MILKMAN FROM MANCHAR'S CHEESY PLANS

MUMBAI, MAY 15: Parag Milk Foods, the owner of dairy brands such as Gowardhan and Go, is all set to create a white flood with dairy parlours across the country. By January next, it hopes to open 150 milk, cheese and yoghurt outlets, through the franchise route. Mr Devendra Shah, Parag's Managing Director and Founder, said, The idea of opening these cheese and yoghurt parlours is to promote the brand and its visibility in the Indian market. The outlets will store all our cheese products along with lassi, ghee and flavoured milk. These are franchise outlets, so our investment would be insignificant, he said. The dairy parlous will also educate people on the origin, making and varieties of cheese. He added that the company will be launching more natural and seasonal fruit flavoured yoghurt and lassi (sweetened butter-milk). Parag has already launched chocolate flavoured cheese in tubes for kids. The company, located in Manchar near Pune, was founded in 1992 and houses Asia's largest cheese plant with an output capacity of 40 tonnes a day. It has over 3,500 Holstein and Jersey cows. Known as the Milkman from Manchar, Mr Shah has been able to carve a niche for himself in the growing cheese market in India. Players in this market include Britannia and Amul. The company has grown from Rs 80-crore to Rs 1,000-crore in just two decades.

Projects Being Implemented by PCDF

Home >>Projects SAGHAN MINI DAIRY PROJECT(SMDP):

The SMDP , a project financed by the Government of India's RASHTRIYA KRISHI VIKAS YOJNA, is an ambitious programme of employment generation through induction of high milk yielding milch animals. This project, in additon to providing a Govt. incentive subsidy, helps the farmers to avail loans from banks/institutions for purchase of 2/4/8/10 high breed milch animals, and thereby establish many "mini dairies " at the village level. The Village Dairy Cooperative Societies provide a ready market for the increased milk production of these mini dairies . The Mini Dairies have played a significant role in generating direct and indirect employment and /or enhancing income generation in rural areas of the State. The successful implementation of the project has been possible due to the continued support of State and Central Government , and associated Banks. MAHILA DAIRY PROJECT (MDP) The MDP is a project financed by Government of india's Support to Training and Employment Programme for Women. The objective of the project is to empower rural women. develop leadership qualities in them and to make them self reliant. It aims to do this by setting up exclusive Women Dairy Societies in villages , whereby the women of the village are given ability enhancing training so that they can associate themselves with Dairy for a separate source of income generation and / or income enhancement . The project aims to remove gender bias and bring about social and economic independence to the rural women

HMEDABAD, FEB. 11:

Leading dairy products maker Parag Milk Foods Pvt Ltd, which manufactures milk products under Go' and Gowardhan' brands, plans to double cow milk procurement from 10 lakh litres a day to 20 lakh litres in the next five years, a company official said today. After launching a new product, shredded cheese, Mr Rahul Akkara, Vice-President (Marketing), told reporters here that the company will also increase its branding spend from Rs 15 crore last year to Rs 20 crore this year. Apart from appointing women chefs to conduct live workshops for brand awareness, the company will also use social networking sites such as Facebook and Twitter to promote its brands.
MARKET SIZE

The market size of cheese in India has increased three-fold to 21,000 tonnes a year in the 2002-2010 period and is expected to go up to 34,000 MTPA by 2015, thanks to increasing popularity of fast food, which uses cheese. The shredded cheese will feature a zip-lock packaging available in 150gm pack, with an MRP of Rs 85. Go Cheese will be available in different varieties for various uses. Parag Milk currently has a capacity to process 15 lakh litres of milk daily at its two facilities at Manchar, Pune, in Maharashtra, and Palamner, Chittoor district, Andhra Pradesh. At Manchar, it owns 3,500 cows in a 22-acre area and produces 40 tonnes of cheese daily.