INTRODUCTION

The report gives an overview of the online grocery industry, the company profile; It also includes Top players of online grocery industry, and product profile, Revenue of online Grocery 2009 -10, Future of Online grocery, Economic growth of online grocery shopping Industry trends. It gives an insight into Internet, e-commerce, virtual shopping. This project aims to study The customer perception towards the online grocery shopping. The methodology adopted for the study was through a structured questionnaire, which is targeted to the general public of Bangalore, and the sample size was 50. Convenient Sampling technique was used for this survey. The data collected from the respondents were analyzed thoroughly and presented in the form of charts and tables. The study helps to find out various things, which the customers perceive from their grocery stores serving their needs is very challenging and by improving the standards the store have to be very convenient and should try to understand, analyze and fulfill the needs and wants from the customers

OBJECTIVES OF RESEARCH

To find out the customer perception towards online grocery shopping.

To find the level of customer satisfaction on online grocery shopping?

Is the online grocery store preferred to other methods of shopping?

Are the customers satisfied by the services rendered to them?

Is the consumer perception favorable towards marketing of grocery items online?

RESEARCH METHODOLOGY
TYPE OF RESEARCH
The study is a descriptive research; the main purpose of the study is description on what the customers feel about and what they perceive online grocery shopping. This descriptive research includes surveys and factfindings

DESIGN STRATEGY

AREA OF SURVEY
The Survey was conducted within the city limits of Jalandhar, The area and Respondents includes Shopping Malls General stores

NATURE OF DATA
Primary data

 Secondary data

SOURCES OF DATA
Data was collected with the help of interview schedule with open and closed end questions. Primary data was collected from with the help of questionnaire and unstructured interview Secondary data was collected by referencing companies websites, journals, magazines.

TOOLS OF DATA COLLECTION

Questionnaire It consists of both open ended and close ended questions.

Secondary data from various Magazines Newspapers Internet

SAMPLING

SAMPLING METHOD: Convenience sampling

SAMPLING PLAN
POPULATION: Sample was drawn from five main segments that represented the website market. They are: House wives. Retired citizens. Employed people Business men.

Sample size: Total samples of 100 respondents were contacted who responded to the questionnaires.

RESEARCH ASSUMPTIONS AND LIMITATIONS

Questionnaires were the only instrument used to conduct the survey. The questionnaire was prepared by keeping in mind the following factors: Data is collected by circulating questionnaires. All primary data collected is true and reflects the actual intentions of respondents. The data collected has been coded, tabulated and analyzed into logical statements using simple statistical tools. Most of analyzed data is converted into percentage to facilitate easier interpretation of data so obtained. All the information is through respondents, hence the result is mainly dependent on primary data.

The study was restricted to Jalandhar City only so the findings are

applicable only to Jalandhar City.

DATA PROCESSING AND ANALYSIS

The information collected from the questionnaire is analyzed in the following way: The data collected from the questionnaire are put together in the form of tables and analyzed. Data are shown in the form of charts wherever required for better understanding. Data analysis and interpretation are done on the basis of primary data. Inferences are drawn based on the objectives of the study. The summaries of the findings are presented.

OPERATIONAL DEFINITIONS

MARKET: The term market is derived from Latin word Mercatus meaning be trade. In common market means a place or loyalty where goods are brought and sold and where buyers and sellers personally meet the affect of purchases and sales. VIRTUAL MARKET: its an electronic platform where seller sells his goods; unlike the traditional market it doesnt have a defined place where the buyers and sellers meet to transact. A virtual market can even be buyers desktop computer. MARKETING: Marketing is human activity directed at satisfying needs and wants through exchange process. Philip Kotler ONLINE MARKETING: its the marketing of goods and services through an electronic medium. The Marketer can use this electronic medium to conduct research, promotional campaigns, advertising or may be even for distribution and maintaining the supply chain of the company.

ONLINE SHOPING

The process whereby consumers purchase products or services over the internet, also called as Interactive Shopping and Internet Shopping.

ONLINE PAYMENTS

An electronic payment made via a web browser for goods and services using credit or debit cards E-TAILING

Electronic selling of goods and products by using electronic media and Internet technologies, also called as e-Tail, e-Retail,, Online Retail, and Electronic Retail.

