INFORMATION SYSTEM AT COCA-COLA Coca-cola used Log Files.

Log files are your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all Visitors to calculate Site usage levels, to help diagnose problems with the Site's servers, and to administer the Site. We may also use IP addresses to communicate or to block access by Visitors who fail to comply with our Terms of Service. Collecting IP addresses is standard practice on the Internet and is carried out automatically by many web sites.) Some databases that Coca cola used are demographic data, such as your date of birth, gender and postcode. Demographic data may be used to tailor your experience at this Site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postcode. Coca Cola also collect personally identifiable information about people, such as your name, postal address, telephone and mobile numbers, e-mail address, when you provide it to them while on their Site such as when you create an account, enter a sweepstake, sign up for newsletters, participate in a survey, contact customer service or otherwise interact with this website. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, processing prizes. If you choose to opt-in, we may share your personally identifiable information with The CocaCola Companys subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programmers of The Coca-Cola Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimizing Site experiences and analyzing and managing our businesses.) Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services help make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, and are designed for rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security.) For IT staff, Microsoft Online Services helps reduce the burden of performing routine IT management tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible for them to spend more time o n initiatives that move the business forward. These services are backed by strong SLAs and are designed to meet the regulatory compliance and reliability needs of enterprise customers. On a technical level, the services boast the sophistication and reliability that customers expect from Microsoft, which continues to invest heavily in building data centers to support these services.

A database manager is responsible for the database. The manager provides users the capabilities of controlling read/write access, specifying report generation, and analyzing usage. Databases and database managers are common in large mainframe systems, but are also present in smaller distributed workstation and mid- range systems such as the AS/400 and on personal computers. The manager gets the report through the Internet. Performance Reporting Manager includes 16 standard reports with predefined options that you cannot edit. A standard report has predefined report options that generate areport that is generally useful to anyone monitoring a system. All standard reports generated by Performance Reporting Manager are classified as being either a performance report or a system configuration report. A performance report tracks properties that are numerical and change over time. A standard system configuration report provides data detailing the state of the configuration on that machine. An example of a system configuration report is a table that summarizes all the patches currently installed on one or more machines. A new market strategy devised OLAP can be used to analyze demand in order to understand why a given level of sales took place. Once the ''why'' of the demand is undertaken, a specific marketing strategy had been developed to change certain events and thus increase sales in Coca-Cola Company. Moreover, OLAP is developing an overall marketing strategy by concentrating on customers satisfaction. Data warehouse is a repository of an organizations electronically stored data. Data warehouses are especially designed to facilitate reporting and analysis about the data of any organization. The Coca-Cola Company uses Teradata enterprise data warehouse to support its data warehousing strategy. With its Teradata system, The Coca-Cola Company will be able to expand its processing power and make better, faster decisions based on actionable information. In today's competitive market, Coca-Cola needs technology that can address the most complex business problems while rapidly delivering the highest return on investment. Teradata can provide the data warehouse and analytical applications to meet their needs now and in the future. The Coca-Cola Company realizes that understanding the habits, behaviors and preferences of its costumers is as essential to a company's marketing and business success as the aggregate trends of traditional analytics. Therefore, The Coca-Cola Company uses Webtrends as its data marts provider. Webtrends is an enterprise customer intelligence company that isolates individuals and their actions, and uncover the one-to-one insight to accurately target the Coca-Cola Company's online and offline marketing programs and turn the black-and-white customer profiles in the Coca-Cola Company's enterprise data warehouse into full-color portraits. The Coca-Cola Company understands that data marts creates a competitive advantage by providing insight-driven optimization of their digital channels. The Coca-Cola Company uses data mining to analyze data from a target source and compose that feedback into useful information. This information typically is used to cut costs in a particular area,

