Math 135 Business Calculus Spring 2009

Course Information
Instructor: Dr. Ernie Solheid Office: McCarthy Hall 157B
Phone: (714) 278-7023 Email: esolheid@fullerton.edu
Office Hours: MWF 10:00–10:50

Texts
Calculus and Its Applications, 9th Ed., by Marvin Bittinger & David Ellenbogen, Pearson Education, 2007.
MyMathLab Student Access Kit, Pearson Education
Course Description
Math 135 introduces the concepts of differential and integral calculus useful to students in business,
economics, and the social sciences, and illustrates some of the ways calculus is used in modern business
applications. The course will cover (among other topics) graph sketching, optimization, marginals, ex-
ponential growth and decay, consumption models, and basic probability. The course is designed to give
students a sound intuitive (and geometric) understanding of basic concepts and to enable students to apply
a variety of techniques to practical situations.
Exams
There will be three midterm exams given on the dates indicated below and tentatively covering the
indicated material. The exact coverage for each exam will be provided about a week prior to the exam.
There will also be a comprehensive two hour final exam given during finals week.
Exam Date Text Sections
Exam 1 Friday, February 27 Chapter 1, Sections 1–8
Chapter 2, Section 1
Exam 2 Friday, March 27 Chapter 2, Sections 2, 3, 4, 5, 6
Chapter 3, Sections 1, 2, 3, 4
Exam 3 Friday, May 1 Chapter 3, Section 6
Chapter 4, Sections 1–5
Chapter 5, Sections 1, 2, 3
Final Exam All preceding sections
Chapter 5, Sections 4, 5, 7
Chapter 6, Sections 1, 2, 3
There will be no make-up exams except in extremely unusual circumstances. If you must miss an exam,
you should try to contact me at least 24 hours beforehand.
Grading
Your grade in Math 135 is based upon the total points earned on the homework, quizzes, writing
project, and exams as follows:
Homework = 100 points
Quizzes = 100 points
Writing Project = 50 points
Midterm Exams 100 points each = 300 points
Final Exam = 200 points
Total Points = 750 points
The plus/minus grading option will be used in this course. A grade of C (2.0) or better in this course is
required to satisfy the General Education requirement III.A.1 Mathematics and the requirements for most
majors.

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Grading Scale
The grading scale for the course will be

A+ 97% B+ 87% C+ 77% D+ 67%

A 92% B 82% C 70% D 62%
A− 89% B− 79% D− 59%

MyMathLab
MyMathLab is required for this course. MyMathLab is an online mathematics instruction program
that includes:
• Online access to all pages of the textbook;
• Multimedia learning aids, including video lectures and animations, for select examples and exercises
in the text;
• Online homework assignments and quizzes;
• A personalized study plan based on your performance on practice exams and quizzes;
You can purchase a Student Access Kit for MyMathLab either separately or bundled with the text. The
text is included online with MyMathLab so, if you don’t mind reading the text online, you do not need
to purchase the text itself. You can print out the pages from the text one at a time. The MyMathLab
handout has details on how to register for this course in MyMathLab.
Homework
Homework forms an important and integral part of every mathematics course. For this course, home-
work will be completed online using MyMathLab. Start the homework for a section immediately after the
section is covered in class. The homework will generally be due a few days after this—check the MyMath-
Lab calendar for the specific due dates for each assignment. Until the due date, you may rework online
homework assignments (or individual problems) as often as you like in order to achieve as high a score as
possible. You will be able to take advantage of the “Help Me Solve This” and “View an Example” features
of MyMathLab. Additional textbook homework problems may also be assigned.
Homework counts 100 points towards your course grade. This will be determined by taking your
homework score percentage over all the assignments. Late homework will not be accepted.
Quizzes
The quizzes, also completed online using MyMathLab, will help you prepare for exams. They will test
your ability to solve problems without having the “Help Me Solve This” and “View an Example” features
of MyMathLab. Once you submit a quiz online, you cannot go back and rework individual problems. You
must retake the entire quiz. You will be allowed up to three attempts at each quiz and your best score for
each quiz will count in calculating your quiz average.
There will be 10 quizzes, each counting 10 points and counting a total of 100 points towards your
course grade. There will be no make-up quizzes.
Writing Project
As part of the GE writing requirement, each student must complete a writing project examining
applications of the course material. You are expected to turn in a nicely written report which must include
the background information for the problem, the description of the mathematical model, the details of the
solution process, including mathematical computations, and a discussion of the significance of the problem.
The project will count 50 points towards your course grade and your score will be based upon your written
presentation as well as the mathematical content according to guidelines which will be distributed with
the project. More details about the project will be distributed later.
Blackboard Site
In addition to MyMathLab, the course will be using the campus Blackboard site for informational
purposes. All handouts, including class notes and exam solutions, will be posted on the Blackboard site
for the course.

