A ANALYSIS OF INVESTMENT NEEDS OF CUSTOMERS CONDUCTED AT

PROJECT REPORT ON

Submitted to Punjab Technical University Jalandhar

ACADEMIC SESSION (2010-2012 ) In partial fulfillment of the requirement for the award of Degree of Masters in Business Administration (MBA)

SUBMITTED SUBMITTED TO:

To:

MR. Mandeep Singh

Asstt. Prof. CTIMIT

Raman

Kumar

Roll no. 104372247689

JALANDHAR

CT INSTITUTE OF MANAGEMENT & IT

JALANDHAR

EXECUTIVE SUMMARY
The following project contains an analysis of Indusind Bank Ltd .from a research perspective, where an attempt has been made to know its business model, services and products offered by it, customers current investment portfolio and their future choice for investment, customers risk appetite & satisfaction, and suggestions are prescribed for future strengthening based on my understanding of the business and company dynamics. The report initially traces the companys overview, and its distribution network and a detailed study about the product range it offers to its customers. Survey was done to know the current investments and the proposed investments. For this a questionnaire filling and Personal interview with people was carried on in the Bank premises. From this an analysis was done regarding the investment habits, the objective behind investments and risk taking ability. During the personal interview a brief introduction about Indusinds product range was given and the respondents were asked about the perspective to choose Indusind bank to plan their investment so as to get maximum returns. A detailed analysis and interpretation is being done through use of various statistical tools like pie-chart, bar graphs, percentages, Mean etc. The analysis is being done to see investment habits and choice for investments and risk taking ability of the investors of different age and of different occupation. Finally, SWOT Analysis, Future Growth, Prospects and Suggestions are presented to the company for strengthening its base in the insurance market.

CONCEPTUAL FRAMEWORK OF BANKS BANK

In modern age, banking constitutes the fundamental basis of economic growth. Earlier the function of bank was restricted to accepting deposits and advancing loans to the general public. But now the definition of bank has changed. It refers to an institution that deals in money. Besides dealing in money, banks these days perform various other functions like credit creation, agency function, general service, etc. Banks can now be called the nervecentre of the countrys capital market, industrial as well as trading activities.

Banks occupy an important position in the modern world. No country can make commercial and industrial progress without a well-organized banking system. Banks encourage the habit of saving among the public. They mobilize small savings and channelize them into the productive uses. Banks provide opportunities for safe custody and investment of money. They organize and control the issue and circulation of credit investments. They facilities transfer of funds from one place to another place and help of in settlement of debts. A bank in an institution which deals in money and credit. It is a body of the persons, incorporated or otherwise, who carry on the business credit, there by the facilitating exchange or issue or money for facilitating the transmission of funds and for expanding credit. According to bank regulation act,1949 banking means the accepting money for the

purpose of lending or investment of deposits money from the public, repayable on demand or otherwise and withdrawal by cheque, draft, etc

Industry profile

For more than three decades the banking sector in India has exceptional achievements. The most striking is its extensive reach. It is not only metropolitan and cosmopolitan cities; it has reached every remote corner of the country. This has led to tremendous growth in the banking sector. Earlier one to had wait for hours to get simple things done like withdrawing cash, making a draft etc. But now such activities are just a click away from you. The Reserve Bank of Indias (RBI) role in achieving such milestones has been remarkable. The are three main phases in the Indian Banking sector The early stage that is from the year 1786 to 1969, the banks were very conservative. The first bank to be set up was the General Bank of India. Then the Hindustan bank and the Bengal Bank. The East India Company started three banks- Bank of Bengal, Bank of Bombay and Bank of Madras. This later combined to form the Imperial Bank.

The Allahabad bank was the first bank which started and controlled by Indians. A lot of banks emerged during the 90s. Most of them were private. The period between 1913 and 1969 saw slow growth and many failures in the banking industry. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending

Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority.

After independence the Government took to many steps to improve banking. It brought awareness among people and inculcated a sense of savings in the minds of the Indians. It mainly concentrated on the semi urban and rural areas of the country. It changed the Imperial bank to what is known as State Bank of India. Seven subsidiaries were formed and the bank was directly under RBI. Before the steps of nationalization of Indian banks, only State Bank of India (SBI) was nationalized. It took place in July 1955 under the SBI Act of 1955. Nationalization of Seven State Banks of India (formed subsidiary) took place on 19th July, 1960. The State Bank of India is India's largest commercial bank and is ranked one of the top five banks worldwide. It serves 90 million customers through a network of 9,000 branches and it offers either directly or through subsidiaries -a wide range of banking services. The second phase of nationalization of Indian banks took place in the year 1980. Seven more banks were nationalized with deposits over 200 crores. Till this year, approximately 80% of the banking segment in India was under Government ownership. After the nationalization of banks in India, the branches of the public sector banks rose to approximately 800 in deposits and advances took a huge jump by 11,000. Banking in the sunshine of Government ownership gave the

public implicit faith and immense confidence about the sustainability of these institutions.

1. In this phase the banks introduced many products. The foreign banks entered the country and opened new ways for the sector. They introduced the ATM machines. Also a committee led by M. Narasimhan helped in the liberalization of banking practices. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money.

Banking in India
Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1790; both are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras, all three of which were established under charters from the British East India Company. For many years the Presidency banks acted as quasi-central banks, as did their successors. The three banks merged in 1921 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India.

Post-Independence
The partition of India in 1947 adversely impacted the economies of Punjab and West Bengal, paralyzing banking activities for months. India's independence marked the end of a regime of the Laissez-faire for the Indian banking. The Government of India initiated measures to play an active role in the economic life of the nation, and the Industrial Policy Resolution adopted by the government in 1948 envisaged a mixed economy. This resulted into greater involvement of the state in different segments of the economy including banking and finance. The major steps to regulate banking included:

The Reserve Bank of India, India's central banking authority, was nationalized on January 1, 1949 under the terms of the Reserve Bank of India (Transfer to Public Ownership) Act, 1948 (RBI, 2005b).

In 1949, the Banking Regulation Act was enacted which empowered the Reserve Bank of India (RBI) "to regulate, control, and inspect the banks in India."

The Banking Regulation Act also provided that no new bank or branch of an existing bank could be opened without a license from the RBI, and no two banks could have common directors.

BANK IN INDIA
The banks in India are segregated to many groups. Each group has its unique features and limitations. Each has its own target market and is dedicated to it. Few of them only work in rural sector while others in both rural as well as urban. Many are catering in cities only. Some are of Indian origin and some are foreign players. There are mainly 6 groups-

Public sector Banks Private sector Banks Co-operative sector Banks Regional Rural sector Banks Foreign Banks

Public Sector Banks

These banks are owned the government and the RBI is central bank controlling these banks. Most of the public sector banks are nationalized like SBI, Canara Bank, Vijaya Bank, Allahabad Bank, Central Bank of India, Andhra Bank, etc.

Private Sector Banks

Private banking in India was practiced since the beginning of banking system in India. The first private bank in India to be set up in Private Sector Banks in India was IndusInd Bank. It is one of the fastest growing private sector banks in India. IDBI ranks the tenth largest development bank in the world as Private Banks in India and has promoted world class institutions in India. The first Private Bank in India to receive an in principle approval from the Reserve Bank of India was Housing Development Finance Corporation Limited, to set up a bank in the private sector banks in India as part of the RBI's liberalization of the Indian Banking Industry. It was incorporated in August 1994 as HDFC Bank Limited with registered office in Mumbai and commenced operations as Scheduled Commercial Bank in January 1995.

Co-operative Sector Banks

The Co-operative banks in India started functioning almost 100 years ago. The Cooperative bank is an important constituent of the Indian Financial System, judging by the role assigned to co operative, the expectations the co operative is supposed to fulfill, their number, and the number of offices the cooperative bank operate. Though the co- operative movement originated in the West, but the importance of such banks have assumed in India is rarely paralleled anywhere else in the world. The cooperative banks in India play an important role even today in rural financing. The businesses of cooperative bank in the urban areas also have increased phenomenally in recent years due to the sharp increase in the number of primary co-operative banks.

Regional Rural Sector Banks

Rural banking in India started since the establishment of banking sector in India. Rural Banks in those days mainly focused upon the agro sector. Regional rural banks in India penetrated every corner of the country and extended a helping hand in the growth process of the country. SBI has 30 Regional Rural Banks in India known as RRBs. The rural banks of SBI are spread in 13 states extending from Kashmir to Karnataka and Himachal Pradesh to North East. The total number of SBI Regional Rural Banks in India branches is 2349 (16%). Till date in rural banking in India, there are 14,475 rural banks in the country of which 2126 (91%) are located in remote rural areas. Apart from SBI, there are other few banks which functions for the development of the rural areas in India.

Foreign Banks
Foreign Banks in India always brought an explanation about the prompt services to customers. After the set up foreign banks in India, the banking sector in India also become competitive. New rules announced by the Reserve Bank of India for the foreign banks in India in this budget have put up great hopes among foreign banks which allow them to grow unfettered. Now foreign banks in India are permitted to set up local subsidiaries. The policy conveys that foreign banks in India may not acquire Indian ones (except for weak banks identified by the RBI, on its terms) and their Indian subsidiaries will not be able to open branches freely.

