A S H L E Y E I N S PA H R & E L I B R U M BAU G H
WAY F I N D I N G
C ON CE PT
This waynding system focuses on KCAIs energetic, active and artistic spirit through dynamically shaped signage, based on a triangular-shaped grid system.
C ON CE PT
energetic
active
artistic spirit
This waynding system focuses on KCAIs energetic, active and artistic spirit through dynamically shaped signage, based on a triangular-shaped grid system.
GRID
This grid system gives each sign an interesting, organized structure, but allows for each sign to be individual and unique from the rest. [click]
GRID
This grid system gives each sign an interesting, organized structure, but allows for each sign to be individual and unique from the rest. [click]
GRID
The signs have an overlapping, origami-like structure that alludes to our unique students evolving and transforming through their school years here.
GRID
Integrated into the signs are 3" glass panel etched with multiple smaller triangular shapes, lined with LED lights that are sensor-activated at night. This suggests at the signage being incomplete, or a work in progress, as both the students and their art are always growing.
C OL OR S
The colors for the back panels are the two darker hues, while the front panels are the two lighter hues of each. This helps give each sign even more depth. The purple is applied to exterior waynding signs, that way easily recognizable to visitors, the pink to the building labels, and the orange to the interior. This gradual shift from purple to orange represents the maturing of students at KCAI and to creative professionals.
T YPE FA C E
Aa
Sunday, February 24, 2013
Geogrotesque the typeface used for all waynding for easily readable type. For labels and headers, all caps are used. Sentence case is used for smaller, directional signage (as seen on main sign).
MA T E R IA LS
The signage is composed of 3" coated painted metal panels, with the white areas cut out with fogged white glass that appears white in the daytime and illuminates at night.
LO C A TI O N
This map shows carefullyconsideredthe placement of signage based on the viewers line of movement and sight, directional signs anddecisionpoints, and identication signs to conrm arrival.
M A I N WA L K WAY
MA I N
WELCOME
P Main Street 43rd Street
Walnut Street
44th Street P
Warwick Boulevard
Admissions
P
Oak Street
This is the rst direction sign visitors will view upon arrival. Its height and bold colors make it easy to spot, even at night.
MA I N
as seen here. the white type is made up of fogged glass that is sensor-activated at night. The triangles light up as well, making the sign easily recognizable in the dark.
MA I N
6" 3"
45" 18"
18"
WELCOME
P Main Street 43rd Street
Walnut Street
44th Street P
Warwick Boulevard
Admissions
P
Oak Street
96"
36"
3"
From the side, youll see that the 3 inch metal plates exist on two separate planes. When coming from the base, they stand alone. At the top theyre connected by a thin piece of metal. Painted metal poles raise the sign 3 inches off the ground.
PA R KI NG
48"
3"
This visitor parking sign is also easily viewable from the main entrance.
BU I LDI N G
6" 3"
42" 24"
12"
The exterior building sign shifts to our secondary color, pink. These signs are also easily recognizable on the face of each building, pointing towards the entrance..
I NT E R I OR
Epperson Auditorium
3"
Epperson Auditorium
12"
Business Oces
3"
54"
Inside, directional signage now becomes orange, and helps the visitor to locate the path to their destination.
R O OM
24" 12"
EPPERSON AUDITORIUM
bold and bright signage makes the entrance easy to locate and identify, continuing the origami-like structure.
E NT R A NC E
The entrance signage introduces the entire color palette, showcasing KCAIs energy, active and artistic spirit in its dynamic form.
E NT R A NC E
153"
36"
3"
located directly beside the main entrance of campus, the sign reiterates the concept of progress, transformation and growth of the students during their time at KCAI.