Verbal

(Story)

55%

38%

Vocal

(Voice)
Visual

(Body)

7%
Figure 1.1 The Relative Impact of Human Dynamics Query

Visual

Vocal

55%

38%

7%
Verbal

Figure 1.2

The Relative Impact of Human Dynamics

Video Frame 1.1

Ronald Reagan Endorses George H.W. Bush

Video Frame 1.2

Soviet Premier Nikita Khrushchev at the United Nations

Photograph 1.1

Marcel Marceau

Video Frame 2.1

Bob Dole Announces His Candidacy

49% 47% 42% 32% Clinton Dole

May 15

November 5

Figure 2.1

1996 Presidential Election: Starting Polls and Final Vote5

Video Frame 2.2 Convention

Barack Obama at the 2004 Democratic National

Story

Delivery

Figure 2.2

Effectiveness Matrix

Photograph 3.1

September Morn by Paul Chabas, 1912

Photograph 3.2

Body Wrap

(Photo by Rich Hall)

Video Frame 5.1 Governor George W. Bush Responds to Charges of Subliminal Advertising.

Video Frame 5.2

President George W. Bush, First Inaugural Address

Photograph 5.1 Kennedy

Sixteen-Year-Old Bill Clinton Meets President John F.

Video Frame 5.3 Address

President John F. Kennedy Delivering His Inaugural

Video Frame 5.4

Bill Clinton, Farewell Speech in 2000.

Topspin

Figure 6.1

Topspin

Clinton Concession "You" "I" 17 35

Obama Victory 26 10

Figure 6.2

You Versus I in the 2008 Iowa Post-Caucuses Speeches

Video Frame 6.1

Libby Dole at the Republican National Convention

Focus Out Adjust Content Empathy

Read Reaction

Respond

Evoke Head Nods

Head Nods

Adrenaline

Figure 6.3

The Dynamic Circle

Behavior

Perception

Feels Looks Comfortable

Looks Uncomfortable

Feels Uncomfortable

Looks Comfortable

Presenter

Audience

Figure 7.1

Comfort Zone Paradox

Behavior Eyes Features Head Hands & Arms Stance Volume Inflection Tempo Pattern Rapid Movement Immobile Sweeping Body Wrap Rigid Low Narrow Rapid Steady Intrusive

Perception Furtive Fearful Harried Defensive Protective Weak Monotonous Rushed Data Dump Uncertain

Unwords

Figure 7.2

Negative Behavior/Negative Perception

Visual

Vocal

Think You
Figure 7.3 Reduced Instructions

Photograph 7.1 to-Eye Contact

Mother and Child in Eye-

Photograph 7.2

Eye Connect Reach Out Animation

(Photo by Rich Hall)

Video Frame 7.1

General Richard Neal

Video Frame 7.2

General H. Norman Schwarzkopf

Video Frame 7.3

General H. Norman Schwarzkopf

Video Frame 7.4

John Kennedy Debating Richard Nixon

Video Frame 7.5

Richard Nixon Debating John Kennedy

Video Frame 8.1

George W. Bush, Post-9/11 Speech

Behavior Eyes Features Head Hands & Arms Stance Volume Inflection Tempo Pattern Connect Expressive Nods Reach Out Balanced Projected Varied Phrases Varied Pauses

Perception Sincere Enthusiasm Agreement Handshake Poised Conviction Punctuation Well-paced Clarity Natural

Unwords

Figure 8.1

Positive Behavior/Positive Perception

ERA

P&P

Think You

Figure 8.2

Three Reduced Instructions

Think You

P&P

ERA

Figure 8.3

Three Linked Instructions

Video Frame 9.1 Congress in 1941

Sir Winston Churchill, Speaking to a Joint Session of

Video Frame 9.2 Reverend Martin Luther King, Jr., Delivering His I Have a Dream Speech

Video Frame 9.3

Reverend Billy Graham

Video Frame 9.4 Ronald Reagan, Flanked by Teleprompter Panels, Holding a Copy of His Final State of the Union Address

Video Frame 9.5

Ronald Reagan on General Electric Theater

es cus Cau y 3 a Iow nuar Ja

Figure 10.1

RCP Poll Average: Democratic Presidential Nomination

Design

Synchronization

Figure 11.1

Graphics Synchronization

Less Is More

Visual & Vocal

Figure 11.2

Less Is More Design Makes Less for You to do and Say

Visual & Vocal

More Is Less

Figure 11.3

More Is Less Design Makes More for You to Do and Say

Tell em Transition Closure Lead

Show em Click Reflex Pause Look @ Slide Title Plus

Tell em Describe Title Plus ...add value Back Link One Person

Direct Indirect

Figure 11.4

Graphics Synchronization

New Product Features

Enhanced Processing More Options Greater Functionality Improved Service

Figure 12.1

Bullet Slide

Fourscore and seven years ago, our fathers brought forth on the continent, a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.
Figure 12.2 Abraham Lincolns Gettysburg Address

Title Plus Back Link Navigate Add Value

Topspin

Title Plus Back Link Navigate Add Value

Topspin

Title Plus Back Link Navigate Add Value

Topspin

Title Plus Back Link Navigate Add Value

Topspin

Title Plus Back Link Navigate Add Value

Topspin

Title Plus Back Link Navigate Add Value

Topspin

Figure 12.3

Narrative Flow

Q&A

Tools

Delivery

Graphics

Story

Figure 13.1

The Five Essential Elements of Every Presentation

Video Frame 13.1

Al Gores Graphic Card

Video Frame 13.2

Ross Perots Graphic Card

Video Frame 13.3

Body Language of Al Gore and Ross Perot

Video Frame 13.4

Ross Perot Reacts to Al Gores Accusation

Video Frame 13.5

Ross Perots Graphic Card Positioned to His Right

Video Frame 13.6

Al Gores Reaction to Ross Perots Anger

57% For (Gore) 38% 33% 36%

Against (Perot)

November 8

November 10

Figure 13.2

Public Opinion Polls on NAFTA, 1993

Story

Mental Method

Graphics
PAUSE

Tools

Visual/Vocal

Figure 13.3

The Power Presentation