Kalampusan
First Quarter 2013
this issue
Sinulog Fiesta OTOP Fair P.2 1st RCC Board Meeting P.2 News Bites P.4 Promotion of Green Economic Development P.9 Speed Marketing P.12
Performance Highlights
Embracing this years growing challenges, the Department of Trade and Industry (DTI) participated in various activities to improve the Philippines competitiveness. The newly formed Regional Competitiveness Committee in Central Visayas is expected to contribute towards enhancing national efforts to make better the countrys economic record. The DTI also partnered with the German technical agency GIZ in the Promotion of Green Economic Development (PROGED), a national project focused on preserving natures capital while enhancing competitiveness of enterprises. PROGED was launched in March and piloted in Bohol and Cebu.
The RCC is composed of government and private sector members following the organizational format of the National Competitiveness Council (NCC). The RCC in Central Visayas is composed of DTI regional director Asteria Caberte as chairman and Cebu Business Club president Gordon Alan Joseph as vice-chairman. RCC board members are: Dir. Carmelita Dulangon of DepEd, Dir. Rowena Montecillo of DOT, Dir. Antonio Labios of DOE, Dir. Carmelaine Tugas of DOF, Dir. Buenaventura Go-Soco, Jr. of NEDA, Dir. Ananias Villacorta of DILG and DOST regional director Rene Burt Llanto. Dir. Asteria Caberte said the RCC will be the Central Visayas link to the National Competitiveness Council, working closely with them in full public-private partnership in a bid to improve the region and the Philippines in global competitiveness ranking.
Caberte said that ICC stickers are produced with many imbedded security features to prevent tampering. Those found guilty of tampering, alteration, forgery and imitation of the PS mark and the ICC certificates in the helmets shall be punished according to the Republic Act (R. A.) 10054 or the Motorcycle Helmet Act with a fine of not less than P10,000.00 but not more than P20,000.00,
With the end of the motorcycle helmet inspection and sticker marking activities last December 29, 2012, the Department of Trade and Industry (DTI) has intensified its monitoring activities on manufacturers, importers, retailers and establishments that are distributing and selling motorcycle helmets to ensure that only certified protective motorcycle helmets with the Philippine Standard (PS) or Import Commodity Clearance (ICC) mark are available in the market.
without prejudice to other penalties imposed in Republic Act No. 7394 or the Consumer Act of the Philippines, Caberte warned.
Under R. A. 4109 or the Standards Law and its implementing guidelines, all manufacturers and importers of standard protective motorcycle helmets are required to secure a Philippine Standard (PS) license and Import Commodity Clearance (ICC) certificate respectively, prior to the sale and distribution of their products in the market. Caberte reminds all retailers and distributors of motorcycle helmets to get their supply from manufacturers and importers that have been given the PS license and/or ICC Certificate.
In a monitoring and enforcement activity conducted by the DTI-Bureau of Product Standards (BPS) and the DTI-Negros Oriental provincial office, it was found that Unitop General Merchandise in Perdices cor V. Locsin Streets, Dumaguete City had in their possession motorcycle helmets with fake ICC stickers, which were allegedly supplied by an importer, Double E Trading,
Caberte calls on the public to report motorcycle helmets being sold without the PS or ICC mark or those with fake ICC stickers.
DTI Central Visayas regional director Asteria Caberte disclosed, After a series of investigation, the DTI issued a formal charge to the said retailer in Dumaguete City. In addition, the DTI-BPS issued a formal charge to Double E Trading. Immediately, the DTI instructed its regional and provincial offices nationwide to monitor the reported 42 branches of Unitop General Merchandise in the country and check if the ICC stickers are affixed on their motorcy-
For more information, call the DTI-Region VII office at 255.0036/ 255.0037 or send a text message to 0917.8343330. To check on the list of certified brands protective motorcycle helmets, visit www.bps.dti.gov.ph.
On March 1, the Department of Trade and Industry (DTI) Siquijor Provincial Office received the 2012 CSC Seal of Excellence Award from the Civil Service Commission (CSC). DTI Siqujor has been conferred the Citizens Satisfaction Center Seal of Excellence Award after the conduct of surveys and validation by the CSC. DTI Siquijor was able to obtain a high rating of 91.68% which is equivalent to an excellent rating that entitles said office to the Seal and P75,000 cash reward. The granting of the Seal of Excellence Award to DTI Siquijor was also supported by a CSC Resolu-
tion promulgated last year, which emphasizes the conduct of a survey to obtain feedback on existence and effectiveness of, as well as compliance with the Citizens Charter, and how the office is performing in so far as frontline services are concerned. This is likewise based on Republic Act No. 9485, otherwise known as An Act to Improve Efficiency in the Delivery of Government Service to the Public by Reducing Bureaucratic Red Tape, Preventing Graft and Corruption, and Providing Penalties Thereof or the Anti-Red Tape Act of 2007.