Banking in India Central bank Reserve Bank of India NABARD Allahabad Bank Andhra Bank Bank of Baroda Bank of India Bank of Maharashtra Canara Bank Central Bank of India Corporation Bank Nationalized banks Dena Bank IDBI Bank Indian Bank Indian Overseas Bank Oriental Bank of Commerce Punjab & Sind Bank Punjab National Bank Syndicate Bank UCO Bank Union Bank of India United Bank of India Vijaya Bank State Bank of India State Bank of Bikaner & Jaipur State Bank of State Bank Group Hyderabad State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Travancore Axis Bank Bank of Rajasthan Catholic Syrian Bank Dhanalakshmi Bank South Indian Bank City Union Bank Federal Bank HDFC Bank ICICI Bank IndusInd Bank ING Private banks Vysya Bank Jammu & Kashmir Bank Karnataka Bank Limited Karur Vysya Bank Kotak Mahindra Bank Lakshmi Vilas Bank Nainital Bank Ratnakar Bank Saraswat Bank Tamilnad Mercantile Bank Limited Yes Bank Development Credit Bank ABN AMRO Abu Dhabi Commercial Bank Antwerp Diamond Bank Arab Bangladesh Bank Bank International Indonesia Bank of America Foreign banks Bank of Bahrain and Kuwait Bank of Ceylon Bank of Nova Scotia The Bank of Tokyo-Mitsubishi UFJ Barclays Bank Citibank India Credit Suisse HSBC Standard Chartered Deutsche Bank Royal Bank of Scotland

North Malabar Garmin Bank South Malabar Garmin Bank Pragathi Garmin Bank Shreyas Garmin Bank Regional Rural banks

Function of the banks

The functions of commercial banks are divided into two categories: 1) Primary functions, and 2) Secondary functions including agency functions.

1) Primary functions:
The primary functions of a commercial bank include: a) Accepting deposits; and b) Granting loans and advances;

a) Accepting deposits
The most important activity of a commercial bank is to mobilize Deposits from the public. People who have surplus income and savings find it convenient to deposit the amounts with banks. Depending upon the nature of deposits, funds deposited with bank also earn interest. Thus, deposits with the bank grow along With the interest earned. If the rate of interest is higher, public are motivated to deposit more funds with the bank. There is also safety of funds deposited with the bank.

b) Grant of loans and advances

The second important function of a commercial bank is to grant loans and advances. Such loans and advances are given to members of the public and to the business community at a higher rate of interest than allowed by banks on various deposit accounts. The rate of interest charged on loans and advances varies depending upon the purpose, period and the mode of repayment. The difference between the rate of interest allowed on deposits and the rate charged on the Loans is the main source of a banks income.

a) Loans

A loan is granted for a specific time period. Generally, commercial banks grant short-term loans. But term loans, that is, loan for more than a year, may also be granted. The borrower may withdraw the entire amount in lump sum or in installments. However, interest is charged on the full amount of loan. Loans are generally granted against the security of certain assets. A loan may be repaid either in lump sum or in installments.

b) Advances
An advance is a credit facility provided by the bank to its customers. It differs from loan in the sense that loans may be granted for longer period, but advances are normally granted for a short period of time. Further the purpose of granting advances is to meet the day to day requirements of business. The rate of interest charged on advances varies from bank to bank. Interest is charged only on the amount withdrawn and not on the sanctioned amount. Modes of short-term financial assistance Banks grant short-term financial assistance by way of cash credit, overdraft and bill discounting.

a) Cash Credit
Cash credit is an arrangement whereby the bank allows the borrower to draw amounts up to a specified limit. The amount is credited to the account of the customer. The customer can withdraw this amount as and when he requires. Interest is charged on the amount actually withdrawn. Cash Credit is granted as per agreed terms and conditions with the customers.

b) Overdraft
Overdraft is also a credit facility granted by bank. A customer who has a current account with the bank is allowed to withdraw more than the amount of credit balance in his account. It is a temporary arrangement. Overdraft facility with a specified limit is allowed either on the security of assets, or on personal security, or both.

c) Discounting of Bills

Banks provide short-term finance by discounting bills, that is, making payment of the amount before the due date of the bills after deducting a certain rate of discount. The party gets the funds without waiting for the date of maturity of the bills. In case any bill is dishonored on the due date, the bank can recover the amount from the customer.

ii) Secondary functions

Besides the primary functions of accepting deposits and lending money, banks perform a number of other functions which are called secondary functions. These are as follows a) Issuing letters of credit, travelers cheque, circular notes etc. b) Undertaking safe custody of valuables, important documents, and securities by providing safe deposit vaults or lockers; c) Providing customers with facilities of foreign exchange. d) Transferring money from one place to another; and from one branch to another branch of the bank. e) Standing guarantee on behalf of its customers, for making payments for purchase of goods, machinery, vehicles etc. f) Collecting and supplying business information; g) Issuing demand drafts and pay orders; and, h) Providing reports on the credit worthiness of customers.

BANKING IN THE HIGH TECH ENVIRONMENT

At a time when banking all over the world is undergoing a radical transformation due to all pervasive use of information technology then it must respond to the fast changing needs of the financial system and should also become proactive and play the role of a Change Agent and bring about a Skill Revolution in the banking industry.

Change in Financial System

Financial markets throughout the world have witnessed changes during the past two decades. Deregulation and liberalization in the financial sector have stimulated financial innovations. Breathtaking developments in the technology of telecommunications and electronic data processing have further accelerated these changes. As a sequel to these changes the difference between banking and non-banking institutions have become very thin. In the changed millennium the functioning of the financial markets has given rise to some concerns. There is a fear that the state of the financial markets is now more risky than in the past. In a technologically integrated world the chances of systematic risk increases and because of the intense competition that the banks have to face, both as a result of the growth of the Non banking financial institutions as well as securitization, it is feared that the quality of the bank loans may have suffered.

IT and Banking

The new technology has altered the traditional ways of doing business. Customers can view accounts, get account statements, transfer funds, purchase drafts by making just a few keypunches. Availability of ATMs and plastic cards to a large extent avoid customers going to branch premises for cash. The networks have helped to automate the funds transfer thus resulting in a more efficient payment system. Today, the transactions of all banks have been fully computerized and the banks have moved into the direction of inter-branch and inter-bank connectivity. In effect the banking industry is finding its use in five key areas:

Convenience in product delivery and access. Managing productivity and performance. Product design. Adapting to market and customer needs. Access to customer markets.

NEW CHALLENGES FACING BANKS

The functions of banks will increase under competitive pressure. These may emanate from within the banking system as well as from non banking institutions. A greater overlap in product coverage between commercial banks and non-banking intermediaries will occur. Thus, both on the liability and assets sides, banks will face increasing competition. Banks should be willing to offer products to savers, which are competitive in terms of both price and service. On the lending sides the effort of the corporate to seek directly from the market will also have an impact on the asset distribution of banks. Competition will also compel banks to keep the interest spread to minimum and this context bank can earn enough for them only by reducing the proportion of non performing assets. Banks will also have to pay attention to market segmentation and greater specialization in different niches of the markets.

COMPANY OVERVIEW
IndusInd Bank Limited is a Mumbai based Indian new generation bank, established in 1994. The bank offers commercial, transactional and electronic banking products and services. Indusind Bank was incorporated in April 1994 by Dr. Manmohan Singh the then Union Finance Minister. Indusind Bank is the first among the new-generation private banks in India. The bank started its operations with a capital amount of Rs.1000 million among which Rs.600 million was donated by the Indian Residents and Rs.400 million was raised by the Non-Resident

Indians. The bank has specialized in retail banking services and continuously upgrades its support systems by introducing newer technologies. It is also working on expanding its network of branches all across the country along with meeting the global benchmark. According to the bank, its name is derived from the rich and vivid Indus Valley Civilization

Type Industry Founded Headquarters Revenue Owner(s) Website

Private Bank BFSI 1994 Mumbai, Maharashtra, India 3,260.47 crore (US$727.08 million) Hinduja Group www.indusind.com

Section I.1

Slogan

IndusInd bank has used many slogans to promote their cause. Some of the slogans used by the bank are we Care... Dil Se and We Make You Feel Richer.

INTRODUCTION
The INDUSIND was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August1994 in the name of 'INDUSIND Bank Limited', with its registered office in Mumbai, India. INDUSIND Bank commenced operations as a Scheduled Commercial Bank in January 1995.INDUSIND is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its

inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. INDUSIND has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, INDUSIND was ideally positioned to promote a bank in the Indian environment .INDUSIND Bank began operations in 1995 with a simple mission: to be a World Class Indian Bank. We realized that only a single minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards that goal. INDUSIND Bank Limited (the Bank) is an India-based banking company engaged in providing a range of banking and financial services, including commercial banking and treasury operations. The Bank has a network of 1412 branches and 3295 automated teller machines (ATMs) in 528cities and total employees are 52687.

Branch and ATM

Within a few years of its foundation, IndusInd Bank started climbing the ladder of success and became one of the fastest-growing banks in the Indian banking sector. By 2006, it had expanded its branch network, from 61 in 2004, to 137. A part from setting up 150 ATM centers of its own, the bank also concluded multilateral arrangement with other banks, taking the total number of authorized ATM outlets to 15,000. All the branches as well as ATMs of IndusInd Bank are connected to its central database, via a satellite that operates on the latest version of IBMs AS400-720 hardware & Midas Kapiti (now Misys) software. The Bank has a network of

1412 branches and 3295 automated teller machines (ATMs) in 528cities and total employees are 52687in 2011.

