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INDUSTRIAL Report UNDERGONE AT

ON MARKETING MIX Prepared by


PUJARA NIKHIL A. F.Y.B.B.A. ACADAMIC YEAR; 2010-11

Seat No.:-

Roll No:- 39

Guided by
Mis.Amishamam

College
Shree H.N.Shukla

Submitted to
Saurashtra University

PREFACE
Practical Study plays a vital role in the field of education. It has been introduced for the students to get practical knowledge along with the theoretical knowledge, only bookish knowledge is not the right way of learning anything specially for the management students. How management principles are implemented in business can only be known through practical study through visit, students can Very well become aware about industrial environment like problem, opportunities, different situations etc. This helps the students for better understanding & also gives then a chance to show their skills & ability. According to the above reviews our

Saurashtra University has included practical training of any industry & viva of it as 8th paper, With a view to expand my boundaries of thinking about implications of the theoretical

knowledge in practical field I have

preferred HAVMOR

PLASTICS for the same. It was really a niece experience for me to get training in such a reputed company.

It is a matter of great pleasure to present this report work, training in this unit has helped me to gain lots of practical knowledge which am sure would benefit me in future.

ACKNOWLEDGEMENT
Industrial development has its own

importance in every country; industrial development is called the "Barometer to measure development of the country. India is also one of the developing country, trying to develop its industries more & more. Gujarat is one of the developed states of India Gujarat, there are small scale, medium scale & large scale industries also. It is a matter of great pleasure & satisfaction to present the report of project work undergone at HAVMOR PLASTICS. I am heartily thankful to the Principal

Mr.MEHUL SIR. and all staff members of SHREE H.N. SHUKLA for being source of inspiration & for allowing me to visit at HAVMOR PLASTICS. I owe a deep sense of gratitude to all the members of the company especially Mr.BabuBhai patel, for giving permission to take the vocational training for 15 days.

Their encouragement, guidance & best co. operation in preparing this report & for the enhance-meant of my knowledge by sharing their so many valuable hours with me. I would also like to thank all the employees of HAVMOR PLASTICS & who have directly or indirectly helped me in preparation of this report. I would also like to be thankful to my family members, friends, & well wishers who directly or indirectly helped me a lot. Date: Place: Rajkot

DICLARATION
The undersigned PUJARA NIKHIL the student of F.Y.B.B.A. hereby declare that the project work presented in this report is my own contribution and has been carried out under the super vision of lecturer Mrs. Amisha mam of SHREE H.N. SHUKLACOLLEGE. This work has not been previously submitted to any other university for any other examination.

Date: Place: Rajkot Signature.

SR. NO. 1. 2. 3. 4. 5. 6.

PARTICULAR

Form of organisation.

Year of establishment and brief history. Promoters and existing managing group. Installed and utilized capacity. Industrial relation. Totalemployees:Executive,Officers,Skilled,Semi skilled,and unskilled employees.

IN DE X

7. 8. 9.

Contribution of the unit to the industry. Product of the company. Manufacturing process of the product.

10. Financial information for the last year. 11 Share capital:Authorised and Issued. Reserve and Surplus. Loan fund:Debentures, Bank Loans etc. Sales:Local and export. Profit:Before tax,After tax. Marketing. Channel of distribution,Distributor,Dealers etc. Promotionactivities:Advertising,Sales Promotion etc. Distribution.

INTRODUCTION
Time is the Greater Preserver & destroyer of all being & things. It is the does of all happens, good or bad time limits its own creations or sets them free to expand.

While everything sleeps, time keeps vigil none can transgress time, which freely moves within all being, with nothing to obstruct it what ever was in the past will come in the future & is now are the creations of time, seeing these do not loose your declamatory awareness, -Mahabharata

With HAVMOR PLASTIC, the times will change It is exactly this point that the HAVMOR PLASTICS group is out to prove to the world.

FORM OF ORGANISATION
On the basis of ownership business unit can divided into three category,there are as under. PRIVATE SECTOR: They individuals.
PUBLIC

are

managed

&

owned

by

SECTOR:
They are managed & owned by

government. JOINT SECTOR:


They are joint venture of government & private sector.
Shree HAVMOR PLASTICS come under privat sector units becouse may are managed and owned by individuals.