ONLINE GROCERY STORES The sale of groceries online, delivered through traditional parcel delivery services, in-house custom delivery, and other means. Such stores include general traditional-style grocery stores and specialty-stores selling only specific products, brands, or product lines E-BUSINESS E-business/Electronic-business technology describes a market place where businesses are using Internet technologies and network computing to securely transform their Internet business process, their business relationships, and the buying and selling of goods and services and information

AN ONLINE SHOPPING MODEL (consumer): Shopping groceries online basically entails five steps: Consumers log on to the online grocers web page They shop for various goods and place them in a virtual shopping cart They check out by designating the method of payment They select a delivery location They select a delivery time Pros for shopping online: (companies) Consumer convenience Less expensive land More economical structure (warehouse vs. supermarket) One warehouse covering multiple trading areas Open 24/7 Negatives of online sales: (companies) Fights convention Slim margins Labor intensive Delivery problems

Star up costs

Limited repeat sales

Pros for shopping online: (consumers) Time saver A new approach to shopping

Choice of delivery times and format

Negatives related to shopping online: (consumers) Orders filled improperly Time to place an order Delivery as expected Payment options Return procedure, policy Delivery cost With the advent of internet conventional way of marketing is shifting towards the modern way. The contact with customer has improved a lot; catering to the problems of customers has become easy, it has been able to design user friendly store fronts, it has made the shopping easier than before.

STORE FRONTS
There are various store fronts available to the users on online shopping websites some of them are: Book store Music store

Artificial Jewellery store

Grocery store Toy store Apparel

Electronics

Handicrafts Movies and flowers

MODES OF PAYMENT AVAILABLE FOR ONLINE SHOPPERS

Digital Wallet: Software that stores credit card, electronic cash, owner

identification, and address information, and provides these information automatically during E-Commerce transactions. Smart Card: A plastic credit card-size card that stores digital information,

and can be used for electronic payments in place of cash. Electronic Cash: Currency represented in electronic form that can be

used with another E-Cash user over the Internet. Electronic Checks: A check with a secure digital signature.

VIRTUAL SHOPPING SYSTEM Virtual shopping system is shopping in the 21century. It combines the best of catalog shopping with television shopping. Users can access the product they are interested in without having to wade through pages of catalogues and without having to listen to idiotic TV spiels while they wait for a product they want to finally be featured. Virtual shopping system often appears connected to virtual malls, where one large shopping system allows many stores to exist side by side. The user can effortlessly shop in any or all of the sources, and purchase once on the way out, making for extremely convenient shopping.

COMPANY PROFILE INTRODUCTION ONLINE GROCERY STORES

The sale of groceries online, delivered through traditional parcel delivery services, in-house custom delivery, and other means. Such stores include general traditional-style grocery stores and specialty-stores selling only specific products, brands, or product lines. These are the stores that can be accessed by anyone from any part of the world and the customers can by anything ranging from a Lora to a pin. The financial transactions are also done on the net by using means like credit cards, online banking or any other prepaid modes of payments such as (FAB money). A very systematic method is followed by the online grocery stores to make feel the customers the experience of real shopping by just sitting on their seats and clicking their mouse. Online stores have come to stay and are no doubt the future of business.

ONLINE GROCERY KEY PLAYERS EBAY.COM

Founded in September 1995, EBAY is a global online marketplace where practically anyone can trade practically anything. eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. Today, the eBay community includes more than 90 million active users from all around the world. eBay users trade in more than 50,000 categories including collectibles, antiques, sports memorabilia, computers, IT and office, art, antiques, toys, dolls, stamps, comics, magazines, music, pottery, glass, photography, electronics, jewellery and gemstones. EBay India (formerly Baazee.com) was launched in India in 2000 & has become one of India's leading online shopping destinations. Approximately 12,800 sellers use eBay India as a primary or secondary source of income. Although eBay is a global company, eBay India (www.ebay.in) offers a trading platform tailored to the unique needs of Indians

HOMESHOP18.COM
HomeShop18 is the online & on-air retail marketing and distribution venture of Network18 Group that was launched as Indias first 24 hour Home Shopping TV channel on April 9, 2008. HomeShop18 offers innovative, differentiated and demonstrative retail experiences on TV and internet and has emerged as the largest multimedia retailer in India with a user base of 2.5 million users and some prestigious awards to our credit HomeShop18 is a venture of the Network18 Group, India's fastest growing media and entertainment group that operates Indias leading business news television channels like CNN-IBN, CNBC TV18, and CNBC Awaaz. HomeShop18 has partnered with the best brand owners in India like Apple, Motorola, Philips, Reebok, Dell, Whirlpool, Nokia, VLCC, and many more to provide superlative quality and exceptional value for any customer from the stage of product selection, to placing the order & all the way to the final delivery at your doorstep. HomeShop18 is committed to providing a delightful customer experience, through entertaining and outstanding content on TV & the Web and its high quality captive 24X7 customer service. HomeShop18 is on a mission to drive Indias most comprehensive virtual business that helps customers make informed choices and extract the best value for their money.