Product and services

Indusind Bank provides multi-channel facilities, which comprise of ATMs, Net Banking, Mobile Banking, Phone Banking, Multi-city Banking and International Debit Cards. It is also credited for being one of the first banks to become a part of RBIs Real Time Gross Settlement (RTGS) system. Enlisting the help of KPMG, IndusInd Bank has adopted an enterprise-wide risk management system, including global best practices in the area of Risk Management. The other products and services offered by the bank include:

Personal Banking

Accounts Deposits Loans Cards - Debit Card, Credit Card, Gold Debit Card, Indus Money Indus Protect

Wealth Management Services

Portfolio Management Investments Insurance

Corporate Banking

Fund Based Facilities

Non Fund Based Facilities Value Added Facilities Supply Chain Management

International Banking

Correspondent Banking SWIFT Rupee Drawing Arrangement R Advisory Services A Facilities to Exporters Trade Finance RFC Account for Residents R Gold Banking Remittance Services

Others

Investment Banking Treasury NRI Services Online Banking RTGS/ NEFT

HISTORY OF INDUSIND BANK

INDUSIND BANK LTD was incorporated in August 1994 in the name of 'INDUSIND Bank Limited', with its registered office in Mumbai, India. INDUSIND Bank commenced operations as a Scheduled Commercial Bank in January 1995. If ever there was a man with a mission it was Hasmukhbhai Parekh, Founder and Chairman-Emeritus, of INDUSIND Group. INDUSIND BANK LTD was amongst the first to set up a b a n k i n t h e p r i v a t e s e c t o r . T h e b a n k w a s i n c o r p o r a t e d o n 3 0 t h A u g u s t 1 9 9 4 i n t h e n a me o f INDUSIND Bank Limited, with its registered office in Mumbai. It commenced operations as a Scheduled Commercial Bank on 16th January 1995. The bank has grown consistently and is now amongst the leading players in the industry . INDUSIND is India's premier housing finance company and enjoys an impeccable track record i n I n d i a a s w e l l a s i n i n t e r n a t i o n a l m a r k e t s . S i n c e i t s i n c e p t i o n i n 1 9 7 7 , t h e C o r p o r a t i o n has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. INDUSIND has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, INDUSIND was ideally positioned to promote a bank in the Indian environment in a milestone transaction in the Indian banking industry; Times Bank was merged with INDUSIND Bank Ltd., effective February 26, 2000.

BUSINESS OBJECTIVES

INDUSIND Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. Indusind Bank's business philosophy is based on four core values - Operational Excellence, Customer Focus, Product Leadership and People

Capital Structure (IndusInd Bank)

Period From 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 To 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998

Instrument Authorized Capital (Rs. cr) Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share 500 500 500 400 400 400 300 300 250 250 250 250 250 250

Issued Capital (Rs. cr) 465.77 410.45 355 319.81 319.81 290.32 290.32 290.7 220.23 160 160 160 160 160 - paid up Shares (nos) 465773835 410454640 355000000 319807936 319807936 290317636 290317636 220226983 120226983 160000000 160000000 160000000 160000000 160000000 Face Value 10 10 10 10 10 10 10 10 10 10 10 10 10 10 Capital 465.77 410.45 355 319.81 319.81 290.32 290.32 220.23 120.23 160 160 160 160 160

1995 1994

1997 1995

Equity Share Equity Share

250 250

120 120

120000000 100000000

10 10

120 100

ORGANIZATION AND MANAGEMENT

The Indusind bank is a professionally managed organization. It has a board of directors consisting of eminent persons who represent various fields including finance, taxation, construction and urban policy & development. The board primarily focuses on strategy formulation, policy and control designed to deliver increasing value to shareholders.

ORGANIZATIONAL GOALS
Main mission of the Indusind bank are to:-

Develop close relationships with individual households, Maintain its position as the premier housing finance institution in the country, Transform ideas into viable and creative solutions, Provide consistently high returns to shareholders, and Grow through diversification by leveraging off the existing client base World Class Indian Bank Benchmarking against international standards To build sound customer franchises across distinct businesses Best practices in terms of product offerings, technology, service levels, risk management and

audit & compliance

VISION STATEMENT OF INDUSIND BANK

The INDUSIND Bank is committed to maintain the highest level of e t h i c a l s t a n d a r d s , professional integrity and regulatory compliance. INDUSIND Banks business philosophy is based on four core values such as:1. Operational excellence. 2. Customer Focus. 3. Product leadership. 4. People. The objective of the INDUSIND Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-step window for all his/her requirements. The INDUSIND Bank plus and the investment advisory services programs have b e e n d e s i g n e d k e e p i n g i n mi n d n e e d s o f c u s t o me r s w h o s e e k s d i s t i n c t f i n a n c i a l s o l u t i o n s , information and advice on various investment avenues.

BUSINESS STRATEGY
o Increasing market share in Indias expanding banking o Delivering high quality customer service
o Maintaining current high standards for asset quality through disciplined

credit risk management

o D e v e l o p i n n o v a t i v e pr o d u c t s a n d s e r v i c e s t h a t a t t r a c t t a r g e t e d

c u s t o me r s a n d a d d r e s s inefficiencies in the Indian financial sector.

BUSINESS
Indusind Bank has three key business segments: wholesale banking services, treasury and retail banking services. Its product range spans savings, fixed deposits and current and demat accounts;

innovative services like phone banking, intercity / inter-branch banking, net banking, mobile banking and various types of loans.

Business segment: Indusind bank offers a new range of commercial and transactional services
and products treasury to the wholesaler and retail customer. The bank has three key business segments:

Wholesale Banking Services:

The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian corporate to small & mid-sized corporate and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions, which combine cash management services with vendor a n d d i s t r i b u t o r f i n a n c e f o r f a c i l i t a t i n g s u p e r i o r s u p p l y c h a i n ma n a g e me n t f o r i t s c o r p o r a t e customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporate including multinationals, companies from the domestic business houses and prime public sector companies. It is recognized as a leading provider of cash management a n d t r a n s a c t i o n a l b a n k i n g s o l u t i o n s t o c o r p o r a t e c u s t o me r s , mu t u a l f u n d s , s t o c k e x c h a n g e members and banks.

Retail Banking Services:

The objective of the Retail Bank is to provide its target market customers a full range of financial products and Banking services, giving the customer a one-stop window for all his/her b a n k i n g r e q u i r e me n t s . T h e p r o d u c t s a r e b a c k e d b y w o r l d - c l a s s s e r v i c e a n d d e l i v e r e d t o t h e customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking. The INDUSIND Bank Preferred program for high net worth individuals, the INDUSIND Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various i n v e s t me n t avenues. The Bank also has a wide array of retail loan products including A u t o Loans, Loans against marketable securities, Personal Loans and Loans for Twowheelers. It is also a leading provider of Depository Participant (DP) services for retail customers, providing customers the facility to hold their investments in electronic form. INDUSIND Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Master card Maestro debit card as well. The Bank launched its credit card business in late 2001. By September 30, 2005, the bank had a total card base (debit and credit cards) of 5.2 million cards. The Bank is also one of the leading players in the "merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments.

Treasury:

W i t h i n t h i s b u s i n e s s , t h e b a n k h a s t h r e e ma i n p r o d u c t a r e a s - F o r e i g n E x c h a n g e a n d Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalization of the financial markets in India, corporate need more sophisticated risk m a n a g e me n t i n f o r ma t i o n , a d v i c e a n d p r o d u c t s t r u c t u r e s . T h e s e a n d f i n e p r i c i n g o n v a r i o u s treasury products are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.

Product of Indusind bank

ACCOUNT & DEPOSITS SERVICES

Banking should be effortless. With INDUSIND Bank, the efforts are rewarding. No matter what a customer's need and occupational status, we have a range of solutions that are second to none. Whether you're employed in a company and need a simple Savings account or run your own business and require a robust banking partner, INDUSIND Bank not only has the perfect solution for you, but also can recommend products that can augment your planning for the future. It includes these services: 1. Saving accounts.
2. Current accounts. 3. Fix deposits. 4. Demate account.

5. Safe deposits lockers.

Savings Accounts

These accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. Whatever persons occupation, bank have confident that person will find the perfect banking solution. There some saving accounts like:

Regular saving Account: An easy-to-operate savings account that allows you

to issue cheque, draw Demand Drafts and withdraw cash. Check up on your

balances from the comfort of your home or office through Net Banking, Phone Banking and Mobile Banking. If you need money urgently then you can take money from the ATM machine. There are 1977 ATM centers across the country.

Saving plus Account

Introducing the best banking option for you with INDUSIND Bank Savings plus Account. Now You can get access to some of the finest banking facilities with INDUSIND Bank's Savings plus Account. All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/-.

Saving Max Account

Welcome to a world of convenience. Presenting Savings Max account, loaded with maximum b e n e f i t s t o ma k e y o u r b a n k i n g e x p e r i e n c e a p l e a s u r e . B y m a i n t a i n i n g an average quarterly b a l a n c e of just Rs.25000/you get a host of p r e m i u m s e r v i c e s f r o m I N D U S I N D B a n k absolutely free.

Senior Citizen Account

INDUSIND Bank appreciates your needs and endeavors, which is why, they present an account especially dedicated to customer, which like a dutiful child will help you fulfill your needs in the best manner possible.

No frills Account
In an effort to make banking simpler and more accessible for customers, bank has introduced the 'No Frills' Savings Account, which offers customer all the basic banking facilities. Customer can even avail of services like Net Banking, Mobile banking free of cost. In this customer can put Zero Initial Pay-in and a Zero Balance account.

Institutional saving accounts

A specially designed account that offers twin benefits of a savings as well as a current account. Customers funds continue to earn you interest while he enjoys hassle-free banking & a host of other features. All this and more in a Zero Balance account.

Salary Accounts
In this account customer can get salary from where he/she doing such job and organization or company at where the customer of the bank in doing job deposit their salary in to the salary account a person can get salary. There are various kinds of saving accounts in the INDUSIND Bank like: -

Pay roll account. Classic salary account. Regular salary account. Premium salary account. Defense salary account. No frills salary account. Reimbursement salary account.

