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AsiasLowCostCompactVehicleDevelopmentReport

FollowingtheTataNano,anultralowpricecompactvehiclerevealedinJanuary2008inIndia,MarutiSuzukiof IndialaunchedtheAStar,thenewgenerationAlto,fromOctober2008.Bothproducts,strategiccompactsfor emergingcountriesaimingatbothIndianandglobalvehiclemarkets,surelyhaveimmenseimpactsontheglobal automotiveindustry. PresentSituationandFutureMarketPerspectiveofEmergingNations Analysisofcompetitivenessonmajor52strategicmodelsforemergingcountriesbasedonproductoutlines, productconceptsandmanufacturingandsalesschedule. Increasingsignificancesofemergingcountrieschangerolesofeachcountryforconceptdesigning,development, manufacturingandexportofstrategicvehiclesforemergingcountries. AnalysisoncurrentstatusandforecastofmotorizationinAsiabasedonsalestrendbyvehiclesegmentsand replacementdemandsfrommotorcycles. Byanalyzingadvancementofmotorizationinmajoremergingcountries,clarifyingvitalelementsforstrategic vehiclesforemergingcountriesforthefuture. Globalautomakersstrategiesforemergingcountrieshaveenteredintoaneweraofcompetingwithoriginally developedproductsforemergingcountriesinprice,qualityandenvironmentalandsafetyspecificationsinsteadof competingwithoutdatedproductsonlyinlowprice.WithoututilizinglowcostR&Dpersonnel,componentsand materialsofemergingcountries,unprecedentedlowpriceofstrategicvehiclesforemergingcountriesisoutof reach. Asia'sLowCostCompactVehicleDevelopmentisdesignedtoprovidebetterunderstandingsandperspectives onthecurrentandthefutureautomotiveindustryinemergingcountries. SCROLLDOWNTOVIEWTHETABLEOFCONTENTS

TABLEOFCONTENTS CHAPTERONEPRESENTANDFUTUREOFSTRATEGICVEHICLESFOREMERGINGMARKETS
EmergingMarketExpansionStrengthensImportanceandInfluencesofStrategicCompactVehiclesGlobally SignificanceofStrategicCompactsinEmergingMarkets FamilyCar:OnceaLuxuryItembutNowaCommodity SalesIncreasesofExistingModelsandbyMiddleClassConsumers ConcurrentAdvancementofMotorizationandDiversification NewVehicleMarketSizeandPerspectiveinEmergingCountries NewTrendsTowardsDownsizing,DiversificationandMultifunctionalityofStrategicVehicles FocusonMarketChangeandCompetitionwiththeAppearanceofEmergingNations PossibilityforAClassPassengerCarstoExpandGlobalMarkets SalesExpansionandNewUsersofA/BClassPassengerVehicles AcquisitionofNewCustomersthroughB/CClassPassengerVehicles WealthyStratumaSourceofProfitsfortheUpperB/CClass CapturingtheYoungGenerationwithaB/CBaseAUV

SolidSalesBaseDespiteReductioninMidsizeAUVSales ExploitingGlobalEmergingMarketwith1TonPickupTrucksandSUVVariants SteadyLightTruckDemandCreatedinAsia GlobalPotentialofUtilityVehicles MiniTrucksandVans:ComplementaryMethodtoPublicTransportationandInfrastructureBuilding MarketNeedsforEmergingMarketStrategyVehicles CompactVehicles:MajorProductinProgressingUltraLowCostVehicleDevelopment MotorizationthroughMotorcyclesReplacementDemand BanonUsedVehicleImportsandDevelopmentofDomesticallyManufacturedUsedVehicleMarket DemandsforMultiPurposeUtilityVehiclesinEmergingCountries DelayedRoadInfrastructureBuildingandEnhancementofRoadSafety ExpandingDemandsforMotorcyclesinEmergingCountriesasVehicleDemandBase CoordinatingGlobalResourcesforLowCostandSpecificationofStrategicVehiclesforEmergingCourtiers CoordinatingGlobalResourcesforDevelopmentofStrategicVehiclesforEmergingCountries CostReductionforStrategicVehiclesforEmergingCountriesinFrameworkofGlobalProcurement GlobalVehicleMarketExpansionandPotentialforSpecializationofRolesbyCountry AttractingAutoPartsIndustryBestSuitfortheCountryandProductionofStrategicVehiclesforEmerging Countries UtilizingEmergingCourtiersasSupplyforBusinessResourcesandComponents

