.3% 0.2% 0.3% 0.0% 0.0% 0.2%
Alfa Marathi 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Animax 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Any Movie Channel 0.2% 0.1% 0.1% 0.0% 0.0% 0.1%
B4U 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Etv Bangla 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Etv Marathi 0.1% 0.2% 0.1% 0.0% 0.0% 0.1%
God 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Jaya TV 0.0% 0.0% 0.4% 0.0% 0.2% 0.1%
Raj TV 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Star Anand 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
Teja TV 0.2% 0.0% 0.0% 0.2% 0.0% 0.1%
Zee Business 0.0% 0.2% 0.4% 0.0% 0.0% 0.1%
Zee Café 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Star Utsav 0.1% 0.0% 0.3% 0.4% 0.1% 0.1%
Hungama TV 0.0% 0.1% 0.3% 0.4% 0.0% 0.1%
India Vision 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Local 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Kiran TV 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Hall Mark 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.1% 0.0% 0.0% 0.3% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 1% 0.8% 2% 0.1% 1%
156
Table 77: Most preferred newspaper

Sample Base 3,570 2,357 1,427 350 236 9,362
The Times of India 37% 33% 39% 31% 28% 35%
The Hindu 18% 19% 20% 26% 15% 19%
The Hindustan Times 6% 6% 5% 6% 10% 6%
Deccan Chronicle 2% 5% 5% 6% 5% 4%
Eenadu 4% 1% 3% 2% 0.1% 3%
Indian Express 3% 3% 2% 0.3% 3% 3%
Dainik Bhaskar 3% 2% 2% 2% 4% 2%
The Telegraph 2% 2% 3% 2% 1% 2%
Malyalam Manorama 1% 3% 0.8% 4% 0.6% 2%
The Economic Times 3% 2% 1% 2% 0.4% 2%
Dainik Jagran 2% 2% 2% 0.4% 7% 2%
The Tribune 2% 1% 0.8% 4% 4% 2%
Deccan Herald 1% 2% 0.3% 2% 0.5% 1%
Mid Day 2% 0.9% 1% 0.8% 3% 1%
Gujrat Samachar 1% 0.9% 2% 2% 1% 1%
Vijay Karnataka 0.9% 2% 0.5% 0.3% 0.0% 1%
DNA 1% 1% 0.8% 0.3% 1% 1%
Anand Bazar Patrika 0.8% 1% 1% 0.4% 0.3% 0.9%
Dinamalar 1% 1% 1% 0.0% 1% 0.9%
Daily Thanthi 0.7% 0.9% 0.4% 0.6% 2% 0.8%
Mumbai Mirror 0.7% 1% 0.7% 0.8% 0.4% 0.8%
Lokmat 0.3% 0.4% 0.7% 2% 0.0% 0.6%
Mathrubhumi 0.6% 1% 0.3% 0.0% 2% 0.6%
Amar Ujala 0.4% 0.8% 0.2% 0.6% 0.1% 0.5%
Rajasthan Patrika 0.6% 0.4% 0.2% 0.3% 0.8% 0.5%
Sakal 0.4% 0.6% 1% 0.1% 1% 0.5%
Dinakaran 0.4% 0.2% 0.9% 0.0% 0.3% 0.4%
Divya Bhaskar 0.4% 0.3% 0.9% 0.0% 0.3% 0.4%
Loksatta 0.2% 0.3% 0.2% 0.5% 2% 0.4%
Sandesh 0.6% 0.2% 0.2% 0.3% 1% 0.4%
Nav Hindi Times 0.1% 0.6% 0.6% 0.5% 0.0% 0.4%
Business Line 0.3% 0.5% 0.0% 0.0% 0.0% 0.3%
Punjab Kesari 0.3% 0.5% 0.0% 0.1% 0.0% 0.3%
The Statesman 0.2% 0.5% 0.0% 0.3% 0.4% 0.3%
Vijaya Times 0.6% 0.2% 0.1% 0.0% 0.0% 0.3%
Hitvada 0.2% 0.2% 0.1% 0.4% 0.0% 0.2%
Maharashtra Times 0.3% 0.1% 0.4% 0.1% 0.1% 0.2%
Nav Bharat Times 0.3% 0.3% 0.1% 0.2% 0.2% 0.2%
Prajavani 0.0% 0.6% 0.1% 0.0% 0.0% 0.2%
Vartha 0.1% 0.2% 0.6% 0.0% 0.0% 0.2%
Nai Dunia 0.0% 0.2% 0.7% 0.3% 0.0% 0.2%
Andhra Jyoti 0.0% 0.2% 0.0% 0.0% 0.8% 0.1%
Business Standard 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Dharitri 0.2% 0.0% 0.1% 0.0% 0.0% 0.1%
157
Dinamani 0.0% 0.0% 0.2% 0.0% 0.9% 0.1%
Gulf News 0.0% 0.0% 0.0% 2% 0.0% 0.1%
Prabhat Khabar 0.1% 0.0% 0.0% 0.0% 0.6% 0.1%
Saamna 0.0% 0.2% 0.0% 0.0% 0.2% 0.1%
Samaj 0.2% 0.2% 0.0% 0.1% 0.0% 0.1%
Sambad 0.0% 0.3% 0.1% 0.0% 0.0% 0.1%
Kannada praba 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Udayavani 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Pratidin (Local) 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bangalore Times 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Kerala Kaumudi 0.0% 0.0% 0.3% 0.2% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mumbai Samachar 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Pudhari 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Mint 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 0.5% 0.7% 0.6% 0.1% 0.8% 0.6%
158
Table 78: Most preferred magazine