DTI Siquijor Provincial Office, represented by PD Nimfa Virtucio, accepted the CSC Seal of Excellence Award from CSC Chairman Francisco Duque on March 1 at the Cebu City Parklane Hotel.
A Tourism Value Chain Forum and Workshop was conducted at Bethel Guest House in Dumaguete on February 26.
Value Chain is a sequence of activities required to produce a product or to provide a service. The Value Chain approach is valuable in empowering all tourism stakeholders: the SMEs, actors, operators, and enablers. This approach introduces stakeholders to all the activities that can and should be carried out along the Value Chain, helps them see obstacles or bottlenecks, allows them to see where they are located in it and their own value or importance in that Chain, and gives them the power to determine where priority attention is needed.
The Promotion of Green Economic Development (PROGED) project was formally launched on March 13 at the Marco Polo Hotel in Cebu City. PROGED addresses climate change and environmental threats from the perspective of micro, small and medium enterprises (MSMEs) in the Philippines. PROGED takes advantage of the partnership of the Department of Trade and Industry Philippines and the Federal Ministry for Economic Cooperation and Development (BMZ) of the Federal Government of Germany as implemented by the Deutsche Gesellschaft Fur Internationale Zusammenarbeit (GIZ) GmbH.
Resource speakers from PTTC were Rowena F. Diaz and Joey L. Urmeneta. Special guests during the seminar included Negros Oriental Business Development Foundation, Inc. (NOBDF) Chairman Gregorio L. Uymatiao, Jr. and Negros Oriental Chamber of Commerce and Industry (NOCCI) President Edward Du. BPI Foundation is the social development arm of the Bank of the Philippine Islands. It manages programs in enterprise development, education, and the environment.
Planning workshops were conducted between January to February for the Gifts, Decors and Houseware (GDH), Information and Communications Technology (ICT), Tourism, Health and Wellness industry clusters in the Visayas. Facilitated by the Japan International Cooperation Agency and the Department of Trade and Industry, the workshops produced plans for the implementation of the National Industry Clusters Capacity Enhancement Project (NICCEP) in regions 6, 7 and 8. NICCEP is a three-year technical cooperation project funded by Japan International Cooperation Agency (JICA). The project envisions to develop and mobilize industry clusters nationwide.
ATE D P U P NICCE
spects of coco coir fiber processing. A total of 49 participants, coming from various areas in the province such as Zamboanguita, Bayawan City, Manjuyod, La Libertad and Bindoy, actively took part in the skills training. Resource persons of the training were Mr. Brendan Trasmonte of PCA Negros Oriental, Engr. Ramon Barbosa of PCA-Agusan del Sur, Engr. Joselito Gomez and Engr. Ramon Bambosa. Special guests included Zamboanguita Mayor Kit Marc B. Adanza, Barangay Chairman of Basak, Zamboanguita Ajejandro Ramos, representatives from DPWH Provincial Engineers Office, DAR and Provincial GSO.
PROGED will focus initially on the tourism sector with its high potential for investment, employment and poverty reduction due to its linkages with upstream and downstream industries in other economic sectors.
Time Frame January 2013 to December 2015 Target Group Micro, small and medium enterprises
Project Objective
MSMEs as well as government institutions relevant to economic development increasingly implement environment friendly, climate smart and inclusive strategies and measures..
Approach
1. Multi level: Policy advice and the creation of favorable political and economic framework conditions at the National Level combined with practical implementation and concrete verifiable impacts at the Local Level. Aside from DTI, the project will also cooperate with other government agencies, the private sector and various development partners. 2. The project will start in the pilot regions of Bohol and Cebu, intend-
ing to scale up lessons learned after the first year together with DTI to other regions and to the national level. 3. The project will focus its activities on the tourism sector and its value chain as a pilot, with the possibility of including other relevant sectors in the pilot region. 4. Innovative approaches of greening the Value Chain and Local and Regional Economic Development are combined with a consistent Market System Development approach.