Kids advantage account

Start saving for your child today and secure his/her future a sentence tells by the INDUSIND bank. Open a Savings Account and transfer money every month into customers Kids Advantage Account and watch the savings grow as customers child grows. The accumulated savings in the Kids Advantage Account can over the years help in meeting customer child's needs. Main features and benefits of this account are as follow:

Current accounts

INDUSIND Bank Current Account gives the power of inter-city banking with a single account and access to more than cities. From special cheque that get treated at par with local ones in any city where branch, faster collection of outstation cheques (payable at branch locations), free account to account funds transfer between Indusind Bank accounts to Free intercity clearing of up to 100 lakhs per month, banks priority services have become the benchmark for banking efficiency. Now, with an Indusind Bank Current Account, experience the freedom of multi-city banking. Person can have the power of multi-location access to his account from any of our 761 branches in 327 cities. Not only that, he can do most of his banking transactions from the comfort of his office or home without stepping out. There are various kinds of current account in this bank like: -

Plus current account

Indusind Bank plus Current Account gives the power of inter-city banking with a single account and access to more than cities. Plus Current Account requires maintaining an average quarterly balance of Rs. 100,000.

Trade current account

In today's changing business requirements, you need to transfer funds across cities, and time is of the essence. Indusind Bank Trade Current Account gives power of inter-city banking with a single account. F r o m s p e c i a l c h e q u e t h a t g e t t r e a t e d a t p a r w i t h l o c a l o n e s i n a n y c i t y w h e r e b a n k h a v e a branch, to free account to account funds transfer between Indusind Bank accounts, to free i n t e r - c i t y c l e a r i n g o f u p t o 5 0 l a k h s p e r mo n t h , b a n k s p r i o r i t y s e r v i c e s h a v e b e c o me t h e b e n c h ma r k f o r b a n k i n g e f f i c i e n c y . T r a d e C u r r e n t A c c o u n t r e q u i r e s ma i n t a i n i n g a n a v e r a g e quarterly balance of Rs. 40,000.

Premium current account

Business needs a partner who can manage finances while concentrate on growing business. Form this account customer can avail benefits of inter-city banking account that requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility & FREE inter-city clearing transactions across our network up to Rs.25 Laces per month. A Current Account with the benefits of accessing account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM.

Regular current account

A Current account is ideal for carrying out day-to-day business transactions. With the Indusind Bank Regular Current Account, customer can access account anytime, any where, p a y u s i n g p a y a b l e a t p a r c h e q u e s o r d e p o s i t c h e q u e a t a n y I n d u s i n d b a n k b r a n c h . I t a l s o facilitates free NEFT transactions & free RTGS collections for faster collections in account. Regular Current Account requires to maintain an average quarterly balance of only Rs. 10,000.W i t h a v a s t n e t w o r k o f b r a n c h e s i n c i t i e s a l l o v e r t h e c o u n t r y , a n d a c c e s s t o a mu l t i t u d e o f ATM's, customer can keep track of all transactions anytime.

Reimbursement Current Account

No more paperwork, no more receipts to keep track of - a hassle-free account that allows deposit the reimbursements receive from company/organization on a monthly basis. To open this account a person has to follow these processes: P r o c u r e a n A c c o u n t O p e n i n g D o c u me n t ( A O D ) f r o m I N D U S I N D B a n k . ( I f p e r s o n h a s j u s t joined, first request to company to open up a Salary Account for particular person).Mention Salary Account number and Debit Card number on the AOD so that Debit card can be linked to both, Salary Account as well as new Reimbursement Account. Request company to directly credit cash payments to the Reimbursement Account.

RFC Domestic Account

Full name of this account is Resident foreign currency account. Have you accumulated foreign currency from travelling abroad frequently? Received gifts from relatives in foreign currency? Or earned it by any other means as approved by the Reserve Bank of India? If so, open Resident Foreign Currency Domestic Account and manage f o r e i g n c u r r e n c y efficiently. Person can choose to set up your account either in US Dollar, Great Britain Pound or Euro. To open this accounts a person as to follow this process: Choose the currency in which person wish to operate. Open account with an initial amount as per the following-US Dollar = 250 Great Britain Pound = 200 Euro = 250 and maintain an Average Quarterly Balance of the same amount.

Flexi current account

Tired of static transaction limits during peak seasons? INDUSIND Bank Flexi Current Account is the answer to changing banking needs during peak seasons. With INDUSIND Bank Flexi Current Account Cash Deposit and Anywhere Transaction limits are a multiple of the balance you maintain in Current Account. So, during peak seasons, customer get the benefit of higher transaction limits due to the higher average balances maintained in a c c o u n t . W h a t s mo r e , d u r i n g l e a n s e a s o n s , p e r s o n n e e d n o t w o r r y a b o u t m a i n t a i n i n g h u g e Balances to enjoy high transaction limits, which person anyway may not need. Flexi Current Account requires maintaining a minimum Average Monthly Balance (AMB) of just Rs. 75,000.

Apex current account

The top position is always the desirable position. With the Apex current account, take business to a new high. On maintaining an average quarterly balance of Rs. 10 lakhs, this account makes sure person make the most of every business opportunities coming his way. Unlimited, free, anywhere Banking experience at the APEX is reserved for person who joints this.

Max current account

Maximum benefits and minimum hassles for customer with Max Current Account with a Rs. 5l a k h s a v e r a g e q u a r t e r l y b a l a n c e r e q u i r e m e n t , bank present to world of privileges that helps business expand and grow. Features like maximum free transaction limits i n c l u d i n g o t h e r beneficial features on this current account truly enhances business potential to the Maximum.

Fix deposits service

Long-term investments form the chunk of everybody's future plans. An alternative to simply applying for loans, fixed deposits allow to borrow from own funds for a limited period, thus fulfilling needs as well as keeping savings secure. People can invest his/her money into either in security market or gold or mutual fund or into a fix deposits. People always go to that way where he/she can get more benefits and minimum risks. So, for this purpose he has a better chance to deposits money in to the fix deposit. If people believe in long-term investments and wish to earn higher interests on his/her savings, n o w i s t h e t i m e t o invest money in Indusind bank Fixed Deposit. Get up to 9.50% on Indusind Bank Fixed Deposit with an additional 0.50% for Senior Citizens. What's more NO

Penalty if withdraw part of the FD in times of need. Flexibility, Security and High Returns all bundled into one offering.

Regular fix deposit

As per the rules and regulation of the bank a person can deposit their money in to a fix deposit inthe bank and can get the benefits of these facilities.

Five year tax saving fix deposit

In 2006, it was announced for the first time that Bank fixed deposits booked by an Individual/HUF for 5 years & up to Rs. 1,00,000/- will be allowed exemption under Sec 80C of the Income Tax Act,1961 subject to necessary declarations taken from the Customer..

Supper saver facility

Customer can enjoy a high rate of interest along with the liquidity of a Savings Account by opting for a Super Saver Facility on his or her savings account. Avail of an overdraft facility of up to 75% of the value of his or her Fixed Deposit.

Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of your Fixed Deposits? Then w h a t y o u n e e d i s a S w e e p - I n F a c i l i t y o n s a v i n g s a c c o u n t . L i n k F i x e d D e p o s i t t o Savings or Current Account and use it to fall back on in case of emergencies. A deficit in Savings or Current A c c o u n t i s t a k e n c a r e o f b y u s i n g u p a n e x a c t v a l u e

f r o m F i x e d D e p o s i t . S i n c e d e p o s i t s a r e broken down in units of Re 1/-, customer will lose interest only for the actual amount that has been withdrawn.

Demat account service

Nowadays share market is becoming is the main occupation of the person. So to avoid faulty processes demat account is really most important for the share market and for the safety of shares it is most important. INDUSIND BANK is one of the leading Depository Participant (DP) in the country with over 8Lac demat accounts. INDUSIND Bank Demat services offers a secure and convenient way to keep track of securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. INDUSIND BANK is Depository participant both with -National Securities Depositories Limited(NSDL) and Central Depository Services Limited (CDSL).

Cards
Credit cards Debit cards Prepaid cards

Loans provided:
In todays competitive world every thing happens only with the help of money or through the money every person need money. But some time a person has not cash on hand at that time he needs lone either from any friend or from any financial institute. Lone dose not mean that only lower class person needs it but also upper class person it is needed. A s p e r t h e

requirement of the every person there are much type of loans are there i n t h e Indusind bank.

1. Personal loan
A person has so many dreams but some time due to scarcity of money a dream cant be satisfy. So, here one solution for that person this is personal loan. From this he/she can fulfill their needs or requirement. It can be any thing either a dream of vacation or son/daughters admission to college or any wedding, so personal loan can be helpful in this entire requirement. As person ordered in the hotel for tea or coffee and it is immediately came fast, same over here any person want to get a personal loan with the nominal documents he can get the loan.

2. Home loan
Indusind Bank brings Indusind home loans to doorstep. With over 30 years of experience, a dedicated team of experts and a complete package to meet all housing f i n a n c e n e e d s , Indusind Home Loans, help people realize dream.

3. Vehicles loan
Nowadays the life is being so fast, time value is becoming more important so to reach at the destination of any business related occasion or for a boy to reach college or any where at the fix time there are so many requirement of vehicles. But every people have no capacity to purchase vehicles with cash so for that here in the INDUSIND bank vehicles loan is available. There are many types of vehicles loan. Types of vehicles loan:

Two wheeler loans. New car loan. Used car loan. Tractor loan (for agree culture business).

Commercial vehicle loan.

So, as per the requirement of the person there are these types of loans are available this are at the c h i p r a t e a n d H a s s e l f r e e f r o m mo r e d o c u me n t a t i o n a n d o t h e r p r o c e d u r e . A n d c o m me r c i a l b u s i n e s s ma n c a n g e t t h e b e n e f i t s o f t h e c o mm e r c i a l v e h i c l e s l o a n s . T h u s a s p e r t h e n e e d o f different people there are vehicle loans available. And also terms and condition are different as per the requirement.