INDIAPLAZA.COM
Indiaplaza.in (earlier Fabmall.com) pioneered the concept of online shopping in India. Since 1999, Indiaplaza.in has served millions of customers online with a selection of over 7 million items backed by low prices and reliable operations. Today, Indiaplaza.in has online stores for books, music, videos, CD-ROMs, electronics, cameras, mobile phones, appliances, apparel, flowers, chocolates, cakes, sweets, toys, handicrafts, watches, food items and many more. It also manages the loyalty programs for leading brands in the financial services, FMCG, hospitality, IT and airline industries apart from powering online shopping sites for leading media companies. Indiaplaza is managed by a professional management team.

THE INTERNET
OVERVIEW OF THE INTERNET The Internet is a world-wide network of networks. In essence, it is a common technology platform that allows computing devices to communicate with each other. In doing so, it offers a number of alternative channels that enable businesses and people to communicate. The three core channels include e-mail (the most common), news groups and mailing lists, and the world wide web (www). The World Wide Web (www) is a large network of documents, which contain hypertext and pictures, and provides the opportunity for dynamic interaction. Hypertext allows information to be organised in a user-friendly way that is easily accessible. Information is becoming a major part of the products and services that people buy, and a critical source of added value. THE DEFINING CHARACTERISTICS OF THE INTERNET The distinctive characteristics of the Internet can be summarised in three key points: It dramatically Reduces Information Costs - the cost of searching for information and the cost of the information itself is significantly reduced (and in many cases is free). It Allows for Two-way Communication and Interactivity - this radically alters the process of interaction between communicating parties, allowing both parties to identify each other and build one-to-

one relationships - not previously available with mass medium forms of communication. It Overcomes the Barriers of Time and Space - The Internet is a global network and can be reached from everywhere, regardless of where the computer or Internet access device is physically located.

DATA ANALYSIS AND INTERPRETATION

TABLE 1: WHAT IS YOUR AGE ? AGE 18-25 26-35 36-45 46-55 55+ TOTAL GRAPH 1
30 25 20 15 10 5 0 18-25 26-35 36-45 46-55 55+ percenta e g

NO. OF RESPONDENTS 30 25 15 20 10 100

PERCENTAGE 30.00% 25.00% 15.00% 20.00% 10.00% 100.00%

INFERENCE: Majority of the respondents i.e., 30% of the respondents are in the age group 18-25.25% of the respondents are in the age group of 2635.

TABLE 2: WHAT IS YOUR GENDEER? GENDER NO OF RESPONDEN TS MALE FEMALE TOTAL GRAPH 2 56 44 100 56.00% 44.00% 100% PERCENTAG E

60 50 40 30 20 10 0 m ales fem ales % e ag

INFERENCE: A major chunk of the respondents ie, 56.00% are men and 44.00% of them are women.

TABLE STATUS

3:

WHAT

IS

THE

CURRENT

STATUS

OF

THE

RESPONDENTS? NO. OF RESPONDENT STUDENT EMPLOYED SELF EMPLOYED OTHERS TOTAL GRAPH 3
40 30 20 10 0 s tudents em ploy ed s em elf ploy ed others %g ae

PERCENTAGE

S 30 37 13 20 100

30.00% 37.00% 13.00% 20.00% 100.00%

INFERENCE:30.00% of the respondents are students, 37.00% of them are employed, and 13.00% of them are self-employed.

TABLE 4: USAGE

WHAT IS THE PERCENTAGE OF INTERNET USAGE NO. OF RESPONDENTS 48 12 10 5 15 10 100 PERCENTAGE 48.00% 12.00% 10.00% 5.00% 15.00% 10.00% 100.00%

BY RESPONDENTS?

EVERY DAY ONCE A WEEK ONCE A FORTNIGHT ONCE A MONTH RARELY NEVER TOTAL GRAPH 4
50 40 30 20 10 0 everyd ay o ce a n week o ce a n fo ig t rtn h o ce a n mn o th

% e ag

rarely

n ever

INFERENCE: Here the graph clearly shows that 48% of the respondents use internet every day, 12.00% of them use internet once in a week. A very small chunk of the respondents say that they never use internet. This shows there is a lot of scope for online marketing.