Sample Base 3,090 2,018 1,178 285 190 7,940
India Today 24% 21% 27% 24% 24% 24%
Reader's Digest 6% 6% 4% 5% 12% 6%
The Week 5% 5% 5% 5% 6% 5%
Sports Star 4% 4% 5% 2% 1% 4%
Femina 4% 4% 6% 3% 6% 4%
Outlook 5% 3% 5% 5% 2% 4%
Digit 2% 5% 2% 2% 0.4% 3%
Business World 4% 2% 3% 2% 0.5% 3%
Film Fare 2% 3% 3% 2% 4% 3%
Women's Era 3% 2% 0.4% 1% 2% 2%
Business Today 2% 2% 2% 0.9% 1% 2%
Swathi 2% 1% 3% 0.2% 2% 2%
Autocar India 1% 1% 0.8% 7% 2% 2%
Chip 1% 2% 1% 3% 0.0% 2%
Star Dust 2% 2% 0.7% 2% 3% 2%
Vanita 1% 2% 0.5% 2% 0.0% 1%
Ananda Vikatan 1% 1% 0.4% 0.3% 1% 1%
Electronics For You 1% 0.8% 1% 0.2% 0.4% 1%
Competition Success Review 0.8% 1% 0.7% 0.2% 2% 1%
Kumudham 0.8% 1% 1% 0.2% 2% 1%
Cosmopolitan 1% 0.4% 1% 0.7% 0.0% 0.8%
Fortune India 2% 0.3% 0.5% 0.0% 0.0% 0.8%
Wisdom 0.2% 2% 0.2% 3% 0.0% 0.8%
Business India 0.5% 1% 0.5% 4% 0.7% 0.7%
Computers Today 0.6% 0.6% 0.5% 2% 3% 0.7%
Cricket Samrat 0.5% 0.6% 0.4% 0.0% 0.1% 0.7%
Grihshobha 0.8% 0.6% 0.7% 0.5% 1% 0.7%
India Times 0.6% 0.8% 0.7% 0.9% 0.5% 0.7%
PC Quest 1% 0.3% 0.2% 0.9% 0.0% 0.7%
Business & Economy 0.7% 0.4% 0.9% 1% 1% 0.6%
Health 0.8% 0.5% 0.2% 0.8% 0.0% 0.6%
Overdrive 0.4% 0.9% 0.2% 0.0% 0.0% 0.6%
Science Reporter 0.5% 0.5% 0.7% 0.8% 2% 0.6%
Time 0.3% 0.8% 2% 0.0% 0.0% 0.6%
Chitralekha 0.6% 0.2% 0.5% 2% 0.3% 0.5%
Meri Saheli 0.3% 0.6% 0.3% 0.4% 0.9% 0.5%
National Geographic 0.6% 0.3% 0.7% 0.0% 0.0% 0.5%
Business Week 0.4% 0.3% 0.8% 0.0% 0.3% 0.4%
Gladrags 0.3% 0.8% 0.3% 0.0% 0.0% 0.4%
Outlook Money 0.3% 0.3% 0.8% 0.8% 0.0% 0.4%
Today 0.2% 0.5% 0.6% 0.0% 2% 0.4%
Brunch 0.2% 0.0% 0.5% 0.5% 2% 0.3%
Dalal Street 0.3% 0.2% 0.8% 0.0% 0.0% 0.3%
Good House Keeping 0.4% 0.2% 0.0% 0.5% 0.4% 0.3%
Inside Outside 0.5% 0.2% 0.1% 0.9% 0.1% 0.3%
Manorama 0.1% 0.0% 0.4% 0.6% 0.0% 0.3%
Playboy 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%
Safari 0.3% 0.1% 0.7% 0.0% 0.0% 0.3%
Sananda 0.3% 0.0% 0.5% 0.0% 0.5% 0.3%
Sudha 0.4% 0.1% 0.1% 0.0% 0.1% 0.3%
159
PC World 0.2% 0.5% 0.3% 0.0% 0.0% 0.3%
Aha Zindagi 0.2% 0.1% 0.2% 0.3% 0.1% 0.2%
Anandamela 0.0% 0.0% 0.2% 0.1% 0.4% 0.2%
Aval Vikatan 0.2% 0.1% 0.6% 0.0% 0.0% 0.2%
Cineblitz 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
Data Quest 0.2% 0.1% 0.3% 0.0% 0.0% 0.2%
Debonair 0.4% 0.3% 0.0% 0.1% 0.0% 0.2%
Desh 0.3% 0.3% 0.3% 0.1% 0.0% 0.2%
Linux For You 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
Sarita 0.2% 0.0% 0.0% 0.0% 3% 0.2%
Taranga 0.2% 0.0% 0.1% 0.0% 0.0% 0.2%
Animation Reporter 0.3% 0.2% 0.0% 0.0% 0.0% 0.2%
Bikes 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Abhiyan 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Anandalok 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Better Photography 0.0% 0.0% 0.0% 1% 0.0% 0.1%
Buzz 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Capital Market 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Champak 0.0% 0.1% 0.0% 0.6% 0.0% 0.1%
Chronicle 0.2% 0.2% 0.1% 0.0% 0.0% 0.1%
Deccan Chronicle 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.2% 0.0% 0.1% 0.0% 0.1%
Elle 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Frontline 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Grihlakshmi 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Junior Vikatan 0.1% 0.3% 0.1% 0.3% 0.0% 0.1%
Lokprabha 0.0% 0.2% 0.1% 0.1% 1% 0.1%
Mathrubhumi 0.0% 0.2% 0.0% 0.0% 0.1% 0.1%
Maxim 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Saras Salil 0.1% 0.0% 0.2% 0.0% 0.8% 0.1%
Savvy 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Society 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
The Economist 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Graphiti 0.0% 0.2% 0.1% 0.0% 0.0% 0.1%
Living Digital 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Saptahik Bartaman 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Money life 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
Chandamama 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%
Andra Jyoti 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%
Auto World 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
Auto India 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Saptahik Sakal 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Top Gear 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%
Sakhi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nirogadhaam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Automobiles 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Business Standard 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 5% 8% 8% 11% 10% 7%
160
Table 79: Most preferred radio channel
Radio Channel Naukri Monster Timesjobs Google Yahoo All Job Users
Sample Base 2,464 1,613 1,002 206 138 6,318
Radio Mirchi 40% 36% 47% 41% 21% 39%
Red FM 12% 13% 11% 16% 18% 12%
AIR 11% 11% 8% 8% 9% 11%
Radio City 11% 11% 9% 9% 8% 10%
Suryan FM 6% 6% 6% 7% 17% 6%
Big FM 6% 5% 7% 2% 3% 5%
AIR FM GOLD 4% 5% 4% 5% 14% 5%
AIR FM RAINBOW 3% 5% 3% 4% 1% 4%
Fever FM 3% 2% 3% 2% 2% 3%
World Space 1% 2% 2% 2% 2% 2%
BBC 0.6% 2% 0.4% 2% 2% 1%
Go FM 0.7% 1% 0.4% 2% 0.0% 0.9%
Power FM 0.8% 1% 0.2% 0.5% 0.3% 0.8%
Amar FM 0.1% 0.1% 0.1% 0.0% 0.0% 0.2%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 1% 0.7% 0.2% 2% 1%
161
Table 80: Top of mind recall for brands