YEAR OF ESTABLISHMENT AND BRIEF HISTORY

HAVMOR PLASTICS INDUSTRY Started on a very sweet note on 28-11-1991 with particulars planning.

A right from the beginning Skills combined with top class professional completely down, iso earth practical ability to take on any situation in its stride. Its production is very brief in the beginning of firm,but it accept a new tecnology then it gat more and more.

HAVMOR is a company with exceptional attribute of success one of the most notable thing of HAVMOR PLASTICS is the very impressive track record of the directors who are brewing over 19 years of experience in PLASTICS ITEM.

PROMOTERS AND EXISTING MANEGING GROUP.


Here, are some of the high lights of the company. Name of the Unit Location ::HAVMOR PLASTICS HAVMOR PLASTICS Tal. RAJKOT Dist. Rajkot. (Gujrat)

Form of the Unit Size of the Unit Year of establishment The management

::-

PARTNERSHIP FIRM SMALL SCALL

::-

1991 Management of the company is rested with the PARTNER&

qualified personnel with expertise in commercial technical &

administrative functions. Owner PROMOTER MANAGING GROUP :BABUBHAI PATEL VINOD BHAI ITs partner

INSTALLED AND UTILIZED CAPACITY


The Proprietor of HAVMOR PLASTICS is with an impressive track record & also over 19 years of experience in the same business. HAVMOR PLASTICS is having more production capacity with latest technology The management of HAVMOR PLASTICS commenced production of 10 TAN PLASTICS per month, today the target of the year . Its total capacity is 15 tan something. Its starting capacity is 3 tan per month. A strong marketing network in Rajkot & Gujarat is already being establish the products of the company

INDUSTRIAL RELATIONS
The industrial relationship can keep broad base for the firm to undergo the transactions. The firm should keep good relations with all the other manufacturing firms. The firm should also keep healthy atmosphere among the workforce. These relations help the unit directly or indirectly.

There are two types of relations that the unit has to maintain. They are as follows:

INTERNAL RELATIONSHIP:
An internal relation means the relations within the firms employees & workers. In Super Tools there is a friendly atmosphere & the workers are co-operative. Moreover, they are of helping nature. Thus, an internal relation of Super Tools is very strong & sound.

EXTERNAL RELATIONSHIP:
External relations means relations of the company with outside Super Tools is an old unit thus it is very well known & all the customers, creditors, marketers, etc have good relationship. Thus, it has strong external relations.

TOTAL EMPLOYEES
The time & hours management modulle appies new technology & methodto cost effective gather & evaluate employees time and work iformation.

Industry in india have the greatest wealth of human resources. Havemor plastics and tort oral 25 people as employees in its unit.

(1) (2) (3) (4) (5)

VINODBHAI V.MAKDIYA IS An Executive from HAVMOR PLASTICS INDUSTRY. IN THIS INDUSTRY 10 SUPPORTED OFFICERS AND THEY ALSO INTELIZENT. SOME EMPLOYEE IS VERY SPECIAL BECOUSE HIS SKILLED ARE VERY IMPORTANT. IN INDUSTRY SOME ARE SEMI SKILLED AND SOME ARE UNSKILLED EMPLOYEE. It employees around 50 workers and from then most of are women. So, from social point of view, increases women esteems by giving them earnings.

CONTRIBUTION OF THE UNIT TO THE INDUSTRY


The contribution of HAVMOR is great. It has not only contribution in the field of business but also at social level. Super Tools was the first unit to introduce extrusion manufacturing inRAJKOT. The unit has also contributed socially by provides employment opportunities to 30 workers who are unskilled. Thus, it contributed a lot by giving qualitative & proper extrusion to the customers. In short, it has done a vast contribution.

PRODUCTS OF THE COMPANY


The management of the unit is mainly divided into four different departments so as to do the mgt. in a proper & perfect manner. Production dept. is one such major dept of the unit. For a manufacturing unit, production dept. is the most important dept. It can be compared with heart of the human body. HAVMO is a manufacturing unit & so production dept has an essential position. Hence, it is truly said, One can say that all the activities of the unit are based on production dept. Manufacturing units are those units which converts raw materials into finished goods or products after some mechanical, chemical or any other process which satisfies the needs of the consumers. Manufacturing industries is divided into four types of industries.

