My Favorite Vision & Mission Statements

December 2nd, 2010 | By Rob Kelly | Category: Leadership, Teamwork | Tags: Mission Statements, Top Lists, Vision Statements

I recently wrote a piece on How To Write A Vision Statement and Ive decided to keep a list of Vision/Mission Statement examples on this page. Companies use vision statements, mission statements and philosophies interchangeably so my focus below is to list any brief description a company has authored on what theyre trying to accomplish (& perhaps how theyre going about it). Enjoy!

AOL
The largest high-quality content producer for digital media locally, regionally, nationally, and globally (as of 2011).

To be the worlds most customer-centric company.

Apple (back in the early days when they were Apple Computer)
A computer in the hands of everyday people. (this was from their early days)

Making the best possible ice cream, in the nicest possible way

Creating community through food

Bridge School

To ensure that individuals with severe speech and physical impairments achieve full participation in their communities through the use of augmentative & alternative means of communication (AAC) and assistive technology (AT) applications and through the development, implementation and dissemination of innovative life-long educational strategies.

Charles Schwab
Helping investors help themselves.

Cold Stone Creamery

The ultimate ice cream experience.

comScore
To leverage the power of the Internet to increase the effectiveness and efficiency of our clients sales and marketing efforts.

Disney

To make people happy.

To provide the highest quality medical, security, transport, and other critical services for our members anytime, anywhere in the world.

Google
To provide access to the worlds information in one click.

Illiteracy Program
In two decades our services will no longer be needed.

Give customers the freshest, highest quality foods you can buy and provide them with friendly service in asparkling clean environment.

John F. Kennedy (for America)

I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth.

Khan Academy
To provide a free world-class education to anyone anywhere.

Linux

A free Unix and Open Source operating system.

Market Leader Inc.

To enable real estate professionals to make more money in less time while exceeding the expectations of home buyers and sellers.

Microsoft
A computer on every desktop and in every home (using Microsoft software)

Mulholland
We create purpose-built products for duty-driven people.

Nike
To bring inspiration and innovation to every athlete* in the world. (If you have a body, you are an athlete. Bill Bowerman (founder of Nike))

Nettlehorst Schools in East Lakeview, Chicago

Every kid deserves a great neighborhood public school.

Nugget Markets
High-quality products at low prices.

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Luminate (formerly Pixazza)

Vision: Enrich every image on the Web. Mission: To reveal the information inside every image.

We inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.

Quora
Quora connections you to everything you want to know about

Rock Medicine (aka RockMed)

[The above is a photo I took from the tribute to Warren Hellman tribute concert in Ocean Beach, San Francisco on Feb. 19, 2012]

Salesforce.com
The end of software.

Providing organizations with the Power to Know

Southwest Airlines

The Scooter Store

To provide freedom and independence to people with limited mobility.

Spark Program
To provide life-changing apprenticeships to youth in undeserved communities across the United States.

TOMs Shoes
With every pair (of shoes) your purchase, TOMs will give a pair of new shoes to a child in need: one for one.

Trader Joes
To bring our customers the best food and beverage values and the information to make informed buying decisions.

The leading package delivery company. (Until 1991) and then later (around 1999) they changed it to: The enablers of global e-commerce.

Voice of the Faithful

Keep the faith, change the church.

Walmart

To help people save money so they can live better.

Selling the highest quality natural and organic products available.

Wikipedia
Imagine a world in which every single person is given free access to the sum of all human knowledge.

Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.

Zingermans

Zingerman's is a community of businesses around Ann Arbor, Michigan An example of a mission/vision statement I wrote can be found at Ongigs Mission. Feel free to add your own favorite Vision Statements in the comments below!

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Angelaprivin The Vision Statement for Do-It-Yourself-Health: "To Give People The Support And Resources To Take Their Health In Their Hands!"
o o o o o

Like Reply 7 months ago 1 Like

Rob Kelly, Ongig CEO, Advisor, Author, Music Lover, Small Forward, Yogi Congrats to SAS, Google, Nugget Market, REI, Zappos, Whole Foods and Salesforce (whose vision statements are all mentioned above) for getting named to the 100 Best Places to Work by Fortune Magazine. It's no coincidence that they have clear/powerful vision/mission statements. http://money.cnn.com/magazines...
o o o o o

Like Reply 1 year ago 1 Like

Kathy Luette

Thanks, Rob! This is exactly what I needed. Someone asked me for a list of "powerful vision statements." You'll get the credit. : )
o o o o

Like Reply 11 months ago

Rob Kelly, Ongig CEO, Advisor, Author, Music Lover, Small Forward, Yogi I just ran into Patrick at Bi-Rite Market and he was holding a copy of Zingerman's new book (which I just ordered): http://www.zingermans.com/Prod... No coincidence that one of Bi-Rite's key hires (Patrick) worked at Zingerman's for 5 years!
o o o o

Like Reply 1 year ago

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