Lines of Intervention
DTI assisted in setting-up a trade exhibit showcasing the best of the Visayas during the Likha Asya held in Bohol from February 27 to March 2 . Likha Asya is a cross-cultural exchange of experiences and expertise in the creative industries and community tourism between the Lihok Bisaya Groups and similar groups in Asia striving for sustainable livelihoods.
Bottom-Up Budgeting (BUB), a key initiative introduced by the Department of Budget and Management, was discussed during the DTI 7 Executive Committee meeting in March.
LIKHA ASYA
Promotion of Green Economic Development (PROGED) Capacity Workshop was held from March 11 to 13 at the Marco Polo Hotel to plan activities that will address environmental threats from the perspective of MSMEs in the Philippines.
DTI Siquijor Provincial Office received the Citizens Satisfaction Center Seal of Excellence Award from the Civil Service Commission in a formal ceremony held on March 1 at the Cebu City Parklane Hotel.
A Google Apps training for the regional staff was conducted from March to April by DTI 7 MSSU. The training is in consonance with the goal of the agency to use Google applications to increase work efficiency and ease file sharing.
Google Apps training of the DTI 77 regional and provincial staff Google Apps training of DTI regional and provincial was facilitated by DTI 12 ARD Dorecita Delima on Feb. 20 at staff was facilitated by DTI 12 ARD Dorecita Delima the on Conference Room inRoom Cebu City. Feb. 20 atDOST the DOST Conference in Cebu City.
The development of micro, small and medium enterprises (MSMEs) has long been regarded as crucial for the achievement of broader development objectives, including poverty alleviation, economic development and the promotion of a more democratic society. Support for SME development interventions has increased substantially over recent decades and stakeholders have accumulated considerable experience on this field. However, recent years have seen major shifts in the approaches adopted by community development workers. Support of MSME development varies in numerous ways. The range of services that were supported included credit access, organizational counseling, market access facilitation, network development and strengthening, provision of information in variety of areas, such as equipment, technology and markets, as well as physical facilities and shared services. One strategy that has been forwarded to ensure the provision of wealth creation initiatives in the rural communities is aggressive marketing where one maximizes capacity to supply products or services for the local market. Identified local markets include hotels and resorts, groceries, souvenir shops and other tourism related establishments. Bohol, being a major tourist destination in the country, has considerable supply of products and services to meet the requirements of tourism related establishments. A considerable number of these crafts and food products have been supplied by producers and artisans outside Bohol. Studies by some agencies showed that most of the requirements of the local tourism related establishments can be ably supplied by Bohol based craft producers, food processors and fresh agricultural growers. The Department of Trade and Industry Bohol Provincial Office aims to support local MSMEs providing products or services that feed into the delivery of tourism products and services to consumers. DTI has identified key strategies to bring forward
Bohols products and services to the local tourism market and one of these is Speed Marketing. Speed Marketing is an order driven business process that allows MSMEs (both buyers and sellers) the opportunity to harness their own competitive advantages by identifying the factors that govern their own market systems and win markets in the end. This is envisioned to help businesses reach their goals faster and earlier than the competition, which in turn, can mean higher value for products and services, greater visibility and better profit margins. Expected outcomes of the activity are as follows
sellers will get fast and affordable marketing advice from buyers as well as support for their businesses. sellers and buyers will establish long term business partnerships, specifically in the supply of products/ services sellers or MSMEs will find new and sustainable markets for their products, and sellers or buyers can understand their roles in the tourism supply chain.
PROCESS Speed Marketing is a relatively timely and efficient method to get products out to the market quickly. It involves both buyers and sellers who will each be given a chance to talk and discuss about certain products or services and establish long term business partnerships in the end. Speed Marketing is similar to Speed Dating. In speed marketing, a seller can pitch his/her company and its message to several people in one session. It is a powerful new concept which delivers rapid results to busy small businesses. Speed Marketing enables suppliers to talk to buyers, make product presentations, negotiate orders or establish long term business relationships. Aside from DTI, other partner government agencies are on hand to assist the matching activity.
