Amber Olds Portfolio

Contact

Amber Olds amberoldsis@gmail.com 2250 E. Indigo Bay Dr. Gilbert, AZ 85234 480.310.4500 amberolds.wordpress.com

Table of Contents
1. Brochure 2. Event Ad 3. Montage 4. Stationary 5. Business Card 6. Flyer 7. Logo 8. Imaging 9. Web Page

Brochure

Description: Brochure for a travel company called Explore. Date: March 30, 2013 Objectives: Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: InDesign and Photoshop Process: I first started by finding the images that I thought would go good in my brochure, and I got a lot in order to have a few to choose from and to see which would work best. I then had to decide which fold I wanted to use, and chose to go with the off set fold. Then I started to work on it and began with the front, then the inside, and then lastly the back. I put everything where I thought I wanted to be, and just placed text boxes as place holders for the time being. Then I worked on the body copy and figured out what I wanted it to say. I had to work on the hiking image and took the sky out in order to have the text wrap around the girl. I ended up changing some things around and put images in different places, added some images, and changed the design a little bit. I went to Alphagraphics to have it printed, cut, and folded.

Event Ad
Description: Event ad for a hiking trip to the Teton Mountains. Date: February 2, 2013 Objectives: Find, scan and import a high-quality image. Create a full-bleed design Use text boxes for layout in Word. Insert and edit images in Word. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: Microsoft Word Process: I first looked through a lot of different magazines to get some ideas on what I wanted to do. Once I found an image that I thought would work well for my project, I scanned it into the computer. I then e-mailed it to myself to work on it in Word. I played around with the image look, size, and placement. Once I figured out how I wanted it, I then added some text boxes for the title and body copy of information. I then went and found a map to add a little more to my flier. I took a screen shot of the map and placed it in my flier.

Family Hiking Adventure

Saturday July 13, 2013 8:30 AM
Come and bring your family out to a fun day of hiking in the beautiful Teton Mountains. Everyone will meet at the trailhead. Make sure to bring lots of water and lunch will be provided for all hikers.

Montage
Description: An inspirational montage. Date: February 16, 2013 Objectives: Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: InDesign Process: I first looked for a quote that I wanted to create a montage about. Then once I found one, I searched through lots of images for ideas on what pictures I want to use to put together. I found the image I wanted on Pinterest, then found an image that I liked, but wanted it slightly different, so I decided to take my own image. Then I worked on combining the images with masks on the layers and working on feathering the edges. I added the type last and played around with the font sizes and placement.

Stationary
Description:Stationary for the travel company Explore. Date: March 2, 2013 Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: InDesign Process: I first started with thinking of a company that I would want to create a business card and stationary for, and decided to just go with a made up company. I went with a travel company named Explore. I then got to work creating a logo in InDesign. I liked the idea of using a compass as the logo, and tried to create one that was simple yet still interesting. I played around with the size of it, then added the Explore title to it. I then added in the lines at the bottom and top of the page, as well as my information. I added the watermark-which is just the logo enlarged in the background- and then had to play with the opacity for a while before I found the right setting. Afterwards it was simple to create the business card by simply dragging the logo and contact information over to the card.

Business Card
Description:Stationary for the travel company Explore. Date: March 2, 2013 Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: InDesign Process: I first started with thinking of a company that I would want to create a business card and stationary for, and decided to just go with a made up company. I went with a travel company named Explore. I then got to work creating a logo in InDesign. I liked the idea of using a compass as the logo, and tried to create one that was simple yet still interesting. I played around with the size of it, then added the Explore title to it. I then added in the lines at the bottom and top of the page, as well as my information. I added the watermark-which is just the logo enlarged in the background- and then had to play with the opacity for a while before I found the right setting. Afterwards it was simple to create the business card by simply dragging the logo and contact information over to the card.

Flier
Description: Flier for the Graduate Leadership Conference. Date: January 26, 2013 Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: InDesign Process: I made a few hand drawn drafts before I started creating the flier in Adobe InDesign. After deciding on which design I liked the best, I then went to the computer and created my hand drawn draft in InDesign. I tried to make the title unique so that it would stand out from the page. Also, I put the important information at the beginning of the flier because that is what people will read first. The image, logo, and information were provided.

Logo

Description: Logos for the travel company Explore Date: February 23, 2013 Objectives: Create a variety of logos to fit a company or personal image. Use the basic tools of Illustrator. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: Illustrator Process: I started out by sketching a few ideas that I had for the logos. Then I ended up scraping all of those and restarting. I came up with new ideas that worked better for the client and the business. I then went to work in Illustrator creating my sketches. I played around with a few different tools and ideas. I also edited them slightly from my original sketches to make them look better and more professional.

Imaging

Description: Image using desaturation. Date: February 9, 2013 Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: Photoshop Process: I first began this project by taking 5 images focusing on different aspects in them. Then I did a photo shoot with my roommate and chose the picture that I liked best. Then I went into Photoshop and resized the image. I selected the people and then did an inverse selection so that the background was selected. I completely desaturated the background and then added a texturized filter to it. I then selected the people again and only slightly desaturated them

Webpage

Description: Webpage to present the logo for Explore. Date: March 16, 2013 Objectives: Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display the logo and content. Acquire a working knowledge of HTML and basic understanding of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file. Instructor: Eric Lybbert, COMM130 Visual Media, Section 1 Program(s) / Tools used: TextWrangler Process: In order to make this webpage I first did a practice webpage. Then I figured out how I wanted my webpage to be set up and what colors I wanted to use. Then I had to go in with the html to set it up how I wanted it. Next I had to set up the CSS to make it physically pleasing.