TABLE 5: FOR WHICH PURPOSE THE RESPONDENTS USE THE INTERNET? PURPOSE NO.OF RESPONDEN CHECKING MAIL BROWSING INFORMATION SEARCH SHOPPING OTHERS TOTAL . GRAPH 5 TS 57 13 10 12 8 100 PERCENTAG E 57.00% 13.00% 10.00% 12.00% 8.00% 100.0%

60 50 40 30 20 10 0 ch eckin g m ail b rowsin g in rm fo ation search sh p g op in oth ers % e ag

INFERENCE: Majority of the respondents57% use the internet mainly to check mail and 13% of them use internet for information search and 10% of the respondents use internet for shopping. There is a magnificent potential for online marketers.

TABLE 6:FROM WHICH PLACE THE PLACE RESPONDENTS PURCHASE THE GROCERY? PLACE TRADITIONAL STORES MARKET PLACE ONLINE STORES PUSH / CYCLE CARTS TOTAL GRAPH 6
50 40 30 20 10 0 trad ition stores al m arket p lace on e sto lin res p sh u /cycle ch arts % e ag

NO OF RESPONDENTS 45 22 23 10 100

PERCENTAGE 45.00% 22.00% 23.00% 10.00% 100%

INFERENCE: 45% of the respondents still buy groceries from conventional grocery stores, 22% of them go to the markets to buy groceries, and just a mere 23% of the respondents buy groceries online.

TABLE 7: WHAT IS THE FREQUENCY OF ONLINE PURCHASING BY THE RESPONDENTS? DURATION ONCE A WEEK ONCE A FORTNIGHT ONCE A MONTH RARELY NEVER TOTAL GRAPH 7
60 50 40 30 20 10 0 once aweek once afornig ht once am onth ra rely never %g ae

NO OF RESPONDENTS 12 25 9 7 58 100

PERCENTAGE 12.00% 25.00% 9.00% 7.00% 58.00% 100%

INFERENCE: Most of the respondents ie, 58% never purchase online.7% of them purchase online rarely, 9% of them purchase online once in a month and 25% of the respondents purchase online once in fortnight. Most of them dont shop online because of the tangibility factor, not familiar with the online purchase process .Few of the respondents feel its convenient to shop online.

TABLE 8:WHAT IS THE WEEKLY EXPENDITURE OF RESPONDENTS ON GROCERIES? EXPENDITURE 0-250 RS 250-500 RS 500-750 RS > 750 RS TOTAL GRAPH 8
40 35 30 25 20 15 10 5 0 0-250 250-500 500-750 > 750

NO.OF RESPONDENTS 36 24 15 25 100

PERCENTAGE 36.00% 24.00% 15.00% 25.00% 100.00%

%g ae

INFERENCE: The above graph depicts that 36% of the respondents spend between 0250Rs on grocery purchases,24% of them spend 250-500Rs on grocery shopping,15% of them purchase the groceries between 500-750Rs and a mere chunk i.e., 25% of the respondents spend more than 750Rs for their grocery purchases.

TABLE 9: I WOULD USE SELF-CHECK OUT FACILITIES AT THE SUPERMARKET IF THEY WERE AVAILABLE TO ME.

OPINION

NO.OF

PERCENTAGE 35.00% 20.00% 25.00% 10.00% 10.00% 100.00%

RESPONDENTS STRONGLY AGREE 35 AGREE 20 NEITHER AGREE NOR DISAGREE 25 DISAGREE 10 STRONGLY DISAGREE 10 TOTAL 75 GRAPH 9
35 30 25 20 15 10 5 0 s n ly tro g ag ree a ree g n er ag eith ree n d ree or isag d g isa ree stro g n ly d ree isag % e ag

INFERENCE: 35% of the respondents strongly agree that they would use self-checkout facilities.20% of the respondents agree that they would use self- checkout facilities. This shows that most of the respondents are ready to use the selfcheckout technology.

TABLE 10: IMPORTANCE FOR TIME WHILE SHOPPING OPINION NO. OF RESPONDENT STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 10
3 5 3 0 2 5 2 0 1 5 1 0 5 0

PERCENTAGE

S 26 18 31 11 14 100

26.00% 18.00% 31.00% 11.00% 14.00% 100.00%

% e ag

strong ly ag ree

ag ree

neither disag ree strong ly ag nor ree disag ree disag ree

INFERENCE: 26.00% of the respondents strongly agree that time is very important for them while shopping. A mere 14% of them feel that time is not the constraint while shopping.

