Anda di halaman 1dari 161

SamsonNG&CD

Week 1

1 All Rights Reserved 2011. CityU.

Photo Source: 1. http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/317843_263858893634001_252347658118458_977741_459651_n.jpg 2. http://a5.sphotos.ak.fbcdn.net/hphotos-ak-ash4/317068_269559506397273_252347658118458_1000038_970487075_n.jpg

ypography

You are also expected to be creative

SamsonNG&CD

Week 1

25 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

30 All Rights Reserved 2011. CityU.

Source: 1. http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/383872_10150447247277288_303629802287_10295962_618197255_n.jpg 2. http://www.coolinfographics.com/blog/2010/12/28/how-would-you-like-your-graphic-design-infographic.html

SamsonNG&CD

Week 1

35 All Rights Reserved 2011. CityU.

Photo Source: 1. http://a7.sphotos.ak.fbcdn.net/hphotos-ak-ash4/306204_262257360460821_252347658118458_970939_6041774_n.jpg 2. http://a6.sphotos.ak.fbcdn.net/hphotos-ak-ash4/298041_263879516965272_252347658118458_977770_6430642_n.jpg

SamsonNG&CD

Week 1

37 All Rights Reserved 2011. CityU.

Visual Culture
SamsonNG&CD Week 1

41 All Rights Reserved 2011. CityU.

Source:
1. http://www.kolossal.net/fun/optisc he_taeuschungen/vasegesichter/vase-gesichter.jpg 2a, 2b, 2c. http://mycreativeworld.weebly.com /optical-illusions.html 3. http://www.optical-illusionpictures.com/famous.html 4. http://cdn.24.com/files/Cms/Gener al/d/26/63b3e31ae4dc4b0fbaf0d69 5bad28d9a.jpg

Source:
http://i.allday.ru/uploads/posts/2010-10/1286115389_kachay-s-allday.ru-49.jpg

design
SamsonNG&CD Week 1

45 All Rights Reserved 2011. CityU.

abc

Source:

1. http://www.pixartalk.com/wp-content/uploads/2009/12/ts3colorscript1.png 2. http://www.pixartalk.com/wp-content/uploads/2009/12/ts3colorscript2.png 3. http://3.bp.blogspot.com/_dS9o2xQUbsU/SzA2Qx2hc0I/AAAAAAAADug/rvetZqUpHcg/s1600-h/Toy_Story_3_color_script_Andy_with_toys.jpg

Source:

http://www.labnol.org/internet/whyfacebook-blue-in-color/17811/

Photo Source: http://dailyinfographic.com/wp-content/uploads/2011/12/colorandpurchases_infographic1-640x3024.png

Photo Source: http://www.architectlines.com/wp-content/uploads/2010/10/Influential-Web.jpg

Photo Source: http://www.informationisbeautiful.net/visualizations/colours-in-cultures/

SamsonNG&CD

Week 1

54 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

56 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

58 All Rights Reserved 2011. CityU.

What is Brand? What is Branding?

SamsonNG&CD

Week 1

62 All Rights Reserved 2011. CityU.

v v

Photo Source: http://brandbuild.eu/wp-content/uploads/2010/04/Top_Brands.jpg

SamsonNG&CD

Week 1

67 All Rights Reserved 2011. CityU.

http://en.wikipedia.org/wiki/Brand#cite_note-nologo-0

http://en.wikipedia.org/wiki/Brand#cite_note-nologo-0

Source:

Miller, George A. (1956). "The magical number seven, plus or minus two: some limits on our capacity for processing information". Psychological Review 63 (2): 8197. doi:10.1037/h0043158

Photos from: www.hkbrandsweek.org

Source: http://www.hkbrandsweek.org/download/report01_en.pdf

Source: http://www.hkbrandsweek.org/download/report01_en.pdf Photos from:www.hkbrandsweek.org

SamsonNG&CD

Week 1

78 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

CityU. All Rights Reserved 2011.


