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FINANCIAL ACCOUNTING FOR MANAGERS

Course Outline Business Communication I

Course Instructor: Prof. Manujata
Contact: Faculty Room : F 15 (Sutlej) Contact no.: 9999013948 Email: manujata@bimtech.ac.in Course Objectives:
Understand Self To enable understanding of basics of communication To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills

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Pedagogical Methods: Lectures Case Discussions Written Assignments Classroom Activities Role Plays

Primary Teaching Book & Reading Material:

Chaturvedi, P.D. and Mukesh Chaturvedi, Business Communication: Concepts, Cases and Applications, Pearson Education, 2011
Other Suggested Readings(Books):

Lesikar, R.V. and J.D. Petitt, Jr. Business Communication: Theory and Application Homewood III; Richard D. Irwin. Guffey, Mary Ellen, Essentials of Business Communication, 5e, South Western College Publishing, a division of Thomson Learning.

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Mehra, Payal, Business Communication for Managers, Pearson (India), 2012. Sharma, R.C & K. Mohan, Business Report writing and Correspondence (TMH).

Other Course Policies: 1. Students are expected to be present in the class rooms for the lectures before the instructor. Late entrants will not be allowed entry in the classroom. 2. Students are expected to be punctual in all respects and they should try to submit their assignments before the last date of submission. 3. Students must bring along the prescribed text book for every session. 4. Assignments and projects should be the original work of a student. Plagiarism is viewed very strictly and would lead to deduction of marks. 5. Students absenting themselves from a session due to involvement in co-curricular and extra- curricular activities must present written application letter, duly signed by the concerned authorities. 6. Since a major part of internal evaluation will take place during in-class sessions, it is advisable that students do not absent themselves from any of these sessions as it will otherwise hamper the assessment of the concerned student.
Exams: Internal (50%), End Term Written Exam (50%) Participation: Students' performance is evaluated continuously throughout the Trimester by way of their participation in the classroom discussion, case studies, project work, presentation, assignment, quizzes, etc. Hence, all students are expected to actively participate in all classroom activities. Class System of Evaluation Based on participation in classroom activities (Letter/Memo/Email writing, Speaking, Listening Skills, Theatre Technique, etc. Total 50 marks) Topics to be covered: Session Session-wise Plan No 1 Self Awareness and Self Assessment Reference Chapter/ Case Activity Based
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Practice Questions

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Ch-1 of Text Book; case: The Profile of an Effective Communicator Ch-1 of Text Activity on Elements of Communication Book communicatio Communication Barriers n barriers Principles of Business

Meaning Functions and Importance of Communication in Business Organisation

4,5

6,7

Ch-4,7 of Text Activity on Book Non-Verbal Communicatio n Ch-6 of Text Listening Listening skillsBook; Handouts Exercises The process of listening; Factors that adversely affect and exercise of BEC(Cambridge listening; Characteristics of effective and )

Communication. Classification of Communication Verbal and Non-verbal Flow of Communication

ineffective listeners; Guidelines for improving listening skills. Exercises on Active Listening. Business Correspondence The fundamentals of Business writing; The 3x3 writing process; AIDA Strategy Business Correspondence Different Types of Letters

Ch-8,9 of Text Classroom Book; Exxercises Reference: Guffey

Ch-8,9 of Text Classroom Exxercises Business Book; Reference: Guffey Ch-14 of Text Classroom Business CorrespondenceExxercises Job seeking Letters and Resume Book

Writing

13

E-mail writing

14

Memo Writing

Web cases ;Ch8,9 of Text Book; Reference: Guffey Web cases; Ch8,9 of Text Book; Reference:
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Classroom Exxercises

Classroom Exxercises

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15,16

Interpersonal Communication Principles Barriers Styles Communication under stress

Guffey Ch-3, Payal Mehra, Business Communication for Managers

18,19 20

Theatre Technique (activity based)

Revision

Ch-3, Payal Activity Mehra, Business Communication for Managers Activity Based