Who Would Be The Audience For Your Media Product?

My lm belongs to the genre social realism. The demographic that consume this genre is less mainstream than a Hollywood audience. They can be deemed more intellectual and artistically minded. My research found that 30% of people know about the social realism genre, but only 10% enjoyed it.

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Theatrical

Cinemas such as: Arnolni, The National Film Theatre, Cornerhouse, and Picturehouse screen social realism lms. These cinemas are based around Britain, with the Arnolni being in Bristol, and Cornerhouse being in Manchester, and many others being based around London.

In an average cinema week many cinemas are screening social realism lms, such as Tyrannosaur. These cinemas include Cineworld, Arts Picturehouses, and Odeon. Certain Odeons are renowned for showing independent and social realism lms, whereas all Arts Picturehouses screen social realism lms. Cinemas like Vue do not show social realism lms as they cater more for the 16-25 and the mainstream wider audience who enjoy Hollywood lms.

We know that the demographic that visits venues where social realism lms are screened are more intellectual and artistically minded, rather than the more mainstream Hollywood audience. We know this from the way the cinemas that screen social realism lms present themselves, formally with a serious interest in lm.

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Online
My audience can be found consuming social realism products on such websites as LoveFilm and Netflix. These websites cater mostly to the mainstream audience, but also offer a wide range of films, such as: British Social Realism. There are specific groups on LoveFilm that discuss films, specifically Social Realism films. This group represents the demographic of the interested, serious film watcher that go on these sites.
In LoveFilm individuals can get films sent to them via mail, as well as being able to watch films online. Individuals can read reviews for films written by members of the site, and experts. This website is aiming itself towards the demographic which enjoy watching films, as well as are interested in different films.

LoveFilm and Netflix show social realism films, and help people find and consume them.

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Characterisation and exploration of themes are more important to the viewers of social realism than plot.

Online websites such as: IMDB, MUBI, and LoveFilm show social realism films, and help people find and consume them.
Individuals can become members of IMDB and discuss films with other users, as well as read reviews from users and experts. However, it is rare to watch a film on IMDB, although you can. The website focuses more on the discussion of movies. Therefore, the viewer the platform is designed for must be knowledgeable about the kind of films they are researching.

The viewers online seem to know about the actors and the directors, as well as their previous works. This shows that they have an interest in social realism films, and research them. Therefore, they have a commitment to social realism films. This shows that both users and non-users of the social realism genre consume social realism films online. However, more users than non-users. Also, the users seem to be more knowledgable about social realism films compared to the nonusers.
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You can gather information about films, and watch them online. This website is aimed at the individual who is serious, and interested about film.

In MUBI individuals can become members, and discuss social realism films with other members in discussion rooms, and forums.

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Individuals on MUBI have knowledge of films, and their directors and actors.

They are intelligent and have a clear understanding of what they are talking about.

Individuals follow directors and actors, and therefore can easily recall their films and have prior knowledge about them to share with others.

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Television

BBC TWO programmed 7 weeks of lms. Each week was a different genre, for example: Week 1 Thriller. Social Realism was week 3. The fact that a only 1 week was devoted to 1 genre suggests that BBC TWO wasnt trying particularly hard to attract any type of specic audience. Therefore, theres a possibility users of the social realism genre will come across this and watch some lms. However, its more likely non-users will be watching these lms.

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Television: BBC FOUR

BBC Four are permitted to show a variety of programmes, and premier 20 international lms each year. This is unlike mainstream channels. The genres of the programmes BBC Four show are of the genres of drama, and comedy, and current affairs... Therefore, the demographic they are aiming their programmes at is closer to that of the demographic for social realism lms; they are intellectual and more artistically minded.
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Television: FILM 4
Presently FILM4 broadcasts a lot of mainstream Hollywood movies. Also, he channel frequently has themed nights or seasons during which a variety of lms centred around one genre, director or actor are shown. Channel 4 also owns a lm production company, FILM4 Productions, it shows many of its inhouse productions. Therefore, the demographic the channel aims at are a mixture of non-users and users of the social realism genre.

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Radio
BBC RADIO 3 explores the social realism genre.

We know that the audience demographic for this station is intellectual and artistically minded because the station also explores Arts, Culture & the Media.This station does adaptations of such plays and lms as: Look Back in Anger.
Radio3s demographic is of an older age.

Radio 3 is greatly valued by a relatively small but loyal audience who appreciate its intelligent, thoughtful and committed tone and content.

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 BBC RADIO 4 explores the social realism genre. The station doesnt play music, but holds discussions, reviews and intelligent game shows.

BBC RADIO 4 also holds interviews with actors and director of such things as social realism lms. For example: Olivia Colman was interviewed on her lm Tyrannosaur. The radio station also helps hold screenings of social realism lms.

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Radio4 Demographic
According to this the demographic for Radio4 are generally Men aged 65+ with a social grade of AB.

The Radio4 demographic is described as intelligent, who seek programmes in many genres which inform, educate and entertain. A conservative, ageing, middle-class audience is a perception among people who dont listen to Radio 4. Some view Radio 4 as not having a target audience. This is an interesting view, and a valid one for some people.

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The demographic for Radio 4 is intelligent.

Radio 4 has a massive audience.

Radio 4 has an older audience, of around 40 years and over.

Radio 4s audience is of a higher social class.

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Print

Sight and Sound is a lm magazine that features social realism lms. Each lm gets a small paragraph summarising the lm, and usually giving information on the director and actors. Some feature lms get more information.There are screen shots from the lms and information surrounding them. Therefore, we can assume that the demographic who consume this magazine are serious, and interested about lms, specically social realism, and international lms; less of a mainstream audience.

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Detailed reviews

Sight & Sound give reviews on such social realism lm as Fish Tank, as well as various other lms like Space Chimps.

Paragraph synopsises

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Target Audience Research

I collected demographic research by conducting a paper based questionnaire, and a discussion. The research was towards users and non-users of the social realism genre.

I asked an even amount of: demographic segmentation, quantitative and qualitative questions (What area are you living in? What do you know already about the social realism genre? Do you find it easy to locate social realism films?). I also asked open questions and closed questions, for example: What do you study? and Why do you think independent films get less notice by the mainstream audience compared to Hollywood movies?, this lead to prolonged responses which i could then analyse.

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This research tells me that the demographic which will consume my film is a mixture of users and nonusers of the social realism genre. I know that they are intellectual, and quite artistically minded, but are more used to Hollywood films. However, they can appreciate different genres. They are interest in film, also.

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