85 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

SamsonNG&CD

Week 1

86 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

89 All Rights Reserved 2011. CityU.


Adapted from: LukeW Interface Designs [www.lukew.com]

5 RULES

5 RULES

TREAT YOUR

AUDIENCE
AS

KING

WHY THE WHAT


THEY NEED TO SHOULD ADOPT

CAN DO FOR TO TAKE

SPREAD

AND MOVE

BLAH
BLAH
BLAH

BLAH

B
BLAH

BLAH

WHICH

PRODUCT
HAS IT

ALL?

HELP THEM

WHAT YOU ARE

CANS THE

RECYCLED PROCESS
= 1000 CANS

JANUARY

FEBRUARY

MARCH

PRACTICE
NOT DECORATION

CULTIVATE

Community Development
In order to bring lasting change, we must first prioritize the things that will bring about the maximum impact Then we must organize schedules and resources that will support the priorities Finally, we need to mobilize people to be able to take action and bring about that change

Community Development
In order to bring lasting change, we must first prioritize the things that will bring about the maximum impact

prioritize organize mobilize Then we must organize schedules and


resources that will support the priorities
Finally, we need to mobilize people to be able to take action and bring about that change

prioritize organize mobilize

prioritize organize mobilize

prioritize organize mobilize

5 RULES

prioritize organize mobilize

for details about the features used to make this presentation, see next slides

Image Enhancement
Background removal Soft edges Color temperature, saturation Artistic effectsfilm grain

Transitions
Smooth transitions Custom transition lengths

Video
Embed video (default) Animate (fade) video asset Place graphics over video Trim video Fade in/out

Graphic Creation
Boolean operations (union/intersection) 3D formatbevel Wireframe material

Animation
Variable smooth start/smooth end Variable end bounce Animation painter Change picture

Audio
Embed audio mp3s (default) Play across slides Fade in/out Trim audio

1. Click on an animation in the animation pane.

2. In the pull-down menu, select Effect Options.


3. In the Effect Options menu, increase the value for Bounce End. 4. A higher value will make the animation end in a longer, bigger bounce while a lower value will result in a shorter, quicker bounce. 5. To apply this animation to other items in your scene, use the Animation Painter to paint your newly created animation on to other items. 6. Put this slide in Slide Show mode to view an example.

1. Right-click on your image and select Format Picture 2. In Artistic Effects, choose Film Grain 3. Adjust the values of transparency and grain size to achieve your desired look 4. In the Picture Color menu, increase the Color Tone Temperature to give the image a warmer feel 5. Use the Picture Corrections menu to increase the contrast 6. Finally, add a shadow by going to the Shadow menu, choosing a preset and then modifying until a nice effect is achieved 7. Try it yourself! See the After version of the image for the values we used to create the film grain look After Before

1. In the Insert Tab, click Video/Video from File

2. Navigate to the location of your video and click Insert


3. With the video selected, click on the Video Tools\Edit tab at the top 4. Click on Trim Video to change the start or ending point for your video, consider adding a fade to the beginning or end, and adjust other video options 5. In the Video Tools\Format tab, choose a poster frame, adjust the color of your video, or add a frame 6. Consider using the Video Effects menu to put your video into perspective 7. Examine the properties of this video to see how we used the tools to achieve this look

SamsonNG&CD

Week 1

145 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

146 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

147 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

148 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

149 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

150 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

151 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

152 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

153 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

154 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

155 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

156 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

157 All Rights Reserved 2011. CityU.

SamsonNG&CD

Week 1

158 All Rights Reserved 2011. CityU.

Reference Link

SamsonNG&CD

Week 1

159 All Rights Reserved 2011. CityU.

Reference Link

SamsonNG&CD

Week 1

160 All Rights Reserved 2011. CityU.

Reference Link

SamsonNG&CD

Week 1

161 All Rights Reserved 2011. CityU.

http://www.bgsu.edu/downloads/cio/file17749.pdf http://tv.adobe.com/show/learn-photoshop-cs5

SamsonNG&CD

Week 1

175 All Rights Reserved 2011. CityU.

Anda mungkin juga menyukai