NOTRE DAME UNIVERSITY

College of Business and Accountancy

Dear Respondent: We are undergraduate students from the College of Business and Accountancy at Notre Dame University. As a coursework requirement for our Research Class, we are currently conducting a study titled Perspective of University Students on Female Imagery in Mass Media. It aims to gain insight from the perspective of university students on the portrayal of women in mass media as well its influences in over selfassessment and decision-making. Questionnaire section of this form can be completed approximately five to fifteen minutes. By agreeing to do so, as a respondent, you are giving us your informed consent. While you will not experience any direct benefits from participation, information collected in this study may benefit business students in further understanding impact of the influence of mass media to social behavior. This survey instrument has been duly reviewed by our Research Class adviser. There are no risks associated in your answers. Rest assured all of your responses will be treated with utmost confidentiality. No information provided shall be used for purposes other than the above stated. Again, thank you for your participation.

NOTRE DAME UNIVERSITY

College of Business and Accountancy
Dear Respondent: We are undergraduate students from the College of Business and Accountancy at Notre Dame University. As a coursework requirement for our Research Class, we are currently conducting a study titled Perspective of University Students on Female Imagery in Mass Media. It aims to gain insight from the perspective of university students on the portrayal of women in mass media as well its influences in over selfassessment and decision-making. Questionnaire section of this form can be completed approximately five to fifteen minutes. By agreeing to do so, as a respondent, you are giving us your informed consent. While you will not experience any direct benefits from participation, information collected in this study may benefit business students in further understanding impact of the influence of mass media to social behavior. This survey instrument has been duly reviewed by our Research Class adviser. There are no risks associated in your answers. Rest assured all of your responses will be treated with utmost confidentiality. No information provided shall be used for purposes other than the above stated. Again, thank you for your participation.

INSTRUCTION: Thank you for your time in providing us with the following information. Questions may require either short answers or selecting from several options. Write down your answers in the space provided or check the appropriate box of your choice.

INSTRUCTION: Thank you for your time in providing us with the following information. Questions may require either short answers or selecting from several options. Write down your answers in the space provided or check the appropriate box of your choice.

I. RESPONDENTS PROFILE
Course Accountancy Accounting Technology Business Administration Entrepreneurship Financial Management Marketing Management 18-19 24 and above

I. RESPONDENTS PROFILE
Course Accountancy Accounting Technology Business Administration Entrepreneurship Financial Management Marketing Management 18-19 24 and above

Age

15-17 20-23

Age

15-17 20-23

Are you living with your parents/guardian? No Yes How many brothers and sisters do you have? Brothers _____ Sisters _____

Are you living with your parents/guardian? No Yes How many brothers and sisters do you have? Brothers _____ Sisters _____

Sincerely,

Dumago, Filda Garrigues, Joseph Jr. Hussin, Abubakar Icalina, Kaye Angeli L. Lumbuan, Jeizzel Utto, Sittie Zyra
College of Business and Accountancy Notre Dame University

What is your birth order in the family? 1st child 2nd child 3rd child 4th child 5th child Others, please specify ________

Sincerely,

II. EXPOSURE TO MASS MEDIA

INSTRUCTION: In todays world, mass media has become an important part of our lives. Check the box that best describes your current habits and practices.

Dumago, Filda Garrigues, Joseph Jr. Hussin, Abubakar Icalina, Kaye Angeli L. Lumbuan, Jeizzel Utto, Sittie Zyra
College of Business and Accountancy Notre Dame University

What is your birth order in the family? 1st child 2nd child 3rd child 4th child 5th child Others, please specify ________

II. EXPOSURE TO MASS MEDIA

INSTRUCTION: In todays world, mass media has become an important part of our lives. Check the box that best describes your current habits and practices.

