Ann Arbor Languages Partnership

Ann Arbor Languages Partnership

A LP
2

A LP 2
2

Ann Arbor Languages Partnership

A2LP
Ann Arbor Languages Partnership

A LP

I chose the font Candara because I felt that it had similar lines to those in the original logo image. I wasnt sure if the new logo was supposed to include the original image, so I created a design (and a riff on that design) incorporating the original image, a design (and a second option for that same design) based only on text, and a third design of my own creation. Since the nature of the organization is a language partnership, I thought that it might be cool to do something like the McDonalds ads where they used lots of text in different languages. This idea proved too complex for the first phase, but maybe later on in the process. I prefer the text based logos where the 2 is raised since people refer to Ann Arbor as A squared. The competitors logos I used as inspiration were: Save the Children

Childrens Miracle Network

Autism Speaks

Child Fund

St. Judes

Complementary color scheme Colors taken directly from the original logo