Sample Base 3,871 2,536 1,532 389 252 10,112
Nokia 8% 9% 8% 9% 13% 8%
Sony 8% 8% 7% 7% 8% 8%
Tata 5% 5% 5% 4% 4% 5%
LG 4% 5% 5% 3% 3% 4%
Reliance 3% 3% 3% 4% 3% 3%
Colgate 3% 3% 3% 2% 1% 3%
HLL 3% 2% 3% 0.7% 5% 3%
Nike 3% 3% 3% 3% 5% 3%
Samsung 2% 2% 3% 2% 2% 2%
Pepsi 2% 2% 1% 2% 2% 2%
Microsoft 2% 2% 3% 0.3% 2% 2%
Adidas 1% 1% 2% 7% 0.9% 2%
Reebok 2% 1% 2% 1% 2% 2%
Coca Cola 2% 1% 1% 0.7% 0.9% 1%
HP 0.9% 3% 0.9% 0.6% 0.8% 1%
Maruti 2% 1% 1% 0.9% 2% 1%
Philips 1% 2% 1% 1% 3% 1%
Godrej 2% 0.9% 1% 1% 0.9% 1%
Hero Honda 1% 1% 1% 0.4% 1% 1%
Bajaj 1% 2% 1% 0.5% 1% 1%
Google 1% 1% 2% 0.9% 0.7% 1%
Airtel 1% 2% 1% 0.8% 0.2% 1%
Honda 1% 0.6% 0.8% 2% 0.0% 1%
Levis 1% 1% 1% 0.4% 0.6% 1%
Raymonds 1% 0.9% 0.7% 0.6% 1% 1%
IBM 1% 0.8% 0.6% 0.5% 0.5% 0.9%
Intel 0.6% 0.8% 1% 2% 0.7% 0.8%
Lakme 1% 0.8% 0.5% 0.2% 0.4% 0.8%
Onida 0.8% 1% 0.6% 0.3% 0.0% 0.8%
Sony Ericsson 0.5% 0.7% 1% 0.9% 0.7% 0.7%
Videocon 0.5% 0.8% 0.7% 0.5% 0.0% 0.7%
Wipro 0.7% 0.8% 0.4% 1% 0.4% 0.7%
Cadbury 0.5% 0.5% 1% 0.5% 1% 0.6%
Compaq 0.4% 1% 0.3% 0.4% 0.4% 0.6%
HCL 0.5% 0.6% 0.4% 2% 0.2% 0.6%
Lee 0.6% 0.6% 0.4% 0.2% 0.8% 0.6%
Amul 0.6% 0.5% 0.3% 0.8% 0.9% 0.5%
BPL 0.5% 0.8% 0.3% 0.3% 0.7% 0.5%
Britannia 0.5% 0.3% 0.8% 0.9% 0.7% 0.5%
Mercedes 0.5% 0.6% 0.8% 0.0% 0.0% 0.5%
Nestle 0.5% 0.5% 0.4% 1% 0.4% 0.5%
Peter England 0.6% 0.2% 0.6% 0.0% 0.5% 0.5%
Surf 0.5% 0.7% 0.2% 1% 0.0% 0.5%
BSNL 0.3% 0.4% 0.5% 0.2% 0.0% 0.4%
Dell 0.3% 0.3% 0.5% 0.4% 0.0% 0.4%
162
Johnson & Johnson 0.4% 0.2% 0.3% 0.0% 0.0% 0.4%
Kingfisher 0.2% 0.3% 0.1% 0.1% 0.7% 0.4%
Motorola 0.3% 0.7% 0.4% 0.0% 0.0% 0.4%
Titan 0.4% 0.6% 0.3% 0.0% 0.6% 0.4%
Whirlpool 0.3% 0.5% 0.9% 0.0% 1% 0.4%
Apple 0.2% 0.6% 0.3% 0.3% 0.5% 0.4%
Canon 0.1% 0.2% 0.1% 4% 0.3% 0.3%
Dabur 0.3% 0.4% 0.2% 0.1% 0.0% 0.3%
Garnier 0.4% 0.3% 0.2% 0.5% 0.8% 0.3%
Hutch 0.5% 0.1% 0.4% 0.1% 0.0% 0.3%
Hyundai 0.5% 0.2% 0.3% 0.3% 0.0% 0.3%
ITC 0.2% 0.3% 0.3% 0.2% 0.0% 0.3%
Pantaloon 0.4% 0.1% 0.3% 0.0% 2% 0.3%
Ponds 0.2% 0.2% 0.4% 0.1% 0.9% 0.3%
Provogue 0.5% 0.4% 0.3% 0.0% 0.0% 0.3%
Toyota 0.2% 0.3% 0.6% 0.6% 0.0% 0.3%
Yamaha 0.3% 0.5% 0.2% 1% 0.0% 0.3%
Allen Solly 0.1% 0.2% 0.2% 0.0% 0.0% 0.2%
Amway 0.2% 0.2% 0.1% 0.0% 0.0% 0.2%
Arrow 0.2% 0.1% 0.1% 0.0% 0.0% 0.2%
Bata 0.3% 0.2% 0.3% 0.3% 0.9% 0.2%
BMW 0.2% 0.3% 0.1% 0.0% 0.0% 0.2%
Brooke Bond 0.2% 0.0% 0.1% 2% 0.0% 0.2%
Dettol 0.3% 0.1% 0.1% 0.2% 0.0% 0.2%
Hamam 0.4% 0.0% 0.0% 0.1% 0.0% 0.2%
Horlicks 0.1% 0.3% 0.1% 0.1% 0.8% 0.2%
ICICI 0.3% 0.3% 0.1% 0.0% 0.0% 0.2%
Infosys 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%
John Players 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%
L`Oreal 0.1% 0.3% 0.2% 0.5% 0.0% 0.2%
Lenovo 0.4% 0.2% 0.2% 0.3% 0.0% 0.2%
Lifebuoy 0.2% 0.1% 0.3% 1% 0.0% 0.2%
Louis Phillip 0.4% 0.0% 0.2% 0.0% 0.0% 0.2%
Suzuki 0.1% 0.2% 0.3% 0.1% 0.0% 0.2%
Nirma 0.2% 0.0% 0.2% 0.3% 0.3% 0.2%
Park Avenue 0.3% 0.1% 0.0% 0.1% 0.3% 0.2%
Parle 0.2% 0.2% 0.4% 0.0% 0.2% 0.2%
Pepe 0.2% 0.1% 0.2% 0.4% 0.4% 0.2%
Pepsodent 0.3% 0.1% 0.2% 0.0% 1% 0.2%
Revlon 0.3% 0.1% 0.1% 0.0% 0.0% 0.2%
Spykar 0.0% 0.3% 0.2% 0.3% 0.3% 0.2%
Thums Up 0.1% 0.2% 0.3% 0.0% 0.0% 0.2%
Times of India 0.2% 0.2% 0.2% 0.0% 0.0% 0.2%
TVS 0.2% 0.3% 0.1% 0.0% 0.0% 0.2%
Wills 0.1% 0.0% 0.1% 0.0% 0.4% 0.2%
Woodland 0.2% 0.2% 0.2% 0.7% 0.0% 0.2%
163
Close Up 0.0% 0.2% 0.1% 0.0% 0.9% 0.1%
Denim 0.0% 0.1% 0.1% 0.2% 0.0% 0.1%
Fair & Lovely 0.2% 0.1% 0.2% 0.1% 0.0% 0.1%
Ferrari 0.0% 0.3% 0.1% 0.0% 0.0% 0.1%
Fevicol 0.0% 0.1% 0.1% 0.0% 0.5% 0.1%
Ford 0.1% 0.1% 0.2% 0.1% 0.0% 0.1%
Gillette 0.1% 0.1% 0.1% 0.0% 0.7% 0.1%
Gold Flake 0.0% 0.4% 0.0% 0.2% 0.0% 0.1%
Honda City 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
IFB 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
ISI 0.1% 0.1% 0.2% 1% 0.0% 0.1%
Killer 0.1% 0.2% 0.1% 0.2% 0.0% 0.1%
Kodak 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Koutons 0.1% 0.2% 0.1% 0.1% 0.0% 0.1%
LIC 0.1% 0.0% 0.1% 0.2% 0.0% 0.1%
Lux 0.0% 0.0% 0.2% 0.3% 0.5% 0.1%
Maggi 0.1% 0.1% 0.0% 0.7% 0.0% 0.1%
Mahindra & Mahindra 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Mcdonald 0.1% 0.0% 0.1% 0.0% 0.3% 0.1%
MRF 0.0% 0.1% 0.0% 0.3% 0.0% 0.1%
Nescafe 0.1% 0.2% 0.0% 0.0% 0.4% 0.1%
P&G 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Panasonic 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Ray Ban 0.0% 0.2% 0.0% 0.2% 0.0% 0.1%
Red Label 0.1% 0.0% 0.0% 0.4% 0.0% 0.1%
Rediff 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
Rin 0.1% 0.0% 0.1% 0.1% 0.0% 0.1%
Santro 0.3% 0.0% 0.1% 0.0% 0.0% 0.1%
Siemens 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Sify 0.0% 0.1% 0.1% 0.1% 0.4% 0.1%
Skoda 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Tata Indicom 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
VIP 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Yahoo 0.1% 0.1% 0.1% 0.2% 0.0% 0.1%
Zodiac 0.1% 0.1% 0.2% 0.0% 0.0% 0.1%
Acer 0.2% 0.0% 0.0% 0.2% 0.0% 0.1%
Axe 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
L&T 0.1% 0.2% 0.1% 0.0% 0.0% 0.1%
Ranbaxy 0.0% 0.0% 0.1% 0.1% 0.0% 0.1%
Sahara 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Sansui 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
TCS 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Armani 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Chevrolet 0.1% 0.0% 0.0% 0.2% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