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Class Attendance
Class attendance is expected in this course and is important for your success in this course. If you are
absent for a total of more than six class periods, you will lose 5 points for each additional absence. If you
are absent for a total of 12 or more class periods, you will receive an F in the course.
Any unexcused absences during the first two weeks’ of classes will result in your being dropped from
the course.
Calculators
You will need a scientific calculator that includes the exponential and logarithmic functions. Calcula-
tors may be used on exams and in fact will be necessary for certain problems.
Academic Integrity
Students who violate university standards of academic integrity are subject to disciplinary sanctions,
including failure in the course and suspension from the university. Since dishonesty in any form harms
the individual, other students, and the university, policies on academic integrity are strictly enforced.
Examples of academic dishonesty include, but are not limited to:
• Unacceptable examination behavior: communicating with fellow students, copying material from an-
other student’s exam or allowing another student to copy from an exam, possessing or using unautho-
rized materials, or any behavior that defeats the intent of an exam.
• Plagiarism: taking the work of another and offering it as one’s own without giving credit to that
source, whether that material is paraphrased or copied in verbatim or near-verbatim form. This
includes copying homework solutions from a text solutions manual.
• Unauthorized collaboration on a project, homework or other assignment where an instructor expressly
forbids such collaboration.
Accommodations for Students with Special Needs
On the CSUF campus, the Office of Disabled Student Services (DSS) has been delegated the authority
to certify disabilities and to prescribe specific accommodations for students with documented disabilities.
DSS provides support services for students with mobility limitations, learning disabilities, hearing or visual
impairments, and other disabilities. Counselors are available to help students plan a CSUF experience to
meet their individual needs. If you believe you require accommodations in this course for special needs,
contact the Disabled Student Service office, UH 101, (714) 278-3117.
Withdrawal Policy
The university allows withdrawal on demand only during the first two weeks of classes. The withdrawal
deadlines this semester are as follows:
• Monday, February 9, is the last day to drop without a grade of W.
• Friday, March 6, is the last day the Mathematics Department will be flexible on the approval of late
withdrawal requests.
Beginning Monday, March 9, authorization to withdraw shall be granted for only the most serious
and compelling reasons, such as a documented physical, medical, emotional, or other condition which
has the effect of limiting the student’s full participation in the class. Poor academic performance,
related to a lack of effort or poor attendance, is not considered sufficient reason for withdrawal after
the October 3 deadline. You must provide documentation for your reason for withdrawing.
Emergency Information
In the event of an emergency such as earthquake or fire:
• Take all your personal belongings and leave the classroom. Use the stairways located at the east, west,
or center of the building.
• Do not use the elevator. They may not be working once the alarm sounds.
• Go to the lawn area towards Nutwood Avenue. Stay with other class members for further instruction.
• For additional information on exits, fire alarms, and telephones, building evacuation maps are located
near each elevator.
• Anyone who may have difficulty evacuating the building should see the instructor.

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General Education Requirements
This course may be used to satisfy the General Education requirement III.A.1 (III. Disciplinary Learn-
ing, A. Mathematics and Natural Sciences, 1. Mathematics). A grade of “C” (2.0) or better is required to
meet this General Education requirement. A grade of “C−” (1.7) or below will not satisfy this General
Education requirement. This course achieves all of the general education goals for student learning in this
category:
a. To understand and appreciate the varied ways in which mathematics is used in problem-solving.
b. To understand and appreciate the varied applications of mathematics to realworld problems.
c. To perform appropriate numerical calculations, with knowledge of the underlying mathematics, and
draw conclusions from the results.
d. To demonstrate knowledge of fundamental mathematical concepts, symbols, and principles.
e. To solve problems that require mathematical analysis and quantitative reasoning.
f. To summarize and present mathematical information with graphs and other forms that enhance com-
prehension.
d. To utilize inductive and deductive mathematical reasoning skills in finding solutions, and be able to
explain how these skills were used.
h. To explain the overall process and the particular steps by which a mathematical problem is solved.
i. To demonstrate a sense of mastery and confidence in the ability to solve problems that require math-
ematical concepts and quantitative reasoning.
The specific course learning goals for Math 135 Business Calculus are as follows:
a. To understand and appreciate the varied ways in which calculus is used in problem solving, such as
graph sketching, function maximizing-minimizing, etc.
b. To understand and appreciate the varied applications of calculus to real-world problems, such as
marginal analysis for cost and revenue, profit maximizing, elasticity analysis, etc.
c. To perform appropriate numerical calculations, with knowledge of the underlying mathematics, and
draw conclusions from the results.
d. To demonstrate knowledge of fundamental calculus concepts, symbols, and principles in differentiation
and integration.
e. To solve problems that require mathematical analysis and quantitative reasoning, such as model fitting,
maximum-minimum problems, etc.
f. To summarize and present mathematical information with graphs and spreadsheets that enhance
comprehension.
g. To utilize inductive and deductive mathematical reasoning skills in finding solutions, and be able to
explain how these skills were used.
h. To explain the overall process and particular steps by which a mathematical problem is solved.
i. To demonstrate a sense of mastery and confidence in the ability to solve problems that require math-
ematical concepts and quantitative reasoning.
These goals are achieved through the course work, including homework, classroom activities, exams,
and projects, which require the students to demonstrate understanding of the mathematical concepts
presented in the course and to apply these concepts to the solutions of real-world applications.
The General Education writing requirement in Math 135 shall be met and assessed by student writing
assignments appropriate to the course, as required by the General Education writing requirement guidelines.
In particular, the course project will be used to assess student writing. Students’ work on the course
project will assessed not only on the mathematical content and correctness of the solution, but also on the
presentation of the solution, the correct use of grammar and mathematical notation, and writing style.