HannoArt Daves Guitar Shop

HannoArt presents
IN A WORLD FULL OF SO MUCH SAMENESS, HannoArt stands apart as one of the most distinctive coated sheets in the industry. Thanks to a proprietary triple-coating process, HannoArt offers an outstanding ink lay that holds crisp details and rich, dense solidsall on an incomparably smooth, uniform surface. Simply put, HannoArt represents a level of craftsmanship that is without peermaking it the ideal sheet for those with a passion for the exceptional.
THE BENEFITS OF HANNOART Superior Surface Smoothness
A unique triple-coated surface provides exceptional ink lay enabling spectacular image fidelity and print depth.
Outstanding Gloss Finish
Provides an outstanding surface for excellent reproduction and visual impact.

Exceptional Silk Finish
Provides a superior and elegant tactile experience.

Broad Basis Weight Range
A broad range of sheet fed grades enables HannoArt to handle a variety of print projects. Custom sizes are also available through Sappis Special Making Order (SMO) services.
Environmental Responsibility
HannoArt boasts FSC Chain of Custody certification. This guarantees that trees used to produce HannoArt papers were procured from responsibly managed forests.
a place called Daves Guitar Shop to be happily ensconced in some strip mall catering to Americas adolescents. But as the old adage goes, one cannot judge a book or, in this case, a shrine by its cover. You see, Daves Guitar Shop is a veritable mecca for guitar aficionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking the finest in guitar design and craftsmanship.
YOUD PROBABLY EXPECT
PLAYERS FROM OMAHA TO ONTARIO

2
venture here to find their chosen one from a collection of over 3,000 acoustic and electric guitars.
LES PAULS AND SGS OF EVERY CONCEIVABLE STYLE AND COLOR.
Fender, Rickenbacker, Epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-O.
THEY COME TO BARTER, TO TRADE UP AND TO REFURBISH THEIR BELOVED.

But the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shops second floor.
CURATED OVER THE COURSE OF A QUARTER CENTURY,

these rare instruments are the reflection of one mans passion. A celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: HannoArt. A paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form.
10
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As you marvel at the magnificent instruments featured on the following pages, give thought to the paper that without the benefit of sound has the ability to turn these works of art into pure, sweet music.
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14
youd think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life IN HIS OWN WORDS.
TO HEAR DAVE EXPLAIN IT,
15
TH E FE N D E R STRATOCASTE R 57
This is the one that started it all.