164
Gucci 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%
Parker 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Pears 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Rolex 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
SBI 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Scorpio 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Taj 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.1% 0.0% 0.0% 0.0% 0.2% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.0% 0.1% 0.1% 0.0% 0.0% 0.0%
Van Huesen 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Versace 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Voltas 0.1% 0.0% 0.0% 0.0% 0.2% 0.0%
VSNL 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Idea 0.0% 0.0% 0.1% 0.2% 0.0% 0.0%
Lays 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%
HSBC 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Satyam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Others 10% 12% 13% 11% 13% 12%
165
Appendix
166
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
167
Table 83: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 3
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
3
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
168
Table 84: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 4 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
4
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
169
Index: Charts
Chart 1: Occupational status of online job searchers............................... 13
Chart 2: Earning status in the family of the online job searchers ................ 14
Chart 3: Functional background of online job searchers ........................... 14
Chart 4: Highest level of education among the of online job searchers ......... 15
Chart 5: Age profile of online job searchers ......................................... 15
Chart 6: Online job searchers by city-market size classification ................. 16
Chart 7: Regional distribution of online job searchers ............................. 16
Chart 8: Years of net usage experience among online job searchers ............ 17
Chart 9: Place of accessing the internet by online job searchers ................ 17
Chart 10: Response to online marketing stimuli ..................................... 20
Chart 11: Online buying among online job searchers ............................... 21
Chart 12: Gender breakup............................................................... 31
Chart 13: Age group distribution ....................................................... 32
Chart 14: City class - by population size .............................................. 33
Chart 15: City class - by market size .................................................. 34
Chart 16: Region-wise break-ups....................................................... 36
Chart 17: Socio economic classification............................................... 38
Chart 18: Highest educational qualification.......................................... 39
Chart 19: Occupational break up....................................................... 40
Chart 20: Function / field of occupation ............................................. 41
Chart 21: Head of the household....................................................... 42
Chart 22: Monthly family income ...................................................... 43
Chart 23: Most expensive vehicle owned by the household........................ 44
Chart 24: Ownership of credit cards (individually).................................. 45
Chart 25: Current loan liabilities....................................................... 47
Chart 26: Years of experience in using internet ..................................... 48
Chart 27: Place of accessing internet ................................................. 49
Chart 28: Type of internet connection at home ..................................... 50
Chart 29: Type of internet connection at office..................................... 51
Chart 30: Service provider subscribed to at home .................................. 52
Chart 31: Service provider subscribed to at office .................................. 53
Chart 32: Frequency of accessing internet from home ............................. 54
Chart 33: Frequency of accessing internet from office............................. 55
Chart 34: Time of the day accessing internet from home ......................... 56
Chart 35: Time of the day accessing internet from office ......................... 57
Chart 36: Duration of PC usage from home........................................... 58
Chart 37: Duration of internet usage from home.................................... 59
Chart 38: Duration of PC usage from office .......................................... 60
Chart 39: Duration of internet usage from office ................................... 61
Chart 40: Time spent by internet users on watching TV ........................... 62
Chart 41: Time spent by internet users on reading newspaper ................... 63
Chart 42: Time spent by internet users on listening to radio ..................... 64
