Intellectual Property
President Bush has signed into law the Trademark Dilution Revision Act of 2006,
which was intended by Congress to remedy the pre-existing law to protect famous
trademarks from uses that blur their distinctiveness or tarnish their reputation. The
About our Intellectual Property
legislation was prompted by recent court decisions refusing certain protection for
Practice Group
famous marks against noncompeting uses.
Arnstein & Lehr's Intellectual Property
Practice Group is comprised of attorneys
from our Florida and Illinois offices. Our
The new Act provides that, subject to the principles of equity, the owner of a
Firm provides legal services related to famous mark that is distinctive, inherently or through acquired distinctiveness, shall
patents, copyrights, trademarks and trade
secrets, including preparation and
be entitled to an injunction against another person who, at any time after the
processing of trademark, patent and owner's mark has become famous, commences use of a mark or trade name in
copyright applications, consultation
regarding infringement, preparation of
commerce that is likely to cause dilution by blurring or dilution by tarnishment of
licensing agreements and related matters. the famous mark, regardless of the presence or absence of actual or likely
If you have any questions about this
confusion, competition, or actual economic injury. The Act also exempts from
article, including how it may impact you or dilution actions any references to a famous mark by another person other than as a
your company, or for updates regarding
Intellectual Property Law, please contact
designation of source for that person's own goods or services, as well as all forms
the lawyer in the firm with whom you are of news reporting and news commentary, and all noncommercial use of a mark.
regularly in contact or one of the following
persons in the Arnstein & Lehr Intellectual
Property Practice Group: Aside from providing for injunctive relief, the new law also permits courts to grant
West Palm Beach
additional remedies, subject to the discretion of the court and the principles of
John A. Turner equity, if dilution began after the effective date of the new law and the defendant
Miami
willfully intended to trade on the recognition of the famous mark or to harm the
Jeffrey B. Shapiro reputation of the mark. Ownership of a valid registration under the federal
Chicago
Lanham Act is a complete bar to a dilution action against the owner that is brought
Robert D. Butters by another person seeking to protect trademark rights under the common law or a
James F. Gossett
statute of a state.1
Norman P. Jeddeloh
The U.S. Court of Appeals for the Sixth Circuit, reversing a lower court decision
not to grant a preliminary injunction prohibiting a retailer from selling counterfeit
goods, has held that Lanham Act liability for selling counterfeit goods need not be
confined to the manufacturer of such goods. The ruling came in a suit brought by
Lorillard Tobacco Co. against retailer Amuri's Grand Foods, Inc. after counterfeit
packages of cigarettes bearing Lorillard's NEWPORT brand were found in
defendant's store.
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1 Source: Trademark Dilution Revision Act of 2006.
Helen Miller's children claimed that the defendant Doctrine of Aesthetic Functionality Does Not Allow
obtained rights in the GLENN MILLER mark by way of Maker of Automobile Accessories to Sell Key Chains
a license from Helen Miller in 1956, but thereafter and License Plate Covers Bearing Audi and
breached the license agreement by attempting to sublicense Volkswagen Marks Without Authorization
the mark. The defendant claimed that it had a right to
sublicense the mark, or, alternatively, it had not sublicensed The U.S. Court of Appeals for the Ninth Circuit has ruled
the mark, but had merely licensed rights in its own that the doctrine of "aesthetic functionality" did not
registered GLENN MILLER ORCHESTRA mark. permit a maker of automobile accessories to sell, without
license or other authorization, key chains and license plate
The lower court found that a licensee of trademark and covers bearing trademarks owned by Audi and
related publicity rights may not sublicense those rights to a Volkswagen. The ruling came in a suit brought against the
third party without the express permission of the original automobile manufacturers by Au-Tomotive Gold, Inc.,
licensor, extending a well-established "sublicensing rule" seeking a declaratory judgment that, because the
from copyright and patent law to trademark and related trademarks of Audi and Volkswagen were "aesthetically
publicity rights. The Ninth Circuit agreed with the lower functional" elements of the products sold by Au-Tomotive
court's reasoning, and found that the defendant had Gold, they were unprotected by the federal Lanham Act.
violated the 1956 license agreement with Helen Miller by Audi and Volkswagen counterclaimed for trademark
attempting to sublicense rights in the GLENN MILLER infringement and dilution.