16
THE FIRST MAJOR PURCHASE I MADE BACK WHEN I BARELY HAD TWO NICKELS TO RUB TOGETHER
Its a 57 Strat. The body is made from alder the neck is maple the Taos Turquoise color is ultra rare Fender made only 4 guitars in this color, which was intended to match the color of cars coming out of Detroit. Just look how worn the neck is if you feel the indents you can almost imagine all those fingers ying across this baby. Like most Strats, the sound is still bright and crisp. Clapton and Hendrix lived for their Strats.
17
TH E G U ITAR COST M E $1,100. A
friend of mine oered me $1,250 which, at the time, I thought was a decent profit. As I was packing the guitar up, I realized I couldnt part with it. Thats when I decided I wanted to start my own collection guitars Id never sell. Years later, Steven Seagal, the actor, oered me $125,000. Needless to say, I turned him down.
18
19
G I B SON LE S PAU L STAN DAR D 59
If you know anything about guitars, you know that this 59 Les Paul is the classic of classics.
20
To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible ame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood fingerboard. In 1960 they changed the shape of the neck and fret sizes and the sound and feel were never quite the same.
21
CHET ATKINS, THE COUNTRY MUSIC SUPERSTAR, HELPED DESIGN THIS LINE OF GUITARS. HE WAS FAMOUS FOR CREATING A SMOOTHER SOUND TO COUNTRY MUSIC, WHICH EVENTUALLY BECAME KNOWN AS THE NASHVILLE SOUND.
22
56 G R ETSCH CH ET ATKI N S 6120
This Gretsch, thanks in part to its handcrafted maple body, enabled Atkins to produce that sweeter sound. Notice the steer horn and other Western motifs along the fretsthe perfect homage to country music.
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In many ways, the history of the electric guitar begins with the history of Leo Fenders Tele. This was the first mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldnt find a more classic looking guitar if you tried. Everything about the Tele is classicits design, its rich, cutting sound. Thats why everybody from Muddy Waters to Keith Richards to Springsteen has played them.
FE N D E R TE LECASTE R S
25
The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony fingerboard.
59 G I B SON SU PE R 400
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COMPARED TO MOST GUITARS, THIS ONE IS MONSTROUSLY LARGEBUT PROBABLY FELT PRETTY COMFORTABLE IN THE HANDS OF ITS MOST FAMOUS PLAYER ELVIS.
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Dubbed The Black Beauty, this Les Paul was top-of-the-line for its day back in 1959. The guitar has a solid mahogany neck and body finished in black lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on the headstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson.
59 LE S PAU L CUSTOM
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30
R ICKE N BACKE R 71 331 LIG HT S HOW
The guitar company made famous by The Beatles particularly John and George came out with the novelty guitar in 1971. When you strum this baby, it actually lights up. A little ashy for my taste, but a cool piece of nostalgia and a great hit at any Christmas party.
31
Gibsons like this one almost always come with a cherry maple body. The neck is carved from mahogany and the fingerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course theres B.B. Kings Lucilleshes an ES 355.
60 G I B SON E S 355
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GIBSON MADE ONLY 98 FLYING VS AND LESS THAN 22 EXPLORERS. SO, NEEDLESS TO SAY, THE EXPLORER IS PRETTY VALUABLEONE RECENTLY SOLD FOR $600,000.
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59 GIBSON EXPLORER AND FLYING V
The interesting thing about these two guitars is that they were the direct result of perception vs. reality. Back in 1959, Gibson was starting to get the reputation for being a stodgy, sort of old school kind of brand. Truth is, they were still making great guitars. So to help reinvent themselves as something hipper and a bit rad, they came out with the Explorer and Flying V.
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This Cadillac of Guitars is still being made today and they all include the signature falcon in mid-ight engraved on the gold pick guard.
GRETSCH 59 WHITE FALCON
This guitar first came on the market in 55 and was a huge hit because of its totally unique look. All that glistening white paint and gold trim were pretty revolutionary in their day.
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07 PAUL REED SMITH 25TH ANNIVERSARY
Even though Paul Reed Smith is a relative newcomer to the field, theyve already become one of the top 3 guitar makers in the world. I ew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the finest woods and has great design details like its tigereye finish and the abalone birds along the neck. I love that PRS numbers every guitar and that its got a little nod to our anniversary on the head. Simple, but elegant.
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39
80 HAM E R KE ITH R ICHAR D S
This guitar has a pretty amazing story to it. Years ago, The Stones were coming to play in Chicago and John Belushi decided to have custom Hamer guitars built for Ron Wood and Keith Richards.
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He had their names engraved on the fingerboard. But before he could give them the guitarsthey were stolen. Years later, I discovered this Keith Richards guitar in a pawn shop. Maybe one day Ill be able to unite Keith Richards with his lost gift.
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74 TWO-N ECKE D R ICKE N BACKE R
Of course, whats most striking about this Rickenbacker is its double neck. The two sets of strings produce two completely dierent sounds. One is rich and intense; the other, lush and mellow. Dont be surprised if you see Tom Petty rock out on one of these.
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DAVE ROG E R S opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with
a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Daves Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Daves story so inspiring isnt his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave from the time he picked up his first guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. Thats why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his oce. Dave Rogers is living proof that following ones passion can make for an incredibly fun and rewarding life. To experience Daves Guitar Shop for yourself, please feel free to stop by the store in La Crosse ( just dont come on Sunday theyre closed). Or you can always visit the store online at www.DavesGuitar.com.
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PRODUCTION NOTES
COVER INSIDE FRONT COVER
HannoArt presents
HannoArt Silk Cover 100lb/270gsm, 4-color process, special mix blue underlay, spot fluorescent yellow plus overall satin aqueous
HannoArt Silk Cover 100lb/270gsm, 4-color process plus spot dull varnish
PAGE 1
HannoArt Silk Text 100lb/148gsm, 4-color process plus spot dull varnish
Sappi Fine Paper North America
800.882.4332 www.sappi.com/na
PRO-5810
PAGES 4 & 5
PAGES 6 & 7
HannoArt Silk Text 100lb/148gsm, spot color tritone plus spot dull varnish
Les PauLs and sGs of every conceivabLe styLe and coLor.
They come To barTer, To Trade up and To refurbish Their beloved.

