batch 2009-10 A girl name bhavika babbar , she was my first crush , funny thing about this is that

three of my friends all feels the almost same we think that it is gone be legendary bt any of us never tell her,, yr us bandi ki simplicity, uski smile by god that create so much affection inside us .. oh bc puri kahani likh di

CONSUMER PERCEPTION TOWARDS KFC

INTRODUCTION TO KFC
KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's largest fried chicken chain and the third largest restaurant chain overall after Subway and McDonald's, with over 17,000 outlets in 115 countries and territories as of December 2011. KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was an early pioneer of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage, and he eventually sold the company to a group of investors. As "Colonel Sanders", his image was still used for branding purposes, and he worked as a goodwill ambassador for the company until shortly before his death. In the early 1970s, KFC was sold to the spirits firm Heublein, who were taken over by the R.J. Reynolds conglomerate, who sold the chain to PepsiCo. Throughout the 1970s and 1980s, KFC experienced mixed success at home as it went through a series of corporate owners who had little or no experience in the restaurant business, although it continued to expand in overseas markets. Since the late 1980s, the chain has expanded rapidly in China, to make the country its second largest market. PepsiCo spun off its restaurants division (also including Pizza Hut and Taco Bell), as Tricon Global Restaurants, which later changed its name to Yum! Brands. The chain primarily sells fried chicken pieces and variations such as chicken burgers ("chicken sandwiches" in the US) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by PepsiCo. Its most famous product is pressure fried chicken pieces, seasoned with Sanders' "Original Recipe" of 11 herbs and spices. The exact nature of these ingredients are unknown, and represent a notabletrade secret. KFC is famous for the slogan "finger lickin' good", which has since been replaced by "Nobody does chicken like KFC" and "So good". KFC's two major single markets are in its home country and China, which together contain around half of its outlets. KFC has been the target of an ongoing campaign by the animal rights organization PETA, although KFC executives have protested that the chain is unfairly singled out for criticism. The chain has also been accused by Greenpeace with contributing to the destruction of the world's rainforests with unsustainably sourced cardboard and paper packaging.

Harland Sanders was born and raised on a farm in Henryville, Indiana. His father died when he was only five years old, forcing his mother to work at a tomato canning plant, and leaving her eldest son to care for his two younger siblings. From the age of seven, his mother taught him how to cook. Leaving the family home at the age of twelve, he passed through several professions in his lifetime, with mixed success. In 1930 he took over a gas station on U.S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains in south eastern Kentucky. It was here that he first served the recipes that he had learned as a boy to travellers: fried chicken, as well as other dishes such as steaks and country ham. Originally using his own dining room table, he eventually opened a dedicated dining area called Sanders Court & Caf. By 1936 this had proved successful enough for Sanders to be given the honorary title of Kentucky Colonel byGovernor Ruby Laffoon. The following year Sanders expanded his restaurant to 142 seats, and added a motel he purchased across the street.
KFC IN INDIA

The first Indian KFC was opened in the city of Bangalore in June 1995. This resulted in protests from the left wing, anti-globalisation and environmental campaigners, as well as local farmers, who believed that the chain was bypassing local producers. Many Indians protested the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions. The protests came to a head in August 1995, when the Bangalore outlet was ransacked at least twice. The Bangalore outlet demanded, and received, a police van permanently parked outside it for a year. M. D. Nanjundaswamy claimed that KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed. Former environment minister Maneka Gandhi joined the protestors. KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat. store in Delhi was closed by the authorities, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. KFC responded by keeping a low profile during its initial years in the country, and introduced vegetarian dishes tailored for the Indian market.

Position in current market

The company continues to grow in Asia. KFC Holdings is the franchisee of over 640 KFC restaurants in Malaysia, Singapore, Brunei, Cambodia and India and is publicly quoted on the Bursa Malaysia . In Indonesia it is the largest Western restaurant chain, with over 420 branches, and one of the few countries where McDonald's is not the dominant chain. As of 2013, there are almost 900 KFCs in Africa, where the company hopes to grow from longestablished markets such as South Africa, Egypt and Morocco, and where Ghana, Kenya and Nigeria have recently experienced their first KFC openings. 660 of the outlets are located in South Africa however. In 2012, KFC operated 577 restaurants across 36 countries in the Caribbean and Latin America region.

Objectives OF KFC
1. KFC wants to increase the profitability of its outlets to attract more investors

and franchisees. 2. KFC attempts to provide a tasty, health-conscious, chicken-based product that customers will enjoy and return to buy again.

RESEARCH METHODOLOGY
Market Research is often needed to ensure that we produce what customers really want and not what we think they want. It is a way to systematically solve the research problem. It may be understood as a science of how research is being done scientifically, understand it be study the various steps are generally adopted by a researcher in study his research problem along

with logic behind them. It is necessary for the researcher to know only the research methods or techniques but also Research methodology. It refers to a search for knowledge. Research is thus an original contribution to the existing stock of knowledge for its advancement. It is the pursuit of truth with the help of study. COLLECTION OF DATA

There are 2 sources for Data Collection

1. Primary Source It involves collecting the information from its origin. Primary data is the first hand information collected by the marketer. This method of data collection is expensive and time consuming.

2.

Secondary Source It involves using information that others have already put together. When we collect information through published sources it is known as secondary data collection.

TYPES OF RESEARCH

1. Descriptive Research A form of conclusion research that aims to describe a product or market or identify association among variable.

2.

Exploratory ResearchThis research is conducted into issue or problems where there are few or no earlier study to refer. The focus is on gaining insight and familiarity for latter investigation. Here data is often quantitative and statistics applies. It is used to identified and obtain information on a particular problem or issue. Finally, casual or predictive research seeks to explain what is happening in a particular situation.

3.

Explanatory Research-

In the explanatory research each and everything is well explained. A study of research in which the primary goal is to understand the nature or mechanism of the relationship between the independent and the development variable.

There are two sources for data collection, so I have chosen my data from the existing place i.e. internet.. So my data is based on secondary data.