DONALD E. MALINOFF JR.

Roseville, California 95747 EXECUTIVE PROFILE Cell Phone: (916) 622-2349 E-mail: donaldmalinoff@gmail.com

General Manager Marketing Director Operations Manager

A dynamic Business Leader with more than 25 years of success implementing creative, cost-effective marketing and loyalty programs that have maximized profit potential for automotive and insurance enterprises. Broad based exposure in all facets of the automotive dealership environment, including staff development, training, forecasting market trends, advertising, and streamlining departmental operations. Able to gain confidences easily and develop relationships built on mutual trust and respect. Excels at inspiring staffs to reach full potential while maintaining superior customer satisfaction and earning customers for life. Core competencies include: New Business Development Market Expansion Advertising, Target Marketing & Analysis Brand Building Media Placement & Buying Staff Development & Team-Building Streamlining Operations Customer Service & Loyalty Programs New Launches or Turnarounds Account Management & Retention

SUMMARY OF QUALIFICATIONS

Instrumental in directing business operations comprised of disparate divisions, including New and Pre-Owned

Sales Operations, Parts Departments, Business Administration and Human Services, Finance and Insurance Operations, Customer Service Initiatives and Marketing Departments. Demonstrated experience with several franchise lines, including: Pontiac, Buick, GMC, Ford, and Lincoln Mercury, as well as a diverse variety of pre-owned brands. Develops creative, cost-effective marketing, advertising and promotions campaigns that expand market penetration, strengthen customer loyalty, and maximize sales potential. Establishes and maintains strong business relationships with factory representatives and lenders. Researches market trends and monitors inventory controls to remain ahead of the selling curve. Successful in hiring, motivating and retaining quality personnel. Instrumental in developing, guiding and coaching staff resulting in a very low turnover in personnel. CAREER HISTORY and SELECT ACCOMPLISHMENTS PRESIDENT / DEALER GILROY PONTIAC BUICK GMC Gilroy, CA; 1984 - 2009 PRESIDENT / DEALER GILROY FORD LINCOLN MERCURY Gilroy, CA; 2007 - 2009 PRESIDENT MALINOFF FAMILY REINSURANCE Gilroy, CA; 2005 - 2009

Recruited as Used Car Manager for this family-owned dealership. Focused on revitalizing wholesale operations that had been under-performing. Quickly promoted through the ranks to the position of President, and became President / Dealer when the Owner passed away. Analyzed business operations and developed strategic plans to maximize performance. Personally handled all marketing and advertising initiatives. Closely monitored new and pre-owned inventories. Analyzed market trends to establish long and short-term sales goals, orders/purchases new and used units to ensure appropriate mix. Identified new business opportunities and launched Malinoff Family Reinsurance Company in 2005 to sell extended warranties on new and used cars; also opened a new Ford Lincoln Mercury store in 2007. Hired, managed and mentored teams ranging from 35 to 75 employees.

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CAREER HISTORY and SELECT ACCOMPLISHMENTS Continued Grew Gilroy Pontiac Buick GMC to generate up to $40M in annual sales revenues. Gilroy Pontiac Buick GMC ranked as a Top 100 Dealer in the Nation by General Motors Corporation. Launched Gilroy Ford Lincoln Mercury from ground level to generate approximately $30M in annual sales revenues within two years. On behalf of the General Motors Marketing Group, conceived and launched the California Special Edition, GMC Truck Option Package. The marketing programs was so successful it was adopted by GMC and replicated by marketing groups in Chicago, Florida, Phoenix, and Los Angeles. Two-time recipient of the Leaders of Distinction award and the Standards for Excellence award from GMCs Truck Division. Played a critical role in creating strong, positive and productive work forces. Dramatically improved and maintained high Customer Service Index level through effective training programs and promoting customeroriented services, thus establishing an extremely strong repeat and referral business. EDUCATION and INDUSTRY RELATED TRAINING Graduate: NADA DEALER ACADEMY, Mclean, VA A.A., GAVILAN COLLEGE, Gilroy, California Degree in Business Administration PROFESSIONAL / BUSINESS MEMBERSHIPS / COMMUNITY SERVICE Board of Directors / Member: GMC MARKETING GROUP Member: GILROY ROTARY CLUB President / Executive Committee Member: CHAMBER OF COMMERCE