4. Express loan plus

Bank offer Express Loans Plus at person Doorstep to help fulfill all his/her needs. The procedure is simple, documentation is minimal and approval is quick. It is helpful to person in repairing of house, School admission or also in the family holiday.

5. Gold loan
With INDUSIND Bank's Gold Loan, person can get an instant loan against gold jewellery and ornaments. The procedure is simple, documentation is minimal and approval is quick. A person can get 70% loan on the value of the gold jewellery and ornaments. There is also availability of the overdraft on the gold jewellery. With this a customer can get free additional services like free personalized cheque book, free international debit card, and free net banking phone banking services.

6. Educational loan
Nowadays important of education becoming very high. As it important becoming high it is becoming costly. So in the higher education some time people can not effort a high price at a same time. So, there is education loan is also available for the student. A p e r s o n c a n get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study in abroad. Loan available up to tenure of 7 years including moratorium period. Loans disbursed directly to the educational institution. It is released as per fee schedules of institutes. Exclusive Telegraphic Transfer facility available for courses abroad. Loans available for short duration/ job oriented courses also.

7. Loan against security

With INDUSIND Bank's Loan against Securities, person can get an overdraft against securities like Equity Shares, Mutual Fund Units (Equity, Debt, FMPs), Gold Exchange Traded Fund (ETF), NABARD's Bhavishya Nirman Bonds, Policies issued by LIC & Select Private I n s u r a n c e C o m p a n i e s , NSC, KVP, UTI Bonds (ARS & US64 Bonds) and Gold Deposit Certificates, while still retaining ownership. And the best part is that he can continue to enjoy all his shareholder benefits such as rights, dividends and bonuses Loan available to NRIs against Shares, Mutual Funds (equity, Debt, FMPs), US64 Bonds, Insurance Policies, NSC, and KVP.

8. Loan against property

INDUSIND Bank brings Loan against Property (LAP). Person can now take a loan against residential or commercial property, to expand his business, plan a dream wedding, and fund his child's education and much more. He can depend on bank to meet his entire business requirement se v e n t o p u r c h a s e a n e w s h o p o r o f f i c e f o r b u s i n e s s . L o a n t o p u r c h a s e C o mm e r c i a l P r o p e r t y (LCP) is a specially designed product to help person expand his business without reducing the capital from his business. These are loans services providing by INDUSIND bank which are very hassle free and really

benefits for most of customer and most of customer are satisfied by the loan services providing by the bank.

CARD SERVICES

In todays competitive and fast time card services providing by the banks are really very important to every person and every business needs or to take meal in to the hotel or to purchase jewellery from the jewellery shops cards are playing good role in the banking sectors. Bank ranges of Cards help to meet financial objectives. So whether persons are looking to add to his buying power, conducting cashless shopping, or budgeting his expenditure, he will find a card that suits him.

Credit cards
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams. Some dreams can't wait. If there's something person has always wanted. If a person wanted fulfill his wants he Can get benefits from the INDUSIND banks credit cards facilities. Different types of credit Classic cards

Silver Credit Card. Value plus Credit Card. Health Plus Credit Card. Premium Cards: Gold Credit Card

Titanium Credit Card Woman's Gold Card Platinum Plus Credit Card Visa Signature Credit Card World Master Card Commercial Cards Corporate Credit Card

Debit card
IndusInd Bank brings to you a suite of premium and utility debit cards with best in class features and benefits which make banking and spending a pleasure. Whats more, you get rewards and redemption options like never before!

International Gold VISA Debit Card

Indusind Bank is pleased to bring you its value added International Gold VISA Debit Card. This card is designed to exceed your expectations at any of the VISA ATMs or Point-Of-Sale terminals, in any part of the world.

Features & Benefits

Easy Access
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Access any of the 600+ Indusind Bank ATMs across India for cash withdrawals, cash/ cheque deposits, visa credit card bill payment facility, balance enquiry, mobile top-up and other miscellaneous requests

Withdraw cash at any of the 60,000 VISA / PLUS ATMs in India and over a million ATMs across the world, through bilateral arrangements with our network partners, VISA & NFS Use your card for shopping at over 4,00,000 merchant locations in India and over 26 million merchant locations across the world

No Need to Carry Cash Anymore

o o o o o

Use your card for online shopping, e-payments and bill payments Credit Card Bill Payment (VISA Cards) over ATM and Internet Cash-less shopping with VISA Debit Card Mobile Top-ups at ATMs Enjoy Fuel surcharge waiver up to Rs. 125/- per month on fuel bills. T&C Apply.

Indus Money
A unique loyalty program for our customers, which rewards you for all types of spends on your Savings Account, be it Shopping or e-Shopping, Bill Payments or Mobile Top-ups, Cash withdrawals, or even Investments through SIPs. Whats more, get Auto Cash back directly into your Account! Life never looked so good Offers Enjoy exciting offers on your Indusind International Gold VISA Debit Card. From apparels to electronics, dining to travel & holiday, jewellery to wellness, we have tried to cover the entire gamut of your lifestyle needs. So go ahead and enjoy the shopping! Complimentary Card Insurance
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Lost Card Liability to the tune of Rs. 1,00,000/Purchase protection to the tune of Rs. 50,000/Loss of Baggage liability to the tune of Rs. 50,000/-

Fees & Charges Savings Account Product Type Indus Privilege Plus & Maxima Accounts Indus Classic, NR Regular & Indus Comfort Annual Fees Free for Life Rs.199/-

Indus Privilege, Indus Comfort Premium & NR Premium Rs.99/-

International Classic VISA Debit Card

The Indusind Bank International Classic VISA Debit Card ensures your convenience, whether you are shopping, eating out, travelling or whatever. Add to it our wide array of reward and redemption options and you have an unbeatable combination

Features & Benefits

Easy Access
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Access any of the 600+ Indusind Bank ATMs across India for cash withdrawals, cash/ cheque deposits, visa credit card bill payment, balance enquiry, mobile top-up and other miscellaneous requests Withdraw cash at any of the 60,000 VISA / PLUS ATMs in India and over a million ATMs across the world, through bilateral arrangements with our network partners, VISA & NFS Use your card for shopping at over 4,00,000 merchant locations in India and over 26 million merchant locations across the world

No Need to Carry Cash Anymore

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Use your card for online shopping, e-payments and bill payments Credit Card Bill Payment (VISA Cards) over ATM and Internet Cash-less shopping with VISA Debit Card Mobile Top-ups at ATMs

Indus Money A unique loyalty program for our customers, which rewards you for all purchases at merchant outlets, Online Shopping and e-Payments using your Indusind International Classic VISA Debit Card. Choose from our Rewards Redemption Catalogue to get free gifts ranging from Fashion & Accessories, Electronics and Household Items to gifts your children would love to get, or choose to get cash back into your account. T&C Apply. Offers Enjoy exciting offers on your Indusind International Classic VISA Debit Card. From apparels to electronics, dining to travel & holiday, jewellery to wellness, we have tried to cover the entire gamut of your lifestyle needs. So go ahead and enjoy the shopping! Complimentary Card Insurance Lost Card Liability to the tune of Rs. 25,000/Daily Transaction Limits
The daily limits per card are as follows:

For ATMs: Rs 25000 for shopping and purchase (online/ at merchant establishments); RS 50000 for visa credit card bill payment: 49999 per day.

Fees & Charges Savings Account Product Type Indus Classic & Indus Comfort Indus Privilege & Indus Comfort Premium NR Regular & NR Premium Annual Fees Rs. 99/Free for Life Free for Life

Maximum Platinum VISA Debit Card

For exclusive people like you, magnificence comes as a natural choice. To match up to your style, persona and lifestyle, IndusInd Bank presents you a platinum chance to enjoy a world of exclusive privileges and luxuries with the Maximum Platinum VISA Debit Card. Features & Benefits

Maximum benefits for Maximum joy Rejoice while you spend with your Maximum Platinum VISA Debit Card that enables you to explore more and more shopping options. With exciting offers and exclusive privileges every now and then, you can enjoy a whole new world of Maximum privileges and benefits.

Secure Online Shopping Sign up for Verified by VISA and enjoy safe & Secure Online Shopping and Bill payments with your Maximum Platinum VISA Debit Card

Maximum Rewards
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With the Maximum Platinum VISA Debit Card you get rewarded for all your purchases at Merchant Outlets, Online Shopping and e-Payments like never before! Refer table below for the accelerated rewards:

Your Monthly Spends Up to Rs.5,000/-

Points per Rs.100/1

Between Rs.5,001/- to Rs.10,000/- 2 Between Rs.10,001/- to Rs.20,000/- 3 Between Rs.20,001/- to Rs.40,000/- 4

Above Rs.40,001/o

Enjoy multiple options for Rewards Redemption suiting your lifestyle. Choose to get Auto Cash back into your account or redeem your points against an exclusive redemption catalogue.

Redemption Option Exclusive Product Catalogue Monthly Back Jet Privilege Miles

Description We have designed an exclusive redemption catalogue for you. Redeem your points for any product of your choice from an array of branded products.

Cash- Redeem your points for Cash-Back. Each point will be redeemed at a value of 50 paisa. Convert your points to JP Miles. Get 1 JP Mile for every 2 Rewards Points.

You also get fuel surcharge waiver up to Rs. 250/- per month, on your fuel bills. T&C apply Enjoy exciting offers on your Maximum Platinum VISA Debit Card. From apparels to electronics, dining to travel & holiday, jewellery to wellness, we have tried to cover the entire gamut of your lifestyle needs. So go ahead and enjoy the shopping!

