Application Of AIDA Plan on Nestle Pakistan

Submitted to Tahir Ashfaq Submitted By Arslan Nawaz L1F11MCOM2165 M.Saghir Sarwar L1F11BCMH2021 M.Ali Naqvi L1F11MCOM0164 A.D Ahsan L1F11MCOM2144 Hina Razzaq L1F11MCOM2137 Javaria Abrar L1F11MCOM2142 Sumbal Aftab L1F11MCOM2146 Madiha Saber L1F11MCOM2155

John Caples defined the AIDA model as the traditional conceptual model that is used for creating any advertising or marketing communications messages. The AIDA model is to get attention, hold interest, arouse desire and then obtain action.

Attention

Interset

Desire

Action

Nestle using AIDA Plan How?

Attention Nestle Pakistan provides best quality products and took the attention of consumer toward its products. Nestle use the word All Pure to attract the consumer. Without the attention of Consumer Company cant increase their sales. Company also attracts the customer through its colorful and good packing. Nestle slogan is Good Food for Good Life. Interest Nestle company works on the interest of the consumer. Because first of all consumer see its interest in every product they want high quality product at low price. Nestle provides good quality product. So the consumer trust on company and buy its products. If company cant show best consumer interest they cant increase their sales. Desire Nestle company made the products at the desire of the consumer according to its taste and culture. They also make the innovation in the products with the passage of time. Company thinks that without the desire of consumer they cant achieve their target. Desire is also very important factor in this modern age consumer have desire to eat good quality food which is healthful for him. Action The purpose is to sell it product. In reaction of their high quality, healthy food consumer buys their products.