increase revenue, or both. Often facilitated by a data-mining application, its primary objective is to identify and extract patterns contained in a given data set. Coca Cola Company uses data mining through its vending machines. Coca-Cola Company has invented a new vending machine, equipped with a flat screen, which displays the different products you could get from it. The machine was actually a fountain, and was proposing the different Coca Cola Companys product, with a wide range of varieties. For instance, you could pick Vanilla Coke, and mix it for example with another beverage. One of the goal and advantage of the new vendor machine is that it could actually extracts data of peoples consumption. This is a great idea, because out of these results, Coca Cola is able to get new consumption trend, and then identifies potential new blend and products to develop Coca-Cola believes that Microsoft software is easy for companies to implement and user adoption is not an issue because most people use Microsoft software at home. Thus, Coca-Cola does not use Linux as its main system software. The Coca-Cola company uses an automated wireless system in order to interact with its bottlers. The Athens-based company, Coca-Cola's largest bottler outside of the US, has equipped 3,000 sales people with custom wireless handheld devices from Symbol Technologies. This helps reduced any paper work conflicts. Salespeople had to stop by the office every morning to pick up a list of customers to visit, and again every evening to drop off activity reports. With the Symbol device, they are now able to wirelessly receive the list of customers to visit, with details such as the time each customer is available and the tasks to be handled at the customer site. Philadelphia Coca Cola Bottling Company use a software VMSL Vend ware in order to control the routing PCCBC full service vending machines. This is the first sale under a marketing agreement that already exists between VMSL and USA Technologies. This decision strengthens VMSL PCCBC force in growing category of performance management, and the total number of machines operated by the worldwide system of more than 150000 bring VMSL very pleased that the Philadelphia Coca Cola Bottling Company has chosen to trade Vend ware performance management system. Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of Coca-Cola products. Using Microsoft Online Services technologies, CCE is able to save travel expenses through online meeting tools and collaboration platforms that span time zones and geographies. Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, with rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security. For IT staff, Microsoft Online Services reduces the burden of performing routine IT tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible to spend more time on initiatives that move the business forward. Another important software used is STATISTICA data miner to analyze, organize and understand the raw data it collects from its different sources Computerworld - Symbol Technologies Inc. introduced mobile computers with built-in tri-mode wireless capabilities and announced that Coca-Cola Enterprises Inc. plans to deploy 28,000 of the units to route drivers in North America and Europe. The deal is valued at roughly $30 million. Both of the new Symbol handheld computers are based on the Intel Corp. XScale PXA255 processor and run Microsoft Corp.'s Windows CE. They include built-in 802.11b Wi-Fi, optional Bluetooth short-range wireless access; builtin Global System for Mobile Communications/General Packet Radio Service radios; and Code Division Multiple Access radios for WAN cellular communications.

Coca Cola has relied on IBM hardware and software to manage its database needs and provide collaboration tools that help keep the sales team accessible and armed with ngertip access to the information and resources they need to close the deal. Coca-Cola accepts many different types of electronic internet transfers payments though their virtual online shop at the cocacolastore.com. Innotrac Inc. is their e-commerce partner in the venture which manages all aspects of order processing, fulfillment, and customer care. They accept all major credit cards through their encryption secured website which include Visa, MasterCard, American Express, Discover and also electronic Gift Certificates. In addition with being able to use their secured website for payment transactions, Coca Cola also offers customers the option of using PayPal for their transactions. Customers may opt with either way of payment, whichever they choose to be more convenient or feel comfortable with. Structurally, the organization can place the IT function in three the most common ways: Top-down silo Matrix Fully integrated throughout the organization

I)In a top-down silo approach, the organization would create a department or IT function devoted to everything related to technology-budgeting, project management, capacity, processing, etc. All other function must go through the IT department for approval of new projects. II) In a matrix approach, it is still a separate IT department or function, but the goal here is to maintain IT personnel within the IT department but matrix them across the other functions. The control still rests with the IT function and everything becomes more collaborative across the organization. III) In a fully integrated approach, many IT personnel are located within the other functional units; even though, there is usually a separate IT department or function. In addition, integrated IT people have their own budget, can approve department projects, can initiate the end-user development of smaller projects, etc. the Cola-Cola company has been using a fully integrated approach because the company has a separate IT department which controls their own finances; IT people can approve or disapprove any projects, change development of the projects, etc.)