Chart 43: Professional activities ....................................................... 67
Chart 44: Personal activities............................................................ 68
Chart 45: Downloading activities....................................................... 69
Chart 46: E-commerce related activities ............................................. 70
Chart 47: Online shopping............................................................... 71
Chart 48: Response to online marketing stimulus ................................... 72
Chart 49: Blogging activities ............................................................ 73
Chart 50: Member of an online community........................................... 74
Chart 51: Problems faced while surfing the internet ............................... 78
Chart 52: Multiple user shares of email websites ................................... 80
Chart 53: Number of email accounts and average per capita email ids ......... 81
170
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ................................................................ 31
Chart 2: Age group distribution ........................................................ 32
Chart 3: City class - by market size.................................................... 34
Chart 4: Region-wise break-ups ........................................................ 36
Chart 5: Socio economic classification ................................................ 38
Chart 6: Highest educational qualification ........................................... 39
Chart 7: Occupational break up ........................................................ 40
Chart 8: Head of the household ........................................................ 42
Chart 9: Monthly family income ........................................................ 43
Chart 10: Most expensive vehicle owned by the household........................ 44
Chart 11: Ownership of credit cards (individually).................................. 45
Chart 12: Years of experience in using internet ..................................... 48
Chart 13: Place of accessing internet ................................................. 49
Chart 14: Type of internet connection at home ..................................... 50
Chart 15: Type of internet connection at office..................................... 51
Chart 16: Service provider subscribed to at home .................................. 52
Chart 17: Service provider subscribed to at office .................................. 53
Chart 18: Frequency of accessing internet from home ............................. 54
Chart 19: Frequency of accessing internet from office............................. 55
Chart 20: Time of the day accessing internet from home ......................... 56
Chart 21: Time of the day accessing internet from office ......................... 57
Chart 22: Duration of PC usage from home........................................... 58
Chart 23: Duration of internet usage from home.................................... 59
Chart 24: Duration of PC usage from office .......................................... 60
Chart 25: Duration of internet usage from office ................................... 61
Chart 26: Time spent by internet users on watching TV ........................... 62
Chart 27: Time spent by internet users on reading newspaper ................... 63
Chart 28: Time spent by internet users on listening to radio ..................... 64
Chart 29: Professional activities ....................................................... 67
Chart 30: Personal activities............................................................ 68
Chart 31: Downloading activities....................................................... 69
Chart 32: E-commerce related activities ............................................. 70
Chart 33: Online shopping............................................................... 71
Chart 34: Response to online marketing stimulus ................................... 72
Chart 35: Multiple user shares of email websites ................................... 80
Chart 36: Number of email accounts and average per capita email ids ......... 81
171
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Popular online activities among all net users (Top 10) .................. 12
Table 3: Preferred websites for job search .......................................... 13
Table 4: Online activities undertaken ‘relatively’ more by online job searchers
.............................................................................................. 19
Table 5: Top 10 most popular online activities among online job searchers.... 19
Table 6: Comparative evaluation of the Top 5 job search websites on selected
attributes .................................................................................. 22
Table 7: Popularity of various internet activities ................................... 29
Table 8: Job search ...................................................................... 30
Table 9: Top 10 cities .................................................................... 35
Table 10: Preferred language of reading ............................................. 37