Maximum Convenience Your Maximum Platinum VISA Debit Card allows you Maximum Convenience:
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Access any of the 600+ IndusInd Bank ATMs across India for cash withdrawals, cash/ cheque deposits, visa credit card bill payment, balance enquiry, mobile top-up and other miscellaneous requests Withdraw cash at any of the 60,000 VISA / PLUS ATMs in India and over a million ATMs across the world, through bilateral arrangements with our network partners, VISA & NFS Use your card for shopping at over 4,00,000 merchant locations in India and over 26 million merchant locations across the world

Fees & Charges

While the Platinum Debit Card comes to you with a host of benefits and offers, we have priced the same very nominally. The price that you pay for the card will be of no match to the benefits that you can extract from the card, making it Maximum Platinum!

Savings Account Product Type Indus Privilege Plus & Maxima Accounts

Annual Fees Rs.99/-

Indus Privilege, Indus Comfort Premium & NR Premium Rs.499/Indus Classic, NR Regular & Indus Comfort Rs.899/-

Investments
IndusInd Bank offers you personalized investment options to help achieve your financial objectives. Solutions are tailor-made to suit each individual's requirements. We offer a host of financial instruments that includes Fixed Deposits, Mutual Funds, Bonds and Insurance products.

Mutual fund
In a mutual fund many investors contribute to form a common pool of money. A mutual fund uses this money that is collected from investors, to buy those assets which are specifically permitted by its stated investment objective. For example, a growth fund will buy mainly equity assets- ordinary shares, preference share, warrants etc. An income fund would mainly buy debt instruments like debentures and bonds. The funds assets are owned by the investors in the same proportion as their contributions bears to the total contributions of all investors put together. In India, a mutual fund is constituted as a trust and the investor subscribes to the units of the scheme launched by the fund

. Disclosure
As per SEBI circular: SEBI/IMD/CIR No. 4/ 168230/09, following are the details of the comparative commission earned by Indusind Bank from various fund-houses, whose products are being distributed: Disclosure on Commission received By IndusInd Bank for

Various Company's Upfront Scheme Types Commission Brokerage Portfolio Management 0 to 4.50% service Private Equity Fund Structured Product Capital Gain 0 to 0.75% Nil Other Trail 1st Year Fees any) Onwards(annualized) (if

0 to 3.60% 0 to 3.00%

0 to 0.75% Nil

Nil Nil

0 to 0.01% Nil Nil Bonds Debt MF 0 to 1.00% 0 to 1.00% Equity MF 0 to 4.50% 0 to 1.75% Liquid MF 0 to 1.00% 0 to 0.80% MIP MF 0 to 1.85% 0 to 1.60% # 25% of portfolio managers fees in case of profit sharing option

Bond
GOI Savings Bonds GOI Savings Bonds are instruments that are issued by the RBI and currently have one option. These are among the safest instruments available for investment, and you can be assured of getting back the full amount of your investment. 8% rate of interest per annum, which is taxable. The maturity period of the 8% (taxable) bond is six years. The minimum investment is Rs 1,000. One can apply in multiples of Rs 1,000 thereafter. There is no prescribed upper limit to invest in this instrument.

Capital Gain Bonds

We also distribute other bonds like National Housing Bank (NHB) and Rural Electrical Corporation Ltd. (REC).

E-Trading
IndusInd Bank offers its customers a unique 3-in-1 proposition for etrading in Indian capital markets. This proposition allows you to leverage your indusind savings & demat account for trading purposes. We will facilitate the opening of trading account with our broking partner Kotak Securities who brings to you their cutting edge trading solutions/ services at best price in industry. How it works

Our 3-in-1 platform seamlessly integrates your Savings, Demat & Trading accounts. As a part of 3in-1 offering you will be provided trading functionality & access to world class advisory/research by our broking partner(s). Your savings and trading accounts will be automatically integrated with you trading account and enabling you to trade hassle free.

Suvarna Mudra
Features & Benefits
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Attractively priced gold coins (5gm and 10gm) and ingot (50 gm) Magnificently designed product, presented in Tamperproof Assay Certified Certicard Highest purity 99.99% Available at 165 branches across the country Can be purchased by cash (up to Rs. 50,000), debit to account (IndusInd customers) or against Pay order /Demand Draft. In case of DD/PO, delivery will be affected only after receipt of clear funds. Can be purchased by non-customers too. Discount available for bulk purchases

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Payment & Collection

Nowadays life of a person become very stressful and he/she becoming busy with their own business, but they have to payment for something so for that reason banks payment services become started. With INDUSIND Bank's payment services, person can bid goodbye to queues and paper work. Banks range of payment options make it easy for pay for a variety of utilities and services Payments and Collections are the key factors of a business. Faster the cycle better is the turnover. This thought forms the base of IndusInd Bank payment and collection facilities. Every business will have different cycle of payment and collection. Locations will differ and so will the value and volume. Keeping in mind the above we at IndusInd Bank have a range of payment and collection options for the business. No matter how different is your business is we are ready to facilitate with our payment and collection product range.

1. Payment Solution
Customers can use traditional mode of payment i.e. Demand Drafts, or can use Payable At Par cheques or make use of our new age banking solution using Internet Indus Direct Payment Solutions for making online payments. Each of these services has their own uniqueness adding value and Edge to your business:Payable At Par Cheques with Your Account

As an Indus Edge customer, you can get unlimited free access to Payable at Par cheques that are treated as local clearing cheques across all our branch locations. The Payable At Par cheques allow you the freedom of making payments at over 155 IndusInd locations. Free Demand Drafts In case you decide to use our extended reach to make a payment, enjoy the payment reach benefit at more than 1000 locations including our partner banks. Save the money and effort that goes into the managing and maintaining of multiple accounts with various banks to meet your payment location requirements. Power of Electronic Banking Experience the power of express fund transfer through Real Time Gross Settlement (RTGS) and National Electronic Funds Transfer (NEFT). As an Indus Prestige customer, RTGS and NEFT services are available to you free of cost, to enable fund transfer to specified branches of banks. Get in touch with your nearest IndusInd Bank branch to facilitate request for NEFT and RTGS. Cash Withdrawal at Non-Home Locations Indus Edge allows real access to your own money; withdraw cash anywhere in India at the nearest IndusInd Bank branch. Internet Based Payment Platforms IndusInd Bank offers two different payment platforms for the current account customers. These are web based platforms and can be accessed from anywhere in the world, providing the flexibility to manage your cash flows and payments even when you are on the move.

Indus Direct
INTERNET BASED CORPORATE PAYMENT SOLUTIONS Indus DIRECT is IndusInd Banks integrated Electronic Payments Platform through which next-generation payment innovations can be made available to its corporate customers. The thrust is on enhancing your banking experience by shifting controls in your hands, enabling the participation of all members leading to a Community Banking, setting up an environment of transparency and access to information and resources, and creating an online platform that is responsive enough to meet your ever changing needs. Indus DIRECT is designed to suit the requirements of Corporate treasurers by providing secure and efficient transmission of a high volume of payment transactions through an online channel further complemented by offering convenience and flexibility to enquire online account balances and detailed account statements. Key features of Indus DIRECT Platform:
o

Anytime, anywhere access from Internet, helps to keep a track from anywhere in the world Supports Maker/ Checker framework, ensuring security of your money Allows for implementation of multi-layered authorization matrices Facilitates both single and bulk fund transfer modes Online account balances can be enquired for operating INR accounts Online detailed account statements can be downloaded in a variety of formats.

o o o o o

Fund transfers are supported for RTGS/NEFT fund transfers, Fund transfers within IndusInd Bank and Demand draft request

Indus Online
Indus

Online, is the integrated Corporate Internet Banking Portal through which

comprehensive banking solutions are provided to our valued customers. Indus Online enhances the customers banking experience by shifting transaction controls into your hands thus setting up an environment of empowerment and online accesses to information and resources. Indus Online delivers a customized work environment by offering a selection of powerful controls over your facilities with IndusInd Bank ranging from Payments & Collection, Trade & Remittances, Supply Chain Financing and more.

The objectives of my study are:

To know the customers current investment portfolio.

The choice in the proposed investments so as to assist the bank to offer the customer a product according to his taste

To analyze the customers ability to take risk.

To have an in depth knowledge about the products offered by IndusInd Bank.

Research methodology is a systematic way to solve the research problem. It has many dimensions and method to constitute a part of the Research methodology.

This part of the study will discuss the methodology adopted in doing the research. It includes research design, universe of the study, and method of data collection, statistical analysis and sample description.

Universe of studyThe universe of the study for ANALYSIS OF INVESTMENT NEEDS OF CUSTOMERS in the Banga City. Due to the time and cost constraints, it is impossible to collect the information Of all customer in the city. Hence purposive selection of respondents for survey will be done.

Method of data collection

Two types of data i. ii. Primary data Secondary data

Primary data
Primary data was collected from Indusind Bank, Banga (Punjab).The

data explained about different products being offered by the Bank & by filling Questionnaires.
Questionnaire

Questionnaire is the Designed as the structured Questionnaire, which includes two part1 and part2. Part1 is consists of 6 questions which are personal questions and part2 is consists of 7 question related to the topic

Secondary DataSecondary data are those collected by some other person for his purpose and published and are available for the present study. Business Magazines

 Websites Newspaper Banks research centre

SAMPLE SIZEThe data will be collected from 100 respondents and 100 responses are fit to deliver the requisite levels of statistical accuracy. At the time of selecting the respondents every care will be taken to select the respondents with different social economic background as to make it fairly reprehensive. SAMPLING Sampling may be defined as the process of obtaining information about an entire population by examining only a part of it. In any investigation of data are collected only from a representative part of universe we say that the data are collected by sampling. In this study we used convenience sampling for collecting the data. This involves collecting the information from the respondents who are reachable for data collection.

CONVENIENCE SAMPLING
In convenience sampling, participants are selected based on how easy it is to reach them. Convenience sampling does not produce a representative sample of the population because people or items that can be reached easily and conveniently are likely to be different to those that are harder to reach.