but the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shops second floor.
HannoArt Silk Text 100lb/148gsm, spot color quadtone plus overall dull varnish
fender, rickenbacker, epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-o.
PAGES 10 & 11
Curated over the Course of a quarter Century,

these rare instruments are the reflection of one mans passion. a celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: hannoart. a paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form.
10 11
HannoArt Silk Text 100lb/148gsm, spot color quadtone plus spot dull varnish
PAGE 12
HannoArt Silk Text 100lb/148gsm, 4-color process plus overall dull varnish
PAGE 13
12
13
HannoArt Gloss Text 100lb/148gsm, 4-color process plus overall dull varnish
PAGES 16 & 17
PAGES 18 & 19
HannoArt Gloss Text 100lb/148gsm, 4-color process plus drytrapped overall gloss varnish
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus drytrapped spot gloss varnish and spot dull varnish
PAGES 22 & 23
Chet Atkins, the Country musiC superstAr, helped design this line of guitArs. he wAs fAmous for CreAting A smoother sound to Country musiC, whiCh eventuAlly beCAme known As the nAshville sound.
PAGES 24 & 25
Fe n d e r te lecaste r s 56 G r etsch ch et Atki n s 6120
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underaly plus drytrapped spot gloss varnish
In many ways, the history of the electric guitar begins with the history of Leo Fenders Tele. This was the rst mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldnt nd a more classic looking guitar if you tried. Everything about the Tele is classic its design, its rich, cutting sound. Thats why everybody from Muddy Waters to Keith Richards to Springsteen has played them.
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23
24
25
PAGES 28 & 29
PAGES 30 & 31
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus drytrapped overall dull varnish
HannoArt Gloss Text 100lb/148gsm, 4-color process plus drytrapped spot gloss varnish
30
PAGES 34 & 35
Gibson made only 98 FlyinG Vs and less than 22 explorers. so, needless to say, the explorer is pretty Valuableone recently sold For $600,000.
PAGES 36 & 37
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus drytrapped spot gloss varnish
59 Gibson ExplorEr and FlyinG V
34
35
PAGES 40 & 41
PAGE 42
HannoArt Gloss Text 100lb/148gsm, 4-color process plus drytrapped overall dull varnish
DAVE ROG E R S opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Daves Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Daves story so inspiring isnt his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave from the time he picked up his rst guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. Thats why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his oce. Dave Rogers is living proof that following ones passion can make for an incredibly fun and rewarding life.
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus drytrapped overall gloss varnish
PAGE 43
To experience Daves Guitar Shop for yourself, please feel free to stop by the store in La Crosse ( just dont come on Sunday theyre closed). Or you can always visit the store online at www.DavesGuitar.com.
43
HannoArt
PAGES 2 & 3
Gloss
Sheet Text
BASIS WEIGHT OPACITY STANDARD BRIGHTNESS STANDARD PAPER GLOSS CALIPER AVERAGE 1
Players from omaha to ontario

2
PAGES 8 & 9
HannoArt Silk Text 100lb/148gsm, spot color duotone plus spot dull varnish
60lb/89gsm 70lb/104gsm 80lb/118gsm 100lb/148gsm
88.0 91.0 92.0 93.0
92 92 92 92
74 75 76 76
.0026 .0030 .0034 .0043
Sheet Cover
8 9
BASIS WEIGHT PAGES 14 & 15
OPACITY STANDARD
BRIGHTNESS STANDARD
PAPER GLOSS
CALIPER AVERAGE 1
To hear Dave explain iT, youd think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life in his own worDs.
HannoArt Gloss Text 100lb/148gsm, 4-color process plus drytrapped spot gloss varnish and spot dull varnish
96.0 96.0 96.0 97.0
92 92 92 92
77 77 77 77
.0065 .0081 .0091 .0108
L*a*b* Paper White2: 95.30, 1.50, -4.80