A HAVMOR PLASTIC has a long production process with efficient PLASTICS the production can be done easily & faster. Hence, HAVMOR mostly deals with production dept & its sub dept. The major proportion of work i.e. production is completed. The production of HAVMOR is done by skilled & unskilled both types of workers.

Manufacturers of plastic moulded food


packing container. 1)New push type 2)Secury pack 3)Vaseline 4)Rus gulla container 5)Sweet box 6)Square type tall ice-cream 7)Disposable spoones 8)Brad type

Manufacturing products.

process
Designing

of

the

partmanufacturing
m

mamanufactu
Surface process

ring
Testing

hecking

Rechecking

sembling

Assembling

acking
Assembling

Selling Selling

Financial information for the last year:

Share capital

Authorised and Issued,Reserve and Surplus.

Loan fund Sales Profit

Debentures,Bank Loans etc.

local and export.

Before tax,After tax.

Share capital
Authorised:= The name itself suggests that being a private firm the company has ownership capital as long term capital. The ownership capital is the capital invested by the owners or promoters of the unit.In the havmor plastic,it accept a 100 share in last year.its price is 10000 Rs. Per share. Issued.:- Sometime, promoters of the company do
not require the full amount of the authorised capital to carry on the business of the company.In such circumstances,it issues only a portion of such capital.Such portion of the capital is caaled issued capital.From HAVMOR PLASTICS isued capital is Rs.100000 in last year.

> Reserve:-Sometime a company keeps some capital


as reserve to meet contingencies.This is known as a reserve capital. HAVMORs reserve capital is 400000 Rs. Surplus.:TOTALCAPITAL-ISUED-RESERVE=SURPLUS CAPITAL

In HAVMOR PLASTICS surplus capital is 5000000 Rs.

LOAN FUND

1) Debentures:The companies rais long-term capital through shares and borrowings.They can borrow from finincial institution and banks or could raise directly from capital market through debentures.The isue of debentures is a very popular mode of borrowings by the companies.
THE DEBENTURE IS AN ACKNOWLEDGEMENT OF A DEBT GIVEN UNDER A COMMON SEAL OF A COMPANY AND CONTAINING A CONTRACT FOR REPAYMENT OF THE PRINCIPAL SUM ON A SPECIFIED DATE .

(2)Bank Loans:-

HAVEMORE PLASTICS has its account & all transactions of finance with only two old banks. It takes loans from these banks & even keeps the deposits in it. The banks being familiar give loan at a considerable rate..It take aRs.1000000 in bank loan at astarting of company.

Sales:-

(1) Local:
Local sales mean particulate to particular areas sales. Sales is a most important elements in companies structure .In HAVMOR PLASTICS monthly sales is 100000 Rs. Some time local sales are not fix becouse it is misscellenius.

2) Export:Sales exports are most important becouse Sales promotion


moves the product export & thus they produce & encourage sales promotion. More & more promotional activities are required to induce the consumer to purchase more & more production. The improvement of sales promotion increases for future expansion Super Tools allows trade discount sometimes.HAVMORs sales export is 5 lake in per month

PROFIT:-

Marketing.
INTRODUCTION
The firm divides itself into four main departments so that they can have proper and efficient management. The last dept. is marketing dept but it is very important. In todays world of competition it is very essential to have market dept. as it keeps the firm aware about the market and customers aware about the firm.

The firm is incomplete without proper marketing planning. Marketing includes all the resources and a set of activities necessary to direct and facilitate the flow of goods 7 service from manufacturing to customers. Marketing process is also known as distribution process.

In modern era of competition marketing has placed itself in the strong position. The firm has to have the marketing dept to attract & invite the customer to buy their products.

Channel of distribution,Distributor,Dealers etc.

The channels of distribution are generally of four stages which covers the following:

1) Manufacturer to consumer. 2) Manufacturer to wholesaler to consumers. 3) Manufacturer to wholesaler to retailer to consumers. 4) Manufacturer to wholesalers to agents to consumers. In Super tools the channel of distribution adopted is as follows: 1) Consignee agent 2) Consumer 3) Stock list

Manu
The channels of distribution are generally

Agent.

Suppliers.

Consumers.