mark. In so ruling, the Ninth Circuit noted that, even
though the defendant had registered the GLENN On appeal of a district court summary judgment for Au-
MILLER ORCHESTRA mark at the U.S. Patent and Tomotive Gold on the basis of "aesthetic functionality,"
Trademark Office, and that registration had become the Ninth Circuit reversed the judgment, reversed the
incontestable, that registration did not affect the plaintiffs' lower court's denial of the auto manufacturers' motion for
ownership of the GLENN MILLER mark, and did not summary judgment with respect to their infringement and
foreclose the plaintiffs from demonstrating that the dilution claims, and remanded the case for further
defendant had breached the 1956 agreement and infringed proceedings. In doing so, the Ninth Circuit found that,
upon their rights in the GLENN MILLER mark. even though there might be some aesthetic value to the
Audi and Volkswagen marks that would make Au-
On the other hand, the Ninth Circuit also went along with Tomotive Gold products more attractive to consumers, the
the lower court in finding that, even if the defendant car manufacturers' marks were not functional as applied to
breached the 1956 license agreement, the plaintiffs could Au-Tomotive Gold's products, the approach for which Au-
not now sue for such breach. Both the lower court and the Tomotive Gold argued would distort basic principles of
Ninth Circuit found that the plaintiffs were barred by the trademark law, and the doctrine of aesthetic functionality,
equitable doctrine of laches from bringing this suit against which had been recognized by some other courts in other
the defendant because the plaintiffs waited too long to file cases, did not provide a defense for what appeared to the
their suit, even though the plaintiffs did not acquire Ninth Circuit to be a naked appropriation of the
absolute knowledge of the defendant's activities for some manufacturers' marks by Au-Tomotive Gold.5
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4 Source: Miller v. Glenn Miller Productions, Inc., U.S. Court of Appeals for the Ninth Circuit, No. 04-55874, July 19, 2006.
5 Source: Au-Tomotive Gold, Inc. v. Volkswagen of America, Inc., U.S. Court of Appeals for the Ninth Circuit, No. 04-16174, August 11, 2006.
The U.S. Court of Appeals for the Eleventh Circuit has Considering the allegations of the complaint, the Court of
held that the owner of a website could not sue others for Appeals noted that they described "in essence, a self-
accessing that site without permission under the federal screening methodology" by which those seeking access
Stored Communications Act if the defendants could would have to register, create a password, and indicate
access the website merely by registering, creating a agreement with certain terms, which prohibited access by
password, and then agreeing to additional terms. The anyone associated with DirecTV. In the view of the
Court of Appeals noted that the Act did not provide a Eleventh Circuit, such a methodology did not create the
cause of action for accessing websites without inference that the website was not readily accessible by the
authorization unless the website was configured so as to general public, as required for protection under the Act,
not be readily accessible by the general public, and the even though the defendants in this case, in order to access
court found that the "self-screening methodology" used by the website, would have been required to lie in indicating
the plaintiff for protecting his website did not meet that their agreement with the stated terms.6
requirement.
Legitimate Commercial Transport or Sale of
Defendant DirecTV had been involved in a nationwide Trademarked Goods by Failing Business, as Part of
effort to stop the pirating of its encrypted satellite Good Faith Effort to Deplete Inventory, Held
transmissions by individuals who intercepted the Sufficient to Defeat Claim of Abandonment
transmission without paying fees to DirecTV. As part of
its strategy, DirecTV had initiated thousands of suits, one The U.S. Court of Appeals for the Ninth Circuit has held
of which was against the plaintiff, who then created his that a summary judgment determination of trademark
noncommercial website as a "private support group" for abandonment by a lower court was inappropriate in a case
"individuals who have been, are being, or will be sued by where the record supported an inference that the
any Corporate entity." To gain access, one was required to trademark holder - a small, troubled business - was
register, create a password, and agree to additional terms continuing to transport and sell trademarked goods in the
that, among other things, expressly forbid access by ordinary course of trade as part of a good faith effort to
DirecTV and its agents. deplete its inventory. The ruling came in an infringement
In this case, the plaintiff sued DirecTV and certain alleged suit brought by the successor in interest to Ronald Mallett,
agents of that company, arguing that they violated the who sold a backpack/luggage line under a federally
federal Stored Communications Act by accessing his registered trademark for years before running into
website without authorization. A lower court dismissed business difficulties and assigning his mark to the plaintiff
the suit, finding that the Act, which was created to update in this case. The defendant argued that Mallett had
existing wiretapping laws to protect electronic abandoned the mark before assigning it to the plaintiff,
communications, did not apply to electronic bulletin and the trial court agreed, giving summary judgment to the
boards such as the plaintiff had created on his website. defendant in the infringement case and ordering
cancellation of the assigned mark.
On appeal, the Eleventh Circuit agreed with the lower
court that the plaintiff had failed to state a cause of action On appeal, the Ninth Circuit noted that Mallett's business
for which relief could be granted under the Act, but on a had been failing for some time before the assignment, and,
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6 Source: Snow v. DirecTV, Inc., U.S. Court of Appeals for the Eleventh Circuit, No. 05-13687, June 1, 2006.
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7 Source: Electro Source, LLC v. Brandess-Kalt-Aetna Group, Inc., U.S. Court of Appeals for the Ninth Circuit, No. 04-55844, August 14, 2006.
8 Source: Jean Alexander Cosmetics, Inc. v. L'Oreal USA, Inc., U.S. Court of Appeals for the Third Circuit, No. 05-4321, August 14, 2006.
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9 Source: Phillips v. Pembroke Real Estate, Inc., U.S. Court of Appeals for the First Circuit, No. 05-1970, August 22, 2006.
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10 Source: Fuji Kogyo Co., LTD v. Pacific Bay International, Inc., U.S. Court of Appeals for the Sixth Circuit, No. 05-5854, August 23, 2006.
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11 Source: Action Tapes, Inc. v. Mattson, U.S. Court of Appeals for the Eighth
Circuit, Nos. 05-3309 and 05-3520, August 30, 2006.
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