14 15
G i b son Le s Pau L stan dar d 59
To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible ame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood ngerboard. In 1960 they changed the shape of the neck and fret sizes and the sound and feel were never quite the same.
PAGES 20 & 21
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus drytrapped overall dull varnish
Silk
Sheet Text
20
21
Compared to most guitars, this one is monstrously largebut probably felt pretty Comfortable in the hands of its most famous player elvis.
PAGES 26 & 27
70lb/104gsm 80lb/118gsm 100lb/148gsm
91.0 92.0 95.0
92 92 92
25 25 25
.0035 .0041 .0053
59 G i b son su pe r 400 The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony ngerboard.
Sheet Cover
26
27
60 G i b son E s 355 Gibsons like this one almost always come with a cherry maple body. The neck is carved from mahogany and the ngerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course theres B.B. Kings Lucilleshes an ES 355.
PAGES 32 & 33
HannoArt Gloss Text 100lb/148gsm, 4-color process plus drytrapped overall gloss varnish
96.0 97.0 97.0 97.0
92 92 92 92
23 23 23 23
.0082 .0099 .0111 .0136
L*a*b* Paper White2: 95.30, 1.50, -4.80
32
33
PAGES 38 & 39
07 Paul Reed Smith 25th anniveRSaRy
1 Grades are run to weight and finish; caliper is an approximation and cannot be guaranteed except where indicated. 2 Measured using D50, 2, X-Rite 530, white backing, and UV included. Tolerance L* +/- 2.00, a* +/- 1.00, b* +/- 1.00. All values listed are approximate. All grades are acid-free, elemental chlorine free, and archival. The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi; any legal and equitable rights in their intellectual property are exclusively reserved to those owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of Sappi Europe SA. 2010 Sappi Fine Paper North America. All Rights Reserved.
Even though Paul Reed Smith is a relative newcomer to the eld, theyve already become one of the top 3 guitar makers in the world. I ew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the nest woods and has great design details like its tigereye nish and the abalone birds along the neck. I love that PRS numbers every guitar and that its got a little nod to our anniversary on the head. Simple, but elegant.
38
39
ProdUCTion noTeS
cOver inside FrOnt cOver pages 2 & 3
HannoArt
In a world full of so much sameness, HannoArt stands apart as one of the most distinctive coated sheets in the industry. Thanks to a proprietary triple-coating process, HannoArt offers an outstanding ink lay that holds crisp details and rich, dense solidsall on an incomparably smooth, uniform surface. Simply put, HannoArt represents a level of craftsmanship that is without peermaking it the ideal sheet for those with a passion for the exceptional. the benefIts of hannoart superior surface smoothness
PAGE 44
paper gloSS caliper average 1
HannoArt presents
HannoArt Silk Cover 100lb/270gsm, 4-color process plus overall satin aqueous
A unique triple-coated surface provides exceptional ink lay enabling spectacular image delity and print depth.
outstanding Gloss finish
Provides an outstanding surface for excellent reproduction and visual impact.

exceptional silk finish
Provides a superior and elegant tactile experience.

broad basis weight range
Youd probablY expect a place called Daves Guitar Shop to be happily ensconced in some strip mall catering to Americas adolescents. But as the old adage goes, one cannot judge a book or, in this case, a shrine by its cover. You see, Daves Guitar Shop is a veritable mecca for guitar acionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking the nest in guitar design and craftsmanship.
A broad range of sheet fed grades enables HannoArt to handle a variety of print projects. Custom sizes are also available through Sappis Special Making Order (SMO) services.
environmental responsibility
HannoArt boasts FSC Chain of Custody certication. This guarantees that trees used to produce HannoArt papers were procured from responsibly managed forests.
page 1
Gloss
Sheet Text
Basis Weight Opacity Standard Brightness Standard
PRO-5810
Players from omaha to ontario

2
pages 4 & 5
pages 6 & 7
pages 8 & 9
Les PauLs and sGs of every conceivabLe styLe and coLor.
They come To barTer, To Trade up and To refurbish Their beloved.