ANALYTICAL TOOL USED

The analytical tool used in this study is percentage method and mean score. For the easy analysis of data percentage method has been worked out. For easy understanding of statistical data, diagrammatic representation has been made in the form of chart.

PERCENTAGE ANALYSIS
Percentage refers to a special kind of ratio. It is used in making comparison between two or more series of data. They are used to describe relationships. Percentage of respondents = No. of respondents 100 Total respondents

Chapter -3

DATA ANALYSIS AND INTERPRETATION

Q-1: What is your occupation? Sr. a b c d Options Salaried Businessman Professional Retired Total No of %age Respondents 46 36 12 6 100 of

Respondents 46 36 12 6 100

50 No of Respondents 40 30 20 10 0 Options

Salaried Businessman Profe ssional Retire d

Interpretation:
The graph indicates that out of 100 respondents 46 are salaried, 36 are engaged in business 12 are professionals and 6 are retired. This indicates that the majority of the respondents which represent the population are salaried; this shows that salaried people are more interested in making investments. Table 2. What is your Annual income?

Sr. a b c d

Options Up to 1 lakh 1-3 lakhs 3-5 lakhs 5-7 lakhs TOTAL

No of Respondents 24 48 14 14 100

%age of Respondents 24 48 14 14 100

60 No of Respondents 50 40 30 20 10 0 Options

Up to 1 Lakh 1-3 Lakh 3-5 Lakh 5-7 Lakh

Interpretation:
The chart shows 24% of the respondents fall in Income group up to Rs.1 Lakh p.a., 48% fall in income group of Rs. 1 Lakh- Rs. 3 Lakhs p.a.,14% fall in Income group of Rs.3 Lakhs -5 Lakhs p.a. and 14% in Income group of Rs.5 Lakhs -7 Lakhs p.a. Table 3. What is your Investment Status?

Sr. a b

Options Active Investor Not an active investor TOTAL

No of Respondents 48 52 100

%age of Respondents 48 52 100

53 No of Respondents 52 51 50 49 48 47 46 Options

Active Investors Not an Active Investors

Interpretation:

The graph depicts that 48% of the respondents are active investors and 52% are not very fond of investing.

Table 4. Sr. a b c d e f

What are your Current Savings & Investments? Options Insurance Mutual Funds Fixed Deposits Real Estate Post Office schemes Equities No of Respondents out of 100 64 20 21 4 7 2

70 60 No of Respondents 50 40 30 20 10 0 Options

Insurance Mutual Funds Fixed Deposits Real Estate Post Office schemes Equities

Interpretation:
The Graph depicts the current portfolio of the investors. It shows that an individual may have invested in more than one product. Out of the total Responses most of the current investment is of Insurance.64 out of 100 have invested in insurance,20 out of 100 have invested in Mutual Funds,21 out of 100 have invested in Fixed Deposits,4 in Real Estate, 7 in Post Office Schemes, And Only 2 out of 100 have invested in Equities. Table 5. What are your investment objectives?

Sr. a b c d e

Options Tax saving Old Age High Returns Childs Future Marriage

No of Respondents Out of 100 56 22 41 9 4

60 50 No of Respondents 40 30 20 10 0 Op tion s Ta x saving Old Ag e H ig h R etu rn s C h ild s F utu re Ma rriag e

Interpretation: The Graph depicts that main purpose of the investment is Tax Saving. 56 out of
100 Respondents are making investments for saving tax, 22 out of 100 are making investment for their old age, 41 out of 100 are investing for high returns, 9 out of 100 are doing investments for their childs future and only 4 are investing for marriage purpose. Table 6. What is your choice for future investment?

(a)

Sr.

(b)

Options

(c)

No of Respondents out of 100

(d) (g) (j) (m) (p) (s) (v)

a b c d e f g

(e) (h) (k) (n) (q) (t) (w)

Fixed Deposits Equities Insurance Mutual Funds Real Estate Bonds Post Schemes office

(f) (i) (l) (o) (r) (u) (x)

24 35 32 28 39 3 8

45 40 No of Respondents 35 30 25 20 15 10 5 0 Options

Fixed Deposits Equities Insurance M utual Funds Real Estate Bonds Post office Schemes

Interpretation:

The graph depicts the choice of the customers in which the customers wants to invest in the future. Out of total 100 respondents 24 want to invest in Fixed Deposits, 35 out if 100 want to invest in Equities, 32 out of 100 want to invest in Insurance, 28 out of 100 want to invest in Mutual Funds, 39 out of 100 want to invest in Real estate, 3 respondents want to invest in Bonds, and out of total, 8 want to invest in Post office Schemes.

Table 7.

When you invest your money, what thought comes to your mind first?

Sr. A B C D

Options I shouldnt loose my money This shouldnt turnout to be a bad investment This should turnout to be a good investment I know this is a good decision TOTAL
45 40 No fo Respondents 35 30 25 20 15 10 5 0 Options

%age of Respondents 30 10 40 20 100

I shouldnt loose my money This shouldnt turnout to be a bad investment This should turnout to be a good investment I know this is a good decision

Interpretation:
This chart shows that 30% respondents said that they want to invest there, where they shouldnt loose their money. 10% respondents said that investment shouldnt turnout to be a bad investment.40% respondents want such an investment which turnout to be a good one and only 20% respondents are those who are confident and said that they know that their decision is good. Table 8. If you had to choose between being a salaried employee and running your own business, which one would you prefer? Sr. Options % age of Respondents

A B C D

Being a salaried employee Being salaried and in business also Running a partnership business Running my own business TOTAL
40 35 No fo Respondents 30 25 20 15 10 5 0 Options

36 15 17 32 100
Being a salaried employee Being salaried and in business also Running a partnership business Running my own business

Interpretation:
This chart shows that 36% Respondents wants to being a Salaried Employees, 15% Respondents wants to being a salaried employee as well as business man, 17% respondents wants to run partnership business, and 32% respondents wants to run their own business. Table 9. Sr. A B C D If you had the choice between a fixed salary and a partly variable one depending on % age of Respondents 50 25 15 10

your performance and the profits of your company which one would you prefer? Options A fixed salary Fixed salary + small variable part Partly fixed, partly variable Most of the earning to be performance linked

TOTAL

100

60 No fo Respondents 50 40 30 20 10 0 Options

A fixed salary

Fixed salary + small variable part Partly fixed, partly variable

Most of the earning to be performance linked

Interpretation:
This chart shows that a large number of respondents are in favour of a fixed salary. 50% respondents are in favour of A fixed salary, 25% respondents are in favour of Fixed salary + small variable part, 15% are in favour of Partly fixed, partly variable and left 10% respondents wants that most of the earning to be performance linked. Table 10. If you have invested in a company, but its performance was so bad post your investment that you sold off your investment at a loss. Then you hear that same company has begun to do well, would you invest in the company again? Sr. A B C D Options Definitely not May be I m not sure Perhaps I will Definitely yes TOTAL % age of Respondents 41 48 7 4 100

60 No fo Respondents 50 40 30 20 10 0 Options
Perhaps I will Definitely not

May be I m not sure

Definitely yes

Interpretation:
This chart shows that 41% respondents said no to the question, 48% were not sure about the decision, 7% were little ready and said perhaps they will and only 4% were surely ready to invest in that company again.

Table 11.

If you look at the portfolio of the investments that you have

already made how you would characterize them?

Sr. A B C D

Options Only assured return investments Limited investments in risky products Divided between risky and safe products Mostly risky investments TOTAL

%age of Respondents 38 12 35 15 100

40 No fo Respondents 35 30 25 20 15 10 5 0 Options

Only assured return investments Limited investments in risky products Divided between risky and safe products Mostly risky investments

Interpretation:
This chart shows that 38% respondents have invested in only assured returns, 12% respondents have invested in limited risky investments, 35% respondents have divided their investment in risky and safe products and 15% respondents have invested in most risky products. Table 12. Indusind Bank has a dedicated team of advisors; if you get an opportunity make an investment by consulting them how would you feel?

(y)

Sr.

(z) (cc) (ff) (ii) (ll)

OPTIONS Very unsure Not very confident Somewhat confident Very confident

(aa) (dd) (gg) (jj)

%age of respondents 8 24 50

(bb) a (ee) b

(hh) c (kk) d (nn)

(mm) 18 (pp) 100

(oo) TOTAL

60 No fo Respondents 50 40 30 20 10 0 Options
Somewhat confident Very unsure

Not very confident

Very confident

Interpretation:

This graph shows that out of the total respondents how many are satisfied with the bank investment services. We have been asked a question that if they are to invest by consulting with Indusind advisors, how would they feel.50% respondents are somewhat confident with the Bank services , 18% respondents are very confident with Bank services, 24% are not very confident, whereas 8% of the respondents are not at all satisfied with the services.

Table 13.

If your investment advisor told you that you can enjoy better

returns if you are willing to take the risk, to what extent would you be willing to expose your investment to risk, to earn a higher return? Sr. Options %age of Respondents

A B C D

No About 20% About 40% More than 50% TOTAL

22 40 26 12 100

45 40 35 30 25 20 15 10 5 0 Options

No

No fo Respondents

About 20%

About 40%

More than 50%

Interpretation: The above graph depicts the individuals choice for taking risk in the future
investment. 22% respondents are not ready to take any kind of risk,40% respondents can take risk up to 20 percent,26% respondents can take risk up to 40 percent,12 percent are very aggressive and can take risk more than 50 percent.

I found out that:-

Most of the Respondents belong to Salaried and Business class. Professional class still needs to be tapped.