FIRMS INVEST IN INFORMATION SYSTEMS IN ORDER TO: ACHIEVE OPERATIONAL EXCELLENCE. DEVELOP NEW PRODUCTS & SERVICES. ATTAIN CUSTOMER INTIMACY & SERVICE. IMPROVE DECISION MAKING. PROMOTE COMPETITIVE ADVANTAGE. ENSURE SURVIVAL.

INFORMATION SYSTEM AT PEPSICO

MANAGEMENT INFORMATION SYSTEMS FROM FUNCTIONAL PERPECTIVES SALES & MARKETING APEX LEVEL: monitor trends affecting product & sales, planning of new products, monitoring performance of competitors. OPERATIONAL LEVEL: support market research, pricing decisions & sales performance FUNCTIONAL LEVEL: locating potential customers, process orders, provide customer support MANUFACTURING & PRODUCTION SYSTEMS APEX LEVEL: planning long-term manufacturing goals, technology investments & locating new plants. OPERATIONAL LEVEL: analyze & monitor manufacturing & production costs FUNCTIONAL LEVEL: manage status of production tasks, keep up the requisite inventory level. FINANCE & ACCOUNTING SYSTEMS APEX LEVEL: long term investment goals, long range forecasts of firms financial performance. OPERATIONAL LEVEL: oversee & control firms financial resources. FUNCTIONAL LEVEL: track flow of funds in firm through transactions.

HUMAN RESOURCE SYSTEMS APEX LEVEL: identify manpower requirements (skill, education level, number of positions) OPERATIONAL LEVEL: monitor & analyze recruitment, allocation & compensation of employees. FUNCTIONAL LEVEL: track recruitment & placement of employees. TPS in PEPSICO It serves operational managers in the sense that it updates them with the required activities on floor.

Its principal purpose is to answer routine questions & to track the flow of transactions through the organization. Monitors status of internal operations & firms relationships with suppliers. It is the main source of information for other systems.

MIS & DSS in PEPSICO It provide middle level managers with report on factorys performance & monitoring activities & helps in predicting future performance. Summarizes & gives reports on basic operations using data from TPS. It enables drill down facility to check the performance level.

It is typically not very flexible system. The system uses various modules to gain information from data.

OBTAINING DATA FROM ORGANIZATIONS TPS

ERP IN PEPSICO PepsiCo Inc. has selected SAPs full MySAP Business Suite to streamline its distribution & delivery processes, improve planning & forecasting & give better visibility to its global supply chain. PepsiCo, which manufactures, distributes & markets Frito-Lays snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices & Quaker foods, is aiming to better link its supply chain & inventory data with its customer data. SUPPLY CHAIN MANAGEMENT (SCM) SYSTEM The system manages relationships with suppliers, purchasing firms, distributors & logistics firms. It manages shared information about orders, production, inventory level etc. The goal is to move correct amount of product from the company to point of consumption as quickly as possible & at the lowest cost. Too much of additional inventory is avoided which hangs up resources & cash flows. Pepsico uses mysap business suite applications which helps in communicating with its suppliers & generate forecast of demand. GENERALLY A STOCK OF UPTO 12 DAYS IS MAINTAINED IN THE INVENTORY. Sap helps in fine-tuning their supply chains from a sequential supply chains into adaptive supply chain networks. Adaptive refers to the ability to rapidly sense & respond to changing internal & external conditions. Network refers to the ability to have real-time collaboration & coordination across all partners in th supply chain. It is a community of customer-focused companies that share knowledge & resources to intelligently adjust to changing market conditions. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM The system helps in managing relationship with customers. Deals with customers effectively & efficiently to optimize their revenue & increase customer satisfaction.