but the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shops second floor.
88.0 91.0 92.0 93.0
92 92 92 92
74 75 76 76
.0026 .0030 .0034 .0043
Sheet Cover
7 8 9
fender, rickenbacker, epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-o.
BaSiS Weight pages 14 & 15
opacity Standard
BrightneSS Standard
paper gloSS
caliper average 1
pages 10 & 11
Curated over the Course of a quarter Century,

these rare instruments are the reflection of one mans passion. a celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: hannoart. a paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form.
10 11
page 12
12
13
HannoArt Silk Text 100lb/148gsm, 4-color process plus overall dull varnish page 13 HannoArt Gloss Text 100lb/148gsm, 4-color process plus overall dull varnish
To hear Dave explain iT,
youd think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life in his own worDs.
HannoArt Gloss Text 100lb/148gsm, 4-color process plus spot gloss varnish and spot dull varnish
96.0 96.0 96.0 97.0
92 92 92 92
77 77 77 77
.0065 .0081 .0091 .0108
INSIDE BACK COVER
L*a*b* Paper White2: 95.30, 1.50, -4.80

14 15
pages 16 & 17
pages 18 & 19
Th e g u iTar cosT m e $1,100. A
G i b son Le s Pau L stan dar d 59
HannoArt Gloss Text 100lb/148gsm, 4-color process plus overall gloss varnish
friend of mine oered me $1,250 which, at the time, I thought was a decent prot. As I was packing the guitar up, I realized I couldnt part with it. Thats when I decided I wanted to start my own collection guitars Id never sell. Years later, Steven Seagal, the actor, oered me $125,000. Needless to say, I turned him down.
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus spot gloss varnish and spot dull varnish
To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible ame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood ngerboard. In 1960 they changed the shape of the neck and fret sizes and the sound and feel were never quite the same.
pages 20 & 21
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus overall dull varnish
Silk
Sheet Text
BaSiS Weight opacity Standard BrightneSS Standard paper gloSS caliper average 1
Th e fe n d e r sTraTocasTe r 57

16
The firsT major purchase i made back when i barely had Two nickels To rub TogeTher
Its a 57 Strat. The body is made from alder the neck is maple the Taos Turquoise color is ultra rare Fender made only 4 guitars in this color, which was intended to match the color of cars coming out of Detroit. Just look how worn the neck is if you feel the indents you can almost imagine all those ngers ying across this baby. Like most Strats, the sound is still bright and crisp. Clapton and Hendrix lived for their Strats.
17
18
19
20
21
pages 22 & 23
Chet Atkins, the Country musiC superstAr, helped design this line of guitArs. he wAs fAmous for CreAting A smoother sound to Country musiC, whiCh eventuAlly beCAme known As the nAshville sound.
pages 24 & 25
Compared to most guitars, this one is monstrously largebut probably felt pretty Comfortable in the hands of its most famous player elvis.
pages 26 & 27
91.0 92.0 95.0
92 92 92
25 25 25
.0035 .0041 .0053
Fe n d e r te lecaste r s 56 G r etsch ch et Atki n s 6120
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underaly plus spot gloss varnish
In many ways, the history of the electric guitar begins with the history of Leo Fenders Tele. This was the rst mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldnt nd a more classic looking guitar if you tried. Everything about the Tele is classic its design, its rich, cutting sound. Thats why everybody from Muddy Waters to Keith Richards to Springsteen has played them.
59 G i b son su pe r 400 The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony ngerboard.
Sheet Cover
BaSiS Weight opacity Standard BrightneSS Standard paper gloSS caliper average 1
22
23
24
25
26
27
pages 28 & 29
pages 30 & 31
R icke n backe R 71 331 Lig ht S how
60 G i b son E s 355
The guitar company made famous by The Beatles particularly John and George came out with the novelty guitar in 1971. When you strum this baby, it actually lights up. A little ashy for my taste, but a cool piece of nostalgia and a great hit at any Christmas party.
HannoArt Gloss Text 100lb/148gsm, 4-color process plus spot gloss varnish
Gibsons like this one almost always come with a cherry maple body. The neck is carved from mahogany and the ngerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course theres B.B. Kings Lucilleshes an ES 355.
pages 32 & 33
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus overall gloss varnish
96.0 97.0 97.0 97.0
92 92 92 92
23 23 23 23
.0082 .0099 .0111 .0136
L*a*b* Paper White2: 95.30, 1.50, -4.80

