February 2013 tfwm.

com 15
h0W hAS S0NY L0WEFE ThE T0TAL C0ST 0F
0WNEFShlF (TC0) F0F lTS FF0JECT0FS7
WM: Sony took a holistic approach to
reduce customers TCO, from the display
device to installation considerations.
lt logins vith our BrightEra1 projoc-
tion chips, which more of the pixel
is devoted to transmit light than sup-
porting circuitry that blocks light. With
the BrightEra panels, we can deliver
more brightness from each watt of
energy. We apply unique technology
to optimize lamp temperature and arc
gap, resulting in increased expected
lamp life which now reaches up to
7,000h depending on models. The suite
of installation support features such as
wide lens shift and geometric correction saves time and hassle to install the
projoctor.
WhAT AFE Y0uF Th0u0hTS 0N WhAT hAS C0ME T0 E CALLE ENvlF0NMENTAL FF0JEC-
Tl0N"7 AN 0ES S0NY hAvE FF0uCTS ThAT CAN E uSE lN ThAT AFFLlCATl0N7
WM: Environmontal projoction is a groat vay to onhanco tho vorship oxpori-
ence, and incorporates modern technology to the space. Sony has an array of
products and technology to support the application. The VPL-FH31 (4300lm)
and VPl-lH36 (5200lm) WUXGA projoctors ottor luilt-in odgo llonding
tunction, to croato unitormod vido projoction. Tho toaturo can also lo usod to
soften edges of images to create the feel of gradation. Our Ultra Short Throw
Projoctors or largo Vonuo projoctors can also lo part ot tho application, vhoro
space is limited or where a larger picture is required.
h0W WlLL 1K TEChN0L00Y lMFACT ThE ChuFCh MAFKET7
WM: Image quality is critical for the larger churches, so the pastor, choir and
other participants in a service are shown in the best quality possible. With
four times the resolution of HD images, 4K resolution can completely capti-
vate a congregation and deliver messages very effectively. Sony is the industry
leader in 4K technology, and the only manufacturer with products that address
every aspect of the 4K production workow -- from new F5 and F55 cameras
delivering superb dynamic range and wide color gamut, to the SRX-T420 pro-
joction systom that providos 4K rosolution imagos vith high lrightnoss, high
contrast ratio, and proven in-market reliability
WhEFE lS ThE FuTuFE 0F FF0JECTl0N hEAE7
WM: Further reductions to TCO, brighter picture, and beyond HD is where pro-
joction is hoading to. Sony rocontly announcod its gamo changing, noxt gonora-
tion installation projoctor vith lasor light Sourco tochnology. Tho vorlds rst
3lCD 4000 lumons WUXGA projoctor oliminatos lamp changos and ottors up
to 20,000 hours maintenance-free intervals.
Sony has a strong heritage in display products and continues to improve and
develop technology to help the worship community deliver and communicate
messages clearly, and make visual experiences compelling.
Wataru (Wally) Mohri
MARKETING MANAGER, SONY ELECTRONICS INC.

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