FYP-Retail Impact Sector

www.final-yearproject.com | www.troubleshoot4free.
com/fyp/
RESEARCH METHODOLOGY PROJECT REPORT ON RETAIL IMPACT. ON THE UNORGANISED SECTOR. COMPARISON STUDY BETWEEN LIFESTYLE AND LINKING ROAD
BY ALIM AHMED ANSARI (03) GURNINDER KAUR AURORA (05) PRASANNA DUBEY (11) KHUSHBOO KOSIA (22) VANDANA LAISHRAM (24) POONAM Y.MAHANGARE (25) PURAV PAREKH (31) VINAY THAKKAR (56) VISHAL THALI (57)
www.final-yearproject.com | www.troubleshoot4free.com/fyp/
SUBMITTED TO:PROF. SWAPNA TAMHANKAR INTRODUCTION

India is witnessing changing life styles, increased incomes, the demographic variabilities and vibrant democracy. Indian retailing is expanding. The industry is playing vital role in the economic growth of the country. The concept of shopping is moving in and around hypermarkets, supermarkets, specialty stores and in other formats. Retail Industry is one of the key upcoming sectors in India contributing major to employment generation. Retail in India is featured with street markets and convenience stores which accounts for 96% of retail business. Most of the stores are very small with an area of less than 50 sqcm. But the organised retail, with emergence of new stores format, is recording phenomenal growth and will completely revolutionize retailing over next five years. Changing life styles are promoting changes in retail environment. GLOBAL SCENARIO OF ORGANISED RETAIL : Country Share of Organised Retail (in percentage ) 6 Share of Unorganized Retail (In Percentage ) 94 Remarks
India
China
20
80
Immense Opportunity for the growth of organized retailing. Organised retail growth phase is going on.
CHANGING CUSTOMER NEED AND PREFERENCES: There are various reason for changing customer needs and preferences 1. Single family concepts 2. Dual Income Concepts
3. Limited to One child concepts 4. Willing to spend concepts 5. Brand Preference concepts 6. Personal and Health Care concepts Problems: Reasons why people prefer organized sector. 1) Brand conscious. 2) High income group. 3) High Quality. 4) Brand Loyalty. 5) Pride. 6) Showoff. 7) High Lifestyle. 8) Status in society.
Reason why people prefer unorganized sector. 1) Low income group. 2) Lack of brand awareness. 3) Simple living. 4) Lack of affordability. 5) Not brand loyalist. 6) Middle class. 7) Saving Money.
QUETIONNAIRE
Questionnaire method of data collection is quite popular, particularly in case of big enquiries. In this method the questionnaire is sent to the persons concerned with the request to answer the question and return the questionnaire. Sometime the questionnaire is also sent through mail to respondent, in case if not able to meet that person, after filling the questionnaire the respondent will send that questionnaire back with answer of his opinion. This method was selected due to its merits.Some of the merits of this method are as follow: Collecting data through questionnaire is cheap and economical since since we have to spend money only in preparing the questionnaire and in mailing the same to respondent.
It is free from the bias of the interviewer; answers are in respondents own words. Respondent have adequate time to give well thought out answers. Respondents, who are not easily approachable, can also be reached conveniently. Large samples can be made use of and thus the results can be made more dependable and reliable.
This method was selected to know the impact of LIFESTYLE on LINKING ROAD and what the consumers prefer and the reasons behind it.
Analysis and tabulation
Q1. Do you prefer shopping from Lifestyle or Linking Road?
SEX MALE FEMALE AGGREGATE
LIFESTYLES 20 13 33
LINKING ROAD 05 12 17
Bar graph
The above bar graph clearly shows that majority of the males prefer shopping from lifestyle as they are brand conscious. Whereas majority of the females prefer shopping from linking road.
Pie-chart
The pie-diagram shows that 66% of the people prefer shopping from lifestyle due to brand consciousness and quality. Whereas 34% of the people prefer shopping from linking road. As they may be more price conscious.
Q2. What attracts u first towards the both? SEX MALE FEMALE AGGREGATE PRICE 7 14 21 VARIETY 10 7 17 QUALITY 8 4 12
Bar graph
This graph shows that majority of the males prefer variety first,then quality and then price. They 1st want variety. Whereas the females are price conscious,then variety and then quality last.
Pie-chart
The pie chart clearly shows that 42% of the people are affected by the price,then they prefer variety and then qualty. So,1st is the price factor.
Q3. On the basis of price, which sector will you select?
LIFESTYLES 11 7 18
LINKING ROAD 14 18 32
Bar graph
The bar graph shows that majority of the males and the females will choose linking road if the are given to choose only on the basis of price. They will prefer linking road.
Pie-chart
64% of the people will choose linking road if they are to choose only on the basis of price. They will always prefer shoppiong at low price,only if price factor is taken into consideration.
Q4. Are you brand loyalist? SEX MALE FEMALE AGGREGATE YES 17 11 28 NO 8 4 12
Bar graph
This bar graph clearly shows that the males are more brand loyalist than the females. They are more brand loyalist as well as brand conscious. Thats why more males prefer lifestyle.
Pie-chart
The pie chart shows that 70% of the people among males and females are brand loyalist. They are not ready to switch over to otherproducts or shop. Only 30% of the people are not brand loyalist.
Q5. Do you think unorganized sector (i.e. linking road) has became an outdated concept? SEX MALE YES 11 NO 14
FEMALE AGGREGATE
3 14
22 36
Bar graph
Majority of the females believe that unoraganized sector is not an old and outdated concept. Even the males have same opinion. They also have interest in unorganized i.e. linking road. So people still prefer linking roads.
Pie-chart
The pie chart clearly shows that 72% of the people think that unorganized sector is not an old and outdated concept. They do prefer it when it comes to price consciousness.
Q6. Why do you prefer Lifestyle?