TABLE 11: EXTRA SURCHARGE FOR CONVINIENCE OPINION NO. OF RESPONDENT STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 11
50 40 30 20 10 0 s trong a ree ly g a ree g neither a ree g nor dia ree g dis g a ree s trong ly dis g a ree %g ae

PERCENTAGE

S 45 18 10 11 16 100

45.00% 18.00% 10.00% 11.00% 16.00% 100.00%

INFERENCE: 28% of the respondents are strongly disagree that they wouldnt pay surcharge for convenience of online grocery shopping.13% of them agree to pay surcharge for convenience of online grocery shopping.

TABLE 12: IF I WAS HAPPY BUYING MY GROCERIES ONLINE, I WOULD TELL OTHERS ABOUT IT. OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 12
4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 ston ly g ag ree a ree g n er ag eith ree n d ree or isag d ree isag stro g n ly d ag is ree

NO. OF RESPONDENT S 18 37 25 10 1 100

PERCENTAGE

18.00% 37.00% 25.00% 10.00% 1.00% 100.00%

% e ag

INFERENCE: 33% of the respondents agreed that they would tell others to shop online if they were happy. 1% of them told that they would strongly disagree that they would tell others even when they were happy.

TABLE 13: ONLINE FRESH PRODUCE SHOPPING IS LESS APPEALING BECAUSE I CANNOT SEE AND FEEL THE GOODS OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 13
35 30 25 20 15 10 5 0

NO. OF RESPONDENT S 34 28 18 15 5 100

PERCENTAGE

34.00% 28.00% 18.00% 15.00% 5.00% 100.00%

% e ag

strong ly ag ree

ag ree

neither disag ree strong ly ag nor ree disag ree disag ree

INFERENCE: 34% of the respondents strongly agree & 28% of them agree to the point that tangibility of fresh produce is important while shopping online.

TABLE 14: I BELIEVE SHOPPING - ONLINE OFFERS SUPERIOR CUSTOMER SERVICE TO A TRADITIONAL GROCERY STORE OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 15
50 40 30 20 10 0 strong ly ag ree ag ree neither disag ree strong ly ag nor ree disag ree disag ree % e ag

NO. OF RESPONDENT S 10 12 45 13 2 100

PERCENTAGE

10.00% 12.00% 45.00% 13.00% 2.00% 100.00%

INFERENCE: 45.00% of the respondents neither agree nor disagree about online shopping giving superior customer service. Just 2.00% of them strongly agree that online shopping gives superior customer service.

TABLE 16: INTENTION TO PURCHASE ONLINE NO. OF RESPONDENT S DEFINITELY WILL 10 WILL SURELY 14 DONT KNOW CANT SAY 31 WONT 3 DEFINITELY WONT 15 TOTAL 100 GRAPH 16
3 5 3 0 2 5 2 0 1 5 1 0 5 0 d itely efin will will su rely d n kn w o 't o can s 't ay w 't on d itely efin n ot % e ag

OPINION

PERCENTAG E 10.00% 14.00% 31.00% 3.00% 15.00% 100.00%

INFERENCE: 10.00%of the respondents say that they have strong intention to shop online, and 14.00% of them intend to shop online. A major chunk of the respondents i.e. 31.00% of them are not sure of shopping online.

FINDINGS

57% of the respondents use internet every day. This shows there is a lot of scope for online marketing. Marketers should target these people and turn them into prospective customers.

Many of the respondents use internet for information search. Hence marketers can target these people and they can capitalize on it by providing information.

45% of the respondents still purchase groceries in the conventional stores. So the online marketers should make a major awareness plan in order to survive in the market. 58% of the people never shop online, so the online marketers should provide more information about security to the users in order to increase online sales. Nearly 25% of the respondents purchase groceries for about 500Rs every week. Nearly 26% of the people give more importance to the time while shopping so there is a lot of scope for online marketers. Nearly 45% of the people are ready to pay surcharge for online convenience this means that people are ready to purchase groceries online. Most of the people gave importance to tangibility of the fresh produce, so its important for online marketers to deliver good quality produce. Nearly 45% of the population still dont believe that online grocery shopping provides superior satisfaction ,so online

marketors should tell the benefits & advantages of shopping grocery online to the users

SUGGESTIONS
Internet will be the key media in times to come. Flexible of one-to-one marketing and speed of interaction will certainly give a boost to its usage. The global acceptance of credit card could prove a catalyst in the virtual shopping system. Advertising has to be more appealing and specific on its target. The cost involved for installation and maintenance of an Internet account is considerably high. A reduction of which could expand the horizon of Internet users Continuous improvement and innovation is the new marketing field of on-line marketing will be a boon to the customers and a gold mine to the marketers.