Table 11: Household asset ownership ................................................. 46
Table 12: Popularity of various internet activities .................................. 65
Table 13: Membership by type of online community ............................... 75
Table 14: Most used local language websites (other than English) ............... 76
Table 15: Online activities desired in other languages ............................. 77
Table 16: Preferred websites - emailing .............................................. 79
Table 17: Top of mind unaided recall - all websites ................................ 82
Table 18: Most used website - all websites........................................... 83
Table 19: Info search (English) ......................................................... 84
Table 20: Info search (local language) ................................................ 85
Table 21: Booking travel tickets ....................................................... 86
Table 22: Online shopping (other than travel tickets).............................. 87
Table 23: Online news ................................................................... 88
Table 24: Financial news & info (rates, quotes, etc.) .............................. 89
Table 25: Online share trading ......................................................... 90
Table 26: Real estate info............................................................... 91
Table 27: Matrimonial search........................................................... 92
Table 28: Dating/friendship search.................................................... 93
Table 29: Social networking/communities ........................................... 94
Table 30: Online gaming................................................................. 95
Table 31: Download mobile content................................................... 96
Table 32: Preferred instant messaging applications ................................ 97
Table 33: Download music .............................................................. 98
Table 34: Sports content ................................................................ 99
Table 35: Cinema content.............................................................. 100
Table 36: Most used local language websites (other than English) .............. 101
Table 37: Preferred blog sites ......................................................... 102
Table 38: Preferred astrology website ............................................... 103
Table 39: Preferred online learning / education website......................... 104
Table 40: Favorite TV channels ....................................................... 105
Table 41: Favorite newspapers ........................................................ 106
Table 42: Favorite magazines ......................................................... 107
Table 43: Favorite radio channels .................................................... 108
Table 44: TOM recall for brands....................................................... 109
172
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 111
Table 2: Age group distribution ....................................................... 111
Table 3: City class - by population size .............................................. 112
Table 4: City class - by market size .................................................. 112
Table 5: City wise distribution ........................................................ 113
Table 6: Region-wise break-ups ....................................................... 114
Table 7: Preferred language of reading .............................................. 115
Table 8: Socio economic classification ............................................... 115
Table 9: Highest educational qualification .......................................... 116
Table 10: Occupational break up ..................................................... 116
Table 11: Function / field of occupation ............................................ 116
Table 12: Head of the household ..................................................... 117
Table 13: Monthly family income ..................................................... 117
Table 14: Most expensive vehicle owned by the household ...................... 117
Table 15: Ownership of credit cards (individually)................................. 118
Table 16: Household asset ownership ................................................ 119
Table 17: Current loan liabilities...................................................... 119
Table 18: Years of experience in using internet.................................... 120
Table 19: Place of accessing internet ................................................ 120
Table 20: Type of internet connection at home .................................... 120
Table 21: Type of internet connection at office ................................... 121
Table 22: Service provider subscribed to at home ................................. 121
Table 23: Service provider subscribed to at office................................. 121
Table 24: Frequency of accessing internet from home ............................ 122
