e-Commerce Practicum

MBAe Term III Name: Section A [5] 1. Jeff wants to purchase online, but is concerned about a company's privacy policy. What online purchase decision aid should he use? Section B Quiz II Full Marks : 10 01/02/201 1

a. Sites that compares prices

c. Shopping portals

b. Trust verification site d. Business rating site

Verifications sites like verisign.com, thawte.com provides certificates for secured encrypted communication. 2. Which of the following is an example of a general purpose pure-play e-tailer? a. Store A does not have a physical location and sells a variety of products. c. Store C has a physical location and a Web site. A variety of products are sold. b. Store B does not have a physical location and sells a specific type of products. d. Store D has a physical location. A variety of products are sold.

Pure e-tailers are the stores which do not have physical brick and mortar shops. Eg: amazon.com

3. Which of the following is the most serious strategic threat to traditional travel agents?
a. Low prices c. Intelligent software agents b. Automated Service d. 24-hour service

Its the intelligent software agents that are most strategic threats. Unlike traditional travel agents, with one click software today can search and match the product the customer desires in single click.

4. Which of the following is not one of the advantages of the electronic job market for employees?
a. Speed of communication b. Ability to search a large number of positions d. Bargain on earnings

c. Ability to assess your market value

With online job sites, one cannot bargain. One has to talk with employer with any mean available. Other three are advantages. 5. Web data mining hopes to accomplish all of the following except

a. Discover previous unknown patterns. c. Refine knowledge about known patterns.

b. Determine characteristics of specific users d. Predict trends and behavior

Web data mining is process of creating a database of online customers, so obviously one cannot discover pervious buying patterns. It can show the current trends and predict future trends and behavior. 6. In reviewing integration of new B2B systems with existing information systems, we find which of the following to be untrue?

a. Connecting with existing systems is

important to streamline business

b. Most major software vendors do not provide for integration

functions. c. Organizing transactions may be difficult.

d. Integration may be difficult across several partners

Most major software vendors follow international set standards. So if they follow international set standard, the integration is possible. 7. Company XYZ helps individuals sell products to other individuals and takes a small commission on each sale. What EC classification do they fit?

a. B2C
c. P2P

b. C2C d. B2B

One of the best examples is ebay.com, hamrobazar.com. They provide market space for individuals to do buy and sell. 8. Which of the following is a private B2B e-marketplace? a. Company ABC sells machine parts to their 20 customers using their print catalog c. Company ABC participates with other producers and buyers to sell and buy machine parts on a central Web site b. Company ABC sells machine parts to their 20 customers on their Web site d. Company ABC sells CDs to the public on their Web site

Notice the word private. They sell products online in closed private group. 9. Why is B2C generally less attractive than B2B? a. Easier to implement c. Less expensive to implement

b. Larger number of organizations d. Channel conflict.

B2B is generally a business relation between known entities, however B2C is not. Thus there are more problems in payments, supply and delivery. 10. Association ABC helps its members get discounts on the purchases by buying in bulk. What type of business model are they using? a. Group purchasing c. Online auction b. Name your price d. Affiliate marketing e. Good example could be esewa.com.np. They buy NTC/NCell recharge pins in bulk and at a discount and in turn provide discounts to customers. Another good example is Groupon.com

Please turn over Section B [5]

11. Write a brief on challenges of e-Commerce payment system in Nepalese context and suggest ways to overcome the same.

The challenges could be many like 1. Traditional buying behavior 2. Awareness and education level of people

3. Lack of payment infrastructure/tools 4. Trust and Security concerns among buyers 5. Non Conducive government policies

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