59 le s pau l custom
Dubbed The Black Beauty, this Les Paul was top-of-the-line for its day back in 1959. The guitar has a solid mahogany neck and body nished in black lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on the headstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson.
28
29
30
31
32
33
pages 34 & 35
Gibson made only 98 FlyinG Vs and less than 22 explorers. so, needless to say, the explorer is pretty Valuableone recently sold For $600,000.
pages 36 & 37
pages 38 & 39
07 Paul Reed Smith 25th anniveRSaRy
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus spot gloss varnish
59 Gibson ExplorEr and FlyinG V
Gretsch 59 White Falcon This guitar rst came on the market in 55 and was a huge hit because of its totally unique look. All that glistening white paint and gold trim were pretty revolutionary in their day.
Even though Paul Reed Smith is a relative newcomer to the eld, theyve already become one of the top 3 guitar makers in the world. I ew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the nest woods and has great design details like its tigereye nish and the abalone birds along the neck. I love that PRS numbers every guitar and that its got a little nod to our anniversary on the head. Simple, but elegant.
Cert no. SW-COC-001795
34
35
36
37
38
39
pages 40 & 41
page 42
74 Two-n eckeD R icke n backe R
ProdUCTion noTeS
cOver inside FrOnt cOver pages 2 & 3
HannoArt
a place called Daves Guitar Shop to be happily ensconced in some strip mall catering to Americas adolescents. But as the old adage goes, one cannot judge a book or, in this case, a shrine by its cover. You see, Daves Guitar Shop is a veritable mecca for guitar acionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking the nest in guitar design and craftsmanship.
page 44
paper gloSS caliper average1
Of course, whats most striking about this Rickenbacker is its double neck. The two sets of strings produce two completely dierent sounds. One is rich and intense; the other, lush and mellow. Dont be surprised if you see Tom Petty rock out on one of these.
Dave Rog e R s opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Daves Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Daves story so inspiring isnt his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave from the time he picked up his rst guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. Thats why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his oce. Dave Rogers is living proof that following ones passion can make for an incredibly fun and rewarding life.
page 43
HannoArt
HannoArt Silk Cover 100lb/270gsm, 4-color process plus overall satin aqueous
page 1
Gloss
Sheet Text
Basis Weight Opacity Standard Brightness Standard
plaYers from omaha to ontarIo
pages 4 & 5
pages 6 & 7
pages 8 & 9
theY come to barter, to trade up and to refurbIsh theIr beloved.
88.0 91.0 92.0 93.0
92 92 92 92
74 75 76 76
.0026 .0030 .0034 .0043
Sheet Cover
BaSiS Weight opacity Standard BrightneSS Standard paper gloSS caliper average1
pages 10 & 11
page 12
pages 14 & 15
curated over the course of a quarter centurY,
HannoArt Silk Text 100lb/148gsm, 4-color process plus overall dull varnish
page 13
youd think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life
HannoArt Gloss Text 100lb/148gsm, 4-color process plus spot gloss varnish and spot dull varnish
96.0 96.0 96.0 97.0
92 92 92 92
77 77 77 77
.0065 .0081 .0091 .0108
inside Back cOver
L*a*b* Paper White2: 95.30, 1.50, -4.80
pages 16 & 17
pages 18 & 19
HannoArt Gloss Text 100lb/148gsm, 4-color process plus overall gloss varnish
pages 20 & 21
Silk
Sheet Text
pages 22 & 23
pages 24 & 25
pages 26 & 27
91.0 92.0 95.0
92 92 92
25 25 25
.0035 .0041 .0053
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underaly plus spot gloss varnish
Sheet Cover
pages 28 & 29
pages 30 & 31
pages 32 & 33
HannoArt Gloss Text 100lb/148gsm, 4-color process plus spot gloss varnish
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus overall gloss varnish
96.0 97.0 97.0 97.0
92 92 92 92
23 23 23 23
.0082 .0099 .0111 .0136
L*a*b* Paper White2: 95.30, 1.50, -4.80
To experience Daves Guitar Shop for yourself, please feel free to stop by the store in La Crosse ( just dont come on Sunday theyre closed). Or you can always visit the store online at www.DavesGuitar.com.
pages 34 & 35
pages 36 & 37
pages 38 & 39
80 Ham e r Ke itH r icHar d s
He had their names engraved on the ngerboard. But before he could give them the guitarsthey were stolen. Years later, I discovered this Keith Richards guitar in a pawn shop. Maybe one day Ill be able to unite Keith Richards with his lost gift.
40
41
42
43
HannoArt Gloss Text 100lb/148gsm, 4-color process, UV metallic silver underlay plus spot gloss varnish
pages 40 & 41
page 42
page 44
page 43
inside Back cOver
Please help us preserve our planet. If you choose not to keep this book, please place it in a recycling bin. Thank you.
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HannoArt presents

