A Guide To Digital Marketing (Social Media)

OLDMAN
because experience matters
OLDMAN
www.oldman.sg www.yaxpacppt.com
Who We Are
OldMan is a digital marketing agency
that focuses on results based marketing.
Ernest Tan
More than 10 years of digital experience, helping companies and friends grow their businesses.
AC Tang
Vastly experienced in product marketing and relations management, helping companies look into their business strategies.
Email: ernest@oldman.sg Tel: 9011 9084
Email: ac.tang@oldman.sg Tel: 8298 4699
PHILOSOPHY
We help you. You help us.
OBJECTIVE
Helping businesses reach their full potential.
VISION
Leader in delivering results
MISSION
Drive cost effective Online Marketing into the industry
based marketing strategies

around the world.
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Agenda
Why Digital Marketing is the way to go in the

new fiscal year The Key Points Website Marketing Channels
Marketing Secret Weapon

LinkedIn
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What is Digital Marketing?
Simply Marketing your
services on the internet
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The World is Changing

Real estate agent clients advertise only exclusively on PropertyGuru, iProperty, etc. Amount of properties in the newspapers are a lot less than what it used to be. Employers are getting better results using sites like JobsDB and Jobstreet.
Job seekers submit resumes on listings

in the above sites.
This is the future

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Rethink Your Marketing Budget
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Traditional media eyeballs are dropping rapidly where online ads are growing.
80
70
60 50 40 30 20 10 0 H1 2009
Total Online Display Ads Search Ads
H2 2009
H1 2010
H2 2010
H1 2011
H2 2011
Source: Pricewaterhouse Cooper & IAB Singapore
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The report concludes that
Singaporean companies missed out on a potential SG$809.9 million (US$661.2 million) in sales generated via social media in
2012.
From 217 Singapore Companies & 50,000 Singaporeans
Rock Publicity
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UNTAPPED Industry
Very low competition when you search
for services on search engines Should not let your competitors get ahead of you.
Its TIME TO RETHINK YOUR
MARKETING BUDGET STRATEGY.
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1. Your Website
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1. Your Website
This is your companys image, your shop front. Massively affects your effectiveness of your conversions. Factors that are important: Colours (changes visitors mood) and design Layout
Easy to use and navigate

Mobile sites that works on mobile phones
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Bad Example #1 (Split Personality)
http://www.petersbuss.se/
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Bad Example #2 (Flash Navigation)
http://www.shmarketing.co.uk/
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Bad Example #3 (Is this a game?)
http://www.mikeroweworks.com/
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Which would you trust?
OR
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Good Example #1 (Classy, Luxurious)
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Good Example #2 (Emotional, Clean)
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Good Example #3 (Mobile Responsive)
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2. Your Marketing Plan
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Targeted Traffic
Methods that will give you TARGETED traffic.
SEO - Search Engine Optimization
SEM Search Engine Marketing

SOCIAL MEDIA
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SEO (Search Engine Optimization)

Usually the most targeted form of traffic.
Most people dont

click after the first 5 rankings Applies to Bing, Yahoo and Google
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SEO (Search Engine Optimization)
1. Page Optimization Title <title> Header tag <h1> <h2> Meta Description (tags dont work anymore) Layout Structure (content on the top left) Keyword Density
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SEO (Be Careful)

Only trust reputable SEO companies
Social Platforms (Facebook, Google Plus, Twitter) Web 2.0 sites Structured quality links
Proper anchor link density
Dont do blackhat!
No spam links Get penalized
Examples
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SEM (Search Engine Marketing or PPC)

Allows you to advertise on
banner ads from other websites, specific
keywords, and
competitors keywords. Fast Pay Per Click Good for short campaigns
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Competitor SEM
Bid on your competitors keywords and have your ads show up when customers search for them
YOUR COMPANY
COMPETITOR CLIENTS
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SEM Criteria
You need to have a mature account Ridiculous min bid amounts Lower page quality score Dont believe the recommended bids Tracking is a must (You can setup goals) Sales Enquiry Page visited Goes into Youtube/Blogs/General websites Monitor your account, prevent from click fraud
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Social Media Marketing (Top Platforms)
4th
YOUTUBE
YouTube Page Viral Videos
9th
TWITTER
Twitter Follow Page Content Syndication
3rd
FACEBOOK
Facebook Page Facebook Ads (PPC)
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Social Media Marketing
Why have Facebook if Im a B2B company? Wouldnt it look bad if I have very little likes? I dont have time to maintain and update the page.
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Social Media Marketing
Couple examples of why it matters!
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Would you buy things from this site?
Seems legit Dont know if products are updated Dont know if there are people behind the shop Can they be trusted?
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How about now?
Picture of people behind the company Updated content on their timeline Social proof
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Would you use services from this company?
Design seems clean and professional, but why the big empty space on the right? A lot of ifs. Can they be trusted?
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How about now?
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Social Media Marketing (Credibility)