CHAPTERTWOPROGRESSINGLAUNCHOFSTRATEGICVEHICLESFOREMERGINGASIANCOUNTRIES
Korea PotentialforCompactVehicleDemandIncreases,ImprovementofEconomicandIndustrialEnvironmentRequired MarketStagnationBroughtAboutDeterioratedEconomicConditionsofMiddleClassandYouth MarketStructureTransitionandPotentialforMiniandCompactVehicles ExpectationsforNewIndustrialandEconomicPolicy Taiwan SeekingSurvivalthroughOverseasOperation,MotorcycleReplacingDemandtoBoostVehicleDemandatHome WithProlongedDomesticDemandStagnation,AutoIndustrySeeksGrowthOverseas DomesticCircumstancesConstrainedDomesticDemandIncreaseandAccumulatedReplacementDemands StrategicVehiclesforEmergingCountriesExpandPotentialtoCreateNewDemands Thailand AimingatTwoMillionUnitProductionwithEcoCar;PickupTruckMarketFollowDownwardTrend EcoCarProjectsStartedtoBecomePassengerVehicleExportHubs PoliticalUncertaintyConstraintheMarketbutPassengerVehicleMarketRemainsPositive AimingatTwoMillionAnnualVehicleProductionwithCompactPassengerCars

Indonesia Marketof200MillionPeopleCreatesMajorAutoProductionCountryinASEAN EyeingaMajorAutomotiveProducingCountrywithHighMarketPotential EconomicRecoveryLiftsMarketEqualtotheThaiVehicleMarketin2008 ExpectationforPolicyIntroductiontoCreateOneMillionVehicleMarket Malaysia RoadmaptoCaptureGlobalCompetitivenessRequiredinIndustryGrowthPolicy AutomotivePolicyFocusingonProtectionofNationalVehicleManufacturers TwoNationalCompaniesCapture60%oftheMarketunderProtection NationalMakersSeekOpportunitiesOverseasasDomesticMarketSaturated Philippines SeekingIndustrialPolicytoReplaceImportedUsedandConvertedVehicles TightenedRestrictiononUsedVehicleImportsRecoveredDomesticDemands MotorcyclesandUtilityVehiclesComplementVehicleDemand MoreDemandsforCompactsandUtilityVehiclesbyWealthyClass StalematedPolicytoReplaceUsedandConvertedVehicles Vietnam DomesticDemandIncreaseswithLightCommercialsofEmergingBrandsPolarizedtheMarket RapidDomesticMarketExpansionSeenin2007 GrowthPotentialSeeninMotorcyclePopulationandSteadyHighEndVehicleSales India DomesticDemandswithUltraLowCostModelstoAchieveGlobalIndustryStandard AutomotiveIndustrySeekingGrowthwithCompactVehiclesandAutoComponents ProgressingDiversificationofCompactPassengerVehicles PriceandSalesNetworkBattleinLowCostPassengerandA2Segment AimingforExportHubwithIndustrialFoundationforLowCostVehicle Pakistan RequiredStimulationPackagetoAchieveProductionofHalfaMillionVehiclesin2011 DrawingupPolicytoProduce500,000UnitsVehiclesinFY2011 FosteringDomesticIndustryRequiresDomesticMarketDevelopment Aimingfor500,000UnitVehicleProductioninFY2011