The system captures & integrates customer data from all over the organization, analyze the data & distribute results to various systems & customer touch points across the enterprise. Pepsicos CRM application has allowed for conversion of former dissimilar sales systems into an integrated application solution, which gives a complete view of their entire consumer base. CRM applications are used in pepsico to determine profitable customers, discover potential sales opportunities, improve customer interaction & relations.

MIS AT PEPSICO THE STATION COMPUTERS ARE LINKED TO PEPSICOS CENTRAL COMPUTER SYSTEM DAILY TO UPDATE INVENTORY, SALES & PRODUCTION INFORMATION SYSTEM. THE MANAGEMENT BELIEVES THAT THEY SAVE ANNUALLY OVER Rs. 12,50,000 PER YEAR JUST BECAUSE OF THIS SYSTEM. Mis helps PepsiCo's managers to recognize market trends, in respect of price, differentiation of products & timely information of market trend. Effective marketing planning is assisted in terms of product planning, pricing, promotion & distribution. It helps in taking quick decisions & also validating managers decisions. It provides reliable & relevant information so that managers can take effective decisions at right time. CBIS ELECTRONIC DATA INTERCHANGE (EDI): Information exchange between the companies, its suppliers & its subsidiaries. DIRECT EXCHANGE (DEX): Information exchange between hand-held computers & stores delivery system. MYSAP ERP MySAP ERP is a software package which combines worlds best & most complete ERP software functionality & addresses the core business software requirements of medium & large organizations. SAP NetWeaver is a full suite of enabling software technologies including functionality for portal infrastructure, business data warehousing, exchange integration, web application server, mobile technologies etc. From a modern ERP environment, it is highly recommended the customers convert the existing license to MySAP ERP to benefit from additional capabilities. MySAP ERP is designed to offer real-time integration with other SAP products. Third party applications can be integrated with MySAP ERP through SAP NetWeaver.

PROPOSED ENTERPRISE APPLICATIONS Proposed ERP system Outsourcing peripheral activities to external providers which can be a cost effective alternative. Outsourcing non-core business processes, Such as human resource & procurement, companies can focus on core competencies & free up valuable resources for further innovation & growth SAP supports BPO services in setting up services that reduces costs & improving process qualities. Proposed SCM system It is proposed to do things as they are doing it right now.

Company needs to keep an information system that will integrate all their suppliers to the main needs. They need to make sure that whatever information they use in future can accurately predict changing consumer demands. Proposed CRM system The companys CRM have greatly improved after trying new variety of software systems. The integration of the CRM application across all subsidiaries under PEPSICO has helped improve the system a lot which was not there when they were using Oracle PeopleSoft. CRM applications can be used to develop future marketing campaigns to meet the needs & desires of customers in specific areas. Improvements due to IT Executive support system (ESS): ability to closely monitor sales or market share. Decision support system (DSS): reduces cost of raw materials & supplies. Packaging Application Expert (PAX): automates production & logistical processes. Transaction processing system (TPS): saves 30-50 thousand man hours weekly. Management reporting system (MRS): improved product quality, less waste & gives profitvision. Why SAP? PepsiCo Inc. selected SAP's full MySAP Business Suite to streamline its distribution and delivery processes, improve planning and forecasting, and give better visibility to its global supply chain. PepsiCo, which manufactures, distributes and markets Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods, is aiming to better link its supply chain and inventory data with its customer data. PepsiCo was a great competitive win for SAP because some of PepsiCo's subsidiaries were already running Oracle for enterprise resource planning (ERP) systems, as well as PeopleSoft and Siebel CRM systems. PepsiCo was probably fed up with Oracle's inability to execute on the integration of Pepsi's dissimilar software applications spread across its subsidiaries. It's one of the better platforms when data, application and process integration with other nonSAP applications and databases is an issue. Companies are looking to SAP to displace dissimilar systems, give geographic locations real-time process visibility and remove process redundancies.