RESULTS
When DTI Bohol started Speed Marketing in 2009, it had drawn so much praises from participating MSMEs and businesses because it facilitated the market link between the local suppliers and local tourism establishments. It created opportunities for them to put forward their strategies and win new markets. At present, Speed Marketing continues to attract and delight more buyers and thus, is proving to be a very effective strategy to establish new markets. DTI Bohol has mounted three Speed Marketing activities, the latest being in November 2011. The three activities were able to assist more than fifty MSMEs and tourism establishments and has generated outright cash and booked sales of more than PhP 100 000 and after event sales (monitored sales) of PhP 580 000. The marketing encounters were seen by suppliers as cost effective ways to meet new buyers and expand their market base. Direct contact with buyers enabled suppliers to get first hand information and understand better the requirements of the market. The suppliers also got fast and affordable marketing advice from buyers as well as support for their businesses in just 2-3 hours. In effect, the encounters established long-term partnerships between buyers and suppliers. The partner national government agencies (NGAs) who were on hand to assist in the events also had some market realizations that are currently shaping their development strategies and programs. One of these realizations is that consolidation is critical for small producers in the agricultural sector to meet the volume requirements of buyers. Also, after activity monitoring, it is important to ensure that there is follow through on commitments and results of activity as basis for intervention programs. Speed Marketing is an effective strategy to facilitate business linkage between suppliers and buyers as it is cheaper compared to mounting a fair or exhibit. The marketing event also promotes inclusive growth since local suppliers or products are matched with the procurement requirements of local establishments.
Depending on the size of the venue, a minimum of 15 buyers and 15 suppliers will be allowed to participate.
Each supplier will be given approximately 10 minutes to discuss his or her product/service to the buyer and once the bell rings, the buyer then proceeds to another seller.
The process continues until all suppliers have talked to all buyers.
Thereafter, the suppliers and buyers are given more time to discuss their requirements, needs and other considerations.
EDITORIAL BOARD
Philippines
REGIONAL OFFICE Regional Director ASTERIA C. CABERTE 3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City Tel. # (63)(032) 255-0036 / 255-0037 Fax # (63)(032) 253-7465 email: dti_7@yahoo.com / dticentralvisayas@gmail.com http://www.facebook.com/dtiregion7 http://dti7updates.tumblr.com/ REGIONAL OFFICE DIVISIONS Business Development Division Victoria Diaz, Chief Tel. Nos. 2550036 / 412-1989 / 412-1868 loc. 601 e-mail: bdd.dtiro7@gmail.com Consumer Welfare and Business Regulatory Division Rose Mae Quinanola, OIC Tel. Nos. 2550036 / 412-1989 / 412-1868 loc 301 Industry Development and Investment Promotion Division Minerva Yap, Chief Tel. nos. 412-1944 / 4121945 / 255-6971 / 255-3926 e-mail: dtiro7.idipd@gmail.com BOHOL PROVINCIAL OFFICE Provincial Director MA. ELENA C. ARBON 2F FCB Bldg., CPG Ave., Tagbilaran City Tel. # (63) 038-501-8260 Fax # (63) 038-411-3533 email: dtibohol@yahoo.com CEBU PROVINCIAL OFFICE Provincial Director: NELIA V.F. NAVARRO 3F LDM Bldg., M.J. Cuenco Avenue, Cor.Legaspi Street, Cebu City Tel. # (63)(032) 412-1863 / 253-2631 Fax # (63)(032) 412-1856 / 254-0840 email: dticebuphil@yahoo.com / dticebuphil@gmail.com NEGROS ORIENTAL PROVINCIAL OFFICE Provincial Director JAVIER FORTUNATO, JR 2F Uymatiao Bldg., San Jose Street. Dumaguete City Tel. # (63)(035) 422-2764 Fax # (63)(035) 225-7211 email: dtinegor@gmail.com SIQUIJOR PROVINCIAL OFFICE Provincial Director NIMFA M. VIRTUCIO Chan She Bldg., Legaspi Street, Poblacion, Siquijor, Siquijor Tel. # (63)035-480-9065 Fax # (63) 035-344-2238 email: dtisiquijor@yahoo.com NATIONAL ECONOMIC RESEARCH AND BUSINESS ASSISTANCE CENTER (NERBAC) Center Manager NELIA V.F. NAVARRO Lapu-lapu St., cor. Osmena Boulevard, Cebu City Tel # (032) 255-6971 / 255-3926 (032) 412-1944 / 412-1945 Email: dticebuphil@yahoo.com / dticebuphil@gmail.com
Contributors Jacqueline Calumpang Jerome John Gabin Angeline Gonzales Mark Aristotle Cabagnot Raquel Capio Olivet Nina Somido