Table 25: Frequency of accessing internet from office ........................... 122
Table 26: Time of the day accessing internet from home ........................ 122
Table 27: Time of the day accessing internet from office ........................ 123
Table 28: Duration of internet usage from home................................... 123
Table 29: Duration of internet usage from office .................................. 123
Table 30: Duration of internet usage during weekdays............................ 124
Table 31: Duration of internet usage during weekends ........................... 124
Table 32: Duration of PC usage from home ......................................... 124
Table 33: Duration of PC usage from office ......................................... 125
Table 34: Time spent by internet users on watching TV .......................... 125
Table 35: Time spent by internet users on reading newspaper .................. 125
Table 36: Time spent by internet users on listening to radio .................... 126
Table 37: Professional activities ...................................................... 126
Table 38: Personal activities........................................................... 127
Table 39: Downloading activities ..................................................... 127
Table 40: E-commerce related activities ............................................ 128
Table 41: Online shopping.............................................................. 128
Table 42: Response to online marketing stimulus .................................. 128
Table 43: Blogging activities ........................................................... 129
Table 44: Member of an online community ......................................... 129
Table 45: Membership by type of online community .............................. 130
Table 46: Usage of other language websites ........................................ 130
Table 47: Online activities desired in other languages ............................ 131
Table 48: Problems faced while surfing the internet .............................. 131
Table 49: Top of mind unaided recall - all websites ............................... 132
Table 50: Most used website - all websites.......................................... 134
Table 51: Preferred website for emailing ........................................... 134
Table 52: Multiple user shares of email websites .................................. 135
Table 53: No. of email accounts ...................................................... 135
Table 54: Preferred website for mobile content ................................... 136
Table 55: Preferred website for sports .............................................. 137
Table 56: Preferred website for travel products ................................... 138
173
Table 57: Preferred website for matrimony......................................... 139
Table 58: Preferred website for financial news/info .............................. 140
Table 59: Preferred website for cinema ............................................. 141
Table 60: Preferred website for online share/stock trading...................... 142
Table 61: Preferred website for games .............................................. 143
Table 62: Preferred website for online shopping................................... 144
Table 63: Preferred website for online news ....................................... 144
Table 64: Preferred website for friendship/dating ................................ 145
Table 65: Preferred website for music ............................................... 146
Table 66: Preferred info search engine - local language .......................... 147
Table 67: Preferred website for real estate......................................... 147
Table 68: Preferred info search engine - English ................................... 148
Table 69: Preferred website for instant messaging ................................ 148
Table 70: Preferred website for social networking/communities ............... 149
Table 71: Preferred website for astrology........................................... 150
Table 72: Preferred website for online learning/education ...................... 151
Table 73: Preferred blog sites ......................................................... 152
Table 74: Other language preferred for local language content................. 153
Table 75: Preferred website for checking local language content .............. 154
Table 76: Most preferred TV channel................................................. 155
Table 77: Most preferred newspaper ................................................. 157
Table 78: Most preferred magazine................................................... 159
Table 79: Most preferred radio channel ............................................. 161
Table 80: Top of mind recall for brands ............................................. 162
Table 82: City type classification by market size .................................. 167
Table 83: City type by population size vs. market size............................ 168
Table 84: Socio economic classification (SEC) grid................................. 169
174
175
176

