Career Enhancement
A ProfessionAl DeveloPment newsletter from Dr. ritA CArey
Take a Second Look: See what’s new at www.rcmassociates.com.
FREE TELECONFERENCE FOR THE 50+ (OR NEARLY 50) JOB SEEKER
The 50+ Career Search: Debunking the Myths
Wednesday, March 11, 2009 7:30. - 9:00 p.m. EST Cost: Free
Do employers make hiring decisions based upon age? Yes, some do. Do they make hiring decisions based upon gender? Yes,
sometimes. Do they make hiring decisions based upon ethnicity? It’s possible. Biases do exist.
The bad news is that whether it’s age, gender, or ethnicity, the hiring manager may make assumptions about the ability of a person
to do the job, based upon beliefs that he/she holds. The good news is that beliefs about the “older” worker are changeable. We
cannot change gender, ethnicity or chronological age, but we can change assumptions about age. This free teleconference ad-
dresses the many challenges faced by those concerned about age as a deterrent to successful re-employment. Topics include:
• Debunking the Myths: The Facts, Ma’m—Just the facts! • It’s not about age: It’s about __________!
• Reasons for not hiring: What’s true for you? • A Career Readiness Check-up: Are you as competitive as you might be?
• How not to become part of the myth • Recommendations for your next action steps
Used by permission © 2009 Claire Communications
This 75-minute teleconference is free. Depending on your phone service, you may incur a cost for a long distance call.
There will be no other charge. You will receive the number to call and the materials in advance of the conference, sent to
your email address. Space is limited. If you think you would benefit from this presentation, register now. The introductory session will
not be recorded. Register at www.rcmassociates.com and click on the Teleconferences tab.
“Few things are impossible to diligence and skill. Great works are
performed not by strength, but perseverance.”
—Samuel Johnson, author & critic (1709–1784)
March/April 2009 3
“O h dear!” cried Chicken Little, “the sky is teens, who often dropped out because of low- The following questions
falling. I must go tell the king.” paying jobs, to parents of kids aged 5-9, who are designed to broaden
The expression “the sky is falling” has become were unlikely to cancel despite a poor economy. perspectives, to open
synonymous with a person jumping to an vistas, to widen the lens.
Don’t pretend that times aren’t
irrational conclusion and working everyone they There is no one right way
tough—emphasize it. Reassess the needs of
meet into a panic. to approach them. You
your marketplace by listening to your clients.
It can be argued that this is happening with can journal about them,
Ask them what they need to help weather the
talk to friends, create art,
the current economic situation—the public is being economic storm. ponder them while driv-
whipped into mass hysteria.
Be optimistic. Times will change, they ing or working out, dance
Whether or not you believe the economic
already are. Focus on what’s working well them—whatever helps you
“sky” is falling (or that it’s already crashed
and share that upbeat attitude with customers, explore “outside the box.”
around you), tough times have always provided
colleagues and especially your boss. Positioning
great (and lucrative) opportunities. The trick is to 1. What negative effects
yourself as the “go to” person with an optimistic,
know what to look for. of financial anxiety, if
problem solving attitude, could lead to new any, are showing up in
So, how do you find opportunity during these
opportunities/advancement. your life?
tough times?
Now is NOT the time to skimp on 2. What one step could
Don’t do what you did during good
marketing. In fact, it’s the best time to you take today to reduce
times and expect the same results. Keep
advertise. Try the free marketing offered online anxiety?
up with the changing needs and expectations
and highlight the value and efficiency of what 3. What action would be
of clients and customers. Suggest new strategies
you offer rather than your “luxury” items. most effective in reducing
to your boss. Even if your suggestions aren’t
Layoffs result in new people looking for financial stress in the long
implemented, it shows that you are thinking of the run?
overall health of the company. work. Is it time to recruit some top people?
And if you’re one of those people looking for 4. How do you waste
Focus on the need. For example, if you time? Which habits are
work, refresh your skills/resume or start that
offered a teleclass on credit (where to find it, you willing to change?
business you’ve always dreamed of running.
how to extend it, how to keep it, etc.) you’d be 5. How could delegating
Proctor and Gamble, IBM and FedEx were all
addressing a timely need. part of your workload
born during recessions.
Experiment with new ideas—the more the lead to more joy and/or
Consider launching your product or prosperity in your life?
better. The trick is to take a number of small,
service. Customers are willing to try new
manageable risks and see what “sticks.” For 6. In which situation, or
solutions during tough times if they believe the with whom, do you quickly
example, offer a series of free, one-hour calls
solutions will ease the tough times. Is it time to become defensive?
on a variety of topics and see which one gets
blow the dust off that new product or service
the best response. Source the newspaper to 7. How would your work
you’ve been waiting to launch? or personal life improve
determine what new problems the economy has
Take advantage of the negative hype. if you responded without
created, and then offer some creative solutions.
See if you can catch business your spooked defensiveness?
Roll out the red carpet. Whether you are the
competitors are leaving behind. 8. Have you contracted,
owner of a business or you work for one, good expanded, or stayed the
The economic reality has created new
customer service doesn’t cost you a cent; in fact, same during this econom-
boundaries. You can leverage those boundaries
it pays. ic downturn?
to provide your business with focus and increased
Follow up on every lead. In a good creativity. Economic downturns are tough, but 9. Where do the opportu-
economy, people get sloppy. There’s no room for resourceful entrepreneurs, who are willing to take nities exist for your work
that now. or business?
calculated risks, and forward-thinking employees
Consider other markets. No matter what can ensure a prosperous future. 10. What makes you
business you’re in there’s usually an affluent So, instead of worrying about the “falling laugh out loud?
segment of people that are still buying. Is there a sky” think about what Albert Einstein once 11. How could you ef-
way to package your offerings that would appeal said: “In the middle of every difficulty lies fectively bring humor to a
to this market? For example, the owner of a opportunity.” After all, who are you going to challenging situation?
martial arts school shifted his marketing from take advice from, a chicken or a genius? l
4 March/April 2009
Bring Humor to Work (It’s Good for You & Good for Business!)
“I have been through some terrible things in my life, some of which actually happened.”
—Mark Twain, humorist & author (1835–1910)