 Most of Respondents belong to age group of 25-35 years and they are more interested in making the investments. We found that 48% of the respondents are active investors and 52% are not very fond of investing. The major portion of Current investments of the Respondents contains Insurance and very less people have the other income generating products like Mutual Funds and Equities so they should be told about the benefits of these products. The main investment objective of respondents is Tax Saving. This is followed by higher returns, old age and Childs future The future choice for the investment of the Respondents is divided mainly between Insurance, Mutual Funds, Real Estate and Equities. But still the very less Respondents are ready to make Investment in Income generating products other than Insurance. They should be taught about the bright market prospects in the future. While looking at the risk profiler it is seen that Respondents have different risk appetite according to their age.

The Respondents who are less than 25 years of age have the ability to take risk, but due to no experience or very less experience try to invest in the products where the return is assured to some extent. They are Moderate Risk Takers.

The Respondents of age group between 25- 35years have some market experience; want to earn more so are ready to take risk. They can make their investment in most risky products. They are Very Aggressive Investors.

The Respondents of age group between 35-45 years have good market experience so they are themselves able to plan their investment portfolio, they are ready to take risk but not as equivalent to the age group of 25-35 years as their responsibilities are more than them, and their Risk Profile is Aggressive.

The respondents of age group between 45-55 years are Cautious about their investments; they are not ready to expose their investments to more risk. They can take very limited risk for their money. They want to invest in the products where the returns are probably sure.

The Respondents of age more than 55 years are Very Cautious about the money. They can make investment in only those products where returns are assured. They are not ready to take any type of risk. They can invest where returns are less but can not take risk for more income.

Satisfaction regarding the investment services provided by Bank has been rated Somewhat Confident by the 50% of the Respondents, whereas 18% are Very Confident, but the remaining are not satisfied. In their recommendations a few number of respondents asked for lesser administration charges and no hidden charges should be there.

Indusind Bank is popular among the masses due to attractive plans.

The project suffers from the following limitations:-

 The Investment habits of only Indusind Bank walk- in have considered. The Respondents were sometimes not ready to provide with the required information. Many a time the data collected from various sources was contradictory.

Time was also a big limitation. Only 6 weeks were given for the project and this time is very less for completing the research project. Sample chosen may not be the true

representative of population.

In certain cases the respondents were lazy and they filled the questionnaire without any seriousness.

The cost for the study was one of the limitations.

 STRENGTHS

 The Bank is holding very good position among the private players in the Banking
sector since its inception. It has been declared as the Best Bank in India in 2010 and 2011.

Huge basket of product range which are suitable to all age and income groups. Large pool of technically skilled manpower with in-depth knowledge and
understanding of the market.

Well established training infrastructure and skilled faculties to take care of technical
expertise.

Strong capital and reserve base. Strong and well spread distribution network of qualified intermediaries and sales
person.

High rate of interest given by customer compare with other bank.

WEAKNESSES
Heavy management expenses and administrative costs. All operating offices do not function as profit centers. Poor retention percentage of tied up agents. Though adequate talents are available and are well spread throughout the organization enough opportunities are not provided to utilize them in the right direction. Low customer confidence on private players

 OPPORTUNITIES
Huge market is literally untapped. People are still not aware about the various investment opportunities. Pension plans are great aspects which need to be covered because of increased number of people working in private sector who want a financially secure life after retirement. Children education plans are every parents priority as cost of education is increasing at a high pace. In a conservative society of India where people are more inclined towards risk free investments such as Bank FDs and savings rather than equity and new ULIP plans offers the best of both worlds- The security with higher returns. So there exists a high potential for these kinds of plans for the Bank.

THREATS
The Bank is competing with the State owned big giants like State Bank of India. The Bank is also facing some threat from existing private players in the industry. Entry of many other private Banks with equal experience of Indian market and strong financial base of foreign partners are making the competition difficult and saturating the urban markets.

The Suggestions are as follows:-

Customers must be given full information about all the charges and fees related to a
particular scheme in detail.

More young and energetic staff should be employed to manage the work load.

Indusind Bank should revise its schemes with special reference to interest rate from
time to time in order to attract new customers.

The efforts should be made to improve bank ambience and to increase the speed of
service.

A customer grievances cell should be made functional and steps should be taken to
enhance speedy settlement of the compliant.

Effective organizational change is influenced by the complex relationship between super ordinate goals, Structure, System, Style, Skills, Staff and Strategy. The variables are interconnected with each other. So it is difficult to make significant improvement in one variable without making improvement in others. The critical variables are different across organizations and even in a single organization at different points of time. The analysis of strengths and weaknesses is a pre requisite for successful formulation of corporate strategies. What is the use of an excellent strength if it does not provide for further growth of an organization? What is the use of human resources if there no opportunities to enable them to contribute their mite for achieving organizational goals? A match between the strengths and the environmental opportunities bestow competitive advantage. The concept of synergy recognizes that in the organizational context, the combined effect of certain parts is the greater than the sum of their individual effects. While positive synergy is the resultant of potential strengths negative synergy is an off spring of potential weakness. Synergistic benefits for competitive advantages are achieved, if strategic orientation is in tune with the changing scenario. On the other dimension, consumers have become more knowledgeable in understanding the products and services available from the industry. So they will make more informed choices regarding their investment. The penetration level stands very less, major chunk of it comprises of sophisticated customers. The strategies should be:

To meet the expectation of such customers by providing innovative range of products.

By introducing investment plans to the untapped segment.

Bank should always take a strategic decision keeping in view its SWOT analysis and industry analysis. Indusind Bank will have to work hard in the following areas: Change the perception about the private players in the mind of the instruments which procure higher returns on the money invested. Position itself as an investment hub which caters to the investment requirements of all income and age groups of the society. Strengthen its channel of distribution. Strategy for reduction in management expenses and operation costs. R&D department of the Bank should design the products in such a manner that will generate more revenue with lowest cost. The Bank should focus the rural market. The efforts should be made to improve bank ambience and to increase the speed of service. A customer grievances cell should be made functional and steps should be taken to enhance speedy settlement of the compliant. At the end, Indusind Bank should take steps to overcome the threats from the external environment, turn their weaknesses into strengths and take benefit of the opportunities to remain the Leader among the private players in the industry. people.

To make aware the customer and influence him to invest in those financial

 WEB SITES

http://www.bank.org.uk/internet-banking/ www.business.mapsofindia.com www.indusindbank.com http://finance.indiamart.com www.indiacore.com http://www2.barchart.com/prhistory.asp?sym=HDB http://www.freelists.org/archives/sbinews/12-2004/msg00007.html

BOOKS

 Service Marketing by:-RAVI SHANKAR INDUSIND Bank-General Overview INDUSIND Baking-Products and Services

ARTICLES OF ASSICIATION OF INDUSIND BANK

A SUMMER TRAINING PROJECT REPORT ON ANALYSIS OF INVESTMENT NEEDS OF CUSTOMERS

Dear respondent, This is a survey planned as per the requirement of A SUMMER TRAINING PROJECT REPORT ANALYSIS OF INVESTMENT NEEDS OF CUSTOMERS in MBA III semester. The aim of the survey is analysis of investment needs of customers. I shall be thankful to you if you can spare some time and fill up this questionnaire truly in details. The work is of academic interest and all the information will be kept confidential.

Questionnaire
We the student of MBA III are conducting a research on the topic ANALYSIS OF INVESTMENT NEEDS OF CUSTOMERS Please give us your valuable views for the same. Customer details:Name: __________________________Age:______________ Address: __________________________________________ Phone no: ________________________ Q1. What is your occupation? (b) Businessman (d) Retired (c) Professional

Ans. (a) Salaried

Q2.

What is your Annual income? (b) Rs 1, 00,000-3, 00,000 (d) Above Rs. 5, 00,000 (c) Rs. 3, 00,001-5, 00,000

Ans. (a) Up to Rs.1, 00,000

Q3.

What is your Investment Status? (b) Not an active investor

Ans. (a) Active Investor Q4.

What are your Current Savings & Investments? (b) Mutual Funds (e) Post Office schemes (c) Fixed Deposits (f) Equities (d) Real Estate

Ans. (a) Insurance

Q5.

What are your investment objectives? (b) For old age (e) for marriage (c) High returns (d) Childs future

Ans. (a) For tax saving

Q6.

What is your choice for future investment? (b) Equities (e) Real Estate (c) Insurance (f) Bonds

Ans. (a) Fixed Deposits (D) Mutual Funds Q7.

When you invest your money, what thought comes to your mind first? (b) This shouldnt turnout to be a bad investment. (c) This should turnout to be a good investment. (d) I know this is a good decision.

Ans. (a) I shouldnt lose my money.

Q8.

If you had to choose between being a salaried employee and running your own business, which

one would you prefer? Ans. (a) Being a salaried employee (b) Being salaried and in business also (c) Running a partnership business (d) Running my own business Q9. If you had the choice between a fixed salary and a partly variable one depending on your one would you prefer?

performance and the profits of your company which Ans. (a) A fixed salary (b) Fixed salary + small variable part (c) Partly fixed, partly variable

(d) Most of the earning to be performance linked

Q10. If you have invested in a company but its performance was so bad post your investment that you sold off your investment at a loss. Then you hear that same company has begun to do well, would you invest in the company Ans. (a) Definitely not (c) Perhaps I will again? (b) May be I am not sure (d) definitely yes

Q11. If you look at the portfolio of the investments that you have already made characterize them? Ans. (a) only assured return investments

how

you

would

(b) Limited investments in risky products (c) Divided between risky and safe products (d) Mostly risky investments

Q12. Indusind Bank has a dedicated team of advisors, if you get an opportunity make an investment by consulting them how would you feel? Ans. (a) Very unsure (c) Somewhat confident (b) Not very confident (d) Very confident

Q13. If your investment advisor told you that you can enjoy better returns if you are willing to take the risk, to what extent would you be willing to expose your investment to risk, to earn a higher return? Ans. (a) No (b) About 20% (c) About 40% (d) More than 50%