Why have Facebook if Im a B2B company?
For credibility which helps convert potential clients from skeptics to believers.
Wouldnt it look bad if I have very little likes?
There are very specific campaigns that you can setup to get people to like your page.
I dont have time to maintain and update the page.
Outsource to companies that can maintain add relevant news to your page. Moderation too! Costs much lesser than a headcount.
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Newsletters or Email blasting Brochures Flyers Mailbox
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REAL TIME COMMUNICATION WITH YOUR CLIENTS
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NEW OPPORTUNITIES FOR YOUR BUSINESS
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Mobile Apps
Fastest growing industry Real time communication Convenient and fast Guards are down when using the phone Still very untapped! Lots of room for opportunities
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Mobile Apps Case Study
Groupon
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Groupon
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Singapore Budget 2013!
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Mobile Apps
Be the first to notify your clients about new solutions, new computer hardware using PUSH functionality. Promos and cheap deals. Have real time analytics on the move. Reach a new demographic of people. Less competitive new platforms like Windows Apps (upcoming Blackberry).
Give incentives for installing app. Drive SEO/SEM/Social traffic to app.
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Why LinkedIn? Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers
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Why LinkedIn? 200 million professionals and growing Cost Per Click (CPC) Cost Per Thousand Impressions (CPM)
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Why LinkedIn? Uniquely precise targeting by industry, group, designation, company, geographic, demographics
Do your offer really applicable to everyone?
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LinkedIn Company Pages Employees, your walking advertisement Followers
Social Media Property
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LinkedIn Company Pages
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INCREASE your Presence Participate strategically in LinkedIn groups Join the quality groups & participate
Post discussions
Post Polls
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Donts
SPAM Public Sales Pitches

Dos
Always be professional
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Social Media Ready Time (S.M.R.T)
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Many are in THERE!
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Your Customers are THERE!
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Your Partners/Associates are THERE!
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Your Competitors are THERE!
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Are you THERE yet?
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Thats It!
Thank You for your attention!
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CONTACTUS
OldMan Marketing Pte Ltd

Skyline Building 192 Waterloo Street #06-05 Singapore 187966
p. +65 8298 4699 e. sales@oldman.sg
Call us 8298
4699
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A Guide To Digital Marketing (Social Media)

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OLDMAN

because experience matters

Email: ernest@oldman.sg Tel: 9011 9084

Email: ac.tang@oldman.sg Tel: 8298 4699

based marketing strategies

Why Digital Marketing is the way to go in the

Marketing Secret Weapon

What is Digital Marketing?

Simply Marketing your

services on the internet

The World is Changing

Job seekers submit resumes on listings

This is the future

Rethink Your Marketing Budget

Rethink Your Marketing Budget

Total Online Display Ads Search Ads

Source: Pricewaterhouse Cooper & IAB Singapore

Rethink Your Marketing Budget

From 217 Singapore Companies & 50,000 Singaporeans

Its TIME TO RETHINK YOUR

MARKETING BUDGET STRATEGY.

Easy to use and navigate

Bad Example #1 (Split Personality)

Bad Example #2 (Flash Navigation)

Bad Example #3 (Is this a game?)

Which would you trust?

Good Example #1 (Classy, Luxurious)

Good Example #2 (Emotional, Clean)

Good Example #3 (Mobile Responsive)

2. Your Marketing Plan

SEO - Search Engine Optimization

SEM Search Engine Marketing

SEO (Search Engine Optimization)

Most people dont

SEO (Search Engine Optimization)

SEO (Be Careful)

Proper anchor link density

SEM (Search Engine Marketing or PPC)

Social Media Marketing (Top Platforms)

Social Media Marketing

Social Media Marketing

Couple examples of why it matters!

Would you buy things from this site?

How about now?

Would you use services from this company?

How about now?

Social Media Marketing (Credibility)

Marketing Secret Weapon

Marketing Secret Weapon

Newsletters or Email blasting Brochures Flyers Mailbox

Marketing Secret Weapon

REAL TIME COMMUNICATION WITH YOUR CLIENTS

Marketing Secret Weapon

NEW OPPORTUNITIES FOR YOUR BUSINESS

Mobile Apps Case Study

Mobile Apps Case Study

Mobile Apps Case Study

Mobile Apps Case Study

Singapore Budget 2013!

Do your offer really applicable to everyone?

LinkedIn Company Pages Employees, your walking advertisement Followers

Social Media Property

LinkedIn Company Pages