DRAFT
Version 1.0
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DISCOVERY
Explore the given global trends and map
them to the local context by collecting visible
and hidden cues from the culture.
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BEHIND GOOD
PRODUCTS
Shift from products creation to
experiences creation
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PEOPLE & EXPERIENCES
From concept to creation
COLORS AND
MATERIALS
ENHANCEMENTS
’PRODUCT’
SERVICES AND
APPLICATIONS
PEOPLE & NEEDS
IDENTITIES
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SOURCES OF
INSPIRATION
A holistic, interdisciplinary approach seeking
information from multiple perspectives and
sources
Trend research & cultural analysis
Observation & visual evidence
Informed Intuition
Lifestyles & subcultures
Informant Networks & Expert interviews
Ethnography
Scenarios
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TRENDS
Future tendencies – assumptions about
progress, development or evolution of a
certain thing.
Mega trends Change waves which can change the world we live in. New realities to which we
will have to adapt ourselves.
Dynamic motivations which will modify the value system, the moral and ways
Societal trends of thinking and behaving. These are ways of adapting ourselves to mega trends.
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TOOLS AND INFORMED MEGA SOCIETAL CONSUMER & DESIGN COLORS &
TREND
INTUITION ARE NEEDED TRENDS LIFESTYLE
TRENDS
TRENDS MATERIALS
TRENDS
FOR PROVIDING
KNOWLEDGE AND decades 10 years 5 years 6 months to 3 years
INSIGHT
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10
EXPERIENCE LED DESIGN
Local manifestations
Global trends
People & Segments
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EXPERIENCE
LED DESIGN
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ONLY PLANET 2007
Influential Societal Trends
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The combinations of trends create the right mix to be applied to
an innovative solution.
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SEEKING OPTIMISM
There has been a global rise in hope and optimism.
People are becoming more conscious about what they
buy, and morals and ethics are becoming important
especially among youth.
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GENUINE EXPERIENCES
More people are inspired by learning and the ability to
have a personal impact. Genuine and meaningful stories
are vital for differentiating experiences
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CULTURAL FLOWS
The phenomena of new cultural from different
countries will bring the next waves of new
lifestyle trends and aspirations.
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CONVENIENCE
People expect technology products to bring back
convenience – providing joy and support,
personal experience & enabling more than ever.
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WELLBEING
People are looking for well-being and balance
everywhere. Many people are suffering from obesity
and stress related diseases in developed countries,
whereas same time many people are suffering lack of
proper nutriment.
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GENDER SHIFT
More women are embracing technology as part of their
social and work lives. Products must increasingly
combine performance and style and take into account
elements and values of both genders.
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ART MEETS TECHNOLOGY
The convergence of science, art and design are crucial
when creating and introducing new tech innovations.
They bring technologies closer to human senses and
provide deeper meaning
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SECURE & PRIVATE
Consumers are trying to find the middle ground between
privacy and security as they face increasing pressures to
give up some privacy in exchange for security and
convenience
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NEW HOMES
After the out-going decade of the 90s, the home is
starting to replace the street as a place to gather, debate,
chill and network. The concept of ‘being at home’ is
extending to other contexts
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SOCIAL MEDIA
Social media tools are creating more personalized and
context based social architectures that change how
people interact.
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DO IT YOURSELF
TOP PRO-AM ACTIVITIES
1. Gardening
2. DIY/Home improvement
3. Sports
Users want to be able do more things on their own, such 4. Arts and crafts, eg
as advanced photographing and health monitoring. They painting/pottery
are searching for smarter solutions that would enable 5. Photography
them to have more freedom and widen their hobbies &
experiences. Source: Mori/Demos
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LEAPFROGGING TECH
New inexpensive technology solutions will diminish the
digital gap between those who do and those who do not
have access to digital world. Mobile technology will take
on different usages compared with the past.
for people to improve their quality of life and economic People will directly adopt more
situation. sophisticated technologies and for many
• Already many communities have created self-sustainable the first experiences of multimedia such
economic, health and learning centers through utilizing new as gaming, video and intranet will be
technologies. through their handheld device
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ONLY PLANET 2007
methodology
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Identifying the global trend in the local context (to be develop in 1.5 weeks)
• What is visible today? Direct and indirect cues of the chosen global trends such as
objects, images, places, behaviors, values, attitudes, relations, movements, etc.
• i.e. combining Gender shift + Experiences + Leapfrogging Tech
• Identify people who influence as well as those are influenced by the chosen trends
• Identify current situations & phenomena; making visual maps & short descriptions of
concepts Global Trend
Local Manifestation
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Analysis
• Find the connections and relationships between the trends and local manifestation :
drivers, influences, commonalities, differences, patterns, parameters and directions.
• Create a character of this group inspired from the analysis of the material gathered.
• Create a user narrative, highlighting the needs, aspiration and usage patterns that you
feel the character wants to fulfill.
• Generate Experience Scenarios inspired by the trend analysis and the user narrative.
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Design Development
• Develop a strategy for a future holistic experience and design products that best reflects the
influences of the chosen trends (intersecting two of them)
• The product concepts should be design to fit into a product family language to fulfill the
experiences through their look and feel.
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Process proposal
• The working teams will be composed by 5 to 6 students.
• Each team will be allocated a combination of two specific global trends from which they will
create product concepts for the experience platform they had created.
• The process will be kicked-off at a briefing session for the Only Planet participants by Nokia
Design at their University.
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Process proposal
• The rest of the working sessions of the project should be organized locally by the
participants and led by the University tutors.
• Structuring, filtering and documenting the results as input for the concept development
should occur between workshops.
• Nokia Design will be present at the mid point of the project to provide further guidance.
• Parallel to this there will be conceptualizations on the design of the appropriate product
offers in relation to the scenarios.
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Planning & deliverables
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Deliverables
• Boards which illustrate the translation of the chosen global trend in the local context.
The visible and hidden signs of the local culture and conditions found by the group
through the exploration of the two trends.
• A family of innovative product concepts that which create and articulate a holistic
experience presented on boards, animations and mock-ups.
• These new multimedia device concepts should reflect the influence of the local trends
and benefit from the new emerging technologies. They should aim to be for 2012.
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Review & Milestones planning with Nokia Design
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Acknowledgement
Only Planet - Chile - project owner
Axel Meyer
Group Design Director, Multimedia
Nokia Design
Speaker
Timo Veikkola
Senior Futures Specialist, Insights & Innovations
Nokia Design
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We are all shaping the future
Gracias.
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