CHAPTERTHREEOUTLINEANDSTRATEGYOFSTRATEGICVEHICLESFOREMERGINGCOUNTRIES

TataNano ProductionPlan PurchasingPolicy DomesticSalesStrategy ExportandOverseasOperations Bajaj/Renault/NissanULC MarutiSuzukiZenEstilo/SuzukiKarimunEstilo MarutiSuzukiMaruti800 Hyundai3,500USDCar PeroduaViva HyundaiClick/GetzKiaMorning/Picanto -OutlineoftheHyundaiClick/Getz SalesTrendoftheClick ProductionTrendoftheClick OutlineoftheKiaMorning/Picanto Hyundaii10 Suzuki/MarutiSuzukiAStar(NewAlto) Suzuki/MarutiSuzukiSwift/SX4/Splash GMDaewooMatiz/ChevroletSpark/ChevroletBeat ResearchandDevelopmentatGMDaewoo SalesStrategiesoftheChevroletSparkandtheChevroletBeat TataIndicaVista/Indigo CheryQQ/A1 PeroduaMyvi/DaihatsuSirion ProtonSaga/Iswara ProtonSavvy ToyotaEFC VWup! EcoCar ToyotaSolunaVios/Vios:ToyotaYaris/Vitz TheSolunaVios/Vios:AsianExclusiveSedan TheYaris/Vitz:GlobalStrategicHatchback HondaFit/Jazz,City

TheCity:StrategicSedanforEmergingMarkets TheFit/Jazz:GlobalStrategicCompact NissanMarch/Micra Renault/DaciaLogan/Sandero VWPoloFoxGolSkodaFabia VWPolo SkodaFabia VWFox/Gol Mazda2FordFiesta Mazda2/Demio FordFiesta FiatPalio FiatLinea ChevroletCruze ProtonGen2 ProtonPersona HafeiLobo/NazaForza Lifan520 GeelyFreedomShip(CK1) BYDF0

CHAPTERFOUROUTLINEANDSTRATEGYOFSTRATEGICUTILITYVEHICLES
ToyotaAvanza/DaihatsuXenia SalesTrends ProductionTrends DaihatsuTerios/ToyotaRush DaihatsuGranMaxSuzukiAPV NissanLivinaSeries MitsubishiFreeca/Adventure/Kuda(DFW) MitsubishiZinger/Fuzion IsuzuPanther/HiLander/ChevroletTavera ToyotaIMV BackgroundoftheIMVProject

PlatformIntegrationandImprovementofLocalContent FormulationoftheMostEfficientProductionandSupplySystemGlobally QualityControl Sales NextGenerationIMV IsuzuDMax/ChevroletColorado NissanFrontier/FrontierNavara MitsubishiTriton/PajeroSport MazdaBT50/FordRanger,Everest TataXenon

CHAPTERFIVEOUTLINEANDCURRENTCONDITIONOFEMERGINGCOUNTRIESGLOBALLY
China TougherCompetitioninCompactandBasicSegmentstoAttractMiddleClassConsumers UpperGradeCompactVehiclesPushedNewVehicleSales AfterRapidIncrease,VehicleRegistrationandNewVehicleSalesExpectedtoStabilize IndustryPolicyAimingforPrevalenceofVehiclestoGeneralHouseholdsandDevelopmentofChineseFirms NewRelationshipbetweenUsedVehiclesandReplacementDemandsforMotorcycleandAgriculturalVehicles Mexico DiversificationinSubCompactMarketLiftsVehiclePopulationtoaHigherLevel DemandLifterShiftsfromCompactstoImportedUsedVehicles GlobalMakersSeparateLocalNeedsfromTheirStrategiesintheCountry ProductProposaltoStimulateMarketPotentialandSupportingMeasures Brazil -IndustrialFoundationBuildingtobeaPillarofUltraLowCostVehicleProduction 1LCarandFuelPolicyPushedMarketGrowth SignsofDiversificationtowards4MillionUnitMarket PotentialasanExportHubofModestlyPricedVehicles Russia WealthyClassLedMarketRecovery,HighExpectationforIndustrialModernizationinaNewGrowthPeriod MarketReached3MillionUnitswithStrongDemandforForeignBrandVehicles VehicleMarketinaNewGrowthPhaseafterTroubledPeriod DevelopmentPolicyAimingatFosteringDomesticIndustryonthebackofMarketExpansion