Approved by:

On television, per week, you spend this much time watching: a. Educational programs 20 hours and more 5-20 hours 1-5 hours None continued at the back

Approved by:

On television, per week, you spend this much time watching: a. Educational programs 20 hours and more 5-20 hours 1-5 hours None continued at the back

Zarinah S. Aligsao, MAS

Sr. Research Specialist Bangko Sentral ng Pilipinas

Zarinah S. Aligsao, MAS

Sr. Research Specialist Bangko Sentral ng Pilipinas

Research Class Adviser 1st Semester 2012-2013

Research Class Adviser 1st Semester 2012-2013

II. EXPOSURE TO MASS MEDIA (continuation...) On television, per week, you spend this much time watching:
b. Recreational programs 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None

III. ATTITUDES TOWARD WOMEN (continuation...)

INSTRUCTION: Using the scale measure provided, express your feeling about each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

II. EXPOSURE TO MASS MEDIA (continuation...) On television, per week, you spend this much time watching:
b. Recreational programs 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None 20 hours and more 5-20 hours 1-5 hours None

III. ATTITUDES TOWARD WOMEN (continuation...)

INSTRUCTION: Using the scale measure provided, express your feeling about each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

On internet, per week, you spend this much time surfing: a. Educational sites

ATTITUDE
It is insulting to women to have the obey clause remain in the marriage service. A woman should be free as a man to propose marriage. Women should worry less about their rights and more about becoming good wives and mothers. Women should assume their rightful place in business and all the professions along with men. A woman should not expect to go to exactly the same places or to have quite the same freedom of action as a man. It is ridiculous for a woman to run a locomotive and for a man to darn socks. The intellectual leadership of a community should be largely in the hands of men. Women should be given equal opportunity with men for apprenticeship in the various trades. dates should bear equally the expense when they go out together. Sons in a family should be given more encouragement to go to college than daughters In general, the father should have greater authority than the mother in the bringing up of the children. Economic and social freedom is worth far more to women than acceptance of the ideal of femininity which has been set up by men.

On internet, per week, you spend this much time surfing: a. Educational sites

ATTITUDE
It is insulting to women to have the obey clause remain in the marriage service. A woman should be free as a man to propose marriage. Women should worry less about their rights and more about becoming good wives and mothers. Women should assume their rightful place in business and all the professions along with men. A woman should not expect to go to exactly the same places or to have quite the same freedom of action as a man. It is ridiculous for a woman to run a locomotive and for a man to darn socks. The intellectual leadership of a community should be largely in the hands of men. Women should be given equal opportunity with men for apprenticeship in the various trades. dates should bear equally the expense when they go out together. Sons in a family should be given more encouragement to go to college than daughters In general, the father should have greater authority than the mother in the bringing up of the children. Economic and social freedom is worth far more to women than acceptance of the ideal of femininity which has been set up by men. There are many jobs in which men should be given preference over women in being hired or promoted.

b. Recreational sites (including social networks)

b. Recreational sites (including social networks)

How often do you read: a. Educational magazines

How often do you read:

a. Educational magazines

b. Recreational magazines

b. Recreational magazines

III. INFLUENCE OF MASS MEDIA

INSTRUCTION: Using the scale measure provided, evaluate whether you agree or disagree with each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

III. INFLUENCE OF MASS MEDIA

INSTRUCTION: Using the scale measure provided, evaluate whether you agree or disagree with each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

INFLUENCE
There is truth in what the media shows and tells the people. Media is influential in choosing preferences and decision-making. Media is effective tool in educating the masses. Media is often used and abused by those in power.

INFLUENCE
There is truth in what the media shows and tells the people. Media is influential in choosing preferences and decision-making. Media is effective tool in educating the masses. Media is often used and abused by those in power.

Women earning as much as their

Women earning as much as their

III. ATTITUDES TOWARD WOMEN

INSTRUCTION: Using the scale measure provided, express your feeling about each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

III. ATTITUDES TOWARD WOMEN

INSTRUCTION: Using the scale measure provided, express your feeling about each statement. Shade the circle that corresponds to your answer. A B C D Agree Strongly Agree Mildly Disagree Mildly Disagree Strongly

ATTITUDE
Swearing and obscenity are more repulsive in the speech of a woman than a man. Under modern economic conditions with women being active outside the home, men should share in household tasks such as washing dishes and doing laundry.

There are many jobs in which men should be given preference over women in being hired or promoted.

ATTITUDE
Swearing and obscenity are more repulsive in the speech of a woman than a man. Under modern economic conditions with women being active outside the home, men should share in household tasks such as washing dishes and doing laundry.

** END OF QUESTIONNAIRE**
Thank you very much for your time and interest. We appreciate your active participation.

** END OF QUESTIONNAIRE**
Thank you very much for your time and interest. We appreciate your active participation.