SWOT Analysis of taj Strengths: The major strength of the property is the fact that they are the

only ecotel i.e. the environmental hotel around that place which makes them unique in a way. The Wellness club which is situated in the lobby area is a well known and a renowned place to be for the local visitors. It is a well maintained all instruments fitted fitness gym which also has a sauna and steam bath. This often is the attraction of the in house guests. Having said that the hotel is very close to the international airport many international airlines prefer the hotel for the compensatory stay to the layover guests. Layover guests are the guests whose flight has been delayed or cancelled for some reason and are offered the fine accommodation and the food and beverage facility to them. The property has six banquets and conference halls which have conducted many successful conferences as well as banquet parties till date. This is the main attraction for many small budget companies to have their conferences in a luxurious atmosphere. The employees are given a certificate of honesty which keeps them

motivated to be loyal to the guests as well as the property. The Poolside Restaurant is a well known attraction among the higher middle class families for a peaceful breakfast lunch and dinner facilities. It also conducts food festivals as other hotels do which makes the restaurant even more attractive for the targeted market. The occupancy percentage of the hotel is generally very competitive with regards to its range of hotels which it fits in.

Basic weakness of the hotel is again the locality. Being situated off the road it may see a significant impact on the FIT guests [ FIT denotes Free Individual traveller ] The Hotel having the best possible kitchen as explained earlier lacks the major departments of the kitchen that is the bakery and the butchery section. There is a small bakery which handles small orders of cakes etc and needs an attention of the management. The solution the management found was to bring the bakery and the butchery items from their sister hotel The Orchid which is situated near the Domestic Airport and is managed by KHIL itself [ Kamat Hotels India Ltd. ] The Hotel also has a basic problem of internet as the wi-fihas not been installed in the property and the internet access has to be given to the guests individually. Also the Internet facility provided is not included in the rack rate and needs a fair bit of attention. The solution the managementfound was that they have introduced thepackage ofrack rate plus the internet rates which is quite fair in order toreduce the initial installation cost of the wifi. The Hotel as seen has not upgraded the hotel management software and has stuck to PMS i.e. Property Management System whereas the other

hotels in the locality may have upgraded it to the Opera or the Fidelio which are the industrys current softwares which are faster in performance and standards. The hotel also lacks the mini bar technology wherein if the product is removed from the bar and is not kept in 1 minute the product is charged on the guests bill. This technology helps save the time of checkout of the guests as the mini bar handling steward does not have to attend every checkout room on the spot. He gets some buffer time having the room cleaning to be done. The Hotel also uses the whitney rack system and needs to be upgraded to the fully computerized system which would serve the hotels motto of saving the environment by reducing the amount of paperwork. This would also reduce the hustles and bustles of the reception staff as they would not have to check each and every bill. This would also reduce the work of the night auditor. The Hotel lacks the proper swimming pool which is located next to the restaurant and there is no privacy for the swimmers which they may feel a bit weird

Opportunities With the upcoming government plans and incentives for the Hotel Industry as explained earlier, the VITS has been one of the hotel chains who are growing their business by introducing more and more properties as explained earlier. This is the part where the Hotel Chain Vits has capitalized and has grabbed upon the opportunities. The upcoming opportunities for the chain on the whole are the cricket world cup which is scheduled to be organized in2011. We have taken this as an opportunity because the hotel has a chance to capitalize on the world cup by targeting audiences from India as well as around the world. They could have special facilities designed for the fans of cricket by introducing the bus service or the special cab service for the fans to the stadiums in and around the world cup venues. Capitalizing on the world cup would help build a new customer profiles and the service the guests perceive would hold the key and would help the business by seeing loyal members in them in the coming years. The concept of the celebrity chefs has not been that popular in India andthis could be th opportunity by hiring the celebrity chefs and

throwing thecelebrity special dinners etc. which the guests would relish. Threats The recent Bomb Blast in Mumbais best Hotels would be seen as a biggest threat as the consumers/ guests would have been afraid of the fact that the terrorist activities could be prevalent. But as Indian government came up with the NSG [ National Security Guard] Branch specially for Mumbai, this threat would have been diminished. One more threat for the Hotel would be the local 4 star properties which would obviously be trying to succumb the pressure put by the VITS by introducing their new policies and the discounts. The local Hotels which may try to introduce the competitive marketing plans are the Kohinoor Continental and the Mirador. Even then the Hotel has been doing well with an upper hand in the Occupancy percentages of the local Hotels. The upcoming concern for the Hotel could be the recent changes in the human behaviour towards the health and living. People have started becoming more and more conscious about having low calorie, low salt and spices food which may be a threat if the menus are

not worked out for those guests demanding that type of food.