Ramaiah Institute of Management Studies

A Project Proposal On TATA INDICOM

Submitted to: Prof. Anil Gowda

Submitted by : Vartika Chaudhary UOM section C

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Executive Summary
The main objective of this study is to understand the public awareness of Tata Indicom s Dont Stop Mobile Phone & to study customer profile & understand the potential market for Dont Stop Mobile Phone. The sample size for this study is 500 respondents and a structured questionnaire was used to collect information from them.

Objectives To know the awareness of the customer about Tata Indicom.

To study consumer profile. To study market potential for Tata Indicom telephone service in Bangalore city.

LIMITATIONS OF THE STUDY Not single work is exception to the limitations every work has got its own limitations, so due to time constraint my study confines only to Bangalore city and it is not possible to make extensive study. It is assumed that the sample selected represents entire population. RESEARCH METHODOLOGY Data source: Area of Research: Primary data (field survey) Bangalore City

Research instrument: Questionnaire. Sample Plan: Sample Unit: Sampling method: Sample Size: Personal Interview. Businessman, Students, Job holders, etc. Non probability method, Convenience sampling method. 500 respondents.

Research Design
The research will be conducted to gather information from 500 respondents & a structured questionnaire will be used to collect the information from the respondents. The data which is collected from them will be analyzed and classified.

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Management problem
People prefer Reliance over to Tata Indicom. Research Problem In this the research problem is to understand why people prefer Reliance Mobile Phone Service over to Tata Indicom.

Objective
Potential market for Tata Indicoms dont stop mobile phone service in Bangalore city To determine the market share in Bangalore city.

Sub Objective
Publicity. To know the Income (purchasing power) of the respondents. To know the Awareness level about Tata Indicoms dont stop mobile phone service.

Sources of data
Primary data: This data will be collected directly from respondents by personnel interview through questionnaire. Secondary data: This data is generally developed and published for some purpose other than for helping to solve the problem at hand. In this study the secondary data is collected from interaction and discussions with officials At Tata Indicom showroom @ Bangalore. & also this data collect from Magazines, Websites of the firm Tata Indicom.com

Analysis of the Data

In this study the relationship between independent variable and independent variables are expressed in the form of percentage of the total population and the data is analysed by using tabular and graphical representation.

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Hypothesis
1. More number of people in Bangalore city has monthly income below Rs.5000? Sample size (n) = 500 Method Z test H0=P>50% H1>P<50% Z=P-PO PO(1- PO) Where P=Found Number/Sample Size 2. More number of people in Bangalore city are aware/knows nothing about Tata Indicoms Dont Stop Mobile? Sample size (n) = 500 Method Z test H0=P>50% H1>P<50% Z=P-PO PO(1- PO) Where P=Found Number/Sample Size

Competitors
Reliance, Airtel, Vodafone, Idea and Aircel

Conclusion
From the survey analysis it was found that in Bangalore City more than half of respondents are aware about Tata Indicoms Dont Stop Mobile and maximum number of respondents are come to know only from TV and from their friends. In this survey it was also found that more number of respondents have perception in their mind that the Network Coverage of the Tata Indicom is not good as compare to others. But @ present the sales of the Tata Indicom Mobiles shows that the perception of the respondents is changing towards Tata Indicom.

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