SEX MALE FEMALE QUALITY 7 9 BRAND 5 8 13 SHOWOFF 5 3 8 PRIDE 6 3 9 OTHERS 2 2 4
AGGREGATE 16
Bar graph
The bar graph shows that majority of the males prefer lifestyle due to its quality,then due to its pride followed by show-off and brand. And the females also prefer it due to quality first,then brand followed show off and pride.
Pie-chart
The pie chart shows that majority of the people prefer lifestyle due to its excellent quality,then brand name,then pride,then show off. So the major reason is the quality that lifestyle prefers.
Q7. Why do you prefer Linking road?
LOW PRICE 13 10 23
VARIETY 6 10 16
NO BRAND 2 3 5
OTHERS 4 2 6
Bar graph
Majority of the people prefer linking road because of its low price. Then people prefer it due to variety and patterns. Both males and females prefer linking road due to its low price as the major reason.
Pie-chart
46% of the both males and females prefer linking road due to its low price. Mainly low income grouped prefer and people who are not brand conscious.
Q8. What problems you find in Linking Road?

SEX POOR QUALITY MALE FEMALE AGGREGATE 9 5 14 NO EXCHANGE 5 13 18 NO GUARANTEE 7 4 11 4 3 7 OTHERS
Bar graph
Majority of the males have a problem of poor quality in linking road. So they are afraid topurchase anything from there. Whereas females have a problem of no excanges from linking road. So poor quality and no exchange are the major problems in linking road.
Pie-chart
The pie chart shows that the majority of the people have a problem of no exchange in linking road. Then comes the problem of poor quality and no guarantee followed by other reasons.
Q9. Where are you more satisfied?

SEX MALE FEMALE AGGREGATE LIFESTYLES 21 16 37 LINKING ROAD 4 9 13
Bar graph
Majority of the males and females both are satisfied in lifestyle as compared to linking road. They both prefer high quality,brand consciousness and brand loyality.
Pie-chart
The pie chart clearly shows tha 74% of the people are satisfied more in lifestyle than compared to linking road. Bt at the same time,26% of the people are still satisfied with the linking road. The people of low income grouped and the less brand conscious one prefer linking road. Whereas high income grouped and high brand conscioue one are more satisfied wih the quality of lifestyle.
Recommendations: Certain steps are required to make Indian Retailing world class: 1. There is a need for setting up of Retailers Cooperatives which functions as distribution centres and warehouses.It will help the retailers to buy the products they want directly from original manufacturers in bulk quantity. 2. Mergers of weak retailers and buy out weak retailers by a stronger one are another important steps. This will give new retailers the desired leverages to be world class. 3. Networking of Independent firms believing the use of technology for business excellence and pressurizing suppliers and others channel members to use compatible technology.
Conclusion: From the above analysis and tabulation of the questionnaire, we can clearly see the impact of organized sector on the unorganized sector. Nowadays the consumers feel that the unorganized sector has become a old trend. They all have become brand conscious and brand loyalists. The consumers are ready to throw their money for the sake of the brand name and the quality. The consumers prefer shopping from a good and classy place like LifeStyle. Even for the matter of pride the consumers prefer branded clothes. But at the same time, many consumers are not ready to spend so much on branded apparels. They prefer simple living and simple way of life. People having low income and middle class cannot afford to spend more on organized sector.

FYP-Retail Impact Sector

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

FYP-Retail Impact Sector

Diunggah oleh

Hak Cipta:

Format Tersedia

www.final-yearproject.com | www.troubleshoot4free.

SUBMITTED TO:PROF. SWAPNA TAMHANKAR INTRODUCTION

Analysis and tabulation

Q1. Do you prefer shopping from Lifestyle or Linking Road?

SEX MALE FEMALE AGGREGATE

Q3. On the basis of price, which sector will you select?

SEX MALE FEMALE AGGREGATE

Q6. Why do you prefer Lifestyle?

Q7. Why do you prefer Linking road?

SEX MALE FEMALE AGGREGATE

Q8. What problems you find in Linking Road?

Q9. Where are you more satisfied?

Anda mungkin juga menyukai