CONCLUSION
This project was conducted with the zeal of finding out the customer perception towards the online grocery shopping. Based on this information obtained in the course of the project there is a sincere effort to draw a meaningful conclusion. Internet today is viewed as user-friendly communication medium and its awareness and usage level is progressively increasing in all segments of the society, may it be students, employees, businessmen or professionals.Thus making Internet a part of the normal life. Internet has promising note for both the marketers and the consumers at large. . There is a disadvantage on the part of the Internet purchasing as the Internet lacks in consumerism which has brought an unfavorable attitude in the general public, who doubt the safety assurance of the product purchased. Many global companies firms have tried to advertise on Internet. It could be stated that advertisements on the Internet do not correlate themselves with Indian consumer psychology. A better guarantee and visual impact could bring a revolutionary effect in the advertisement on the Internet. It is going to take some time for this whole system of online shopping for grocery items to come into regular practice. In India most of the people use traditional means to buy their grocery items and for them to change is going to take a few years. But a category of people especially the elite group are using this system.

If companies can work efficiently towards increasing the awareness about online grocery shopping then there is going to be a bright future to the online grocery industry.

BIBILOGRAPHY

BOOKS:

Business Research Methods by Cooper and Schindler Tata Mc Graw Hill Publication, 7th edition. Marketing Research by Tull Hawkins Prentice Hall of India, 6th edition Services Marketing by Valerie. A. Zeithmal and Mary Jo Bitner Tata McGraw Hill Publication, 3rd edition Marketing Management by Philip Kotler Prentice Hall India, 11th edition

WEBSITES: www.forrester.com www.google.com www.amazon.com www.netgrocer.com www.fabmall.com www.peapod.com www.indianfoodsco.com

ANNEXURES ONLINE SHOPPING QUESTIONNAIRE

Please tick the appropriate response:Q.1 What is your age?

[ ] 18-25 55+

[]

26-35

[ ] 36-45 [ ] 46-55 [ ]

Q.2 WHAT IS YOUR GENDER?

[ ] Male

[ ] Female

Q.3 what is your occupation? [ ] student others [ ] employed [ ] self-employed []

1. I USE THE INTERNET: [ ] Every day [ ] rarely [ ] Once a fortnight [ ] Once a month [ ] Once a week [ ] Never (please proceed to item3)

2. I USE THE INTERNET FOR THE PURPOSE OF: [ ] checking mail [ ] others specify-------------------------[ ] browsing [ ] information search shopping

[]

3. HOW DO YOU USUALLY BUY GROCERIES? [ ] stores [ ] market __________ 4. I purchase online: [ ] Once a week [ ] Once a fortnight [ ] Once a month [ ] Rarely [ ] Never I shop/ dont shop online because ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------5. Each week the amount I spend on groceries is about: [ ] 0-250 Rs [ ] 750 Rs > Part II Please select a number from 1 to 5 to rate your agreement with the following statements. 6. I would use self-checkout facilities at the supermarket if they were available to me. Strongly agree 1 2 3 4 5 strongly disagree [ ] 250-500 Rs [ ] 500-750 Rs [ ] Online [ ] others

8. I usually find myself pressed for time while shopping . Strongly agree 1 2 3 4 5 strongly disagree 9. I would be willing to pay a surcharge for the convenience of online grocery shopping. Strongly agree 1 2 3 4 5 strongly disagree 10. If I was happy buying my groceries online, I would tell others about it. Strongly agree 1 2 3 4 5 strongly disagree 11. Online fresh produce shopping is less appealing because I cannot see and feel the goods. Strongly agree 1 2 3 4 5 strongly disagree 12. I believe shopping online offers superior customer service to a traditional grocery store. Strongly agree 1 2 3 4 5 strongly disagree 13. Please indicate, on the response scale, your intention to purchase groceries online in the future. Definitely will 1 2 3 4 5 definitely not.