JuxtConsult India Online 2007 Online Job Search Report

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India Online 2007

Online Job Search

India Online 2007

Online Job Search

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 110

Appendix ................................................................ 166

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The land survey

attractiveness of the incentive prize offered for filling the survey,

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

While two-thirds of job searchers are looking for a ‘change’ in job,

Online job searchers come form ‘diverse’ functional and educational

Online job searchers are predominantly 'young’ males coming

Online job searchers show ‘average’ socio-economic profile but are

Online job search is a highly evolved ‘branded’ category. 90% of

Monster improves its popularity, but Naukri still continues to lead

Naukri job searchers are the ‘best-off’ socio-economically as well as

Monster improves its popularity, but naukri still continues to

Table 3: Preferred websites for job search

On the whole, only about 1 in 10 online job searchers still visits a

While two-thirds of job searchers are looking for a ‘change’ in

Chart 1: Occupational status of online job searchers

Naukri M onster Timesjobs Google Yahoo All Job

Chart 2: Earning status in the family of the online job searchers

Current Year Head of the HH Not head of the HH

Naukri M onster Timesjobs Google Yahoo All Job

In terms of their functional background, only about 1 in 5 online job

Chart 3: Functional background of online job searchers

Current Year IT/SW M ARCOM Finance Others

Naukri M onster Timesjobs Google Yahoo All Job

Though coming from ‘diverse’ functional backgrounds in their

has a ‘professional’ educational qualification of graduate or post

Chart 4: Highest level of education among the of online job searchers

Naukri M onster Timesjobs Google Yahoo All Job

Online job searchers are predominantly 'young’ males coming

Chart 5: Age profile of online job searchers

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

Naukri M onster Timesjobs Google Yahoo All Job

Chart 6: Online job searchers by city-market size classification

Current Year M etro Urban uptowns Emerging Towns Others