THE BENEFITS OF HANNOART Superior Surface Smoothness

Provides an outstanding surface for excellent reproduction and visual impact.

Provides a superior and elegant tactile experience.

PLAYERS FROM OMAHA TO ONTARIO

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THEY COME TO BARTER, TO TRADE UP AND TO REFURBISH THEIR BELOVED.

CURATED OVER THE COURSE OF A QUARTER CENTURY,

This is the one that started it all.

TH E G U ITAR COST M E $1,100. A

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Sappi Fine Paper North America

They come To barTer, To Trade up and To refurbish Their beloved.

Curated over the Course of a quarter Century,

Players from omaha to ontario

60lb/89gsm 70lb/104gsm 80lb/118gsm 100lb/148gsm

88.0 91.0 92.0 93.0

.0026 .0030 .0034 .0043

BASIS WEIGHT PAGES 14 & 15

80lb/216gsm 100lb/270gsm 111lb/300gsm 129lb/350gsm

96.0 96.0 96.0 97.0

.0065 .0081 .0091 .0108

L*a*b* Paper White2: 95.30, 1.50, -4.80

G i b son Le s Pau L stan dar d 59

70lb/104gsm 80lb/118gsm 100lb/148gsm

91.0 92.0 95.0

.0035 .0041 .0053

80lb/216gsm 100lb/270gsm 111lb/300gsm 129lb/350gsm

96.0 97.0 97.0 97.0

.0082 .0099 .0111 .0136

L*a*b* Paper White2: 95.30, 1.50, -4.80

Provides an outstanding surface for excellent reproduction and visual impact.

Provides a superior and elegant tactile experience.

Sappi Fine Paper North America

Players from omaha to ontario

They come To barTer, To Trade up and To refurbish Their beloved.

60lb/89gsm 70lb/104gsm 80lb/118gsm 100lb/148gsm

88.0 91.0 92.0 93.0

.0026 .0030 .0034 .0043

BaSiS Weight pages 14 & 15

Curated over the Course of a quarter Century,

To hear Dave explain iT,

80lb/216gsm 100lb/270gsm 111lb/300gsm 129lb/350gsm

96.0 96.0 96.0 97.0

.0065 .0081 .0091 .0108

L*a*b* Paper White2: 95.30, 1.50, -4.80

G i b son Le s Pau L stan dar d 59

This is the one that started it all.

70lb/104gsm 80lb/118gsm 100lb/148gsm

91.0 92.0 95.0

.0035 .0041 .0053

80lb/216gsm 100lb/270gsm 111lb/300gsm 129lb/350gsm

96.0 97.0 97.0 97.0

.0082 .0099 .0111 .0136

L*a*b* Paper White2: 95.30, 1.50, -4.80

plaYers from omaha to ontarIo

Lab* Paper White2: 95.30, 1.50, -4.80

Lab* Paper White2: 95.30, 1.50, -4.80

Lab* Paper White2: 95.30, 1.50, -4.80

Lab* Paper White2: 95.30, 1.50, -4.80

Lab* Paper White2: 95.30, 1.50, -4.80

Lab* Paper White2: 95.30, 1.50, -4.80