A PROJECT REPORT ON STUDY OF FOOD INDUSTRY WITH SPECIFIC REFERENCE TO MCDONALDS.

SUBMITTED TO

UNIVERSITY OF PUNE IN PARTIAL FULFILMENT OF THE DEGREE OF BACHELOR OF BUSINESS MANAGEMENT

SUBMITTED BY NEELAM.V.SINGH BACHELOR IN BUSINESS MANAGEMENT (BBM-IB) SEMESTER VI (2012 2013) ROLL NO 01

UNDER THE GUIDANCE OF PROF. R.D.BORADE AND PROF. PINKY AGARWAL (CO-ORDINATOR)

THROUGH NESS WADIA COLLEGE OF COMMERCE PUNE 411001 2012-2013

CERTIFICATE OF PROJECT WORK COMPLETION

This is to certify that the Project Work titled

STUDY OF PAINT INDUSTRY WITH REFERENCE TO ASIAN PAINTS PVT LTD.

Has been completed satisfactorily in partial fulfillment of BBM-IB (SEM VI) course of the University of Pune for the academic year 2012- 13 by the following student of Ness Wadia College of Commerce Pune 01

Mr. /Miss _______________________________________ PLACE DATE _______________________________________ ________________________________________

Principal Dr. M.M.Andar

Co-ordinator Prof. Pinky Agarwal

Project Guide Prof.R.D. Borade

External Examiner

ACKNOWLEDGEMENT

In making this project report a lot of people have contributed by giving me the required knowledge and time, I would like to thank all of them. My special thanks to all the respondents without whom cooperation my research would not be realistic. I would also take this opportunity to express sincere gratitude to the library staff that provided me with the right information and study material at the right time. It is because of their assistance and competence that I have reached this milestone. I would like to express my gratitude and sincere thanks to my Project Guide R.D.Borade, Ness Wadia College of Commerce for instilling confidence in me to carry out this study and extending valuable guidance and encouragement from time to time, without which it would not have been possible to undertake and complete this project. I also wish to extend my appreciation to the management and staff of my college, especially the chief co-ordinator of BBM (IB) Prof.Pinky Agarwal and our principal Dr.M.M.Andar, for their kind co-ordination and support. And last but not the least my colleagues for their valuable comments and suggestions for making this a cherishable experience for me.

NEELAM.V.SINGH ROLL NO 01

DECLARATION

I ___________________________, studying in the Third Year of Bachelor of Business Management (International Business) course in the academic year 2012-2013 at Ness Wadia College of Commerce, Pune, hereby declare that I have completed the project titled STUDY OF PAINT INDUSTRY WITH SPECIAL REFERENCE TO ASIAN PAINTS PVT LTD as a part of the course requirements of Bachelor of Business Management (International Business) of University of Pune.

I further declare that the information presented in this project is true and original to the best of my knowledge.

Signature

INDEX
SR.NO 1 2 3 PARTICULARS INTRODUCTION TO FOOD INDUSTRY. INTRODUCTION TO MCDONALDS. THE MCDONALDS PROMISE, VALUES AND ETHICS.. PAGE NO 1-11 12-17 18-23

SUPPLIERS AND SUPPLY CHAIN.

24-25

MCDONALDS INTERNATION AND MCDONALDS INDIA.

26-30

FRANCHISEE OF MCDONALDS.

31

MARKETING MIX.

32-36

BRANDED AFFORDABILITY.

37

SWOT ANALYSIS.

38-39

10

MCDONALDS A SOCIALLY RESPONSIBLE ORGANISATION.

40-44

11

SUCCESS MANTRA AND AWARDS.

45-48

12

BALANCE SHEET.

49

13

COMPETITORS AND ADVISTISEMENTS.

50-54

14

SUGGESTIONS, CONCLUSION AND BIBLOGRAPHY.

55-57