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Accelerating Partner Success

Doing Business with Cisco

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-1

Lesson Objectives
Upon completing this lesson, you will be able to identify resources and programs to help partners target small and medium-sized business customers, including resources and tools in the following areas: Partner Central resources for the SMB segment
Cisco SMB Portal Action items

2008 Cisco Systems, Inc. All rights reserved.

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Partner Central Resources for the SMB Segment

2008 Cisco Systems, Inc. All rights reserved.

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Partner Central Resources for the SMB Segment www.cisco.com/go/smbpartner

2008 Cisco Systems, Inc. All rights reserved.

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Partner Central Resources for the SMB Segment www.cisco.com/go/smbpartner (Cont.)


Centralized location for partner resources for the SMB segment

Additional products and services information Solutions for your customer SMB Specialization and Select Certification SMB University Programs and promotions Tools and resources Announcements

2008 Cisco Systems, Inc. All rights reserved.

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Partner Central Resources for the SMB Segment: Sales and Technical Resources www.cisco.com/go/smbpartner Centralized location for SMB partner resources

Sales and technical resources are organized by technology and include links to available: Sales and technology overviews Quick look guides Q&A

Sales presentations
White papers Competitive information Demand generation
2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-6

Cisco Support Wiki for SBCS supportwiki.cisco.com/sbcs/


The Cisco Support Wiki for SBCS provides you with a centralized place to access and update product support information.

Quick links give you immediate access to: Software and releases product information Presentations SMARTnet for SBCS Partner and training resources Other useful links
2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-7

Partner Central Resources for the SMB Segment: Solutions for Your Customer www.cisco.com/go/smbpartner
Centralized location for SMB partner resources

These solutions will be updated over time to meet market demands. Here youll find: Pre-sales engineering guides Solution profile quick reference guides

Links to customer SMB solutions pages


2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-8

Partner Central Resources for the SMB Segment: Specialization and Select Certification www.cisco.com/go/smbpartner Centralized location for SMB partner resources

Here youll find: Quick and easy guides to help you become SMB Specialized and Select Certified Select Certification and SMB Specialization partner strategy resources

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-9

Partner Central Resources for the SMB Segment: SMB University www.cisco.com/go/smbpartner Centralized location for SMB partner resources

Use this link to gain access to SMB University for training specifically focused on Cisco SMB products. Here youll find e-learning and instructor-led schedules for: SMB Specialization training Additional SMB related training to support ongoing education
2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-10

Partner Central Resources for the SMB Segment: Programs and Promotions www.cisco.com/go/smbpartner Centralized location for SMB partner resources

Find programs and promotions to help you gain business and reap rewards for your sales of Cisco SMB products.
Here youll find: Featured promotions and programs Featured trade-in programs Partner incentives

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-11

Partner Central Resources for the SMB Segment: Tools and Resources www.cisco.com/go/smbpartner Centralized location for SMB partner resources

Here youll find: SMB product guides and Smart Designs Links to partner tools like Quotebuilder and Campaign Builder Tools you can share with your customers Demand generation resources and other items of Interest

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-12

Partner Central: Services for Partners


www.cisco.com/web/partners/services/index.html

Here youll find information about:


Building your services practice Selling services Services-related incentives and promotions Training to help you better attach services Services alliances
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2008 Cisco Systems, Inc. All rights reserved.

Partner Central: Steps to Success


www.cisco.com/go/stepstosuccess
A step-by-step customer engagement model and associated resources that enable you to sell, deliver, and support Cisco advanced technology business solutions.

Click Launch Steps to Success to access:

Project methodologies
Plans Tools Templates and more

2008 Cisco Systems, Inc. All rights reserved.

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Cisco SMB Portal


www.cisco.com/go/smb
Centralized location for SMB customer resources

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-15

Cisco SMB Portal: Solutions for SMB Customers www.cisco.com/go/smb


Centralized location for SMB Customer resources

Solution links direct customers to solutions relevant to their business and offer resources to help them understand: How does it work?

What do I need?
How can Cisco help?

2008 Cisco Systems, Inc. All rights reserved.

SMBAM v2.07-16

Cisco SMB Portal: Products for SMB Customers www.cisco.com/go/smb


Centralized location for SMB Customer resources

Product links direct customers to: What you need to know overviews Features, models, datasheets Get started resources:

Find a partner
Leverage services and support, financing, and managed services options
2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-17

Action Items

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Action Items
Visit Partner Central
Explore the resources available in the Small and Medium Business section of Partner Central Become familiar with the Services for Partners section Explore Steps to Success

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Q&A

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Lesson Summary
Partner Central provides all of the SMB partner resources needed for targeting the SMB segment.
Services for Partners provides a single entry point to all servicerelated content contained within Partner Central.

2008 Cisco Systems, Inc. All rights reserved.

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How to Become Select Certified


Step 1.
Become a Cisco Registered Partner

Step 2.
Associate People with your Company

Step 3.
Certify Individuals via Courses and Exams

Step 4.
Apply for SMB Specialization

Step 5.
Apply for Select Certification

www.cisco.com/go/select
2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-22

Module Summary
The Cisco Smart Services for Small and Medium Business portfolio provides comprehensive services to satisfy the needs of the customer.
Through Partner Central you have access to a wide range of SMB-related resources and programs that are designed to help you succeed in building a service practice, in marketing, and in selling Cisco solutions to SMB customers.

2008 Cisco Systems, Inc. All rights reserved.

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2008 Cisco Systems, Inc. All rights reserved.

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