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Since how long you have been into this Retail business?

< 5 years 5 to 10 years 10 to 20 years > 15 years

19 23% 31 38% 9 11% 22 27%

How old is your retail outlet in this location?

< 1 year 1 to 3 years 3 to 6 years > 6 years

4 5% 26 34% 19 25% 27 36%

Your retail outlet is owned or rented?

owned rented on lease

37 46% 38 48% 5 6%

what is the approximate area size of your retail outlet(area in sqft)?

< 200 200 to 400 400 to 600 > 600

14 18% 41 51% 23 29% 2 3%

have you taken any bank loan for this retail outlet?

Yes No

29 36% 52 64%

what are the working timings of your retail outlet?

6am to 9pm 6am to 11pm 10am to 6pm 4pm to 11pm

28 35% 35 43% 16 20% 2 2%

Pattern of sales labor force engaged in outlet?

Self-employed family labo Employees Mixed employment

If sales labor is not family members,then since how long are they employed in your outl

less than 1 year 1 to 2 years more than 2 years

19 2

34 4

28 3

Employment of sales labor force happens only during?

Peak times throughout the year

when there is a need to sub

How many varieties of products do you stock and sell in your outlet?(in Nos.)

100-200 200-500 500-1000 >1000

11 14% 46 57% 22 28% 1 1%

the varieties of products kept for sale are as per the customer and location needs?

Yes NO

59 74% 21 26%

The customers coming to your retail outlet belong to which income group?

Low income middle income high income mixed categories

8 10%

32 40%

9 11%

31 39%

What is the frequency of regular customers coming to your outlet?

Weekly once in Fortnight monthly very rare

43 54

24 30

13 16

0 0

Is there any change in the frequency of customers coming to your outlet due to adjacen

What are the features do the customers look for in general in a retail outlet? (Please giv

1 2 3 4 5

3 4% 19 23% 32 40% 23 28% 4 5%

1 2 3 4 5

3 4% 11 14% 21 26% 30 37% 16 20%

1 2 3 4 5

24 30% 23 28% 14 17% 15 19% 5 6%

1 2 3 4 5

8 10% 10 13% 13 16% 19 24% 30 38%

How are the sales of your retail outlet?

low moderate high

12 15% 64 79% 5 6%

On the average what is the turnover in your retail outlet (in lakh rupees)?

4 lakhs 6 to 10 lakhs more than 10 lakhs

28 3

42 5

91

Is there any change in the sales and turnover of your outlet due to organized retailers?

Yes No

46 58% 33 42%

If there is a negative impact / no impact, what strategies you have adopted /planned for

small products an

new products disp

sturdy products(w

High-end Branded

Low cost and che

Refill packs whic

Discount offers fo

Free Home Delive

Convenient timing

Extension of time

After sales service

Advertisements

Attractive appeara

Online/Mobile sh Started accepting

Started Additiona

Have you joined any small Retailers Association / Cooperatives to centralize the activiti